Advertise on podcast: Equine Photo School

How to shoot big events without being the official photographer.  There are a few ways to get in and shoot these events and still get paid to do it.  For more info check out www.equinephotoschool.com and look for the podcast blogs.  

Watch this episode on Equine Photo School's YouTube Channel.  Check out the podcast blog post at www.equinephotoschool.com for details.  

Talking points Meeting customers where they are at.What are your customers already accustomed to doing? What do customers wish you would do?Where in the client journey are you trying to get people to bend to your will? Listen to your customers, they aren't always right but they just might be on to something. 

At www.equinephotoschool.com we believe in pushing out as much free content as we can. The course "Getting Started in Photography" might not be the best name but it's free and the content in there is valuable.  Follow us on Facebook and Instagram @equinephotoschool and tell us what you'd like to hear next.  

My friend Dave McKissick and I have a conversation about how working together with other photographers and creatives can be beneficial to all involved parties.  Enjoy!

Define Event Photograph?Event photography is different than rodeo. There is a single event or a couple of very similar events going on for an extended period in one place. For example, barrel racing and maybe pole bending. Or breakaway and tie-down. Or ranch sorting and team penning. In event photography, you can start out small. There are week-nighters or weekend jackpots. These could be just a few hours or a day or two. Then, as you grow your business you can take on bigger events that last 3 days or more. These are where many photographers decide to go full time because these start to get profitable enough to replace their 9 to 5. These longer events also eat into their regular work schedule too. How is it different from other genres?In event photography, you have partners and customers. In other genres like portraits, weddings, and commercial work you have clients. Clients are often paying a large sum of money, hundreds or thousands of dollars, for you to shoot for them. You might be taking pictures of them or of something they want you to do. Customers are a lower tier. Customers buy a product from you that you've created. They do not have much if any say in the product prior to purchase. An example is someone who browses your photos online or at your booth then chooses their favorite one. Partners on the other hand may or may not pay you directly but are potentially your biggest source of income albeit indirectly. I think of the event producers as partners, we are on the same team with goals and ambitions that work well together. For example, we both want their event to be as big and successful as possible. The better their event does, typically the better our business does too. We help each other succeed. Some partners will value us so much they insist on paying us and that's ok. In event Photography, you might have a different partner for each event or you might have a few partners that host several events. Both can be lead to great results. At each event, you might have hundreds or thousands of customers depending on the size of the event. In other genres, you might just have one client a week. There is safety in numbers. Having thousands of customers makes it more likely that you'll do well. 

Talking points Shooting horses isn't everything$20 ChallengePracticing at HomeGo out into natureProduct Photography

Talking points Money is a taboo topicBut... it doesn't have to be. The more we talk about it, the less taboo it isIn this episode, I'll be sharing some ideas from Olie's Images. MindsetWhat could you trade instead of money? How can everyone win?Who gets charged and how much?Visit www.equinephotoschool.com for more! 

Talking points Money is a taboo topicBut... it doesn't have to be. The more we talk about it, the less taboo it isIn this episode, I'll be sharing some stats from Olie's Images. This isn't to brag but to informWe weren't the biggest company out there and don't claim to be.My hope is that this info inspires you to step it upSo many just don't realize that there is enough abundance out there for them. They don't see that there's enough money in this niche to live on.Some of you are in a job they don't like and doing horse and rodeo photography for fun but wouldn't it be great if you quit the job you don't like and just enjoyed your life all the time? If that's you, reach out, and let's chat about it. After all, that's why I'm here. 

As we approach the end of 2021 it's time we look back over the past year and decide what worked and what didn't work. Then moving forward we keep doing the things that worked and stop doing the things that didn't. 

They are going to call me crazy for doing this but I'm going to walk you through step-by-step how to do black background photography two different ways!!! You won't want to skip this episode. This is my Christmas gift to you! 

A pep-talk for any time you need it.