Advertise on podcast: The Unconventional RD Podcast

Have you opened a marketing newsletter lately and felt like everyone is speaking a new language? AEO. GEO. LLMs. AI Overviews. Citations. If you've been nodding along, but secretly feeling a little lost, I want you to know you're not behind, and I'm here to catch you up. In this episode, we'll cover: What's actually happening when someone Googles a question now, and where those AI answers at the top of the page come from The growing group of people who skip Google entirely, and why reaching them is a different game than the SEO you're used to The big reason clicks are down across the board (plus the glass-half-full way to think about it) The fundamental shift in how AI decides which content gets featured and how it changes what "winning" looks like for your website The two different ways your business can show up in an AI answer, and how they're earned in completely different ways What AEO, GEO, and the rest of the acronym soup actually mean (and how much of what you already know about SEO still counts) Want to see what AI actually says about you? Right now, someone in your audience is asking ChatGPT for an expert on your exact topic. Whose name comes up? My free AI Visibility Test shows you how to find out in one afternoon... and what your results actually mean. 👉 Take the free AI Visibility Test. Prefer to read? Check out the blog post here. SUBSCRIBE to my podcast for more tips on getting found online, so the people who need your expertise can actually find it. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Program: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Unconventional RD Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/ 🌟 Functional Nutrition Library: https://www.functionalnutritionlibrary.com/

The digital publishing world has shifted. And if you've pivoted from monetizing with display ads to actually selling something to your audience... ... you need to make sure you've updated the metrics you're tracking as well.  In this episode, we cover: Why more pageviews no longer automatically means more revenue  How to look at your existing metrics differently without throwing out your whole dashboard New metrics to add to your dashboard when you're selling something directly to your audience Where to start if this all feels overwhelming Ready to build your analytics foundation? Come join me inside my Savvy Analytics course! I'll walk you through every step (literally, every single click) of setting up Google Analytics, Google Tag Manager, and cookie consent correctly, so that all of the tracking we talked about in this episode is actually possible. It's currently available at 40% off for a limited time. Or, get ALL of my trainings by joining the Search Savvy membership.  Prefer to read? Check out the blog post here. SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/ 🌟 Functional Nutrition Library: https://www.functionalnutritionlibrary.com/

If you're feeling kind of "meh" about your biz at the moment...  ... you're not alone.  The last few years have been tough for many of us. But in this episode, I'm hoping to put the current digital landscape into some context, empathize with the uncertainty you might be feeling, and then encourage you to shake it off and keep going.  You have something important to share and the world needs your unique perspective and expertise.  Don't give up! And as promised, here are the links to my latest offers: Grab my newest course, Savvy Analytics - on presale for 50% until March 14th! Or, get ALL of my trainings by joining the Search Savvy membership. PS - SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/ 🌟 Functional Nutrition Library: https://www.functionalnutritionlibrary.com/

If you've been a subscriber for a while, you know that every year, I release my digital marketing "trends-to-watch". This year, life has been life-ing hard, and even though I wrote 20+ pages of thoughts, I haven't shared them in-depth with you yet! These trend predictions are some of my most valuable, most shared, and most visited pieces of content every year, so I can't just let them collect dust! So here's how it'll work: For 2025, I have 5 trend predictions. Each one is incredibly meaty, so I will share them with you one at a time here on my podcast. For each trend, I provide in-depth analysis of what the trend is, why it matters, and how you can implement the ideas in your business today. I know you're going to enjoy this series, so let's dive right in. Trend #1 is... Building a digital ecosystem and strong brand Listen in to learn how to make the pivot from "blogger" to full blown business owner in 2025 and beyond.  PS - SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/ 🌟 Functional Nutrition Library: https://www.functionalnutritionlibrary.com/

Welcome back to episode #6 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my sixth 2024 trend prediction: More people will PAY for information they trust Last year, I predicted that people would become discontent with low quality AI content and be willing to pay for information that they trust. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/ 🌟 Functional Nutrition Library: https://www.functionalnutritionlibrary.com/

Hey-o! I'm back, after a bit of a hiatus, so let's catch up! Find out what I've been up to over the last 6 months + what to expect from me (and the biz) for the rest of 2025 :) SUBSCRIBE to my podcast for more SEO and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

Welcome back to episode #5 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my fifth 2024 trend prediction: The Importance of Personalization and Good User Experience Last year, I predicted that personalized marketing and providing a good user experience will become key metrics for building a strong brand with loyal fans. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

Welcome back to episode #4 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: Email Marketing Becomes Popular Again Last year, I predicted that creators would double-down on email and that it would become a cornerstone for more online business owners. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

Welcome back to episode #3 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: The Rise of Social Media SEO Last year, I predicted that creating social media content to rank in Google (instead of just going viral on social) would become a thing. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my second 2024 trend prediction: Diversifying Beyond the Publisher Model Last year, I believed that content creators would start pivoting beyond just the "rank and bank" model (i.e., creating content that ranks in Google and earning ad revenue from that traffic).  Was I correct? And what, exactly, are people pivoting into? Let's find out! Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

Woohoo! It's that time of year again when I review last year's digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025.  These prediction posts are some of my most popular content all year, so I can't wait to share this year's iteration with you today. This year, I'm trying something different.  Rather than releasing a mega-long 2+ hour episode with all my thoughts, I'm releasing one episode for each trend. Today's episode reviews my first 2024 trend prediction: Optimizing for SGE and AI platforms Last year I predicted that people would optimize their content for Google's AI overviews and other AI-search interfaces, like ChatGPT and Perplexity. Was I correct? Let's find out! Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

My personal list of 10 essential tasks to promote your content to get the maximum reach after publishing. ****** 🌟 Learn exactly how to grow your audience with long-form, search-based content 👉 https://www.theunconventionalrdbb.com/search-savvy/ 📋 Download the FREE blogging checklist here: https://the-unconventional-rd.ck.page/3efe921e88 Read the full blog post here: https://www.theunconventionalrd.com/promote-your-blog/  ◽️◽️◽️◽️◽️◽️ Did you find this helpful? SUBSCRIBE to my podcast for more content creation and online business tips. ◽️◽️◽️◽️◽️◽️ ✅ TOP TOOLS I USE & RECOMMEND: *Please note these are affiliate links. I may earn a commission if you purchase through these links.* 👍 My FAVE internal linking tool (Link Whisper): https://linkwhisper.com/ref/1831/  ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/  ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

It's true. I'm ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that's ~$1k+) signature course …  … I'm over it. (No shame to anyone who still operates within this business model, I just feel like I'm outgrowing it.) 💎 Here's why: 00:00 - 00:20: Intro 00:21 - 00:47: It's Stale 00:48 - 01:15: Too Many People Are Doing It 01:16 - 01:54: I've Grown 01:55 - 04:35: I Want to Expand 04:36 - 05:17: I Want to Be Inclusive 05:18 - 05:57: I Want to Diversify 05:58 - 08:59: I Want to Create Sustainability 09:00 - 09:55: I Want to Help People and Enjoy Life 09:56 - 12:47: Final Sale Info Want to enroll in SEO Made Simple before I close the "lifetime access" option for good? 👉 Here's the link to sign up now: https://www.theunconventionalrdbb.com/last-chance-lifetime/ ◽️◽️◽️◽️◽️◽️ Connect with Erica!  ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

Today, I'm coming with a personal episode.  I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur.  But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to hop on here and record a podcast episode about this as well. I hope this resonates with you as much as my email did. I have never received so many email replies as I did to this one. And if you're NOT yet on my email list and want to get updates like these, sign up here! Want to enroll in SEO Made Simple before I close the "lifetime access" option for good? Here's the link to sign up now.  (I'll be closing enrollment by end of day, Tuesday, April 23rd, 2024.) ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the value of free content and how it integrates with and supports your paid offers. The good news - you're probably overthinking it! Read the full blog post here:  https://www.theunconventionalrd.com/free-vs-paid-content/ ◽️◽️◽️◽️◽️◽️ TIMESTAMPS: 00:00 - 01:50 - Intro 01:51 - 05:41 - Tip 1: Don't Worry 05:42 - 10:41 - Tip 2: Strategy 10:42 - 13:21 - Tip 3: Email 13:22 - 15:56 - Tip 4: Quality 15:57 - 18:24 - Tip 5: Progression 18:25 - 25:11 - Tip 6: Monetize 25:12 - 26:51 - Wrap Up Did you find this helpful?  SUBSCRIBE to my channel for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU:  🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/ 🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ ◽️◽️◽️◽️◽️◽️ ✅ TOP EMAIL TOOLS I USE & RECOMMEND: *Please note these are affiliate links. I may earn a commission if you purchase through these links.* 👍 My FAVE email marketing platform (ConvertKit): https://partners.convertkit.com/snzl3ssnn9nq 👍 INCREDIBLE tool for segmentation: https://rightmessage.com?fp_ref=erica51 👍 The BEST deadline tool (Deadline Funnel): https://deadlinefunnel.com/taf/14120 ◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/