Advertise on podcast: The Zac Anesbury Show: Your Marketing Podcast

Welcome to the Zac Anesbury Show!   On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced and reputable academic.   She is the President of ANSMAC and editor of the Australasian Marketing Journal. We are super excited to have her on the show!   Guest Profile Assoc. Prof. Lara Stocchi Google Scholar: https://scholar.google.com/citations?user=UN_X_q4AAAAJ&hl=en  Staff Home Page: https://researchers.adelaide.edu.au/profile/lara.stocchi    Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

Welcome to the Zac Anesbury Show!   On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced and reputable academic.   She is the President of ANSMAC and editor of the Australasian Marketing Journal. We are super excited to have her on the show!   Guest Profile Assoc. Prof. Lara Stocchi Google Scholar: https://scholar.google.com/citations?user=UN_X_q4AAAAJ&hl=en  Staff Home Page: https://researchers.adelaide.edu.au/profile/lara.stocchi    Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.  We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.     Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/    Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.  We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.     Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/    Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.  We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.     Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/    Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.  We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.     Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/    Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.  We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.     Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/    Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.  We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.     Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/    Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.  We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.     Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/    Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.  We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.     Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/    Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.  We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.     Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/    Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.  We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.   Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/    Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury Support the show

On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong!  Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities.  If you are interested in Australian Aboriginal research, this podcast is for you!  --------------------------------------------------------------------------- Guest Profile  Dr Luke Greenacre  Google Scholar: https://scholar.google.com/citations?user=9EQIVPAAAAAJ&hl=en&oi=ao  Staff Home Page: https://research.monash.edu/en/persons/luke-greenacre    Host Profile  Dr Zac Anesbury   Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury   LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au   Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury   Interview Audio and Video: All on Riverside.fm Support the show

On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong!  Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities.  If you are interested in Australian Aboriginal research, this podcast is for you!  --------------------------------------------------------------------------- Guest Profile  Dr Luke Greenacre  Google Scholar: https://scholar.google.com/citations?user=9EQIVPAAAAAJ&hl=en&oi=ao  Staff Home Page: https://research.monash.edu/en/persons/luke-greenacre    Host Profile  Dr Zac Anesbury   Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury   LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au   Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury   Interview Audio and Video: All on Riverside.fm Support the show

On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong!  Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities.  If you are interested in Australian Aboriginal research, this podcast is for you!  --------------------------------------------------------------------------- Guest Profile  Dr Luke Greenacre  Google Scholar: https://scholar.google.com/citations?user=9EQIVPAAAAAJ&hl=en&oi=ao  Staff Home Page: https://research.monash.edu/en/persons/luke-greenacre    Host Profile  Dr Zac Anesbury   Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury   LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au   Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury   Interview Audio and Video: All on Riverside.fm Support the show