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Optimize to Monetize

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Rating
★★★★★
4.9
from
39 reviews
This podcast has
328 episodes
Language
English
Explicit
No
Date created
2020/01/04
Latest episode
2026/10/05
Average duration
27 min.
Release period
15 days

Description

Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start monetizing with more ease and less overwhelm? Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work. Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™, this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset. Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time. Get ready to learn how to: Build scalable funnels that convert with confidenceAttract steady traffic without living on social mediaSimplify your systems and automate with purposeStrengthen your customer journey from discovery to referralLead like the CEO your business needsEmbrace the 1% shifts that create long-term profit and peace Michelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you. Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show, reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy. If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy. 🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder. It’s time to optimize everything that matters… so you can monetize what matters most.

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Check latest episodes from Optimize to Monetize podcast


Resilience Is a Business Strategy: What I’ve Learned About Not Quitting
2026/10/05
What do you do when you’ve tried everything you know to do in your business… and it still isn’t working? Most conversations about business growth focus on the strategy, the funnel, the ads, or the numbers. But there’s another skill that becomes incredibly important when the strategy doesn’t produce the result you expected: resilience. In this episode of Optimize to Monetize, Michelle shares a personal look at what months of trying to solve one frustrating problem taught her about staying in the game, separating the outcome from what you make it mean about you, and knowing when persistence needs to turn into a different path forward. Because resilience in business isn’t about blindly pushing harder or refusing to change direction. It’s about learning how to keep moving when the answer isn’t obvious, recognizing what’s actually within your control, and giving yourself enough time to discover what you’re capable of before deciding it’s time to quit. If you’ve ever been frustrated by something that isn’t working, questioned whether you should keep going, or wondered how long you’re supposed to keep trying, this episode is for you. RESOURCES MENTIONED Mindi Huebner  https://www.instagram.com/mindihuebner/ Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
Is Your Program Actually Good? The Honest Audit Most Experts Avoid with Jasmine Jonte
2026/09/21
What if your program is selling... but your clients aren’t actually getting the transformation they paid for? In this episode of Optimize to Monetize, Michelle sits down with Jasmine Jonte, founder and CEO of Cre8tion, to talk about the part of creating and selling courses and programs that most experts don’t spend nearly enough time thinking about: what happens after the sale. Because having great expertise doesn’t automatically mean you know how to turn that expertise into a great learning experience. Jasmine shares what separates programs people buy from programs people actually complete, get results from, and want to continue buying from. They also dive into the overlooked gaps in client experience that can quietly impact retention, lifetime customer value, referrals, and ultimately, your revenue. If you already have a course, membership, mastermind, or group program, this conversation will have you looking at your program through an entirely different lens. RESOURCES MENTIONED The Signature Method Generator (cre8tion.co/method): A free custom GPT that helps experts turn what they know into a signature method: the named, repeatable framework that becomes the backbone of a scalable program. Best for the expert who is booked out one-to-one and ready to productize. This is the "turn expertise into a scalable asset" starting point. Course Like Netflix (cre8tion.co/netflix): A free guide plus custom GPT (CourseFlix) with 10 strategies to make a program as binge-worthy as Netflix. Built around completion, engagement, and retention: the exact levers behind LTV, referrals, and repeat buyers. Best for the expert whose program already sells but is not getting the completion or retention they want. WHERE TO FIND JASMINE JONTE Website: www.cre8tion.co  LinkedIn: linkedin.com/in/jasminejonte  Instagram: https://www.instagram.com/jasminejonte/  Spotify: My Podcast Guestings Playlist  Save your free seat to the One Hour Sales System Masterclass, so you start making consistent, predictable revenue instead of waiting for your next launch. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
Borrowed Trust Is the New Algorithm: How to Grow Faster by Tapping Into Someone Else’s Audience
2026/09/14
What if growing your audience didn’t mean you had to find every new person one at a time? We’re creating more content than ever, trying to get more reach, more visibility, and more of the right people into our world. But there are already people who have spent years building relationships with the exact audience you want to reach. In this episode of the Optimize to Monetize podcast, Michelle breaks down the power of borrowed trust and how intentionally tapping into other people’s audiences can help you grow faster. Because when someone your ideal customer already trusts introduces you, you’re starting that relationship from a very different place. Michelle shares how to identify the right opportunities, why audience alignment matters more than audience size, and how to turn that initial introduction into a relationship with an audience of your own. Because the real opportunity isn’t simply getting in front of more people. It’s turning borrowed trust into owned trust. Ready to make borrowed trust part of your growth strategy? Check out the Borrowed Trust Protocol to identify the right people, audiences, and opportunities already around you and create a plan for intentionally using them to grow your audience and your business. Save your free seat to the One Hour Sales System Masterclass, so you start making consistent, predictable revenue instead of waiting for your next launch. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
How to Build a Framework People GET and BUY with Megan Yelaney
2026/09/07
You know your offer gets results. But can your potential clients actually understand how you get them there? Because having a great program isn't enough if people can't clearly see the journey they're about to take or why your process is different from everything they've already tried. In this episode of Optimize to Monetize, Michelle sits down with Megan Yelaney to talk about how to turn what you already do with your clients into a clear framework that makes your offer easier to understand—and easier to buy. They dive into the difference between a framework and a list of deliverables, why your framework needs to speak to what your clients actually want, and how getting more specific about the results they can experience along the way can completely change the way you position your offer. You'll also hear how to uncover a framework from the work you're already doing, weave in client results and objections, and why you don't need the perfect clever name before you start talking about your process. Because your framework isn't about making your offer sound fancy. It's about helping someone see themselves inside your process and think, "Yes. This makes sense. I can see how this could work for me. RESOURCES MENTIONED Business Not As Usual: www.meganyelaney.com/podcast Workshop: www.meganyelaney.com/framework-workshop and your people should use FRAMEWORK50 for 50% off at checkout Save your free seat to the One Hour Sales System Masterclass, so you start making consistent, predictable revenue instead of waiting for your next launch. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
Build a Business Without Being Dependent on the Algorithm with Holly Marie Haynes
2026/08/31
What if the fastest way to grow your business isn't posting more on social media? What if the real opportunity is building marketing assets that keep working long after you hit publish? In this episode of Optimize to Monetize, Michelle sits down with Holly Haynes to talk about what it really takes to build a business that isn't dependent on the algorithm. From creating content that compounds over time to using AI, SEO, partnerships, and email in smarter ways, Holly shares the systems helping entrepreneurs grow without feeling chained to social media. If you've ever wondered whether there's a more sustainable way to attract clients, generate leads, and grow your business, this conversation will have you looking at your marketing very differently. In this episode, you'll discover: • Why relying on social media alone is one of the biggest risks for your business • The marketing assets that continue working long after you create them • How to build a visibility strategy that doesn't require posting every day • Why email is still one of the most valuable business assets you can own • How AI is changing the way people discover businesses and what that means for your marketing • Simple ways to create long-term growth instead of constantly chasing the algorithm If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another entrepreneur who's ready to build a business that doesn't rely on the algorithm. RESOURCES MENTIONED https://www.hollymariehaynes.com/quiz   https://www.instagram.com/thehollymariehaynes Connect with Holly: Website: https://hollymariehaynes.com Private Podcast: The Anti-Social Shift Podcast: Crush the Rush Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
The 3-Part Marketing Ecosystem Behind Predictable Revenue
2026/06/15
What if the question isn't which funnel should I build? What if the real question is: Do I have the right ecosystem in place to create predictable revenue? In this episode of Optimize to Monetize, Michelle breaks down the three funnels every successful online business relies on and why focusing on just one is keeping so many coaches, course creators, and online experts stuck in the feast-or-famine cycle. Because predictable revenue doesn't come from a single funnel. It comes from a marketing ecosystem where each system has a job, each piece supports the next, and growth becomes something you engineer instead of hope for. And here's the kicker... One of these systems is dramatically underutilized. Most business owners have never intentionally built it, yet it has the power to increase retention, referrals, customer lifetime value, and the overall health of your business. If revenue has felt harder than it should, this episode might help you see exactly where the missing piece is.  Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
The Data That Actually Matters in 2026 (And the Metrics That Are Distracting You From Making Money)
2026/06/08
Every coach, course creator and online expert is talking about growth, revenue, followers, engagement, and scaling. But what if the numbers you're paying the most attention to aren't actually helping you build a better business? In this episode of Optimize to Monetize, Michelle challenges the way online business owners think about success, growth, and the metrics that deserve your attention in 2026. If you've ever felt overwhelmed by data, frustrated by inconsistent results, or questioned where to focus next, this conversation is for you. RESOURCES MENTIONED 🎟️ Ready to create a more predictable path to growth? Grab your seat for my free training: https://go.themichellefernandez.com/class Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
What Happens to Your Funnel Between Launches (And Why It Matters)
2026/06/01
In this episode, Michelle Fernandez dives into the hidden cost of relying on launches to grow your business and why she believes the traditional launch model is becoming riskier than ever in today’s fast-moving market. If your business only makes money during launches, this conversation is going to hit home. Michelle breaks down what’s actually happening to your funnel between launches, including the dead zones that quietly kill momentum, cool down leads, and force you to start from scratch every time you sell. Inside this episode:  • Why launches create feast and famine cycles  • The hidden revenue leaks most coaches never notice  • What happens when your funnel goes silent between launches  • Why today’s market is moving too fast for “disappear and relaunch” strategies  • The emotional rollercoaster of depending on launch week to pay your bills  • Why weekly conversion systems are replacing launch-dependent businesses If you’ve been feeling exhausted by the constant pressure to launch, create urgency, and rebuild momentum over and over again, this episode will completely shift the way you think about sales and consistency. Ready to see the model Michelle recommends instead? Save your free seat for the live training here: https://go.themichellefernandez.com/class Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
Velocity Marketing: How to Speed Up the Time Between "I'm Interested" and "Here's My Credit Card"
2026/05/25
If your business feels slow right now, sales are inconsistent, cash flow is unpredictable, and you can't figure out why…this episode is for you. Here's the thing most people miss: it's not your offer. It's not your funnel. And it's definitely not that you need more leads. It's how long it's taking people to move from "I'm interested" to "I'm in." That gap? That's where the money is leaking. In this episode, I'm breaking down exactly what conversion velocity is, where it breaks down in most businesses, and the four 1% shifts you can make right now to start closing that gap without overhauling everything you've already built. What we cover: What conversion velocity actually is and why it changes everythingThe four places velocity breaks down (and why most people never see it happening)Four fixes to create faster, smoother momentum for people who are already interestedWhy live events are one of the most underused velocity tools out thereWhat changes in your business when you stop chasing leads and start moving the ones you already haveThe leads are there. The interest is there. Now let's make it move. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
How Coaches Can Use AI to Turn Comments into Conversions
2026/04/27
If content is already getting engagement but it’s not turning into clients… this is the missing piece. This episode breaks down how to take the comments already happening on posts and turn them into real conversations, deeper connections, and actual sales. Because every comment is someone raising their hand. Most people just don’t know what to do next.  What You’ll Learn in This Episode  Why engagement alone doesn’t lead to clients (and what actually does)  How to recognize which comments signal real buying intent  The exact shift from generic replies to meaningful conversations  How AI can support responses without making them feel robotic  A simple system to move from comment → conversation → clientEvery comment is someone raising their hand. Most people just don’t know how to continue the conversation—so it ends there. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
The Real Reason Your Ads Aren’t Converting (Even When They’re “Set Up Right”) with Samantha Fine
2026/04/20
Running Meta ads but not getting sales? You’re not alone. And most of the time, the problem isn’t the ad itself. In this episode, Michelle sits down with Meta ads strategist Samantha Fine to talk about what has changed in the ads landscape, why so many business owners feel like ads stopped working, and what actually needs to be in place for ads to convert in 2026. They break down the biggest mistakes people make when running ads, why boosting posts can cost you money, when AI helps and when it hurts, and how to build an ad strategy that supports your funnel instead of just sending random traffic. If you’ve ever felt like you’re doing everything right but still not seeing results, this conversation will help you understand what to fix first so your ads can actually lead to sales. Listen now and learn how to optimize your marketing so your ads work with your funnel, not against it. RESOURCES MENTIONED Instagram: https://www.instagram.com/samanthafinedigital/ Successful Ads Scorecard: https://www.samanthafinedigital.com/scorecard Book an Ads Audit Session: https://link.autopilotclients.io/widget/bookings/ads-audit-samantha-fine-digital Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
The Conversion Layer No One Is Talking About: Micro-Automations That Add Thousands Without More Traffic
2026/04/13
Most business owners chasing their next revenue goal immediately think they need more leads, more traffic, or a brand new offer.  But what if the revenue you're looking for is already within reach, and you're just not set up to capture it? In this episode of the Optimize to Monetize Podcast, Michelle Fernandez breaks down the conversion layer that most entrepreneurs skip entirely and why skipping it is quietly costing them thousands in lost sales every single month. Michelle walks through four specific micro-automations that work inside your existing funnel to re-engage cold leads, bring back past buyers, and convert the people who were interested but never made it all the way through. These are small, targeted automations that run in the background without any additional ad spend, new content, or manual follow-up from you. If you've been focused on growing your email list, running ads, or launching new offers but your revenue still feels stuck, this episode will show you exactly where to look first and what to build to start converting the audience you already have. In this episode, we cover: What a micro-automation is and how it works inside your funnelWhy most funnels leak money after someone opts inHow to re-engage cold leads with a refollow sequence before deleting themWhat auto-resurfacing leads means and why timing is everything in salesHow an invisible nurture sequence builds trust and converts on autopilotWhy past buyers are your warmest leads and how win-back triggers bring them backHow to increase revenue without more traffic or a new offerWhat a conversion ecosystem looks like when all four automations work togetherThe one 1% action to take in your funnel this weekReady to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
Email Deliverability in 2026: How to Get More Opens, Clicks, and Sales with Cheryl Rerick
2026/03/30
Email marketing is still one of the highest-converting strategies for coaches and course creators, but email deliverability rules have changed.  If your emails are landing in spam, going to the promotions tab, or your open rates suddenly dropped, this episode breaks down what’s really happening inside the inbox in 2026. In this episode of the Optimize to Monetize Podcast, Michelle talks with email strategist and deliverability expert Cheryl Rerick about how email deliverability works today, why Google, Yahoo, and Outlook filters matter more than ever, and what business owners need to fix if they want better open rates, more clicks, and more sales from their email marketing. You’ll learn why deliverability is not just about copywriting, how domain reputation affects inbox placement, what changed with the new email sender rules, and why cleaning your email list is one of the most important things you can do right now. They also talk about AI inbox filtering, engagement signals, and simple best practices every coach should follow to avoid the spam folder and improve email marketing performance. In this episode, we cover: What email deliverability means in 2026Why emails go to spam even when you follow best practicesNew email rules from Google, Yahoo, and MicrosoftHow to improve email open rates and engagementWhy cleaning your email list matters for deliverabilityThe truth about the Gmail promotions tabHow AI inbox filters affect email marketingCommon email marketing mistakes coaches makeSimple steps to keep your emails out of spam RESOURCES MENTIONED AI Inboxes Deliverability Unboxed Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
Leading Through Human Connection with Megan Kuiper
2026/03/23
What if performance problems aren’t caused by strategy… but by disconnection? In this episode of the Optimize to Monetize Podcast, Michelle Fernandez sits down with leadership expert Megan Kuiper to talk about what really drives high-performing teams, strong culture, and sustainable success. When people feel seen, energized, and connected, performance takes care of itself — and leaders don’t have to rely on pressure, burnout, or constant motivation to get results. Megan shares lessons from her book On Target and explains how human connection, accountability, and intentional leadership habits can transform the way teams show up at work and in life. This conversation explores how small shifts in how you lead, communicate, and show up every day can create powerful long-term results. If you lead a team, run a business, or want to improve performance without sacrificing energy, this episode will give you a new perspective on what leadership really requires. Listen in to learn how leading through human connection can help you build stronger culture, better accountability, and more consistent results. Resources Mentioned Megan Kuiper website — https://www.megan-kuiper.com/ On Target: 5 Lessons from a Leader Who Believed Culture Could Change Everything — Megan Kuiper Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com
The No-New-Lead Strategy: How to Multiply Your Revenue With the Leads You Already Have
2026/03/16
Most online business owners believe the path to more revenue is simple: get more leads. More visibility. More traffic. More people entering the funnel. But what if the biggest growth opportunity in your business is already sitting inside your existing customer base? In this episode, Michelle breaks down The No-New-Lead Strategy and explains how online coaches and course creators can increase revenue without constantly chasing new leads. Instead of focusing only on customer acquisition, Michelle shares how to maximize the value of the customers who have already bought from you. You’ll learn how to create clear ascension paths that turn happy clients into your most powerful marketing engine. Michelle also explains why selling to existing customers is significantly easier than acquiring new ones and how mapping your customer journey and lifetime value strategy can create more predictable and sustainable revenue. If you’re tired of the constant pressure to generate more leads and want a smarter way to grow your business, this episode will show you how to unlock revenue opportunities that may already be in your audience. Resources Mentioned in This Episode OptimaFunnels https://optimafunnels.com/ Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com

Podcast reviews

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4.9 out of 5
39 reviews
★★★★★
Smitty Smittz 2026/02/16
Your go-to marketing pod!
If you’re a service provider trying to keep up with the constantly shifting landscape of online marketing, you need Michelle Fernandez in your ears… l...
★★★★★
Jhgill2019 2025/12/18
Michelle knows what she’s talking about
Michelle really is THAT girl! I love following and learning from her expansive experience. Binge all the episodes y’all!
★★★★★
Samantha Fine 2025/12/18
Bite Size and Value Packed
I love how much value Michelle packs into a short timeframe. Her content is actionable, easy to understand and so helpful for business owners!
★★★★★
Krislawt 2025/12/17
Exactly what I need to scale my business
I am going ALL IN on my funnels in 2026. I am so glad I found your podcast. I want to be smart about how I approach building it, looking at the data, ...
★★★★★
Heymegmems 2025/12/16
Love the Data Backed Optimization Tips
Michelle is clearly a whiz at looking at data to get the most out of your funnels. I love hearing her real life stories that give quick tips any busin...
★★★★★
Dr. Michelle M 2025/12/15
This podcast will diagnose your funnel problem!
If you want to make the small tweaks and figure out what’s working and what’s not in your funnel. This podcast is for you. I love how singable and act...
★★★★★
@heyjencasey 2025/12/15
The funnel queen👑
When it comes to building, optimizing, and scaling funnels — Michelle is that go-to leader! She brings such depth of wisdom to her work, backed by rea...
★★★★★
SamanthaBurmeister 2025/12/15
Quickly becoming my fav
I found this podcast during its relaunch and it came at the perfect time! I love learning from someone who is so clearly two steps ahead of me!
★★★★★
LMTSchuh 2025/12/11
Inspiration Paired with Action
The reboot of this podcast is both inspiring and actionable. I love that Michelle actually gives homework so you know exactly what to do to get result...
★★★★★
emily reagan 2025/12/10
Smart + STRATEGIC
If you’re an online business owner who feels like your marketing is all over the place, this podcast is a must-listen. Michelle doesn’t just talk in t...
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