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Work Less, Earn More

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Rating
★★★★★
4.8
from
178 reviews
This podcast has
365 episodes
Language
English
Explicit
No
Date created
2020/01/15
Latest episode
2026/11/03
Average duration
32 min.
Release period
8 days

Description

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

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EP 354: Build an Email List that MAKES MONEY (with Kit CEO, Nathan Barry)
2026/11/03
A bigger email list doesn't always mean a bigger income. Some creators earn over a million dollars a year from fewer than 5,000 subscribers. This week I'm joined by Nathan Barry, the founder and CEO of Kit, who gets a behind-the-scenes look at what's working for over 100,000 creators every month. We talk about what actually drives revenue per subscriber, why selling your own products beats relying on sponsorships, and why making money is a skill you can learn. Then Nathan walks through exactly how to grow a targeted list from your very first subscriber, using the same approach he used for his own first book. Turn your email list into thousands of dollars of revenue per month! Learn the strategy with my 10-episode podcast series, The $100K Method: https://www.gillianperkins.com/100k-method-signup Plus, use my link to get a free Kit email marketing account to put what you learn into practice! https://partners.convertkit.com/ezf23916u2j7 In This Episode, I Cover: Why audience size and revenue are less connected than you'd expectHow your niche and price point shape what each subscriber is worthWhy your own products earn more than sponsorships and affiliate dealsWhen to start offering recurring revenue products (and when not to)How to get your first subscribers and find out exactly what they wantThe algorithm trap that builds an audience that never buysAbout Nathan Barry: Pre-order The Ladders of Wealth: https://laddersofwealth.com Kit: https://partners.convertkit.com/ezf23916u2j7 Free Resources to Grow Your Online Business: Stuck at Zero podcast series: https://www.gillianperkins.com/stuck $100K Method podcast series: https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/
EP 353: What I'd Do If I Were Starting My Business from Scratch
2026/10/27
If you had to start your business over with nothing, what would you do differently? Over the years, I've started about a dozen businesses. A couple did really well, a few failed, and a few I simply walked away from. In this episode, I'm sharing exactly how I'd build my current business if I were starting from scratch, without the connections, money or tools I have today. You'll hear the 10 steps I'd take to get it off the ground, the mistakes I wouldn't repeat, and the four tools I'd invest in right from the start. If you're ready to start your own online business and want a clear path to follow, check out my free Small Business 101 course here: https://gillianperkins.com/free-training-small-business-101/ In This Episode, I Cover: Why I'd start a YouTube channel before building a website or creating a productHow I'd set up my email list and a simple email funnel before I had anything to sellWhat a minimum viable product is, and how to create oneThe exposure strategies that have worked best for me beyond YouTubeThe first two people I'd hire, and how much sooner I wish I'd hired one of themThe four tools I'd invest in early, including the website platform I'd choose over WordPress Free Resources to Grow Your Online Business: Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Early Access (Why Your Audience Isn't Growing): https://www.gillianperkins.com/early-access Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/
EP 352: How my FIRST VIDEO went VIRAL
2026/10/20
The very first video I posted on my YouTube channel went viral. It wasn’t professionally shot, I was nervous on camera, and I filmed it in my living room with the camera on auto. So what made it take off? In this episode, I’m taking you behind the scenes of how that video went from a handful of views a day to hundreds of thousands of views, why it took months  before it finally caught on, and the three things you need to do if you want your own videos to be much more likely to go viral. Viral videos aren’t just a nice bonus on YouTube. They’re one of the biggest drivers of channel growth, and the process behind them is simpler than most people think. If you want to learn how to get views on YouTube even when you’re starting with zero subscribers, check out my free YouTube growth strategy class here: https://creatorfasttrack.com/workshop-registration In This Episode, I Cover: Why viral videos are essential for growing a YouTube channel, not just nice to haveHow YouTube tests a brand new channel’s videos with small audiences before pushing them out widelyWhy you shouldn't give up on a video that doesn’t take off right awayThe two types of research that helped me find video ideas I knew would perform wellThe free tools I use for keyword researchHow to create a thumbnail and title that are clear, eye-catching, and a little bit intriguing Free Resources to Grow Your Online Business: YouTube Growth Strategy Class: https://creatorfasttrack.com/workshop-registration The $100K Method (free private podcast): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/
EP 351: The Happiness Trap (And How to Finally Escape It) with Sam Vander Wielen
2026/10/13
What happens when you get everything you worked for and it still isn't enough? That's exactly where this week's guest, Sam Vander Wielen, found herself. Sam spent years building a career as an attorney, only to discover that the title, the salary, and the respect that were supposed to make her happy left her miserable instead. So she walked away and built a business from scratch — one that's since made over $10 million from a single digital product. In this episode, Sam and I dig into what she calls "the happiness trap": the belief that once a certain thing happens, we'll finally feel happy, worthy, or at peace. We talk about why that belief rarely holds up, even when the thing you were chasing actually comes true, and what to do instead if you're waiting for "someday" to start feeling better about your life. If this conversation has you thinking about finally starting the business you've been sitting on, my free Small Business 101 course walks you through exactly how to get started: https://gillianperkins.com/free-training-small-business-101/ In This Episode, I Cover: What the "happiness trap" is, and why almost all of us fall into it without realizing itSam's story of chasing a law career for the status and security, only to find it made her miserableWhy even wild success in her own business didn't automatically deliver the happiness she expectedThe reason we tend to revert to the same baseline of happiness no matter how much our circumstances changeHow negativity bias explains why one nasty comment can undo ninety-nine kind onesThe "arrival fallacy," and how it can trap you twice — once chasing a career, then again chasing the business meant to replace itSam's practical steps for building happiness now instead of waiting for "someday," including her "five-second rule" for trying new hobbiesWhy Sam believes it isn't your job's — or your business's — job to make you happyHer advice for anyone sitting on a business idea right now, and how to find out if people actually want it before you build it Connect with Sam Vander Wielen: When I Start My Business, I'll Be Happy: https://www.samvanderwielen.com/book/ On Your Terms: https://www.samvanderwielen.com/podcast/ Instagram: https://www.instagram.com/samvanderwielen/ Free live class (her last one of 2026, Monday, October 19) on how to start an online business legally, plus what's changing with AI disclosure policies and ADA website lawsuits — sign up for free access and the replay here: https://samvanderwielen.samcart.com/referral/oct-live/rOhbxf8KbgOnMbqq Free Resources to Grow Your Online Business: $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/
EP 350: 3 Surprising Lessons From a $164,464.40 Launch
2026/10/06
I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%! This episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a first launch or the momentum of the launches that come after - and I've definitely experienced that! But this one broke that pattern. In fact, it became my best launch to date, netting $164,464.40 in just two weeks! So, today, I'm excited to walk through exactly how we made it happen. In This Episode, I Cover: Why raising my price increased my conversion rate instead of hurting itWhy people tell you your product is "too expensive" (because that's rarely the real reason they don't buy)A simple addition to our offer that made it almost impossible to say no toWhy I didn't send a single email to my full list for this launchThe one number thing that separates webinars that convert from those that just falls flatWhat happened when we got 4,000 people registered for two webinars FREE Resources to Grow Your Online Business: The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: $100K Mastermind: https://gillianperkins.com/100k-mastermind Startup Society: https://startupsociety.com Connect with Gillian: Website: https://gillianperkins.com Instagram: https://www.instagram.com/gillianzperkins/ Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. I love seeing which lessons resonate most. Until next week, stay focused and take action!
Ep 349: Everything I wish I knew before trying to sell online courses
2026/09/29
I put all my effort into building an amazing course and thought that alone would be enough. Well, it wasn't- and it cost me a year or two of spinning my wheels before anything sold. In this episode, I'm breaking down everything I wish I knew before I ever tried to sell an online course. After almost ten years of doing this (eight of them actually profitable), I've learned the hard way what makes some courses actually sell while others just sit there. This one's for anyone who has an online course idea, is building one right now, or already has one that isn't converting the way they hoped. In This Episode, I Cover: Why a great course is almost never enough to make it sell on its ownThe real reason people buy a course (and it's NOT the content inside it)Why cramming in more modules and bonuses usually backfiresWhy pricing based on your hours of video is quietly costing you moneyThe uncomfortable truth about giving away your best material for freeWhy your first launch is guaranteed to teach you more than it earns youThe one thing that can quietly wipe out your course business's profit margins FREE Resources to Grow Your Online Business: Free Audio Course ($100K Method): https://www.gillianperkins.com/100k-method-signup Small Business 101 (Free Course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: $100K Mastermind: https://gillianperkins.com/100k-mastermind Startup Society: https://startupsociety.com Connect with Gillian: Website: https://gillianperkins.com Instagram: https://www.instagram.com/gillianzperkins/ Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins — I love seeing which lessons resonate most. Until next week — stay focused and take action.
Ep 348: We Really Simplified Our Businesses! Here's How & Why (with Stefanie Gass)
2026/09/22
In this episode, podcast coach and God-Led Business host Stefanie Gass joins me for an honest, unscripted conversation about the changes we've each made in our businesses over the last year - new platforms, overhauled teams, and product lines we simplified (or didn't, lol). If you're running an online business and wondering whether it's time to shake something up, this one is for you. In This Episode, I Cover: Why Stefanie added YouTube after years of podcast-only growth, and what changed when she didThe real reason we both overstaffed our teams, and how we knew it was time to cutWhy offering a cheap "dip your toes in" option is quietly costing you salesWhat happened when Stefanie stopped niching down on a specific topic... and let faith lead her content insteadThe unstructured, no-slide format that still converts better than anything polishedHow to know when one product has earned the right to become your whole business Stefanie's Free Podcast Bootcamp: 5-Day Profitable Podcast Bootcamp, free with code GILLIAN: https://stefaniegass.com/giftsListen to God-Led Business: https://podcasts.apple.com/us/podcast/god-led-business-make-money-online-work-from-home-passive/id1437868374 Gillian's free $100K Method audio course: https://www.gillianperkins.com/100k-method-signup Connect with Gillian: Website: https://gillianperkins.comYouTube: https://www.youtube.com/@gillianzperkinsInstagram: https://www.instagram.com/gillianzperkins/ Connect with Stefanie: Website: https://stefaniegass.comInstagram: instagram.com/stefaniegass Screenshot this episode and share it to your Instagram Stories - tag @gillianzperkins so I can see it. Until next week - stay focused and take action.
Ep 347: YouTube Views Are About to Go WAY UP
2026/09/15
This week I'm breaking down a policy change YouTube announced a few weeks ago that's about to reshape how every creator reads their own analytics. It's a quick, practical episode for anyone who publishes on YouTube - or watches their view count as a signal of how they're doing. In This Episode, I Cover: Why YouTube changed how Shorts views were counted a year before this updateWhat actually counts as a "view" starting August 24, 2026Where your old, more honest view count is still hiding in your analyticsWhether this change touches your monetization or Partner Program statusWhy I still don't care about a view under three seconds longWhich channels are about to see the biggest (and smallest) jumps Free Resources to Grow Your Online Business:  Early Access - Why Your Audience Isn't Growing: https://www.gillianperkins.com/early-access $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins:  Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian:  Website: https://gillianperkins.com Instagram: @GillianZPerkins Screenshot this episode and share it to Instagram Stories - tag @gillianzperkins so I can see it. Until next week - stay focused and take action.
Ep 346: 3 Files That Make Your AI 10x Smarter (with Kimberly Ann Jimenez)
2026/09/08
Everyone's using AI to make more content, but Kimberly Ann Jimenez has taken a different path - she used it to rebuild how her entire business runs, and now she does more in half the time with a smaller team than ever. Today I'm sitting down with Kimberly to talk about her AI strategies and systems. She’s the COO of The Business Lounge and a woman who's spent about a decade helping service providers, coaches, and small business owners turn their content into consistent customers. We get into how AI has shifted buyer behavior, what people still need from real humans in an AI world, and - my favorite part - exactly how she built a team of AI "thought partners" and agents that know her business, her offers, and her voice. In This Episode, We Cover: From accidental entrepreneur to CMO - how Kimberly went from a background in academia (and zero interest in business) to managing over 100 social media channels and a multi-seven-figure ad budget in corporate, then building her own company with her husband ChrisWhy she scaled down on purpose - how her core community grew to serve over 10,000 people, and why she moved from "really large" to a more boutique, three-tier model (community, small-group coaching, and just four one-on-one seats a year)How the buyer changed after COVID and after ChatGPT - the three waves she watched play out: wanting more one-on-one connection, growing more sophisticated, and now craving in-person, "look over my shoulder" access - plus why old-school tactics like Facebook ads are trending back in a "throwback season"Information overload vs. the age of insight - why long-form podcasts and deep content are winning, and why AI's confident-but-wrong answers are sending clients back to real experts (one client burned $1,000 on a Gemini-built Facebook ad plan before Kimberly's team fixed it)Her AI "thought partners" - how every team member has a trained Claude project (named Rosalina, Edie, Harvest) tied to a central knowledge hub in ClickUp, so the whole team stays in sync through "context handoffs"3 files that instantly upgrade your AI - the ideal client avatar, your offers, and your goals. Keep your conversations inside one project with these three files and, in Kimberly's experience with clients, results improve by at least 50%3 simple agents to start with - an inbox agent (turned her 2-hour email slog into 5 minutes), a podcast/content research agent (Google Trends + VidIQ), and a lead-research agent that briefs her on new leads before she reaches out Connect with Kimberly Ann Jimenez:  📺 YouTube - Kimberly Ann Jimenez: https://www.youtube.com/@KimJimenez 🎙️ The Business Lounge Podcast: https://podcasts.apple.com/us/podcast/the-business-lounge-podcast-with-kim-chris/id1207088296 📲 Instagram: @kimannjimenez Work with Gillian Perkins:  👉 Startup Society membership: https://gillianperkins.com/join-startup-society FREE Resources to Grow Your Online Business:  🎧 Free audio course - The $100K Method: https://www.gillianperkins.com/100k-method-signup  📚 Free course - Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Connect with Gillian:  🌐 https://gillianperkins.com  📺 https://youtube.com/gillianperkinsonline/  📲 Instagram: @GillianZPerkins Screenshot this episode, share to Instagram Stories, and tag @gillianzperkins - I'd love to see you listening! Until next week - stay focused and take action.
Ep 345: The 3 Questions That Make Delegation Finally Work (with Gina Cotner)
2026/09/01
What if you could reclaim 10+ hours a week without working harder, waking up earlier, or finally finding the perfect productivity system? Grab my free 10-episode series, The $100K Method, for the systems that let me build a business that doesn't need me in every corner of it: https://www.gillianperkins.com/100k-method-signup Delegation sounds simple: hire help, hand things off, get your time back. In reality, it often creates more questions and more management, unless you build the right structure around it. This week I'm joined by Gina Cotner, founder and CEO of Athena Executive Services, one of the top US-based executive assistant agencies. Gina's spent the last decade pairing highly skilled EAs with busy founders and executives, and she doesn't just treat delegation as an outsourcing task. She teaches leaders how to build trust, transfer real ownership, and create accountability so their business runs better without them doing everything. In This Episode, I Cover: Why delegating a task doesn't automatically buy you your time backThe one habit that turns a hire into a task-doer instead of a real partnerWhy the first 30 days with a new hire matter more than any month afterThe exact three questions Gina uses to hand off a project and make it truly theirsWhat a US-based executive assistant actually costs, and how that compares to overseas VAs and solo freelancersHow to tell early whether you've hired the wrong person for the roleSpecial Offer for Work Less, Earn More Listeners Receive 5 free hours of service added to your first full month of work with Athena Executive Services (AES) — a $275 value! Just mention this offer during your first call with them. Connect with Gina Cotner: Website: https://www.athenaexecutiveservices.com/ LinkedIn: https://www.linkedin.com/in/athenaea/ Instagram: https://www.instagram.com/aes_executive_assistants Grow Your Online Business: Free training, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ The $100K Method (free 10-episode podcast series): https://www.gillianperkins.com/100k-method-signup Connect with Gillian: Website: https://gillianperkins.com Instagram: @GillianZPerkins
Ep 344: Why Your Launches Aren't Converting (and What's Actually Working in 2026) with Shannon Matson
2026/08/25
If your launches have been underperforming, the problem probably isn't your offer — it's the strategy around it. Today I'm sitting down with Shannon Matson, founder of The Social Bungalow and former corporate VP of marketing, to talk about what's actually working in online business launches right now. Shannon has built an eight-figure business helping online entrepreneurs build a signature offer and sell it consistently. In this conversation, she breaks down the exact launch framework she's using today, why the old playbook isn't cutting it anymore, and the subtle mindset shift that makes buyers feel like they came to the decision, rather than being sold to you. In This Episode, We Cover: The Double Milestone Approach: How Shannon structures a private podcast + live event sequence to warm and pre-sell audiences before cart ever opens, and why it converts so much better than a cold webinarIntrinsic vs. extrinsic motivation: Why flipping the 80/20 ratio (less urgency, more conviction) is the key to lower refunds and higher referralsLow-ticket self-liquidating offers: How Shannon uses a paid asynchronous product between launches to build a pool of buyers (not just subscribers), and why a price tag actually increases conversion into the main offerThe deposit + bonus month structure: A specific payment plan design that reduces buyer friction, increases completion rates, and builds in a natural renewal conversationThe Popcorn Theory: Why most business owners quietly run out of new customers and don't notice until it's too late, and what to do about it (hint: it's not more Instagram content) Connect with Shannon Matson:  Free private podcast WTF Is Happening in the Online Space: https://thesocialbungalow.com/wtf-is-happening-onlineInstagram: @thesocialbungalow FREE Resources to Grow Your Online Business: Is your online business making as much as you hoped it would? If not, listen to my free private podcast series Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It) https://gillianperkins.com/stuck Connect with Gillian:  🌐 https://gillianperkins.com  📺 https://youtube.com/gillianperkinsonline/  📲 Instagram: @GillianZPerkins Screenshot this episode, share to Instagram Stories, and tag @gillianzperkins — I'd love to see you listening! Until next week — stay focused and take action.
Ep 343: How I turned one digital product into a $100K/year business
2026/08/18
In this episode, I'm telling the full story of how one $27 live class turned into a $100,000/year business, and breaking down the exact process I'd recommend if you want to do the same with your own idea. In This Episode, I Cover: Why testing beats planning when you're picking your first product ideaThe exact 3-email sequence that got 50 signups with barely any audienceThe relaunch move that keeps momentum building instead of fading outWhy raising your price sends the opposite signal of what you'd expectThe 10-step framework for building a six-figure digital product from scratch Work with Gillian Perkins:  Free podcast series, The $100K Method (10 episodes on building an evergreen sales funnel): https://www.gillianperkins.com/100k-method-signup FREE Resources to Grow Your Online Business:  3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months (free workshop): https://creatorfasttrack.com/workshop-registration  Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Connect with Gillian:  Website: https://gillianperkins.com  Instagram: https://www.instagram.com/gillianzperkins/ Until next week - stay focused and take action.
Ep 342: What's the Best Funnel Software? (the answer might surprise you)
2026/08/11
Wondering which funnel platform to finally commit to - ClickFunnels, Kajabi, GoHighLevel? Before you pull out your credit card, listen to this. 👉Grab my free $100K Method audio course here: https://www.gillianperkins.com/100k-method-signup After nine years and just about every funnel setup you can imagine, I've landed somewhere that surprises most people: you almost certainly don't need funnel software at all. In this episode I walk through what a sales funnel actually is, the few tools you genuinely need to build one, and why the "convenient" all-in-one platforms usually cost you more money and more time than they save. In This Episode, I Cover: The wrong question - why "what's the best funnel software?" sends most business owners down the wrong patWhat a sales funnel actually is - the simple path every customer walks, from discovery to checkoutThe tools you really need - a website, email marketing, a way to host live events, and a payment processor (and that's it)The two-tool trick - why an all-in-one platform is really only replacing your website and your email softwareWhat I actually use - Squarespace, Kit, and the cheaper alternatives worth knowing aboutFree ways to start - the indefinite free plans on Kit and MailerLite, up to 10,000 and 2,000 subscribersThe thing that actually matters - why your strategy, not your software, decides how profitable your funnel is Work with Gillian Perkins: $100K Mastermind: https://gillianperkins.com/100k-mastermindStartup Society: https://startupsociety.com FREE Resources to Grow Your Online Business: The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signupSmall Business 101 (free training): https://gillianperkins.com/free-training-small-business-101/ Connect with Gillian: Website: https://gillianperkins.comInstagram: @GillianZPerkins Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. Until next week - stay focused and take action.
Ep 341: The 'just be consistent' advice is keeping you broke — here's why.
2026/08/04
Work with Gillian Perkins: 👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-growEveryone repeats the same advice: just be consistent and everything will click. I followed it for 2 years - posting as consistently as I could - and at the end of it my audience had barely grown and I wasn't making any real money. Sound familiar? In this episode I want to take the pressure off and tell you the truth about consistency. It's not that you're lazy, undisciplined, or somehow broken. It's that consistency on its own was never the thing that grows an audience. Being consistent with a strategy that isn't working just helps you waste time faster. What actually changes everything is having a strategy you're confident in - because once you believe it's going to pay off, showing up every week stops being a fight. In This Episode, I Cover: The consistency trap: why "try harder and just show up" quietly costs creators years, and how I lost 2 years to it myselfThe 3 most common reasons your content isn't growing: you're not actually being consistent, you're picking topics that aren't popular enough, or the quality isn't high enough yetConfidence over willpower: how belief in your strategy makes consistency almost automatic (even when you're traveling or sick)My 18-month experiment: the break I took to study YouTube like a scientist, analyzing thousands of channels to find what actually predicts growthWhat to do instead: stop muscling through, start experimenting, then double down on what's actually producing resultsWork with Gillian Perkins: 👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-grow FREE Resources to Grow Your Online Business:  🎧 Free audio course: Stuck at Zero - https://gillianperkins.com/stuck  📚 Free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/Connect with Gillian: 🌐 https://gillianperkins.com 📺 https://youtube.com/gillianperkinsonline/ 📲 Instagram: @GillianZPerkins
Ep 340: Why Hiring an Assistant DIDN'T WORK (But Hiring an OBM Did) with Sarah Noked
2026/07/28
Most people hire help too early, delegate the wrong things, and wonder why they're somehow busier than before. I've made every one of those mistakes - so this episode is the conversation I wish I'd heard back when I was hiring my first team members. This one's a little different. My friend Sarah Noked, founder of OBM School, had me on her OBM Show to talk about the client side of a long-term OBM relationship: what actually happens after the honeymoon phase, after the first launch together, after you've handed over real ownership. I've worked with my online business manager, Cortni, for almost eight years now, and I loved the conversation so much I wanted to bring it here to Work Less, Earn More. We get into when you're truly ready to hire an OBM (hint: it's not a revenue number), the difference between hiring help and hiring leadership, and why more time won't save you if nothing in your business is working yet. In this episode, I cover: The real difference between hiring a VA and hiring an OBMThe one sign you're actually ready to hire (it's not a revenue number)Why more help won't save a business that isn't working yetWhat made me pass on the cheaper candidate and never regret itHow trust really gets built with an operational leaderThe work you should never hand off, no matter how busy you areResources: Get matched with an accredited OBM: https://www.obmschool.com/matchmaking/Become an accredited OBM: https://www.obmschool.com/gillian-perkins/Find out more about Sarah: https://www.sarahnoked.comWork with Gillian Perkins: Get your online biz started with Startup Society: https://startupsociety.comThe 100K Method - my free limited podcast series on building an automated sales funnel: https://www.gillianperkins.com/100k-method-signupLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

Podcast reviews

Read Work Less, Earn More podcast reviews


4.8 out of 5
178 reviews
★★★★★
AmbidextrousLab 2026/04/10
Bite sized chunks of wisdom
Gillian’s podcast always teaches something thought provoking without being overwhelming. It has inspired me to take bite sized yet concrete steps towa...
★★★★★
Dustin Riechmann 2025/05/11
Practical Wisdom
Gillian really practices what she preaches! She has amazing guests, and I was honored to be part of the lineup on this show. Highly recommend it!
★★★★★
paigeamberbacani 2024/10/21
Practical Tips To Prevent Burnout!
I just finished episode 247 and it is FULL of gold!! Gillian and Mallory share so many practical tips about avoiding burnout while growing a business!...
★☆☆☆☆
Anon5436 2024/07/30
Arrogant and doesn’t let the speakers talk at length
I’m really thrown off by this podcast. The speaker comes off as quite arrogant - in her interview with Jenny Hoyos there were a couple times where she...
★★★★☆
ImHereLA 2024/03/27
Content is good for solopreneur/small business
Decent content for new solopreneurs but Gillian does not have enterprise or multi-million dollar experience. Very likable. However she sounds like s...
★★★★★
Jolie Josephine 2023/07/01
Her content is straight-forward, actionable, & no-fluff
I love Gillian’s content because she doesn’t hold back. She shares the information you really want to know & always provides value 🙌
★★★★★
LeanStead 2023/05/29
Love this podcast! Gillian’s confidence, optimism and encouragement is wonderful!
I’ve been follow Gillian’s podcast for a couple of years and am FINALLY now ready to start following her advice. I love her optimism and the brevity o...
★★★★★
_anneamor 2023/04/29
Genuine earthy engagement with “fya” lessons, tips
Gillian Perkins' "Work Less Earn More" podcast is an excellent resource for those looking to increase their income and or improve their work-life bala...
★★★★★
Ahmedrasta 2023/02/20
Save time and listen to Perkins!
I am a new busniess owner and I was having trouble finding all the information I needed in one place. I looked everywhere for someone that can get str...
★★★★★
Wilglenn 2023/02/18
Finding Gillian helped me tremendously!!!!
Gillian always gives the best information on businesses. He business plan template helped me tremendously when I started writing my business plan. She...
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