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What if the key to building a successful business wasn’t hustle but joy? In this episode, I sit down with Hannah McKitrick, founder of Dolce Vita Experiences, to talk about the power of living and leading from joy and how that energy can completely transform your business. After leaving the corporate world at 23 to attend culinary school in southern Italy, Hannah discovered something that would shape her entire path forward: the Italian philosophy of dolce vita — the sweet life. A lifestyle rooted in savoring, celebration, and slowing down enough to actually enjoy the life you’re building. In this conversation, we explore how that philosophy translates into entrepreneurship and why forcing strategy often blocks the very success you’re trying to create. Inside this episode we talk about: How Hannah turned her love of Italy, travel, and retreats into a thriving business The difference between operating from desire vs. “should” energy Why authentic joy is magnetic in marketing and sales The cultural contrast between hustle culture and the Italian dolce vita lifestyle How intuition often reveals the path of least resistance in business Why stepping away from constant doing can accelerate clarity and growth If you’ve been feeling stuck, forcing strategies that don’t feel aligned, or craving more joy in your work this episode is your reminder that success doesn’t have to feel hard. Sometimes the most powerful strategy is simply allowing yourself to follow what feels alive. Learn more about Hannah’s retreats and experiences → Dolce Vita Experiences Ready to go all in on your business? Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours. Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠ Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!

We are in a trust recession. There’s too much noise. Too many promises. Too much hype. And buyers are slower, more cautious, and more skeptical than ever. In this episode, I break down why referrals are no longer “nice to have” but essential. When trust is low, someone else’s voice carries more power than your best sales page ever could. Inside this episode, I share: What a trust recession actually means for entrepreneurs Why referrals shorten the buying cycle instantly How I built a multi-six-figure business largely through word-of-mouth The two referral pathways: direct asking vs. affiliate systems How to decide which path is right for your brand Why relationship-building beats transactional marketing every time The fear of rejection and why it’s costing you income Referrals aren’t random.They’re strategic. And when implemented intentionally, they become an arm of your business that keeps revenue flowing without constant launching, chasing, or convincing. If you want consistent income in a cautious market, this episode is your blueprint. Ready to go all in on your business? Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours. Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠ Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!

In this solo episode, I’m diving into something most women completely overlook when trying to scale: Identity. If you’re hustling, plateaued, constantly tweaking your strategy, or feeling burned out… it’s not just a business problem. It’s an identity problem. Inside this episode, I break down what I call SHE-EO Energy — the embodied identity of the woman who leads with power, clarity, and ease. You’ll learn: The difference between your human self and your soulful self Why your human self keeps you stuck in hustle, validation, and fear How to identify energetic kinks vs. strategic kinks in your business What it actually means to activate the SHE-EO identity Why scaling to 6 and 7 figures becomes easier when you embody the woman who already holds it A guided visualization to connect with your highest self and shift your state Your human self wants safety.Your soul self wants expansion. The woman who runs a 6 or 7-figure business with ease?She already exists. This episode will help you meet her and choose her. Grab The SHE-EO Handbook Here Ready to go all in on your business? Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours. Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠ Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!

In this episode, I sit down with CPA and founder of Fixit Accounting, Nancy Benet, for a raw and powerful conversation about business, failure, taxes, and rebuilding from rock bottom. Nancy shares how she went from multiple failed businesses and $650,000 in debt to building a successful accounting firm rooted in alignment, commitment, and mindset work. This is not just a tax conversation — it’s about identity, responsibility, and refusing to have a back door. We talk about: Rebuilding after massive business failure The mindset shift that changed everything Why successful entrepreneurs don’t operate with a Plan B Nancy’s 4-step process for achieving any goal How surrender + perspective open unexpected doors The truth about business setup (LLC vs S Corp) Why “buying deductions” is usually bad strategy How to remove the fear around taxes and compliance The importance of hiring a CPA early If money feels heavy, confusing, or overwhelming — this episode will ground you and empower you. Nancy also shares insights from her book Tame Your Money Monster, where she dives into the root of financial fear and how childhood beliefs shape our money habits. ✨ Learn more at Fix it Accounting✨ Connect with Nancy and grab her book Ready to go all in on your business? Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours. Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠ Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!

Are you exhausted from constantly launching, burning out, and starting over? This episode is your wake-up call. I’m diving deep into the real reason so many entrepreneurs stay stuck in feast-or-famine cycles, creating offer after offer, chasing quick dopamine hits, and wondering why the income isn’t sticking. Here’s the truth: Live launches aren't scalable if your nervous system is fried. Inside this episode, I’ll show you what actually works long-term and how I rebuilt my business through The Power of One method: one offer, one clear message, one soul client, one system, one year. You'll learn: Why live launching keeps you broke and in burnout The trap of cheap cash injections + "always creating" How the validation loop sabotages your strategy Why simplifying your system leads to scalable income How to finally build a 6-figure business that runs without running you 🎯 Ready to step into your Soft + Rich era?Grab the Power of One guide for just $7: The Power of One Ready to go all in on your business? Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours. Use code ASCEND for $222 off your enrollment: Total Ascension Business Builder Have a takeaway, breakthrough, or aha moment from today’s episode?📲 DM me on Instagram (@theshelbystclair) I’d love to hear from you!

In this episode, I’m joined by brand strategist Katie Holmes, whose work goes beyond visuals and strategy to the emotional core of a brand. Together, we explore what it really means to build a business as a woman — one that reflects your values, your emotional truth, and your ever-evolving identity. Katie shares how grief, purpose, and creative expression shaped her entrepreneurial path, and why building a brand is more about becoming than it is about perfection. We dive into: Why emotional connection is the foundation of brand success How to break free from “perpetual learning” and start imperfectly Releasing the fear of judgment as your brand evolves Identifying self-sabotage through energy leaks and strategy kinks The power of soft launches, pivots, and giving yourself permission to grow How to talk about your brand without using confusing language This episode is your permission to let go of the pressure to "have it all figured out" and show up in your truth, even as it evolves. Learn more about Katie’s work at brandstudiocreative.comJoin TABB, use code ASCENDED for $222 off: ⁠⁠⁠Total Ascension Business Builder⁠⁠⁠Follow me on Instagram⁠⁠⁠⁠ and share your takeaways from this episode (@theshelbystclair)Learn more ways you can work with me: ⁠⁠⁠⁠⁠⁠www.shelbystclair.com

In this episode, I sit down with Jaya Iyer, founder of Svaha USA, a clothing brand beloved by teachers and women who want clothes that actually reflect who they are, not outdated stereotypes. What started as a simple idea to create space-themed clothing for her daughter turned into a decade-long business built on integrity, patience, and listening deeply to the customer. Jaya shares the real behind-the-scenes of building a product-based business from the ground up — from validating demand through Kickstarter, to navigating costly supplier mistakes, to choosing slow, sustainable growth over chasing trends or outside investment. We talk about: How noticing a small gap in the market led to a loyal, values-driven brand Why honesty with customers builds long-term trust (even when things go wrong) The realities of inventory, pre-orders, and cash flow in apparel The power of self-belief, focus, and ignoring outside noise Why slow growth can actually be the smartest strategy What’s next for Svaha USA, including a tween line and swimwear This episode is a must-listen for anyone building a business from vision, not hype and especially for founders who want to grow without burning out or selling out. Visit Svaha USA DM me (@theshelbystclair) your biggest takeaway from this episode. Use code ASCEND for $222 off Total Ascension Business Builder

In this behind-the-scenes episode, I sit down with brand strategist Adah Kruszlinski of Foreword Branding for a raw, unfiltered audit of my own business, brand, messaging, and online presence. Adah walks us through a full-blown brand therapy session pointing out where my words didn’t match my energy, where my visuals were off, and how I could simplify my mission to better connect with the women I’m truly here to serve on my way to building a multi-million-dollar brand. We cover: Why your website might be turning people off (without you knowing) The disconnect between your gifts and your messaging How to translate words into clear client-attracting language The truth about visuals, fonts, and building brand trust How authenticity always outperforms perfection The real reason your soul clients aren’t converting This episode is packed with insight, truth bombs, and strategic gold especially if you’ve been stuck in brand confusion or feel like your online presence isn’t fully capturing your power. ✨ Special thanks to @forewordbranding for her amazing work on my rebrand, check it out HERE Follow me on Instagram @theshelbystclair and send me a DM about what you're taking away from this conversation.

In this episode, I’m breaking down one of the most underestimated tools in your business: your energy. We’re talking about how your energy sets the tone for your life, your income, your leadership and how to actually shift it, on demand. From the breathwork I use to regulate in real-time, to how I play with energy through small manifestations and gratitude rituals, this episode is your reminder that your external world is always responding to your internal state. I’m also sharing stories from my own life about how energy can either reinforce chaos… or open you up to miracles. We’ll explore: The energetic frequency of 2026 (and why 2025 required you to shed) Why breath is your #1 nervous system reset button How to stop manifesting from lack and start leading with power Real practices to rewire your energy for overflow Why your energy blueprint is the foundation of a soul-aligned 6-figure business Ready to shift your state and your success?Click play and let this one calibrate you. Grab the Success Blueprint to build your business in energetic alignment. DM me and share your biggest takeaway (@theshelbystclair)

In this episode, I’m joined by returning guest Kelly Pender for a powerful conversation on identity, frequency, and what it really takes to become the next-level version of yourself. We break down Kelly’s Rich Coded process — from clearing subconscious blocks and nervous system resistance to rewiring old beliefs and encoding the new identity that matches your next-level wealth, visibility, and power. If you’ve ever felt stuck in old patterns, scared to be seen, or uncertain how to hold the expansion you’re calling in... this episode is your permission slip and your blueprint. We talk safety work, energetic capacity, collapsing timelines, and the truth behind why logic is keeping you broke. Let this one activate you. Hear my story of stepping into a new identity on Kelly's podcast Rewire Yourself Rich Join Total Ascension Business Builder HERE Send me a message on Instagram (@theshelbystclair) and tell me what your big takeaway is from this episode

In this episode, I’m sitting down with Kelly Pender for an empowering conversation about breaking free from societal programming and rewiring your mind for abundance and success. Kelly, a Neuroscience Manifestation Mentor for Spiritual Entrepreneurs, shares her expertise in helping women transform their money beliefs, upgrade their identity, and create new neural pathways to attract wealth and abundance. Together, we explore actionable strategies to rewire your mindset, embrace your worth, and step into your next level of impact. Here’s what you’ll learn: ➡️ How to create new money-making neural pathways ➡️ Kelly’s signature Money Multiplier Method ➡️ The connection between identity and receiving more abundance ➡️ Strategies to let go of limiting beliefs and embrace your full potential If you’re ready to shift your mindset, attract more wealth, and create massive impact, this episode is a must-listen! Meet my special guest, ⁠Kelly Pender⁠: Kelly is a Neuroscience Manifestation Mentor who helps spiritual entrepreneurs rewire their minds and beliefs to create more abundance and impact. Through her work, she’s leading a movement to upgrade women’s money beliefs, empowering them to make a difference while achieving financial freedom and fulfillment. Grab the Money Multiplier here: https://kellypender.com/mm-experience Meet me, your host, Shelby St. Clair: Hey, I’m Shelby, Spiritual Business Mentor for Coaches, Healers, and Conscious Creators. I help women go from confused to confident in their business, generating $3K–$30K/month consistently with ease. I am shifting the way women grow businesses, revolutionizing the industry by bringing healing to the forefront. In my work, we break generational trauma, heal ancestral wounds, and create clear paths to profit so women can claim the success they deserve without fear or self-sabotage. Together, we thrive as #AwakenedBossLadies, showing that we CAN have it all, be it all, and do it all—while working part-time hours. Join TABB, use code ASCENDED for $222 off: ⁠⁠⁠Total Ascension Business Builder⁠⁠⁠ Follow me on Instagram: ⁠⁠⁠@theshelbystclair ⁠⁠⁠ Send me a DM and share your takeaways from this episode: ⁠⁠⁠@theascendedentrepreneur ⁠⁠⁠ Learn more ways you can work with me: ⁠⁠⁠shelbystclair.com

In this episode, I'm sitting down with Jen Sugermeyer for an inspiring conversation about purpose, resilience, and transformation. We explore Jen's incredible journey through sobriety, her rise in the corporate world, and her evolution as an author and entrepreneur. Jen shares the story behind launching her groundbreaking business, ATA Cosmetics, and the creation of The Jade Applicator, a product that’s elevating daily skincare and makeup routines. Together, we unpack "The 7 Words to Unlock Your Purpose," offering practical wisdom to help you step into your own power and align with your authentic self. Meet my special guest, ⁠Jen Sugermeyer⁠: Jen is the Owner and CEO of ATA Cosmetics and the inventor of The Jade Applicator. She is passionate about empowering people to elevate their daily experiences through integrity, transparency, and quality in skincare and makeup. After over three years of development, Jen launched ATA Cosmetics in October 2023 with a mission to create an empowering brand that inspires confidence and transformation. In addition to her entrepreneurial achievements, Jen has navigated sobriety, excelled in the corporate world, and authored books that inspire others to live their best lives. Connect with Jen:Get 20% off with code EXPECTMORE20 at ⁠⁠ATA Cosmetics⁠⁠ Meet me, your host, Shelby St. Clair: Hey, I’m Shelby, Spiritual Business Mentor for Coaches, Healers, and Conscious Creators. I help women go from confused to confident in their business, generating $3K–$30K/month consistently with ease. I am shifting the way women grow businesses, revolutionizing the industry by bringing healing to the forefront. In my work, we break generational trauma, heal ancestral wounds, and create clear paths to profit so women can claim the success they deserve without fear or self-sabotage. Together, we thrive as #AwakenedBossLadies, showing that we CAN have it all, be it all, and do it all—while working part-time hours. Join TABB, use code ASCENDED for $222 off: ⁠⁠⁠Total Ascension Business Builder⁠⁠⁠ Follow me on Instagram: ⁠⁠⁠@theshelbystclair⁠⁠⁠ Send me a DM and share your takeaways from this episode: ⁠⁠⁠@theascendedentrepreneur⁠⁠⁠ Learn more ways you can work with me: ⁠⁠⁠shelbystclair.com⁠⁠⁠ Tune in to this episode and discover the words that can unlock your purpose!

In this episode, I'm sitting down with Dani Margeaux for an enlightening conversation about spirituality, intuition, and personal alignment. We dive deep into Dani's fascinating journey into the metaphysical realm, exploring her path from Reiki practitioner to becoming a respected psychic coach and Akashic Records reader. Together, we unpack the power of spiritual alignment and how to embrace your authentic gifts. Meet my special guest, Dani Margeaux: Dani is a gifted psychic coach who specializes in empowering practitioners, empaths, and healers to step into their full potential and lead with authenticity. Since 2021, she has been helping clients through various modalities, including Reiki, Akashic Records Readings, and Life Coaching. Her mission is to guide spiritual entrepreneurs in claiming their power and finding their unique path to leadership. Meet me, your host, Shelby St.clair: Hey, I’m Shelby, Spiritual Business Mentor for Coaches, Healers, and Conscious Creators. I help women go from confused to confident in their business, generating $3K - $30K/month consistently with ease. I am shifting the way women grow businesses, and revolutionizing the industry by bringing healing to the forefront. In my work with women we break the chains of generational trauma, healing wounds from the ancestral history, and creating a clear path to profit so that the women can claim the success that is their birthright without any fear, doubt, or self-sabotage getting in the way. When one woman wins, we all win! I am holding space for women to come together and see their power of self as an #AwakenedBossLady, bringing this movement to life is my mission. I am dedicated to showing women that we CAN have it all, be it all, and do it all without losing ourselves along the way. And I should add…all while doing it working part-time hours  Join TABB, use code ASCENDED for $222 off: ⁠⁠Total Ascension Business Builder⁠⁠ Follow me on Instagram: ⁠⁠@theshelbystclair⁠⁠ Send me a DM and let me know your takeaways from this episode: ⁠⁠@theascendedentrepreneur⁠⁠ Learn more ways you can work with me: ⁠⁠shelbyst.clair.com

In this episode, I'm sitting down with two of my biz besties, Emily Wilcox & Roxy Lee for part two of a three-part series on Viral Visibility. We are diving into how you can go viral, show up authentically, and build a business that feels aligned with who you truly are. AND we're inviting you into a secret project that we’ve been working on for almost a year. Are you ready to join the VIP waitlist so you're the first to know when you can apply? Join now: ⁠The Ascension⁠ ⁠Listen to Part 1 on Emily's Podcast⁠ ⁠Listen to Part 3 on Roxy's Podcast⁠ Meet my real life biz besties and guests: ⁠Emily June Wilcox ⁠is a Multi 7-Figure CEO, Money Healer, and Business Mentor. She helps women entrepreneurs build their fempires and walk ⁠The Joyous Path to Millions.⁠  ⁠Roxy Lee⁠ is the founder of The 360° Method and the trailblazing host of ⁠The Roxy Talks Manifestation Podcast⁠ and YouTube Channel where she shares her expertise on manifestation, mindset, and unshakeable bad-bitch self-confidence with thousands of listeners every week. Meet me, your host, Shelby St.clair: Hey, I’m Shelby, Spiritual Business Mentor for Coaches, Healers, and Conscious Creators. I help women go from confused to confident in their business, generating $3K - $30K/month consistently with ease. I am shifting the way women grow businesses, and revolutionizing the industry by bringing healing to the forefront. In my work with women we break the chains of generational trauma, healing wounds from the ancestral history, and creating a clear path to profit so that the women can claim the success that is their birthright without any fear, doubt, or self-sabotage getting in the way. When one woman wins, we all win! I am holding space for women to come together and see their power of self as an #AwakenedBossLady, bringing this movement to life is my mission. I am dedicated to showing women that we CAN have it all, be it all, and do it all without losing ourselves along the way. And I should add…all while doing it working part-time hours  Join TABB, use code ASCENDED for $222 off: ⁠Total Ascension Business Builder⁠ Follow me on Instagram: ⁠@theshelbystclair⁠ Send me a DM and let me know your takeaways from this episode: ⁠@theascendedentrepreneur⁠ Learn more ways you can work with me: ⁠shelbyst.clair.com⁠

Does the idea of building a spiritual business fill you with equal parts excitement and fear? Join us this week as we dive deep into the reality of ethical spiritual entrepreneurship with leading educator Emily Aarons. Emily is an energy healer, business alignment coach, and a beacon for outstanding practitioners looking to grow sustainable, financially successful businesses aligned with their spiritual calling. Her mission? To help millions tap into their innate gifts and build thriving spiritual practices without sacrificing authenticity. In this candid conversation, Emily gets real about stepping into the unknown, overcoming fears, and taking the courageous leap into spiritual entrepreneurship. We explore maintaining integrity in a world where scammy marketing and empty "guru" promises run rampant. Emily shares priceless insights on rejecting hype in favor of intuition as your most powerful business guidance system. You'll learn how to embody the spiritual principles you teach, trust your inner wisdom, and organically attract your dream clients without resorting to pushy tactics. Whether you're just getting started or struggling to stay grounded amidst popularity and profit, this episode will inspire you to shed self-doubt and any inauthentic behaviors holding you back from your true prosperity potential. Tune in for a dose of practical, ethical business-building wisdom laced with Emily's refreshingly honest perspective. Key Highlights Authenticity in Business: Emily shares her insights on the importance of authenticity in building a spiritual healing business and stepping into the unknown with courage. Navigating Fears: Explore the fears and uncertainties that come with entrepreneurship and learn how to take the leap anyway, trusting in your intuition. Ethical Business Practices: Discover the truth about the coaching world and the prevalence of scammy marketing tactics, and learn why honesty and integrity are paramount. The Power of Intuition: Learn how to tap into your intuition and harness its guiding force in every aspect of your business journey. Ready to uncover the truth and unlock the secrets to ethical spiritual entrepreneurship? Tune in to "The Truth About Building an Ethical Spiritual Coaching Business" on Behind The Boss Lady Podcast and join Emily Aarons on a journey of authenticity, intuition, and sustainable success. As always, we'd love to hear your thoughts! Feel free to share your key takeaways from the episode or any questions you have by sending a message to Shelby on Instagram @theshelbystclair Here's to building businesses that align with our values and empower others to thrive! Follow Emily on Instagram: ⁠⁠⁠⁠@emilyaarons Learn more about her work here: ⁠⁠⁠⁠https://emilyaarons.com/ Grab a $1 meditation and begin your healing journey today: https://members.emilyaarons.com/1-meditation-sale Follow your host Shelby on Instagram: ⁠⁠⁠⁠@TheShelbyStclair⁠⁠⁠ Become an Awaked Boss Lady: Shelby St.clair & CO⁠⁠⁠