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Introducing discovery interviews into product development in Brand24. A story of how Brand24 started with product discovery interviews to find matters important to our customers quicker, from building mostly on feeling and proxy feedback to decisions based on the mix of direct conversations, relevant data and intuition. What can you expect from the talk - things that worked well, challenges we faced, how to talk to customers to get as much unbiased information as possible and examples from my own experience.

Jak wygląda zarządzanie produktem, gdy firma liczy 10 osób? A jak, gdy zatrudnia 100... albo 1000? Bazując na własnym doświadczeniu, chcę powielić się tym, jak zmienia się rola Product Ownera w różnych typach organizacji oraz z jakimi wyzwaniami mierzy się zespół produktowy w firmie, która dynamicznie się rozwija – przechodząc drogę od startupu, przez fazę scaleupu, aż po dojrzałą korporację.

Companies sacrifice product, service, and experience quality to “just ship it” or be “fast.” Through cycles of opinions, guesses, and assumptions, we dress up as “hypotheses,” we slowly and inefficiently crawl towards something we claim is “good enough.” We celebrate repeated failures as “good product strategy” and “learning,” but we fail so often that we’re clearly not learning from failures. We must use critical thinking, speak up, and help our teams shift toward cycles of success. We must help our teams refocus on how user-centricity (done well) will accomplish business goals. Great products and services that meet or exceed users’ needs are more likely to lead to increased conversions, revenue, and loyalty. Let’s talk about how to have some of these tough conversations, especially when we’re experiencing frequent failures in our experiments, launches, and product-market fit.

Startups love to talk about success, but here’s the truth—we almost killed our own no-code product. We built fast, launched fast… and ignored everything else. No real validation, no analytics, no clear monetization. The result? A product nobody really needed. This talk is about how we flipped everything upside down—rebuilding from scratch, learning from real users, and turning failure into $2M+ raised. If you’re building a no-code startup, learn from our mistakes before they cost you time, money, and momentum.

At Mixmax, we had to unlearn the habit of building the most urgently requested features and return to the basics: helping our ideal customers reach the right value faster. I’ll share how we defined user setup and aha moments, tied them to monetization, and rebuilt key experiences around them. You’ll hear what worked, what flopped, and how we moved from gut feel to measurable impact, including a 43%+ increase in users hitting the aha moment.

Move fast & slow down faster. Lessons from leading teams through a revolution. AI solutions are revolutionizing the customer service industry, and Zendesk is truly doubling down on the opportunity. However, every revolution comes with a price. And that meant that the team needed to adapt and change as well. Let's explore how to maintain sanity in an environment that's constantly shifting beneath your feet, and when it makes sense to tactically slow down in order to speed up in the long run.

A hands-on story of how we reshaped uPacjenta’s strategy - from rapid COVID-fueled growth to a long-term, scalable product. I’ll share practical insights on navigating complexity, building trust through user research, designing around constraints, and creating meaningful digital health experiences that start at home - but don’t end there.

There are many topics that no one is afraid to talk about today: mental health, neurodiversity, and burnout. But the topic of biological rhythms in men and women raises at least slight concern, even though it is our biology, our natural cycle, which affects our effectiveness and relationships at work. Most organisations operate at a rhythm established decades ago, based on a single energy level and a single way of functioning. And yet our teams are more diverse than ever. We differ not only in our competencies, but also in our biological rhythms. That is why I would like to start ‘defusing’ this topic not only by talking about its impact on the way we work, but also by showing how leaders could unlock the potential of their teams if they were aware of this rhythm. And I'm not just talking about women. Men are also governed by biology and have their own rhythms.

How to Stop Crying into Your Pillow After Stakeholder Feedback? Ever poured your heart and soul into a design, only to get feedback that makes you want to curl up in a ball under the covers? Or asked for an opinion, and all you got was a vague, ""I expected better""? We've all been there! In this talk, you'll discover how to transform design feedback from a potential source of frustration into a powerful tool for growth. You'll learn to deliberately ask for feedback that provides valuable insights, and how to truly listen to even the toughest comments without taking them personally. I'll show you how to prompt stakeholders for concrete feedback, not just vague generalities. We'll delve into why stakeholders sometimes give negative feedback and explore various techniques for responding constructively. Plus, I'll share tips on how to organise feedback so you don't get lost in a sea of notes. Get ready for a session packed with practical tips, real-life examples and frameworks that will help you gain actionable insights, create better designs, and ultimately, build stronger relationships with your stakeholders.

Design as a Revenue Driver: Securing Design Investment in Enterprise Organizations This presentation equips UX designers with the frameworks, language, and evidence needed to secure design investment in enterprise organisations. Rather than positioning design as a necessary expense, we'll demonstrate how to present design as a revenue driver, risk mitigator, and competitive advantage that directly impacts the bottom line. Key takeaways : Learn how to use The Three Rs of ROI: Framing Design with Business Impact to convey design impact and urgency Evangelise for design and master the art to secure design resources. Framework to master Aligning Stakeholders Through Strategic Influence, business metrics and knowing how your organisation works. Learn how to reframe research as Business Intelligence to achieve larger impact.

This talk explores the transformation of Senior Design roles in the AI era. Senior Designers are uniquely positioned to become a dominant force in our tech industry as it shifts toward AI-augmented work. We blend product mindset with the ability to articulate not just business requirements but a complete experience. Attendees will leave with immediate tips for amplifying their impact, as well as an understanding of the hard new truths I've discovered through extensive experimentation. While AI will change our roles, I'll demonstrate why there has never been a better time to be a senior designer.

Some things just work better together—like Design and QA. Their collaboration leads to smoother, more intuitive, and higher-quality user experiences. This session explores real-life examples of how QA and Design teamwork improved our product. You’ll learn how to conduct design testing sessions, identify usability issues, and provide valuable product insights. By bridging this gap, you’ll reduce rework, speed up delivery, and contribute to a polished, user-friendly product. Join us and make a real impact on Product Design!

The Current State of E-Commerce Product Discovery UX: 8 Common Pitfalls & Best Practices This presentation dives into what's really happening in e-commerce product discovery today, with hard data on how sites perform across homepage, search, product listings, and product detail pages. The talk will share surprising gaps uncovered, opportunities most retailers are missing, and practical improvements you can implement tomorrow. All insights come from Baymard's rigorous research, giving you the tools to streamline your shopping experience and stay ahead of competitors.

Speed of progress at the cost of technological exclusion — no-code, UI libraries, AI tools and web accessibility.