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How can business insight help shape better government decisions and unlock UK economic growth? In our latest episode, David Bharier of the British Chambers of Commerce joins the MRX Lab podcast to explore declining business confidence, the impact of policy, and why investment and exports matter. Over the course of 30 minutes, David and Paul also touch on the growth delivery test, a framework designed to put businesses at the heart of policymaking and connect every decision to measurable change. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: David Bharier, Deputy Director, Economics & Insights at British Chambers of Commerce. For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

Consumers are overwhelmed by choice, so how do we understand their choices? By becoming consumed by our consumers, we can remember them at the point of decision, rather than falling back on pure business metrics. In our latest episode, Christina Habib, Chief Insights Officer: CXO Beauty, Luxury & Wellness, joins Paul to discuss the impact of relevant insight and leveraging for a competitive advantage. Over the course of 40 minutes, the pair touch on mental availability, the importance of tailoring centricity strategies to your industry, and much more. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Christina Habib, Chief Insights Officer: CXO Beauty, Luxury & Wellness For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠/ ⁠X⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

There is a prominent gap between the belief in customer centricity and achieving it. But how do researchers keep the voice of customers in the room to influence how decisions are made when they are not always able to be there? In our latest episode, Chris Martin, FlexMR's Chief Marketing Officer, joins Paul to reflect on both academic and organisational research around Customer Salience. Over the course of 20 minutes, the pair discuss the need for more data around how much customers are truly included in an organisational decision-making process, why it is so important for researchers to become a hybrid of both a scientist and an artist, and much more. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Chris Martin, Chief Marketing Officer at FlexMR For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leadership coach and former insight practitioner, Rachel Fraser, joins Paul to explore the cultural and behavioural foundations of Customer Salience. Drawing on her experience across coaching and leadership development, Rachel argues that the effectiveness of insight depends less on the quality of outputs and more on the mindset, influence and commercial awareness of the teams delivering them. The episode centres on the shift from delivering insight to building capacity for adaptive influence, where practitioners must move beyond certainty and hierarchy to navigate ambiguity, hold multiple perspectives and shape decisions across the organisation. Through practical examples, she highlights the importance of coaching over training, action over theory, and confidence built through doing, not knowing. The conversation also unpacks the role of commercial thinking, emphasising that insight teams must understand stakeholder priorities—margin, risk, growth—and translate customer needs into that language to become trusted advisors. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Rachel Fraser, Leadership Coach For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠X⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

Insight is a dialogue. That's the key takeaway from this in-depth conversation with Simon Tregidgo, Strategy Lead for Trade & Services at Kingfisher. Drawing on experience across insight, strategy and commercial functions, Simon explains how to embed knowledge and habits within an organisation and why a diverse stakeholder approach is vital to growth.The episode centres on Kingfisher's Centres of Excellence, designed to support knowledge sharing, best practice and innovation by connecting banners and markets. Throughout the conversation, Simon highlights the importance of in-person workshops, honest (and sometimes vulnerable) conversations about knowledge, plus how to overcome the tension between project delivery and the ongoing nature of customer and commercial evolution. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Simon Tregidgo, Strategy Lead: Trade & Services at Kingfisher For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠X⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

Do you actively brand your insight projects? This month, we invite you to consider how the implementation of marketing strategies can reach decision-makers and leave a lasting impression, resulting in an increase in Customer Centricity within your organisation. In our latest episode, Rupesh Patel joins Paul to discuss the importance of remaining top of mind for business questions and share tips on how insights can be promoted memorably. Over the course of 30 minutes, the pair touch on competitive internal promotion strategies, the application of marketing academia and more. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Rupesh Patel, Head of Insights (Large Tech Brand) For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / X / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

Customers need to always have a seat at the table. Insight teams need to be in the room, even when not physically present. But during a time where information is in abundance and budgets are squeezed, how can this be achieved? In our latest episode, Natalie Delahunty, Head of Brand Insight at Trainline, joins Paul to discuss how long-term engagement of decision-makers through strategies such as infographics can aid in maintaining customer centricity. Over the course of 30 minutes, the pair touch on tailoring insights based on internal target audiences, distinctively naming projects that are crucial to the trajectory of a business, utilising MaxDiff and more. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Natalie Delahunty, Head of Brand Insight at Trainline For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / X / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

Customer centricity starts at your own two feet. But it also needs to go further. Could having a programme that ties in all levels of an organisation be the key to success? In our latest episode, Paul Thomas, Global Consumer & Shopper Insight Director, joins Paul to discuss how customer centricity programmes and direct conversations with customers are crucial to organisations. Over the course of 30 minutes, the pair discuss examples of successful customer-centric strategies, anecdotes, the importance of the involvement of key decision-makers and more. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Paul Thomas, Global Consumer & Shopper Insight Director For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

During a time where technology and artificial intelligence are becoming more prominent, there are challenges in moving beyond traditional research methods to consistently humanise the customer in the minds of key decision-makers. In our latest episode, Ellie Osborne, Senior Insight Lead at Saga, joins Paul to discuss how customer centricity can engage decision-makers and ensure Customer Salience is interwoven consistently throughout an organisation. Over the course of 25 minutes, the pair discuss successfully positioning key decision-makers in front of real customers through 'speed dating', how researchers can drive customer centric decisions and much more. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Ellie Osborne, Senior Insight Lead at Saga For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

In a world where habits within an organisation are often built on financialisaton, it can be hard to overcome existing culture and consistently humanise the customer in the minds of key decision-makers. In our latest episode, Chris Martin, FlexMR's Chief Marketing Officer, joins Paul to discuss how Customer Salience can be used to flip the script and ensure decision-makers are always thinking about customers. Over the course of 25 minutes, the pair discuss how decisions are currently being made within organisations, the impact of cultural habits, how researchers can drive change and much more. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Chris Martin, Chief Marketing Officer at FlexMR For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

Research isn't just about gathering data. It's about helping people make better decisions. That's what Head of Client and Adviser Insights at M&G, Olubunmi Stüber, challenges us to do in this episode of the MRX Lab. Recorded the day after the 2025 Customer Salience Summit, she joins Paul Hudson in reflecting on what it means to put customers at the heart of decisions. Over the course of 40 minutes, the pair discuss the strategic use of qual and quant, how insight communities bring connection and camaraderie to research, the importance of crafting stories that are written for a particular audience, and much more. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Olubunmi Stüber, Head of Client and Adviser Insights at M&G For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

When Lord Reith founded the BBC in the radio age, it embodied an ethos of public service. That spirit remains at its core to this day. And, as Brand Director Jane Callingham explains, creates a uniquely challenging dynamic for the institutions researchers. Rather than define a narrow target market, the BBC charter demands that it serve the public - which means it must deliver value to all. Understanding audiences, not as a homogenous whole, but as a diverse set of segments is crucial not to narrow targeting - but to evaluate how each and all are served. Discover how the BBC Brand team approach this monumental task, and have build an audience-centric brand in this episode of the MRX Lab. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Jane Callingham, Brand Director @ BBC For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

In an analysis of recent market research conference agendas, Nick Rich found that only 6% of sessions focus on impact and a fraction of that reaching the C-Suite. That stands in stark contrast to recommendations from the recent Client Sight report. Nick puts forward the case that, as a sector, our focus is in the wrong place - and more attention needs to be given to the relationship between insight and growth. This conversation challenges researchers to re-think the role of research, the language that's used to describe it and the procedural aspects of the insight function that often detract from creative solutions. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Nick Rich, Partner @ Growth Constructors For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of the MRX Lab podcast, Claire Rainey, Head of Insights at Virgin Media O2, shares how customer insight teams can move beyond data collection to become powerful agents of influence. Drawing on experiences from brand tracking to campaign design, Claire illustrates the importance of keeping the “customer on your shoulder” in every decision, even when insight professionals aren’t in the room. She explains how her team balances process with influence, builds a culture of customer centricity, and develops the communication skills needed to resonate with diverse stakeholders. From surprising findings about channel preferences to shaping sensitive national campaigns, Claire highlights the long-term impact of rigorous, well-communicated insights. This conversation challenges researchers to embrace resilience, focus on influence, and take pride in their role as catalysts of organisational change. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Claire Rainey, Head of Insight @ VMO2 For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

What drives behaviour, and how can understanding it make research more impactful? How do we bridge the gap between what people say and what they actually do? And what practical steps can researchers take to embed behavioural insights into the heart of market research practice? Those are the questions we put to Chris Harvey, CEO of Activate Research. With a background at the intersection of behavioural science and applied research, Chris shares how small shifts in framing, context, and design can lead to powerful improvements in data quality and decision-making. Tune into this thought-provoking episode to discover why behavioural science is more than a theoretical toolkit, it’s a lens for re-imagining how market research uncovers truth and drives change. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Chris Harvey, CEO of Activate Research For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠