Advertise on podcast: The Marketing Playbook with Mark Friedman

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★★★★★

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Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

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Check latest episodes from The Marketing Playbook with Mark Friedman podcast

Bill Hanifin - CEO of Wise Marketer Group (WMG)

2026/10/01

Bill Hanifin, the Chief Executive Officer of Wise Marketer Group (WMG), adds his page to the Marketing Playbook. Hear how a loyalty program's real job is to change behavior & grow revenue, why a real loyalty program needs a financial model, how to define the objective before you talk tactics, what drew Bill to customer loyalty, and a look back at Y2K. Connect with Bill at TheWiseMarketer.com, on LinkedIn, and on Instagram @BillHanifin

Liz White - Chief Commercial Officer of OOFOS

2026/09/16

Liz White, the Chief Commercial Officer of OOFOS, adds her page to the Marketing Playbook. Hear why context changes everything, how to let the data pick the channel, why brand & purpose aren't competing priorities, what Liz learned in the magazine industry, and what's driven the explosive growth of OOFOS. Connect with Liz at OOFOS.com and on LinkedIn

Vicki Cantrell - Co-Founder & CEO of Vendors in Partnership (VIP)

2026/09/02

Vicki Cantrell, the Co-Founder & CEO of Vendors in Partnership (VIP), adds her page to the Marketing Playbook. Hear why saying no is a strategy, how sometimes the safer bet isn't the obvious one, why community closes the gaps technology can't, what she learned from working closely with Tory Burch, and her upbringing as the 5th of 6 children. Connect with Vicki at VendorsInPartnership.com, on the Vendors in Partnership LinkedIn, and on her LinkedIn

Maxx Blank - Co-Founder & COO of Triple Whale

2026/08/20

Maxx Blank, the Co-Founder & Chief Operating Officer of Triple Whale, adds his page to the Marketing Playbook. Hear why AI adoption depends on organizational readiness, how grit gets built through failure, why you should build with operators, the metrics brands should be looking at, and what he learned from multiple family businesses. Connect with Maxx at TripleWhale.com, on LinkedIn, and on X @aryehMaxx

Josh Resnick - Co-Founder & General Partner of OpenSky Ventures

2026/07/29

Josh Resnick, the Co-Founder & General Partner of OpenSky Ventures, adds his page to the Marketing Playbook. Hear how to build a company culture that attracts & keeps great people, how to determine if you're after fast growth or healthy growth, how to evolve with technology, what Josh learned from the video game & candy industries, and his various entrepreneurial food ventures as a kid. Connect with Josh at OpenSky.VC and on LinkedIn

Garth Weber - SVP of Brand & Marketing at Duluth Trading Company

2026/07/16

Garth Weber, the Senior Vice President of Brand & Marketing at Duluth Trading Company, adds his page to the Marketing Playbook. Hear why your unconventional background is your edge, why performance marketing without brand discipline is just noise, how to protect the new thing until it can stand on its own, how Garth worked with Nike & Adidas as clients at the same time, and how storytelling & curiosity have been the thread throughout his life. Connect with Garth at DuluthTrading.com and on LinkedIn

Josh Payne - Founder of OpenSky Ventures, CEO of Onward

2026/07/01

Josh Payne, the Founder of OpenSky Ventures and CEO of Onward, adds his page to the Marketing Playbook. Hear why you should bet on the founder, how to integrate work into your life, why you need to watch the cohort data, what Josh learned from his salesman father, and how he's enjoying life in Mallorca. Connect with Josh at OpenSky.VC, UseOnward.com, on social media @JNPayne, and on LinkedIn

Angela Clark - Founder of Eclipse Advisory Group

2026/06/17

Angela Clark, the Founder of Eclipse Advisory Group, adds her page to the Marketing Playbook. Hear how to invite yourself to meetings and keep showing up, how to find out what the customer isn't tired of hearing you say, how to get your team to actually use that new technology you paid for, what Angela learned going to an all-girls high school, and why storytelling is so crucial in the eCommerce world. Connect with Angela at EclipseMedia365.com and on LinkedIn

Jeremy Horowitz - Managing Partner of Because Ventures, CEO of CoCo AI

2026/05/27

Jeremy Horowitz, the Managing Partner of Because Ventures and CEO of CoCo AI, adds his page to the Marketing Playbook. Hear how to differentiate your brand, how to use AI as an efficiency tool, why business owners make the best business buyers, what to look for when investing in a business, and Jeremy's passions for sports & entrepreneurship. Connect with Jeremy at Because.Ventures, My-CoCo.AI, on LinkedIn, and his Let's Buy a Biz! newsletter

Kevin Ertell - Author of The Strategy Trap

2026/05/11

Kevin Ertell, the Author of The Strategy Trap, adds his page to the Marketing Playbook. Hear why strategy without execution is just a plan, why co-creation beats top-down mandates every time, how to aim for 70% alignment with 100% commitment, how to navigate an industry that's been disrupted, and what Kevin learned from his time at Nike. Connect with Kevin at MistereAdvisory.com, on LinkedIn, and check out his book, The Strategy Trap

Stacey Warshaw - Head of Ecommerce & Digital Marketing at LoveShackFancy

2026/04/22

Stacey Warshaw, the Head of Ecommerce & Digital Marketing at LoveShackFancy, adds her page to the Marketing Playbook. Hear why you should say "yes" often early in your career, how to balance brand marketing & performance marketing, how the future will be measured by AI, how far out you should plan your career, and Stacey's lifelong passion for fashion & retail. Connect with Stacey at LoveShackFancy.com, on LinkedIn, and on Instagram @StaceyWarshaw

Matt Ezyk - Senior Director of Engineering, eCommerce at Hanna Andersson

2026/04/08

Matt Ezyk, the Senior Director of Engineering, eCommerce at Hanna Andersson, adds his page to the Marketing Playbook. Hear why the future of eCommerce is flexible, why great partners solve problems, why data is still everything, Matt's learnings from the intersection of technology & marketing, and how he first fell in love with tech. Connect with Matt at HannaAndersson.com and on LinkedIn

Michael Allan - GM at Quince

2026/03/25

Michael Allan, a General Manager at Quince, adds his page to the Marketing Playbook. Hear how to shift from strategy to execution, how to use the data you collect, how to keep a disciplined focus as a brand, Michael's background in music & marketing, and what he learned from his time at Bain & Company. Connect with Michael at Quince.com and on LinkedIn

Gillian Bell - Chief Revenue & Growth Officer of Comfrt

2026/03/11

Gillian Bell, the Chief Revenue & Growth Officer of Comfrt, adds her page to the Marketing Playbook. Hear why community is the real growth engine, how to use TikTok Shop as a discovery engine for your brand, why AI will touch every part of your business, the biggest challenges working at a marketing agency, and how Gillian was influenced by the big career changes of her parents. Connect with Gillian at Comfrt.com and on LinkedIn

Katy Mimari - Founder & CEO of Caden Lane

2026/02/26

Katy Mimari, the Founder & Chief Executive Officer of Caden Lane, adds her page to the Marketing Playbook. Hear how to invest deeply in the product or service you're offering, how to stay in control of your vision, how to use AI as an accelerator, what Katy learned from her entrepreneurial parents, and why she started the business so soon after college. Connect with Katy at CadenLane.com, on Instagram @CadenLane, on TikTok @CadenLaneBaby, and on LinkedIn

Podcast reviews

Read The Marketing Playbook with Mark Friedman podcast reviews

5 out of 5

66 reviews

★★★★★

Jason Nyhus 2025/01/30

Mark is a super star, great guests

His guests are a who’s who of Ecom today, add this pod to your rotation, you won’t regret it

★★★★★

Thomas De Stio 2024/03/05

Great Listen! Insightful and Real for any Industry and Professional

Mark’s expertise and engaging interview style bring practical advice to life, with actionable tips to drive success in varying industries and walks of...

★★★★★

pilotfamilyy 2023/09/25

Ken Pilot

Always enjoyable and great content!

★★★★★

MojoFan1 2023/09/23

Great interview!

The Marketing Playbook has given me so many great insights about business and marketing. The Gary Vee interview was particularly interesting to me bec...

★★★★★

ASobering 2022/12/06

Ready, Set, Hike! 🏈

It’s obvious Mark puts extraordinary effort into every single episode of The Marketing Playbook. What makes this show a true standout is the quality o...

★★★★★

wmharris101 2022/11/30

Industry veteran that knows his stuff

Mark has been involved in ecommerce at the biggest level and he really knows the full spectrum of what it takes to be successful. That really shines i...

★★★★★

completelyoverit 2022/11/15

Brilliant Strategy with Actionable Take Aways!

I love Mark’s marketing playbook podcast!! I always get at least 3 new ideas to execute and/or think about. Each interview is unique but always inspir...

★★★★★

Digital Marketing Associate 2022/08/26

Great marketing content!

Very informative marketing content providing useful information on digital marketing and eComm, among other topics!

★★★★★

Chris R Abbott 2021/12/14

Love the content!

As someone who’s new to eCommerce, I love the conversational structure to Mark’s podcast. Always come away with something I can implement as well with...

★★★★★

Bobbi-in-the-hole 2020/11/23

Efficient, Entertaining, Useful

Mark keeps the conversation moving and the information coming

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