Advertise on podcast: The Marketing Playbook with Mark Friedman

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★★★★★

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66 reviews

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Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

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Check latest episodes from The Marketing Playbook with Mark Friedman podcast

Al Doan - Co-Founder of Missouri Star Quilt Company

2026/01/29

Al Doan, the Co-Founder of Missouri Star Quilt Company, adds his page to the Marketing Playbook. Hear why creativity is a competitive advantage, why community & trust beat tactics every time, how to use technology strictly to optimize, how Al learned to be scrappy growing up in rural Missouri, and his unique perspective on schooling. Connect with Al at MissouriQuiltCo.com, on LinkedIn, and on Instagram and X @DrBillNye

Laurie Steinmetz - Founder & Host of The MOOBment

2026/01/23

Laurie Steinmetz, the Founder & Host of The MOOBment, adds her page to the Marketing Playbook. Hear why Mothers Of Only Boys (MOOBs) deserve their own conversation, how raising boys challenges assumptions & teaches unexpected lessons, why it's never too late to pivot, what Laurie learned from her career in accounting & recruiting, and the hardest part of raising boys. Connect with Laurie at TheMOOBment.com, @TheMOOBment on Instagram & Facebook, and on LinkedIn

Shawna Hausman - Founder & CEO of AAA Growth Agency

2026/01/15

Shawna Hausman, the Founder & Chief Executive Officer of AAA Growth Agency, adds her page to the Marketing Playbook. Hear why growth comes from doing, how to embrace risk, why you need to move on when you're unhappy, the types of brands that are easier to scale, and what she learned growing up on an apple orchard. Connect with Shawna at AAAGrowth.net and on LinkedIn

Laura Geller - Founder of Laura Geller Beauty

2025/12/18

Laura Geller, the Founder of Laura Geller Beauty, adds her page to the Marketing Playbook. Hear how to find your passion, how to stay curious, the importance of knowing your customer, how Laura got into the beauty business, and how to embrace storytelling on social media. Connect with Laura at LauraGeller.com, on Facebook, Instagram, and TikTok @LauraGellerBeauty, and on Instagram & TikTok @LauraJGeller

David Reinke - CEO of GLD

2025/11/28

David Reinke, the Chief Executive Officer of GLD, adds his page to the Marketing Playbook. Hear how to be a good collaborator, how to stay curious, why data science is king, what David learned from starting his own business, and his family traditions with Notre Dame. Connect with David at GLD.com and on LinkedIn

Avi Moskowitz - Co-Founder & CEO of PrettyDamnQuick (PDQ)

2025/11/13

Avi Moskowitz, the Co-Founder & Chief Executive Officer of PrettyDamnQuick (PDQ), adds his page to the Marketing Playbook. Hear how to find your co-founder, the characteristics you need as a startup founder, how to have patience & execute, what Avi learned from his parents as Holocaust survivors, and his fascinating journey with BeerBazaar. Connect with Avi at PrettyDamnQuick.com and on LinkedIn

Elizabeth Drori - CMO and Head of E-commerce at Kizik

2025/10/29

Elizabeth Drori, the Chief Marketing Officer and Head of E-commerce at Kizik, adds her page to the Marketing Playbook. Hear why you should throw yourself into the deep end, how to take an enterprise perspective as a leader, the place top-of-funnel marketing should have in your budget, the value of developing financial acumen early in your marketing career, and how Elizabeth would play "Advertising" as a kid. Connect with Elizabeth at Kizik.com and on LinkedIn

Andy Judd - CPG CMO

2025/10/08

Andy Judd, the veteran Chief Marketing Officer of CPG brands, adds his page to the Marketing Playbook. Hear how to find a mentor and mentor others, why you should have a career plan, how to be open to change, what Andy learned moving a lot as a kid, and the behind-the-scenes of poppi's incredible growth. Connect with Andy on LinkedIn

Liana Thompson - VP of E-Commerce at Shutterfly

2025/09/25

Liana Thompson, the Vice President of E-Commerce at Shutterfly, adds her page to the Marketing Playbook. Hear why you should try everything, why you should spend to build brand awareness, how to allow your team to own their work, the networking event that changed Liana's life, and the unique way she learned math as a kid. Connect with Liana at Shutterfly.com and on LinkedIn

John Gonsalves - Vice President Direct to Consumer & Digital at TaylorMade Golf Company

2025/09/10

John Gonsalves, the Vice President Direct to Consumer & Digital at TaylorMade Golf Company, adds his page to the Marketing Playbook. Hear how to balance risk & reward, how to optimize meetings, how to set time to think, what it's like working in the sports world, and what he learned working with Michael Rubin. Connect with John at TaylorMadeGolf.com and on LinkedIn

Prieeyya Kaur Kesh - Founder & CEO of Our Wave

2025/08/27

Prieeyya Kaur Kesh, the Founder & Chief Executive Officer of Our Wave, adds her page to the Marketing Playbook. Hear how to stay curious in your career, how the Chief AI Officer role will become a central position in every organization, how to be findable on AI search platforms, how vibe coding & vibe marketing work, and why Prieeyya switched from science to marketing & technology. Connect with Prieeyya at OurWave.co, on LinkedIn, and on Instagram @Prieeyya

Jamie Gersch - CMO of Rothy's

2025/08/13

Jamie Gersch, the Chief Marketing Officer of Rothy's, adds her page to the Marketing Playbook. Hear how to understand all facets of marketing, how to be findable on AI platforms, how to find a good mentor & mentor others, the marketing platforms that matter most, and what Jamie learned as a college tennis player at Colgate. Connect with Jamie at Rothys.com and on LinkedIn

Michael Diesu - Co-Founder & CEO of Tie

2025/07/31

Michael Diesu, the Co-Founder & Chief Executive Officer of Tie, adds his page to the Marketing Playbook. Hear how to be there for your kids & grandkids, the benefits of zero-based budgeting, how to work on your sales & negotiation skills, what Michael learned growing up as a 3rd-generation entrepreneur, and the reality of work-life balance as an entrepreneur. Connect with Michael at MeetTie.com and on LinkedIn

Elina Vilk - President and Chief Business Officer of David's Bridal

2025/07/17

Elina Vilk, the President and Chief Business Officer of David's Bridal, adds her page to the Marketing Playbook. Hear how to build and nurture a network, identify customer-first problems vs. company-first problems, figure out your next career move, how Elina fell in love with marketing as a kid, and the TV show that inspired her American accent. Connect with Elina at DavidsBridal.com and on LinkedIn

Ben Kruger - CMO of Event Tickets Center

2025/07/02

Ben Kruger, the Chief Marketing Officer of Event Tickets Center, adds his page to the Marketing Playbook. Hear how to use AI to become more efficient, how to avoid being complacent, how to fight for what you want, how to deal with tough clients, and the taboo business Ben worked in in high school. Connect with Ben at EventTicketsCenter.com and on LinkedIn

Podcast reviews

Read The Marketing Playbook with Mark Friedman podcast reviews

5 out of 5

66 reviews

★★★★★

Jason Nyhus 2025/01/30

Mark is a super star, great guests

His guests are a who’s who of Ecom today, add this pod to your rotation, you won’t regret it

★★★★★

Thomas De Stio 2024/03/05

Great Listen! Insightful and Real for any Industry and Professional

Mark’s expertise and engaging interview style bring practical advice to life, with actionable tips to drive success in varying industries and walks of...

★★★★★

pilotfamilyy 2023/09/25

Ken Pilot

Always enjoyable and great content!

★★★★★

MojoFan1 2023/09/23

Great interview!

The Marketing Playbook has given me so many great insights about business and marketing. The Gary Vee interview was particularly interesting to me bec...

★★★★★

ASobering 2022/12/06

Ready, Set, Hike! 🏈

It’s obvious Mark puts extraordinary effort into every single episode of The Marketing Playbook. What makes this show a true standout is the quality o...

★★★★★

wmharris101 2022/11/30

Industry veteran that knows his stuff

Mark has been involved in ecommerce at the biggest level and he really knows the full spectrum of what it takes to be successful. That really shines i...

★★★★★

completelyoverit 2022/11/15

Brilliant Strategy with Actionable Take Aways!

I love Mark’s marketing playbook podcast!! I always get at least 3 new ideas to execute and/or think about. Each interview is unique but always inspir...

★★★★★

Digital Marketing Associate 2022/08/26

Great marketing content!

Very informative marketing content providing useful information on digital marketing and eComm, among other topics!

★★★★★

Chris R Abbott 2021/12/14

Love the content!

As someone who’s new to eCommerce, I love the conversational structure to Mark’s podcast. Always come away with something I can implement as well with...

★★★★★

Bobbi-in-the-hole 2020/11/23

Efficient, Entertaining, Useful

Mark keeps the conversation moving and the information coming

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