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You've probably seen the stat shared on Instagram. A coach drops it in their sales page. Someone quotes it on a podcast. Ninety five percent of your behaviour is driven by your subconscious mind and everyone nods, shares it, repeats it. But here's the question nobody is actually answering, what does that mean for your real life? For your business? For the pattern you keep finding yourself in despite knowing exactly what you should do? In this episode, I go deep on the mechanics of the 95% problem. The actual mechanism, what your subconscious is doing, why your conscious mind keeps running out of road, and why the gap between what you want and what you do isn't a discipline problem, a strategy problem, or a you problem. This is the foundational episode of the Under the Surface series and if you've ever wondered why you keep ending up in the same place despite everything you know, this one is for you. Topics covered on The 95% Problem: Why the 95% stat gets thrown around and what the research actually saysThe iceberg model - what the conscious and subconscious minds are actually doingThe prefrontal cortex - the brain's executive centre and why it's the last part to developThe three things your subconscious is doing simultaneously without your awarenessWhy your subconscious patterns are protection, not punishmentThe gap, why conscious effort alone will never create lasting changeHow to tell in real time whether you're operating from your 5% or your 95% Connect with Rebecca Haydon: Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube Related episodes you may enjoy: Ep 277. Why You Keep Self Sabotaging Your Business Success (The 3 Subconscious Handbreaks)

ALL IN : Three Month Mini Mind You had a strong month, the best one yet and instead of letting it land, you exhaled, went quiet, and within weeks you were barely talking about your offers again. Or you wrote the post. The one that actually said what you think and then you read it back, decided it was too much, and posted the safe version instead. Or you sat down to finally work on your own business, the thing that would actually move the needle and within ten minutes you were back in your client's messages. This is the subconscious handbrake and it shows up in three specific places in high achieving women's businesses, every single time. In today's episode I'm introducing the IVL Method for the first time, the framework I've been using with my clients for years and have finally given a name to. I'm breaking down exactly what's running underneath the income handbrake, the visibility handbrake and the leadership handbrake at a subconscious level, where each one comes from, what it looks like in real life, and the digging prompts that will help you start to see which one is yours. Topics covered in this episode: What the subconscious handbrake actually is and why it doesn't feel like sabotage when it firesThe income handbrake - what it looks like, what your subconscious relationship with money has to do with it, and the digging prompts to find yoursThe visibility handbrake - why this isn't a confidence problem, what your subconscious has stored about being seen, and the prompts to go deeperThe leadership handbrake - why overdelivering feels impossible to stop, what your subconscious decided about putting yourself first, and how to start seeing itIntroducing ALL IN, the three month container built around the IVL Method Connect with Rebecca Haydon: ALL IN is open now - we start 20th April: www.rebeccahaydon.com/all-in Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube

You have a groove. A neural pathway your brain has been running so automatically, so invisibly, for so long, you've started to mistake it for your personality. In this episode, I breaks down one of the most powerful concepts in neuroscience, neurons that fire together wire together and what it actually means for the patterns showing up in your business right now. Why you keep returning to the same income level, why the good months don't stay, why something pulls you back every single time expansion arrives. By the end of this episode that pattern has a name and once you can name it , everything changes. Topics covered in this episode: Why some women hit their next level and stay there and why others keep returning to the same familiar placeWhat neurons that fire together wire together actually means and why it matters for your businessHow your brain builds grooves from past experiences and runs them automatically every time expansion arrivesWhy the going quiet, the backend retreat, and the pulling back are not character flaws they are a sequenceWhy willpower, positive thinking and surface level behaviour change cannot override a subconscious grooveWhat actually changes a deep subconscious pattern and why the work has to happen at the level it was builtQuestions to help you find your own groove and understand how deep it runs Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube

Sign Up to Obviously, I Can Hold The Next Level You post the content, you send the email, you put the offer out and then you check and when nothing has happened yet, there is a spiral. Telling yourself it is not working, beating yourself up and then the going again from that energy. This cycle is actively rewriting your subconscious story about what is possible for you every single time you do it. In this episode I am breaking down exactly what is happening in your brain when you expect instant results, why your negativity bias is filing heavy evidence against you every time you check and feel nothing, and the three things you can start doing right now to interrupt the pattern and start building new evidence for what is actually possible. Topics covered in Why Your Brain Is Addicted To Instant Results And What It Is Costing Your Next Level: The dopamine loop - what actually happens in your brain the moment you post and then check for resultsWhy the anticipation of a reward is where most of the pleasure comes from and what that means for your subconsciousThe negativity bias - why your brain files the nothing moments more heavily than the wins and what that is building over timeThe evidence filing system - how your subconscious has been building its story about what is possible for you from the checking cycleWhy emotional intensity and repetition are the two things that determine what your subconscious treats as truthHow the urgent results cycle is writing a belief about your work, your offers and what level of success is available to youHow to interrupt the check and create a gap before the pattern runs automaticallyHow to deliberately change what your subconscious files and why emotional intensity is the keyThe prompts to update the prediction your subconscious has been running about what is coming Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube

Sign Up to My Free Live Event You are doing all the things. Showing up, creating, working with clients, building something so amazing and still there is this little voice underneath it all, the sense that you are not fully in it yet. Half in half out feels like playing it safe and it is actually the most exhausting thing you can do. Because full commitment takes less energy than the negotiation happening inside you every single day. In this episode, I break down exactly what is running that negotiation at a subconscious level and how it's your brain's three most sophisticated filters working together to keep you exactly where your current map says you belong. You will learn what deletion, distortion and generalisation actually are, how they show up specifically in the way you create content, price your offers, and move through your days, and the three step process to start catching them, interrupting them and rewriting the map entirely. Journalling prompts from this episode: Deletion - catch what your brain has been filtering out  If you knew your brain had been filtering out proof of how capable you actually are, what would it have been hiding from you? What results, moments or feedback have you filed away as not quite enough to count and what would change if you actually let them count? Distortion - find where you have been bending reality. Think about the last time something didn't go the way you wanted. What story did you make it mean about you, the real story, the one underneath the one you told out loud. What is the most accurate, most generous and most true interpretation of what actually happened? Generalisation - break the rule that became a life sentence. What is the rule you are living by right now about what is possible for you? Where did it come from? And what does the version of you who wrote that rule need to know now that she could not have known back then? Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube Related episodes you may enjoy:Ep 267. Your Identity Shift Feels like Sh*t? Good, Keep Going!

Secondary gain is the reason you keep pulling back every time things start working. Not because you're lazy. Not because you don't want it. But because your subconscious is getting something from keeping you exactly where you are. In today's episode, I'm walking you through the exact process I use with my 1:1 clients to find what causes self-sabotaging behaviours, the NLP techniques I use to uncover subconscious patterns running underneath, and the four prompts that will help you figure out what your secondary gain actually is. I'm also sharing a personal story from when I was a kid doing song and dance competitions that I only recently connected to why I pull back from visibility in my business. If you've ever asked yourself, "why do I self-sabotage when things are going well," this episode is going to hit differently. Grab a pen. You're going to need it! Topics covered on Secondary Gain:What is secondary gain?Why do you self-sabotage when things are going well even when you've done so much work on yourself?The subconscious patterns I recently discovered underneath my visibility behaviour.How to find the exact moment your secondary gain kicks in using NLP techniques.What causes self-sabotaging behaviours after a wave of momentum?The four-step process to uncover your self-sabotage patterns, secondary gain behind them, name it and start to shift it. Journal prompts on Secondary Gain:1. Find the pattern What is the exact moment it happens for you?What was going right before you pulled back? Find all the journal prompts at https://rebeccahaydon.com/podcast/your-self-sabotage-has-a-payoff-that-you-dont-know-about-heres-how-to-find-your-secondary-gain Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube Related episodes you may enjoy:199. What Are You Gaining from Staying Where You Are?132. Harnessing the Reticular Activating System to Turn Dreams into Reality117. Moving Out of Victim Mentality

Every single boundary in business I ever broke, I could justify. I told myself I was being responsive, being committed, being a good coach... But underneath all of that? I was terrified. Terrified that if I wasn't always available, people would leave. That if I said no, I wasn't valuable. And those people pleasing tendencies didn't start in my business. They started way before that, in a subconscious programme I picked up before I was seven years old. In today's episode, I'm walking you through my own boundary journey, from answering client messages at ridiculous hours to scaling a business by 70% the year I had my daughter Ivy, all in roughly 24 work hours a week. I'm sharing with you why your subconscious is literally wired to trample your own boundaries, why you keep saying one thing and doing the opposite, and the five types of boundaries with clients and in your life that actually allow you to hold more without burning out. If you keep stretching and stretching and wondering why something always breaks, this episode is for you! Ready to learn how to set healthy boundaries? Tune in now! Topics covered on Boundaries in Business:Why your people-pleasing tendencies are the real reason your business boundaries keep crumblingWhat your brain has to do with why you can't hold boundaries in business (and no, it didn't start with your last client)How I went from answering messages at ridiculous times to scaling a business by 70% on less than 24 hours a weekWhy every boundary in business you break is actually teaching your subconscious that you can't be trustedThe five types of boundaries you need if you want to scale without your sanity jumping out the windowHow to reprogramme your subconscious mind what business boundaries mean to you so holding them stops feeling terrifyingWhy your clients will actually respect you more when you learn how to set healthy boundaries, not lessThe one small thing I want you to do today if you're ready to set boundaries for yourself and actually hold them this time Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipThe Subconscious InstituteCome say hi on Instagram | Facebook | YouTube Related episodes you may enjoy:188. How I’m Using Hypnotherapy to Build a 7-Figure Business119. Setting Boundaries vs Holding Boundaries

You worked all day. You're knackered. And yet when you look at what actually moved the needle in your business… nothing. Welcome to productive procrastination! The sneakiest self-sabotaging cycle I see amongst women business owners. You've had results. You know the strategy. So why do you procrastinate on the exact things that would grow your business? In today's episode, I'm walking you through the five signs that you're stuck in productive procrastination, why your subconscious is choosing "busy" over revenue generating activities, and what's really underneath the surface (say hello to fear of visibility and expansion). But guess what? You don't need another plan, another system overhaul, or more clarity. You need to understand why your subconscious won't let you do the thing you already know works. And once you see it, you can't unsee it. I'm also sharing exactly how to start breaking these patterns and building real momentum in business this week, not next quarter. Ready? Let’s break the patterns! Topics covered on Productive Procrastination:Why does productive procrastination feel like you're winning when you're actually standing still?The 5 signs you're stuck in productive procrastination (and how to spot this self-sabotaging cycle before it costs you another quarter).You had a great month, so why are you suddenly pulling away from revenue-generating activities?"I just need to get organised first," that's how your fear of being seen is quietly running the entire show.You already know the strategy, so why do you still procrastinate? (Hint: it's not a discipline problem, it's a subconscious pattern).The one question to ask yourself the moment you catch the productive procrastination pattern in action. Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube Related episodes you may enjoy:255. Why You Can't Get Clear On Your Next Business Move (And How To Finally Decide)245. Why You Procrastinate (And What Your Subconscious is Really Protecting You From)

You can have it all. A thriving business, a deeply connected relationship, incredible health, time with your family, and actual fun. So why does it feel like the moment one area starts going well, another one falls apart? That's the question that I hear as a mindset coach for women all the time! In today’s episode, I am diving into the self-sabotage behaviour that so many successful women entrepreneurs experience without even realising it. Your business picks up and suddenly your relationship and business feel like they are in competition. You finally prioritise your health, and the revenue dips. You spend time with your family, but your brain is still mentally plugged into work. I am walking you through exactly why your subconscious does this, the limiting beliefs driving it, and how to start the subconscious reprogramming that allows you to hold more without one area costing the other. I am sharing my own experiences with this pattern, from motherhood to relationships to health, and giving you powerful journal prompts to start shifting this today. If you have ever told yourself that something has to give, this one is going to change everything. Because yes, you can have it all! Topics covered on You Can Have It All:Why your subconscious only lets you win in one area at a time and the self-sabotaging habits keeping that pattern alive.The real reason your relationship and business feel like they cannot coexist and how to balance relationship and work without guilt.How limiting beliefs about success, love, and ambition are running the show behind the scenes.The work-life balance women actually deserve versus the version we have been settling for.Navigating business and motherhood and why you can have it all without becoming a different person.Proof that having it all is not about doing everything at once; it is about holding multiple things without your brain forcing you to sacrifice one.The journal prompts to help you stop asking "why can't I have both?" and start believing you can have it all. Journal Prompts:For all journal prompts visit rebeccahaydon.com/podcast/yes-you-can-have-it-all-overcoming-one-of-the-biggest-limiting-beliefs-among-successful-women-entrepreneurs Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipThe Subconscious Institute Come say hi on Instagram | Facebook | YouTube Related episodes you may enjoy:140. Breaking the Belief ‘I Can’t Have It All'100. Hitting 250K, Choosing a Break Up and Moving Back to the Other Side of the World

You hit a great month, maybe your first £10k, £20k, maybe £50k and you're buzzing. Then next month... nothing. You're back to wondering if anyone's going to buy, back to panic mode, back to good old chaos. Stable success is built in the boring repetition that comes after the peak. And for high achievers? Boring feels dangerous. You're used to the adrenaline, the rush of a surprise sale, the high of not knowing if it'll work. But chaos with good outcomes isn't stability. In today's episode, I'm breaking down what stable success actually looks like when £20k, £30k, £50k months aren't your high, they're your baseline. I'm walking you through the five pillars that allow you to hold consistent revenue: predictability, boring discipline, clean boundaries, emotional neutrality and not panicking. And I'm giving you the subconscious work and action steps to build each one. If you've been hitting great months but can't seem to sustain them... This one's for you. Topics covered on Stable Success:Why does predictable revenue feel less exciting than chaotic wins?What does boring discipline actually look like in practice (and why your brain resists it)?How do clean boundaries protect your capacity to scale without burning out?Why does emotional neutrality matter more than celebrating every win?What's the subconscious pattern that triggers panic mode when things feel quiet?How do you track your numbers without getting lost in data?What are the non-negotiables that actually move revenue in your business?How do you teach your subconscious that slow doesn't mean broken? Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube

Mindset blocks don't always look like fear or doubt. Sometimes they look like being the most capable person in the room. Laurie came to me as a self-described "anti woo-woo" woman who had no interest in the fluffy mindset stuff. She wanted someone to tell her what to do so she could tick it off and move on. But she also knew something was off. The reps weren’t converting. The results weren’t matching the effort. And deep down, she suspected the problem was her. What did we find? Patterns she’d been running since she was six years old. A need to appear capable at all times. A refusal to accept help that went so deep she’d wrestle with jars alone rather than ask her partner sitting two feet away. In this client success story, Laurie shares how doing parts work changed her business, her capacity to receive, and, unexpectedly, her entire personal life. She sold her flat. She met someone. Got a Rottweiler. And she used to be terrified of even the smallest, fluffiest dogs. But the bit that surprised her most? That’s what we will get into in today’s episode! Topics covered on Mindset Blocks:What happens when you're doing all the right things, but your mindset blocks are silently running the show?Why did a 6-year-old version of Laurie start packing her own bags, and how was that pattern still controlling her business decades later?What does being a "hyper-independent woman" actually cost you in business and relationships?Can parts work actually resonate with someone who doesn't really believe in mindset work?When does ambition stop helping you and start working against you?What does refusing help with small things reveal about how you run your business?How did removing one mindset block lead to selling a flat, a new relationship, and a Rottweiler? Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube Connect with Laurie Macpherson:Website: www.lauriemacpherson.comLinkedIn: Laurie MacphersonInstagram: @_laurie_macphersonWhy You: The Rebels guide to being remembered on LinkedIn: www.subscribepage.com/whyyouprivatepodcastGroup program: www.go.lauriemacpherson.com/jointhewaitlistforGTATT Related episodes you may enjoy:https://player.captivate.fm/collection/849f9d4f-b4b9-4591-bed9-fe19f53ee5dc

You did the work. You made the identity shifts. So why does becoming your "higher self" feel less like power and more like... boredom? Or grief? Or just plain weird? Here's what no one tells you about an identity shift: it doesn't always feel good. Sometimes it feels like death. And that space between your old identity and who you're becoming? I call it the void. And it's where I see so many people quit, not because the work isn't working, but because unfamiliar feels unsafe. In today's episode, I'm getting into what's actually happening beneath the surface when you're in the void. Why your nervous system might be pulling you back to chaos (even when you wanted calm). Why that "bored" feeling might actually be your true self showing up. And I'm walking you through NLP techniques and subconscious reprogramming practices to anchor into your next-level identity when the self sabotage behaviour kicks in. If you've been doing the deep work and wondering why it feels harder than everyone makes it look... This one's for you! Topics covered on Identity Shifts: Why does stepping out of your comfort zone feel like something's wrong with you?What is "the void" and why do so many people quit right before their identity shift clicks?Why does your old identity get louder the closer you get to change?Is that "bored" feeling actually your nervous system recalibrating? Or have you lost your spark?How do you stop self sabotaging when your brain keeps pulling you back to old patterns?What does parts work look like when a protective part won't go quietly?Which NLP techniques actually help you anchor a new identity (not just visualise it)?Why has your success been built on panic? And what happens when you finally create safety? Connect with Rebecca Haydon: Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube Find the full show notes & more resources at rebeccahaydon.com/podcast/your-identity-shift-feels-like-sht-good-keep-going

Your income cycles between the same numbers every month. £3K, £7K, £2K, £8K, repeat. You get momentum for two weeks, then something drops on day 15. Every single time. You can post three times a week comfortably, but four posts triggers "this is too much." You think these patterns are random, they're not. Your subconscious has an identity ceiling and that ceiling has specific numbers, trigger points and thresholds where your brain reads "threat" and creates the drop to bring you back. In today's episode I'm breaking down the exact mechanism behind your identity ceiling, why your subconscious keeps snapping you back to almost there, and how to find your specific numbers so you can finally see what's been running the show. I'm showing you how studies prove that 70% of lottery winners lose their windfall within a few years because their identity didn't catch up to the money, and why the same mechanism is cycling your income, consistency, and visibility. This episode is about awareness. We're making the invisible visible. So grab something to write with, because you're finding your numbers today. Because you can't reprogram your identity ceiling until you can see where it's sitting. Let's break the pattern. Topics covered on Your Identity Ceiling Has a Number: Why your income cycling, consistency drops, and visibility pull backs aren't random (and what's actually creating them)How your subconscious operates like an elastic band, constantly snapping you back to your identity anchor pointThe real reason 70% of lottery winners lose their money within a few years (and why the same mechanism is running your business)Why your capability has nothing to do with your ceiling (and what actually determines where you stay stuck)How to find your three numbers: income anchor, consistency anchor, and visibility anchorWhat happens in your brain when you exceed your identity ceiling (and why it reads as threat)Why awareness of your ceiling changes everything before you even reprogram it Connect with Rebecca Haydon: Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube Find the full show notes & more resources at www.rebeccahaydon.com/podcast/

You're scrolling Instagram again. You see her. The one who's always launching something new, making the kind of money you want, living the life you dream about. And before you know it, you're 45 minutes deep comparing yourself to others, analysing their content, checking their engagement, and feeling heavy as hell. This comparison spiral is not costing you only time but your self trust, your self belief, and your ability to build the business you actually want. In today's episode I'm breaking down the limiting beliefs that keep you stuck in comparison mode, what it's doing to your subconscious mind, and an NLP technique called perceptual positions that completely flips the pattern. I'm showing you how to rewire your brain to use other people's success as evidence for what's possible, instead of proof that you're not enough. This episode is different! We're doing the technique together, so find somewhere you can actually do this work. Because successful women entrepreneurs aren't the ones constantly checking what everyone else is doing. They're the ones backing themselves fully. Let's break the pattern. Topics covered on Stop Comparing Yourself To Others: Why comparing yourself to others is actually your subconscious keeping you safe (and what it's really protecting you from)The three limiting beliefs driving your comparison spiral and how they're teaching your subconscious you can't be trustedHow comparison destroys your self belief and keeps you invisible (even when you think you're being productive)The exact NLP technique I use to flip comparison into evidenceWhy studying successful women entrepreneurs from the wrong place keeps you stuck in "learning mode" foreverHow to rewire your brain to interpret other people's success as proof it's possible for you tooWhat becomes available when you stop checking what she's doing and start building self trust instead Connect with Rebecca Haydon: Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube Find the full show notes & more resources at https://rebeccahaydon.com/podcast/stop-comparing-yourself-to-others-with-this-nlp-technique

There's one trait I see in every genuinely successful entrepreneur I work with and it's not what you think. It's not strategy, work ethic, or even talent. It's deep, subconscious self belief that operates independently of circumstances. In this episode, I'm breaking down what self belief actually is (versus what most people think it is), the subconscious mechanism behind it, why most capable people don't have it, and exactly how to build it if you don't have it yet. Plus, I'm taking you through a powerful subconscious exercise to uncover what's actually blocking you from trusting yourself fully. This is the foundational work that changes everything in your business. Topics covered on Why self belief is the defining trait of successful entrepreneurs: What self belief actually is versus confidence (and why the difference matters)The subconscious mechanism behind self belief and how threat responses show up in businessReal examples of how self belief (or lack of it) shows up in business behaviourWhy incredibly capable people still don't trust themselvesThe role of identity in self-belief and why you'll sabotage anything that contradicts your current identitySubconscious exercise: Uncovering your actual beliefs about your goalsHow to build genuine self belief through evidence accumulation and subconscious reprogrammingWhat becomes possible when you develop deep self trust Connect with Rebecca Haydon: Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube Find the full show notes & more resources at https://rebeccahaydon.com/podcast/why-self-belief-is-more-important-than-strategy-subconscious-secrets