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As AI changes where renters search, it's also challenging how multifamily marketers measure success. In Part 2, Reid continues his conversation with Shawn Mullahy, CEO of Zumper, to discuss what AI-powered discovery means for traditional apartment listing platforms and why visibility may become just as important to measure as leads and conversions. From the evolving roles of Zillow, Apartments.com, and Apartment List, to the challenges of attribution, Shawn and Reid explore how the industry may need to rethink the value of getting a property in front of prospective renters. The conversation also digs into how Zumper is putting AI to work behind the scenes, from accelerating product development to building smarter workflows and more connected business intelligence. Shawn shares why the goal isn't simply to do more with less, but to create better experiences and new opportunities for growth. It's a look at how AI could change not just the way apartments are marketed, but the way the companies serving multifamily operate.

Apartment discovery is changing, and the properties that don't adapt could find themselves harder to find. In Part 1, Reid sits down with Shawn Mullahy, CEO of Zumper, to discuss how AI-powered search is reshaping the renter journey and why multifamily marketers need to think beyond traditional lead generation. From Zumper's evolution as a listing marketplace to the growing importance of Google Business Profiles, reputation, and social proof, Shawn shares what it takes to stay visible as renters discover and evaluate communities in new ways. The conversation also explores declining lead volume, the potential for fewer but more qualified prospects, and why AI could create a widening gap between properties that get discovered and those that don't. As the path from apartment search to signed lease becomes more efficient, Shawn and Reid discuss why clean data, differentiated content, and a willingness to adapt could make all the difference.

The right people can change the trajectory of your career. In Part 2, Reid continues his conversation with Leslie Mathis to explore the role coaching, mentorship, and honest feedback have played in her growth as a multifamily leader. Leslie shares why investing in professional coaching became one of the most valuable decisions she made and what she looks for in the people she trusts to challenge her. The conversation also digs into finding truth tellers, building a personal board of advisors, learning when to say no, and creating opportunities for the next generation of multifamily leaders. Leslie and Reid also explore how people across the industry can help build stronger leaders across the industry, and why real growth often starts with surrounding yourself with people willing to tell you what you need to hear.

Creating a meaningful space for women in multifamily takes more than putting people in a room. In Part 1, Reid sits down with Leslie Mathis, Founder of Streamline Multifamily Group and EmpowHER Multifamily, to discuss why she created EmpowHER and how it has evolved into an experience centered on connection, professional growth, and women supporting women. Leslie shares how feedback has shaped the conference, why she prioritizes substance over surface-level networking, and the intentional details that make EmpowHER different. From financial education and AI to finding your voice in the boardroom, the conversation explores what happens when women at every stage of their careers have a space to learn, connect, and grow together.

AI can make marketing faster and more efficient, but only if the foundation underneath it is solid. In Part 2, Reid continues his conversation with Scott Hill, CEO and Co-Founder of PERQ, to discuss how AI is changing multifamily marketing, from reporting and attribution to team efficiency, technology development, and the way prospects discover properties. The conversation also explores the future of point solutions versus end-to-end platforms, responsible AI adoption, quality assurance, and the growing influence of AI search on the renter journey. As prospects gain faster ways to narrow their options, Scott and Reid unpack what that could mean for property websites, lead flow, and the marketers working to make sure their communities are visible wherever renters choose to search.

Marketing metrics only matter if they connect back to real business outcomes. In Part 1, Reid sits down with Scott Hill, CEO and Co-Founder of PERQ, to discuss why multifamily marketers need better visibility into what’s actually driving leads, tours, applications, and leases. From fragmented data to disconnected vendors, Scott shares how PERQ is working to make marketing performance easier to measure and improve. The conversation also explores attribution, website conversion, digital advertising, reporting, and the challenge of separating meaningful outcomes from vanity metrics. Scott and Reid dig into why clean data is the foundation for smarter decision-making and how a more connected marketing approach can help operators understand where their dollars are actually making an impact.

Creating more content isn’t necessarily the answer. Creating content that people and AI can actually trust is. In Part 2, Reid continues his conversation with Digible’s Kristen Powers and Cherry Johnson to explore how content strategy is changing as AI becomes a bigger part of the renter search journey. The conversation digs into schema, AI-generated content, Reddit, authority and trust, and how LLMs decide which properties and sources to surface. They also look ahead at what happens as apartment search becomes more efficient and renters have fewer reasons to browse dozens of properties. For multifamily marketers, the opportunity is getting clearer: make your property easy to understand, easy to validate, and difficult for AI to overlook.

The rules of search are changing, and multifamily marketers need to change with them. In Part 1, Reid sits down with Digible’s own Kristen Powers and Cherry Johnson to discuss how traditional SEO is evolving alongside generative engine optimization (GEO) and why strong SEO fundamentals are still the foundation for showing up in an AI-driven search experience. The conversation explores what matters most for SEO today, from technical site health and content to reviews, social proof, and Google Business Profiles. Kristen and Cherry also dig into the growing role of FAQs and why giving renters clear, useful answers on your website can help properties build visibility across both traditional and AI-powered search.

Vendor management has become a strategic advantage for multifamily operators, helping teams reduce risk, control costs, and make smarter decisions across their portfolios. In this episode, Reid sits down with Bobbi Steward, CEO and Co-Founder of Revyse, to discuss how connected data, AI, and automation are transforming the way operators manage vendor relationships—and why Revyse's recent acquisition by Get Covered marks the next step in that vision. The conversation also explores marketplace strategy, enterprise risk, AI adoption, and the growing need for technology that simplifies operations without replacing people. If you're interested in vendor management, PropTech, or how AI is reshaping multifamily operations, this episode offers practical insights into where the industry is headed.

AI is changing how renters search for apartments—and what they expect to find along the way. In Part 2, Reid continues his conversation with Yuri Star, CEO of Jonah, to discuss how AI-powered search is reshaping the renter journey and why multifamily websites need to serve a growing audience beyond just humans. From structured data to changing search behavior, Yuri breaks down what marketers should be thinking about as AI becomes a bigger part of apartment discovery. The conversation also explores content strategy, website differentiation, organic media, and what it takes to stand out when AI is helping renters compare their options. While no one knows exactly what the next generation of search will look like, Yuri makes the case for focusing on what we do know: strong content, accessible information, and websites built to communicate clearly with both people and machines.

Better website data can change the way multifamily marketers understand the renter journey. In Part 1, Reid sits down with Yuri Star, CEO of Jonah, to discuss how the Jonah Data Layer is giving marketers a clearer picture of what prospects are actually doing online. From messy integrations to misleading conversion metrics, Yuri explains how standardized data can eliminate blind spots and help teams make smarter marketing decisions. The conversation also explores multi-touch attribution, third-party integrations, smarter remarketing, and why measuring successful outcomes matters more than simply tracking clicks. As multifamily websites become more connected, Yuri shares why getting the data right is the first step toward understanding what’s actually driving leads, leases, and marketing performance.

AI is changing the leasing experience, but success depends on more than just adopting new technology. In this episode, Reid sits down with Scott Allan, Chief Revenue Officer at Property Vista, to discuss how AI is reshaping the entire leasing journey—from first search to signed lease—and why clean data, thoughtful implementation, and a human-first approach are essential to getting real results. The conversation also explores end-to-end leasing platforms, point solutions, AI adoption, and the future of leasing teams in multifamily. From reducing missed opportunities to creating more meaningful interactions with prospects, this episode highlights how AI can empower teams, not replace them.

AI can save your team hours every week. But then what? In this episode, Reid sits down with Jamie Gorski, Co-Founder of Journey Lens and Founder of Catchpoint Collective, to explore what happens after AI creates efficiency. They discuss why many organizations are falling into the "free time trap," how leaders should rethink roles instead of simply adding more work, and why change management may be AI's biggest challenge. The conversation also dives into customer and associate journeys, the power of micro moments, measuring AI's ROI, and whether the future belongs to point solutions or all-in-one platforms. If you're navigating AI adoption in multifamily, this episode offers practical insights that go well beyond the technology itself.

The latest technology isn't always the right technology. In this episode, Reid sits down with Christian Davis of Lighthouse to discuss why multifamily operators need to evaluate AI, automation, and emerging PropTech through the lens of data, not fear of missing out. From self-guided tours to flexible rent payments and AI-powered leasing, Christian shares how Lighthouse separates industry hype from solutions that deliver measurable value. The conversation also explores human-centered leasing, evaluating new technology, AI adoption, and building a fact-based decision-making process. Whether you're investing in new PropTech or refining your existing tech stack, this episode challenges conventional thinking and offers a practical framework for making smarter technology decisions.

Technology is changing the way multifamily operates, but great leadership is still what makes the biggest difference. In this episode, Reid sits down with Josh Hinchley, Vice President of Marketing & Technology at Sentinel Management, to discuss how organizations can embrace AI without losing the people, culture, and customer experience that drive long-term success. From building employee buy-in to proving ROI, Josh shares a practical framework for leading through change. The conversation also explores customer experience, technology adoption, and what it takes to successfully lead teams through change. If you're navigating AI, change management, or digital transformation in multifamily, this episode offers practical strategies for leading teams through change with confidence.