Advertise on podcast: Neville Medhora Talks Copywriting

Tim Soulo runs Ahrefs, a $150m/yr search optimization software, and has deep insights into where the SEO industry is going, and how AI is affecting each part of it. IG 🔗:https://www.instagram.com/neville_medhora/ TikTok🔗:https://www.tiktok.com/@neville.medhora LinkedIn 🔗:https://www.linkedin.com/in/neville-medhora-654749/ ✉️ Signup to the ultra-popular SWIPES Email Newsletter: https://swipefile.com/newsletter 0:00: Intro 1:14: Have you ever felt a shift in SEO quite so hard as the AI shift? Many changes go like this, “First gradually then suddenly.” SEO has always been gradually shifting, but now we’re in the period of “suddenly.” 2:38: Where is SEO going? What’s the motivation of sharing knowledge if it just gets taken and regurgitated by AI? 4:19: Neville’s theory of what will happen to writing. 6:44: Two kinds of content: Topics that’ve existed for a long time, and completely new topics that’ve just come up. Older topics will be harder to rank for, brand new timely content can do well. 9:25: First hand real-world experience stories will still do well. You do something in the real world then talk about it in your online content. 10:20: In SEO it feels like everything is different, but at its core it’s exactly the same. If you have a crazy experience and document it, that still works well. 11:46: Becoming “discoverable” is the most important. Search tactics and platforms will change, but people still search. 14:09: If you have brand searches, people are specifically searching for you not generic advice. 14:48: Half of all searches on Google are branded searches. 17:29: People would argue online about how to pronounce “Ahrefs” so they got people around the world to say it into a camera and it generated a lot of buzz. 18:28: The accidental success of naming my company “Kopywriting Kourse” and how it allowed me to dominate a keyword. The K spelling was fun and weird, and the normal spelling was boring. 20:44: AppSumo and PostHog have fun brands that people like participating in. 21:23: How does social media affect SEO? SEO seems to be more permission marketing (they search then allow you to market to them), and social media is interruption marketing (you have to stand out). 25:55: Are social media and SEO merging? I think social media is a blog. 29:45: I’ve just been blanket posting everywhere, it’s very hard to track social media. 32:37: Almost everything they do at Ahrefs now is AI. Revenue has grown because of new AI tracking upgrades. But it has made the importance of “taste” grow. 35:17: Before I made web tools exactly like I wanted, but when I vibe code something AI decides on everything, which is great in some cases, but sometimes leads me astray. This is where taste comes in. 37:00: I always get this funny feeling when I build anything online, that it’ll be invalidated or useless in a short amount of time. 38:12: A lot of people start using AI but are stuck on the basic use cases for it, because they usually don’t even know what else it can do. 41:48: Ahrefs made a product called Agent A where the agent does everything for you. 43:40: Tim noticed I do all my podcast prep manually, and goes through how he made a system that does it all for him. 46:09: I sometimes need “Mental Ownership” of a something. 50:15: SwipeFile has grown thanks to AI because we can do soooo much more than just save cool swipes. 51:33: Surprisingly Ahrefs has almost never done traditional advertising. 52:50: MyFirstMillion did a competition for clipping their podcast ad it resulted in millions of views. 53:56: They did a “Hire Yourself To Ahrefs” competition. Made people answer 3 questions, they got 200 applications, and is now head of partnerships. 55:19: The top way Ahrefs gets customers is still all inbound, they literally don’t have any outbound sales, even past $100m in revenue per year. 58:49: They stopped their affiliate program because the affiliates really didn’t put out that much value that Ahrefs couldn’t just do on their own, and it required so much small back and forth. 1:02:15: Ahrefs initially got traction by making free tools, then freemium model for tools. 8,000 paying customers and 16,000 free customers, but those people talked about Ahrefs a lot. 1:06:10: AI search result tracking is their fastest growing product Brand Radar. 1:07:18: For AEO the most important thing is how many times your brand is being mentioned. Follow Along: 👨🏼‍💼 Join As Member: https://kopywriting.com/join 🖥️ My free marketing collect: https://swipefile.com 📘 Book: https://amzn.to/3xUlUJQ

John Arrow started over 10 other companies. We go over how he's using AI, what he thinks of the agency business model, and unique campaigns he made to grow Mutual Mobile to a 400+ person company. ✉️ Signup to SWIPES Email Newsletter: https://swipefile.com/newsletter 🖥️ SwipeFile: https://swipefile.com 👨🏼‍💼 Double your marketing: https://kopywriting.com/join 📘 Book: https://amzn.to/3xUlUJQ

What does it really take to close million-dollar enterprise deals? Kunal Das breaks down how big B2B sales actually happen behind the scenes… from warm intros and executive dinners to year-long deal cycles and aggressive follow-ups. If you think it’s all cold emails and funnels… it’s not. 0:00 Kunal Das: Closing Big B2B Deals 1:30 Why Companies Hire Kunal 2:00 Rolodex & Who You Know 2:45 Selling to a Footwear Giant 5:30 Dinners to Cold Email 6:00 Sales Effectiveness Ladder 6:20 Million-Dollar Deals Need Meetings 7:55 Why Deals Take 12–18 Months 10:00 Tracking Deals in Salesforce 10:54 CEO = Faster Deals 12:00 AI Reducing Sales Work 14:00 Listen More Than You Talk 14:45 BANT Framework 17:37 Short, Punchy Follow-Ups 19:05 Aggressive Follow-Up Line 20:18 Daily Email & Workload 22:00 Managing 20 Enterprise Clients 22:56 How Big Clients Are Won 24:10 Execs Ignore Cold Emails 24:45 $12M Chocolate Campaign 27:18 Gifting High-Value Prospects 29:14 B2B Sales Tech Stack 32:00 DMs to Cold Email 33:18 AI Increasing Spam 34:10 Conferences to Cold Emails 35:22 Conference Networking Strategy 37:22 Being a Value-Add Guest 40:03 Should You Sponsor Conferences? 41:45 AI’s Impact on B2B Sales Follow Kunal Das on LinkedIn: ​https://www.linkedin.com/in/kunaldas ✉️ Signup to the ultra-popular SWIPES Email Newsletter: https://swipefile.com/newsletter Follow Along: 👨🏼‍💼 Join As Member: https://copywritingcourse.com/join 🖥️ My free marketing collect: https://swipefile.com X: https://x.com/nevmed Instagram: https://www.instagram.com/neville_medhora 📘 Book: https://amzn.to/3xUlUJQ ▶️ YouTube: https://www.youtube.com/kopywriting 🟢 Subscribe for more videos like this: https://www.youtube.com/kopywriting?sub_confirmation=1

Noah Kagan gets real about where AppSumo is heading with AI, what the future of business and work actually looks like, and how becoming a dad has changed how he thinks about everything. Follow Along: 👨🏼‍💼 Join As Member: https://copywritingcourse.com/join 🖥️ My free marketing collect: https://swipefile.com X: https://x.com/nevmed Instagram: https://www.instagram.com/neville_medhora 📘 Book: https://amzn.to/3xUlUJQ ▶️ YouTube: https://www.youtube.com/kopywriting

I use just 3 simple calendars to run my whole life. I manage all of them through GoHighLevel (get an extended free trial here: https://swipefile.com/go) 1.) The consulting calendar 2.) The “let’s have a chat” calendar 3.) The personal hangout calendar Read the whole post: https://swipefile.com/the-3-calendars-i-use-to-run-my-entire-life ✉️ Signup to the ultra-popular SWIPES Email Newsletter: https://copywritingcourse.com/newsletter Follow Copywriting Course and Neville: 👨🏼‍💼 Join As Member: https://copywritingcourse.com/join 🖥 Website: https://copywritingcourse.com 🐦 Twitter: https://x.com/nevmed 📘 Book: https://amzn.to/3xUlUJQ ▶️ YouTube: https://www.youtube.com/kopywriting?sub_confirmation=1 🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting

Creating content for email can be easily modified for audio, video, or text. Full post here: https://swipefile.com/re-jig-email-for-every-platform 🟢 Subscribe for more videos like this: https://www.youtube.com/kopywriting?sub_confirmation=1 ✉️ Signup to the ultra-popular SWIPES Email Newsletter: https://copywritingcourse.com/newsletter Follow Copywriting Course and Neville: 👨🏼‍💼 Join As Member: https://copywritingcourse.com/join 🖥 Website: https://copywritingcourse.com X: https:/x.com/nevmed 📘 Book: https://amzn.to/3xUlUJQ ▶️ YouTube: https://www.youtube.com/kopywriting 🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238

If you don’t own the line to your customer, you’ll slowly keep losing them. This videos explains why it is important to convert your social media followers to email subscribers. Full Post: https://swipefile.com/direct-line-to-your-audience-email Follow Copywriting Course and Neville: 👨🏼‍💼 Join As Member: https://copywritingcourse.com/join 🖥 Website: https://copywritingcourse.com X: https://x.com/nevmed 📘 Book: https://amzn.to/3xUlUJQ ▶️ YouTube: https://www.youtube.com/kopywriting 🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238

Want to sell something? Follow this simple A.I.D.A.formula - Full Post: https://swipefile.com/use-the-aida-formula-for-selling-anything Follow Copywriting Course and Neville: 👨🏼‍💼 Join As Member: https://copywritingcourse.com/join 🖥 Website: https://copywritingcourse.com 🐦 X: https://x.com/nevmed 📘 Book: https://amzn.to/3xUlUJQ ▶️ YouTube: https://www.youtube.com/kopywriting 🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238

Hey hey! Today’s we’ve got CHANDLER BOLT of SelfPublishing.com in the studio to discuss the economics of self-publishing a book. We talk about: - The difference between self publishing and normal publishing. - How much money people make self publishing books. - AI in book publishing, how it’s changing (or not changing). - The different forms of monetizing a book: Royalties vs backend. - We go through examples of 10 books and their results. - How Chandler’s company did $70,000,000 of revenue so far. Follow Chandler Bolt: 🖥 Website: ​​​​​​​​​SelfPublishing.com/apply​​​​​​​​​ 📘 Book: ​PublishedBook.com/pdf​ 📹YouTube: ​​​​​​​@ChandlerBoltOfficial​ 👔LinkedIn: ​@chandlerbolt​ Follow Neville: 👨🏼‍💼 Join As Member: ​​​​copywritingcourse.com​​​​ 🖥 Website: ​​​​SwipeFile.com​​ ​​ X: ​​@nevmed ​​ 📷 Instagram: ​​​@neville_medhora​​ 📱TikTok: ​​​​​@neville.medhora​​ 📘 Book: ​​This book will teach you how to write better​​ ​​ ▶️ YouTube: ​​@kopywriting​

Dan Martell went from jail at 17 to building and selling 3 tech companies. Now he coaches top software CEOs, runs AI-first ventures, and wrote the bestselling book Buy Back Your Time. In this interview, we talk about entrepreneurship, AI, family, and what really drives success. Here's my ​personal notes​ from the interview (in visual form)! Follow Dan Martell:​ 🖥 Website: ​danmartell.com X​: ​@danmartell​​​​​ 📷 Instagram: ​@​​danmartell​​ 📱TikTok: ​@danvmartell​​ 📹YouTube: ​@danmartell​​​​​​ ​​👔LinkedIn: ​@dmartell​​ ​ Follow Neville: ​👨🏼‍💼 Join As Member: ​copywritingcourse.com​​ 🖥 Website: ​SwipeFile.com ​​X: ​@nevmed ​​📷 Instagram: ​​@neville_medhora​​ 📱TikTok: ​​​​​@neville.medhora​​ 📘 Book: ​This book will teach you how to write better​​​​ ​​▶️ YouTube: ​@kopywriting

Matt Gray is known for giving entrepreneur advice online, with millions across all the social platforms, but before that he founded the BitMaker Coding School - Largest in Canada, that was acquired for $410m, he bought Herb.com and built it to a community of 14m, then started his current venture Founder OS with 2,500 community members launching businesses. Follow Matt Gray: 🖥 Website: ​​​​founderos.com​​​​ 📷 Instagram: ​​@matthgray​​ 📱TikTok: ​​@realmattgray​ 📹YouTube: ​​​​@realmattgray ​ 👔LinkedIn: ​@mattgray​ Follow Neville: 👨🏼‍💼 Join As Member: ​copywritingcourse.com​ 🖥 Website: ​SwipeFile.com ​ X X: ​@nevmed ​ 📷 Instagram: ​​@neville_medhora​ 📱TikTok: ​​​​@neville.medhora​ 📘 Book: ​This book will teach you how to write better​​ ​ ▶️ YouTube: ​@kopywriting

First, jump inside ​Copywriting Course​ to review every page of your site with me today. Second, checkout this interview with Matt Kepnes, known as ​Nomadic Matt​...he's the founder of the most well known personal travel blogs on the internet. He’s wrote a book called How To Travel the World for $75/day: Full notes posted here.

​Ryan Helms is the former CEO of Legacy Podcasting, a content marketing agency specializing in podcast and YouTube production.

Eli Facenda runs Freedom Travel Systems, and basically is like a travel agent for people with credit card points. 0:00 - Intro 0:20 - How the Internet Replaced Traditional Travel Agents 1:00 - Eli: The CPA + Travel Agent Hybrid 1:46 - How I Accidentally Built Up Over a Million Points & Traveled for Free for 7 Years 3:40 - What Is a Travel Agent Now? Two Modern Roles Explained 5:45 - How Eli Makes Money: Commissions, Fees & Memberships 8:20 - Travel Avatars: The Nomad eCommerce Guy & Family Luxury Travelers 9:25 - Why Credit Card Optimization Is So Hard to Follow 10:30 - Asking Nomadic Matt About Credit Cards (Most Don’t Have This Access) 11:35 - Points Per Mile: How to Calculate Value for High-End Travel 13:35 - First-Class Flights vs. Cool Hotels — What Do People Prefer? 15:38 - Sam’s Private Jet to Middle Seat Story (The Struggle Is Real) 18:12 - Why First Class Reduces Travel Variables (Coach = Chaos) 19:30 - Why Hotels Feel Like a Bigger Ripoff Than Flights 22:15 - Ranking Points: Non-Transferable, Airline-Specific, or Transferable Bank Points 23:59 - Why Airlines Use Complex Point Transfer Structures for Huge Deals 25:35 - Airlines Are Just Banks with Airplanes 26:32 - How the Internet Ruined Loyalty Program Benefits (But Increased CC Signups) 27:45 - Subscribe to Us! 28:41 - Why Travel Blogger Monetization Has Dropped Because of AI 30:10 - Joe’s Shift From Selling $10 Travel Guides to Personalized Itineraries 31:55 - Where Travel Bloggers Are Pivoting as Competition Increases 33:15 - How Travel Bloggers Monetize: Affiliates, Sponsorships & Travel Insurance 35:00 - Buying an Instagram Account With 200K Followers for Free Perks 37:29 - The Virtual Concierge: Hotels Paying for Itineraries That Boost Destinations 39:14 - Why Online Travel Agencies (Like Orbitz & Expedia) Are Affiliate-Driven 39:35 - The Ultra-Luxury Travel Market: Planes, Yachts, Helicopters & Private Villas 41:40 - My Private Jet Experiences (No, I Didn’t Pay!) 42:50 - Amex Platinum FHR: Extra Perks at Luxury Hotels 44:08 - Can 9-to-5 Workers Accumulate Massive Travel Points? (Yes, But It’s Hard) 45:40 - eCommerce Businesses That Break Even—Just to Earn Credit Card Points 47:25 - Eli Accidentally Lived in a “Creator House” With Internet Personalities 49:09 - Social Media Follower Inflation: Why Many Numbers Are Fake 50:35 - Eli’s 25M+ Instagram Reels Views (Great for Credibility, Bad for Leads) 51:40 - Why Email Is Still King for Monetization (Even for Big Creators) 54:00 - Ross Hudgens: Niche Videos With $10M Lead Potential 55:10 - iOS 14 & Privacy Laws Ruined Traffic Tracking for Social Media 56:20 - How Mini Case Studies Inspire People to Take Action 57:40 - Why People Buy Travel Services Just to Force Themselves to Go 58:25 - Costco as the New Travel Agent: Pre-Set Trips & Big Bookings 1:02:00 - Why Eli Uses Skool for His Community (Simple & Focused) 1:04:00 - Why Communities Need a Purpose, Not Just Private Access 1:06:30 - The Kopywriting Kourse Rebrand (And Why I Miss the “KK”) 1:08:30 - Fun Coincidence: “elitravelguy” Sounds Like “Elite Travel Guy” 1:09:05 - Join the Copywriting Course to Become a Great Copywriter! 🟢 Subscribe for more videos like this: https://www.youtube.com/kopywriting?sub_confirmation=1 ✉️ Signup to the ultra-popular SWIPES Email Newsletter: https://copywritingcourse.com/newsletter Follow Eli Facenda 🖥 Website: https://www.freedomtravelsystems.com 📷 Instagram: https://www.instagram.com/elitravelguy Follow Copywriting Course and Neville: 👨🏼‍💼 Join As Member: https://copywritingcourse.com/join 🖥 Website: https://copywritingcourse.com 🐦 X: https://X.com/nevmed 📘 Book: https://amzn.to/3xUlUJQ ▶️ YouTube: https://www.youtube.com/kopywriting 🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238

Mike Feldstein started off in the Floods, Fire, Mould Removal, Disaster Chasing business, and currently is a huge seller of indoor air purifiers that look like a giant Alexa device. We did a pod about it that people loved. Follow Copywriting Course and Neville: 👨🏼‍💼 Join As Member: https://copywritingcourse.com/join 🖥 Website: https://copywritingcourse.com 🐦 Twitter: https://twitter.com/nevmed 📘 Book: https://amzn.to/3xUlUJQ ▶️ YouTube: https://www.youtube.com/kopywriting 🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238