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Hosts Even Muth and Kathie Taylor ask Bethany Drysdale and Chris Moran about working in travel public relations and the complexities of their industry.

In this episode of BetterPR, we dive into one of the most crucial aspects of public relations: ethics and advocacy. Join host Kathie Taylor, APR, as she sits down with Alison Gaulden, APR, Fellow PRSA, a seasoned public relations professional and professor at the University of Nevada, Reno's Reynolds School of Journalism, to explore how ethical PR practices can elevate both your career and your clients. As PR practitioners, we're responsible for being champions of transparency and integrity in a world flooded with misinformation. Alison breaks down the PRSA Code of Ethics, sharing how it guides our work, helps us navigate ethical dilemmas, and builds trust with clients and the public. From the importance of transparency in communication to the value of becoming an accredited PR professional (APR), this conversation is packed with insights that will help you advance your ethical standards in the field. Whether you're a seasoned PR professional or new to the industry, this episode offers valuable takeaways on how to be a stronger advocate for both your clients and the profession. Tune in to learn how ethics and advocacy can set you apart in the ever-evolving world of public relations.

In this episode, our guests from the 2024 University of Nevada, Reno PRSSA Bateman team talk about the study of public relations in a pressure cooker!. Join Heather Saxe, Hunter Ramberg, and Jace Ouchida as they share their ability to pivot during the recent competition. From brainstorming sessions to final evaluations, get an inside look at the highs and lows of a real PR campaign. Listen now!

In the episode, our guests, Julie Ardito, APR, Olive Giner, and Daphne Arreola Gonzalez, share their invaluable experiences and insights into how the externship at KPS3 has opened doors and expanded horizons. Hear from a recent student extern, an extern who worked their way up from extern to account coordinator to public relations specialist, and the experienced APR who led the PR charge for the agency. What's YOUR next career move?

In this episode, Kathie Taylor, APR, introduces a panel of PR practitioners who will do a deeper dive into their award-winning campaigns: Bethany Drysdale, Media and Communications Manager for Washoe County talking about an election night crisis, Jen Eastwood, PR Director at Good Giant talking about the Reno Rodeo, and Owen Trusdale, VP of Public Affairs at the Abbi Agency, who talks about the most successful Nevada Health Link registration period in history. The guests discuss topics like the importance of research in developing effective campaigns, the critical step of planning in successful campaigns, implementation strategies for crisis communication, and using evaluation metrics to find new and innovate ways to grow your event.

In this episode, April Conway, MBA, APR, Public Affairs Officer for the Reno Housing Authority, guest hosts as Deidre Forster, Media Operations Manager for the National Guard Bureau, and Captain Emerson Marcus, Public Affairs Officer for the Nevada National Guard speak about their experiences working in PR for the National Guard. Learn how they navigate communications between themselves and the public, their day-to-day roles, and how the APR+M accreditation helps Deidre in her civilian role.

Are you APR Curious? Join us to get answers to your accreditation questions from our panel of speakers who: Are currently going through the process of earning their Accreditation in Public Relations; Have recently earned their accreditation and have put it to good use, both career-wise and through public relations crises; and Went through the APR accreditation process years ago and can attest to the value of accreditation Join our VP of Professional Development, Kathie Taylor, APR, and her guests Dan Davis, APR, Public Information Officer for the Carson City School District; Jena Esposito, APR, Public Relations Manager for KPS3; and Valentina Bonaparte, Public Information Officer for the Nevada Department of Employment, Training and Rehabilitation as they discuss what Accreditation in Public Relations has meant to their careers, their employers and clients and what it can mean for you!

So, you have a story to tell or a newsworthy piece you want to see splashed across the front page. The only problem is, how do you get it in the news? This is where media relations comes in. The relationship between a marketer or PR professional and a journalist or news outlet is an important one based on mutual respect, trust, and knowledge of both your roles in the industry. As public relations practitioners, we value our media contacts and work to sustain and nurture those relationships. As public relations practitioners in the private sector, media publication, whether it is online, print or broadcast, is an important tool in our tactical toolbox, so working to maintain good relations is key to being able to tell our story through their platforms. Listen to PR pro Bethany Drysdale and news pro Bob Conrad discuss the finer points of media relations!

In this episode, we talk with Matt Seltzer APR, Partner and Head of Research and Strategy at S2 Marketing in Las Vegas. Matt is a PRSA Board Member in the Las Vegas Valley Chapter and has spent his career in the public relations industry honing his skills as an expert researcher. He uses these skills to help clients communicate with their audiences more effectively, which is especially important when you're working with a diverse audience. We'll discuss why research is so important in the PR industry, as well as how you can understand the tools to better understand a multitude of research factors.

Explore how to become a better leader in uncertain times with Ken Jacobs, PCC, CPC, ELI-MP. Ken is the principal of Jacobs Consulting & Executive Coaching, which helps empower public relations and communications agency owners, CEOs, and senior leaders to achieve and surpass their organizational, career, and personal goals by becoming more inspiring, inspired, and effective leaders. It does so via leadership coaching.

An honest conversation about DE&I A high-level introduction to what you will hear and learn during the PRSA Sierra Nevada Chapter's program – a conversation about DEI and its role in your career, your community and the world around you. Speakers Dr. Felicia Blow, APR, and PRSA National Chair. Dr. Blow is an award-winning leader with extensive organizational, fundraising, strategic planning, leadership and management experience. With a 30-year career spanning work in Manufacturing, Waste Management and Environmental Services, Telecommunications; and Higher, Dr. Blow currently serves as Associate Vice President for Development at the renowned historically black institution Hampton University. At Hampton, Dr. Blow led the university's $150 Million Dream No Small Dreams II Campaign as its campaign director. That campaign concluded in 2019 and exceeded its goal of raising more than $166 million in support of university priorities.  She also has earned the Accredited in Public Relations credential, by PRSA. Dr. Blow earned her Bachelor's degree in Mass Media Arts from Hampton University; her Master's in Business Administration degree from Strayer University; and her Doctorate in Higher Education Administration from Old Dominion University. Vanessa Vancour is a strategist and founder of Vancourage, bilingual storytelling and strategic consulting firm for brands, organizations, and people who are deeply committed to amplifying diverse voices and doing things differently. Vanessa is a born storyteller, bilingual editorial consultant, and Latinx marketer who's committed her 16-year career to bring diverse narratives—and meaningful conversations— to every newsroom, classroom, and ad-agency boardroom she's been a part of. Hosted by Ronele M. Dotson, APR, Fellow PRSA, president and founder of RAD Strategies, a native Nevadan and consumer of all things communications and marketing. Celebrating 20 years of business, Ronele brings more than 30 years of experience – dedicated to ensuring the highest level of engagement with clients and the profession while leading with compassion. A respected regional and statewide community leader, Ronele has received several awards of excellence from her local PRSA chapter and the local American Marketing Association; she is also a PRSA Bronze Anvil recipient. She was inducted into the PRSA College of Fellows in 2020.

Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and the author of the best-selling marketing and business communications book "The Content Fuel Framework: How to Generate Unlimited Story ideas." She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content. Today on BetterPR, Melanie applies the framework to real, everyday public relations situations.

Along with our theme of mental health, we bring you Mark Mohammadpour, APR, of Chasing the Sun - Your Team's Chief Well-Being Officer! Mark says "You work really long hours. And you deal with "'work emergencies" - even in your downtime. It's challenging for you to use up your PTO and sick time. You're constantly trying to prove your value at work. You know you need to work out and eat well, but those habits take a backseat. But you also feel guilty for carving out time for rest, exercise, and healthy eating." Hear Mark's story of how he lost 150 pounds and changed his life to prioritize not only his health and well-being but ours as well.

Join Natalie Brown, APR, and Jena Esposito, APR, to talk about the joys and challenges of both in-house and agency public relations!