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Ready to take your water treatment business toward commercial quotes and installs? In this episode of It's Your Water, Mike and Denise share practical advice on moving from residential to commercial applications. Discover where to find opportunities, why flow rates and site surveys matter, how to avoid costly mistakes, and how to build recurring revenue. The technology is familiar, but the projects are bigger. Start small, choose the right partners, and grow with confidence. Site Survey (PDF) Editable Site Survey (Word) Quick Tips Cracking the Commercial Code Trust the Frog™

When do you move from a bag filter to a cartridge filter — or use both? Mike Urbans continues his conversation with Ed Giordano of Endoer Filtration, looking at commercial cartridge filtration, high-flow cartridges, effective filtration area, and the difference between nominal, absolute and Absolute Plus retention. They also discuss using a high-flow cartridge in a bag-filter housing, staged filtration, and bring the conversation home to under-sink RO systems and the growing concern about microplastics. If you specify filtration equipment, understanding the micron rating is only part of the story. Retention efficiency, dirt loading and where the filter fits in the overall treatment train matter too. Short, practical filtration basics for water treatment professionals. Quick Tip: Cartridge Filters - When Precision Matters 🐸Trust the Frog™ Cartridge Filters, Water Filtration, Commercial Water Treatment, Residential RO, Reverse Osmosis, Microplastics, High Flow Filtration, Pretreatment, Water Treatment Dealers

When is a bag filter the right choice? Mike Urbans talks with Ed Giordano of Endoer Filtration about where bag filters shine in commercial and industrial water treatment. They cover dirt-loading capacity, flow rates, micron ratings, easy changeouts, and using an economical bag filter to protect more expensive downstream cartridges and treatment equipment. Plus, one important detail when ordering replacement bags: not every bag top fits every housing. Short, practical filtration basics for water treatment professionals. Quick Tip: Bag Filters- Where They Shine Part 2: Cartridge Filters — When Precision Matters drops September 29 🐸 Trust the Frog ™ Bag Filters, Commercial Water Treatment, Water Filtration, Pretreatment, Water Treatment Dealers

Improper storage can permanently damage ion exchange resin before it ever goes into service. Learn the best practices for storing cation, anion, and mixed bed resins, avoiding freeze damage, preventing moisture loss, and extending resin life. Technical Guidelines - Ion Exchange Resin Storage

What is freeboard? How much media should really go into a tank? Mike Urbans explains freeboard, minimum bed depth, backwash expansion, upper screens, and common dealer mistakes that can damage control valves and reduce treatment performance. Trust the Frog™

Most water treatment professionals use chlorine, ozone, or hydrogen peroxide—but how do you know how effective those oxidizers will actually be in the water you're treating? In this Quick Tips episode, Mike and Denise Urbans explain ORP (Oxidation Reduction Potential) and why it can be one of the most valuable diagnostic tools for iron, manganese, sulfur, and disinfection applications. Learn how contaminants lower ORP, why oxidizer demand matters, and how a simple ORP meter can help you troubleshoot systems and optimize treatment performance. Trust the Frog™ 🐸 Show Notes ORP Oxidation Reduction Potential

Not all catalytic carbon is the same—and choosing the wrong one can lead to early failure, poor performance, and unhappy customers. In this Quick Tips episode of It’s Your Water, Mike and Denise Urbans break down the real differences between catalytic carbons and how to apply them correctly in the field. Learn when to use coconut vs. coal-based catalytic carbon, why oxygen is the key to performance, and how TOC, contact time, and system design impact results. If you're dealing with chloramine, hydrogen sulfide, or underperforming carbon systems—this episode will help you get it right.   Show Notes Quick Tips Catalytic Carbon Explained   catalytic carbon, chloramine removal, hydrogen sulfide, water treatment, activated carbon, RO pretreatment, dealers, water filtration, TOC, ozone, peroxide

Distribution systems inside softeners and filters may be hidden—but they’re critical to performance. In this Quick Tip, Mike and Denise Urbans explain distributor baskets, hub & laterals, diffusers, and how design impacts flow, efficiency, and media retention. Show Notes Distribution Systems Explained   water treatment, water filtration, water softener, distribution systems, hub and lateral, distributor basket, water system design, Urbans Aqua, Its Your Water, Quick Tips

In this episode of It’s Your Water, Mike Urbans and Derek French (Wateropolis) explain why Cerapure AC is a smart alternative to traditional GAC and KDF—especially for RO pretreatment, whole-house RO, and systems where biofouling and backwash limits matter. A practical, dealer-focused discussion on cleaner carbon, tighter filtration, and smarter pretreatment design. Trust the Frog! Link to Specifications Show Notes water treatment, dealer education, RO pretreatment, filtration media, activated carbon, ceramic media, copper zinc alloy, biofouling, whole house RO, commercial water treatment

Can you mix filtration media or resins in the same tank? In this Quick Tips episode of It’s Your Water, Mike and Denise explain when mixing media can work — and when it leads to serious problems. While it may look like a space-saving shortcut, mixing media often creates backwashing issues, calcification, drain clogging, and contaminant leakage when system design limits are pushed. Learn why cation and anion resins shouldn’t be mixed on hard water, when mixing is especially risky for health-related contaminants, and why chambered (plated) tanks are usually the safer, modern approach.  Show Notes Quick Tips Mixing Media

Mike and Denise explain zeolite filter media — what it is, how it works, and when to use it. Learn why zeolite delivers true 5-micron deep-bed filtration and longer filter runs — plus its limits. A fast field-smart guide for dealers. Trust the Frog. Show Notes Quick Tips Zeolite zeolite media, clinoptilolite, Filter-Ag Plus, Turbidex, Next-Sand, RO pretreatment, water filtration, dealer education

Is it time to repair the water softener—or replace it entirely? Not sure whether to repair or replace the customer's water softener? This Quick Tip breaks down the key signs of aging resin, chlorine damage, iron fouling, and when a simple rebuild makes sense. We also cover why high-efficiency softeners outperform older units and why “no-salt softeners” don’t actually soften water. water softener repair, water softener replacement, resin rebed, chlorine damage, Clack valve rebuild, high-efficiency softeners, iron fouling, no-salt softener Show Notes: Quick Tips - Repair or Replace the Softener

A fast field guide for dealers and service techs.  In this Quick Tip from It’s Your Water, we cover the top reasons a softener stops softening — resin fouling, salt bridging, injector and brine-draw problems, and programming mistakes — plus quick ways to diagnose hardness leakage before the callbacks start. Show Notes - Why Isn't the Softener Softening One short page with the tips listed.

In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger homeowners are reshaping water treatment. Keeping it Young Part 2

Mike and Greg Shannon of Westfair Water, Bedford, NY discuss "intrapreneurship" - someone who joins a business and grows it like he owns it! They discuss their mutual passion for the water treatment industry and how important it is to encourage young people to join. Keeping It Young Part 1