Advertise on podcast: The REDX Podcast

In this episode of the REDX Podcast, Hannah Rabé sits down with Keeley Stevens to explore how paid advertising and organic social media can work together to support real estate prospecting. Keeley, who manages REDX’s social media strategy and organic content, explains how Ad Builder allows agents to use their REDX data to reach specific audiences on Facebook and Instagram. The conversation explores how agents can use different strategies for Expireds, FSBOs, FRBOs, GeoLeads, and pre-foreclosures while building stronger recognition between their name, their market, and real estate. Throughout the conversation, Hannah and Keeley break down when to use reach and awareness campaigns versus traffic campaigns, how to customize ad templates, how to evaluate campaign performance, and why organic content is an important part of the process. Keeley also explains why advertising should not replace prospecting conversations and why agents should have an active, credible social presence before sending people to their profile through paid ads. From choosing the right message for each lead type to creating consistent content that shows both expertise and personality, this episode offers practical strategies to make social media a more intentional part of your prospecting system. Here's What You'll Discover in This Episode... • What Ad Builder does and how agents can use their REDX data to reach specific audiences on Facebook and Instagram. • How continuously updated lead lists can help maintain campaign momentum without repeatedly rebuilding campaigns. • Why advertising messaging should match the specific lead type and situation being targeted. • How agents can use templates as a starting point while making their content more personal and recognizable. • What reach and awareness versus traffic campaigns are designed to accomplish. • How agents can use advertising alongside postcards, calling, open houses, and other prospecting activities. • Why campaign budgets should be evaluated based on the size of the audience and the results being generated. • How metrics such as CTR, CPC, reach, impressions, and clicks can help determine whether an ad needs to be adjusted. • Why consistent organic posting helps build credibility when prospects visit an agent's social media profile. • How agents can turn successful organic content into potential paid advertising.• What strategies can be used for Expireds, FSBOs, FRBOs, GeoLeads, and pre-foreclosures. • Why paid advertising should support prospecting conversations rather than replace them. JUMP TO THESE TOPICS 00:00 – 📣 Introducing Ad Builder & Paid Social Strategy 03:00 – 🔄 How REDX Data Updates Ad Audiences 08:00 – 🎯 Choosing the Right Ad & Audience 12:00 – 🎥 Customizing Templates & Creating Content 17:00 – 👀 Reach, Awareness & Traffic Campaigns 20:00 – 📬 Combining Ads With Postcards & Prospecting 22:00 – 💰 Setting Your Advertising Budget 31:00 – 📊 Understanding Ad Performance & Metrics 39:00 – 🏡 Strategies for Different Lead Types 44:00 – 📍 Using GeoLeads for Social Advertising 47:00 – ☎️ How Ads Support Prospecting Conversations 54:00 – 📱 Building Credibility Through Organic Social 59:00 – 🔁 Turning Organic Content Into Paid Ads 1:08:00 – 📈 Knowing When Your Ads Are Working 1:13:00 – 🚀 Getting Started & Improving Over Time REACH KEELEY STEVENS: ⚡️Facebook Community: https://www.facebook.com/share/g/1ArVzBNT6a/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

In a challenging real estate market, consistent prospecting and meaningful conversations can help agents create new opportunities. In this episode of the REDX Podcast, Tyler sits down with Kent, an experienced real estate agent who shares how he uses circle prospecting to generate listing opportunities and build relationships with homeowners. Rather than relying solely on expired listings or traditional cold calling, Kent explains how he adapts his approach to changing market conditions by focusing on just-listed and just-sold properties, neighborhood outreach, and strategic follow-up. Kent breaks down his process for prospecting around listings, including how he identifies the right homeowners to contact, customizes his call lists based on property type and price range, and follows up when a property is listed, goes under contract, and sells. He also shares how he uses REDX GeoLeads and Vortex to organize prospecting efforts, reach homeowners through multiple channels, and identify potential sellers in areas where buyers want to live. The conversation explores how postcards, phone calls, and consistent follow-up can work together to create future business, with Kent sharing that this approach can generate approximately one listing per month when he stays consistent with it. For agents looking to adapt to a changing market, build stronger neighborhood relationships, and create more listing opportunities through proactive outreach, this episode offers practical strategies they can put into action. Here's What You'll Discover in This Episode... • Why circle prospecting can help agents generate listing opportunities in a changing market. • How Kent uses just-listed, just-sold, and under-contract properties to create a repeatable prospecting process. • What to consider when selecting 100–150 nearby homeowners or targeting properties in a similar price range. • How to customize prospecting lists for high-end homes and specific neighborhoods. • Why informational calls can help agents build familiarity without immediately pushing homeowners to sell. • How to follow up at different stages of a listing to create additional opportunities. • What makes postcards, phone calls, and other outreach methods more effective when used together. • How REDX GeoLeads helps agents connect with homeowners in areas where buyers want to live. • Why filtering expired listings by equity may help agents focus on homeowners with more flexibility. • How consistent prospecting can create more conversations, relationships, and opportunities to work with the clients they want. JUMP TO THESE TOPICS 00:00 – 🎙️ Introduction: Prospecting in a Changing Market 03:00 – 📍 Understanding Circle Prospecting 04:00 – ☎️ Traditional Neighborhood Prospecting 05:00 – 🏡 Turning Listings Into More Opportunities 07:00 – 🎯 Targeting the Right Homes and Price Ranges 11:00 – 💬 The Just-Listed Call Strategy 14:00 – 🔁 Following Up When a Property Goes Under Contract 17:00 – 📈 How Circle Prospecting Generates Listings 21:00 – ⏱️ Building a Consistent Prospecting Routine 25:00 – 📬 Using Postcards and Vortex to Support Outreach 28:00 – 🏘️ Using GeoLeads to Find Opportunities Around Buyers 30:00 – 🌱 Finding the Low-Hanging Fruit and Staying Consistent 32:00 – 🔑 Getting Back to the Basics of Prospecting REACH KENT: ⚡️ Website: https://listingacademy.com/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

In this episode, Colby shares how he moved from manually researching expired listings and spending significant time preparing individual prospects to using REDX to streamline his prospecting workflow. He explains how he uses the Power Dialer, Expireds, and GeoLeads, including using GeoLeads to identify potential opportunities when buyers are looking in specific areas. He also discusses how he organizes prospecting information, verifies contacts before moving them into GoHighLevel, and separates prospecting from long-term nurturing. Colby Parker is a Jonesboro, Arkansas real estate professional who has been licensed since 2019 and has been working full-time in real estate since 2022. Before real estate, Colby spent years working in mental health, including visiting clients in their homes and helping them make progress. As he transitioned into real estate, he initially balanced both careers before going full-time. His journey highlights how intentional prospecting, consistent action, and a focus on serving people can help build a sustainable business. Here's What You'll Discover in This Episode... • How Colby's mental health background shaped how he approaches real estate conversations. • Why moving from a broad prospecting approach to more intentional lead generation changed how he built his business. • How conversational prospecting can create more authentic interactions than relying too heavily on rigid scripts. • What Colby learned from manually researching expired listings and verifying prospects before making calls. • How the REDX Power Dialer helps him move through larger prospecting lists more efficiently. • How Colby uses GeoLeads when buyers are looking for properties in specific neighborhoods or areas. • What questions Colby asks when a homeowner indicates they might consider selling for the right price. • How he uses REDX to organize notes, dispositions, hot leads, and callback lists during prospecting. • Why verifying contacts before moving them into his CRM helps keep his database more accurate. • How focusing his prospecting on leads and listings supports the type of business and lifestyle Colby wants to build. JUMP TO THESE TOPICS 00:39 – 🎙️ Meet Colby Parker & His Real Estate Journey  02:00 – 🧠 From Mental Health to Real Estate  07:31 – 🏡 Making the Transition to Full-Time Real Estate  10:20 – 🎯 Moving Toward Intentional Lead Generation  12:40 – 💬 Using Questions to Start Better Conversations  14:00 – 🤝 Making Prospecting More Authentic  17:17 – 📞 Finding a More Efficient Prospecting Workflow  19:32 – ⚡ Moving to the Power Dialer  30:10 – 🔎 Finding Opportunities Through Buyer Demand  35:10 – 📝 Using Notes, Dispositions & Callback Lists  36:20 – 🔄 Connecting Prospecting With the CRM  40:20 – 📊 Verifying Leads & Measuring Prospecting Results  41:50 – 📋 Shifting Focus Toward More Listings  46:10 – ❤️ Leading With Value & a Servant's Heart REACH COLBY PARKER: ⚡️Facebook: https://www.facebook.com/Cparkerrealestate/ ⚡️Instagram: https://www.instagram.com/colby.parker.realtor/ RESOURCES:  ⚡️REDX Prospecting Platform: https://www.redx.com/  ⚡️REDX Services: https://www.redx.com/products/

In this episode, Keith Brown, a San Francisco Bay Area real estate agent with more than two decades of experience, shares how he used REDX for more than a decade to build his business through consistent prospecting. After spending 18 years as a professor at Cal State East Bay and selling real estate during the summers, Keith eventually transitioned into real estate as a more systematic business.  Today, he focuses primarily on expired and canceled listings, while also working with FSBOs, notices of default, and notices of trustee sales. His disciplined prospecting approach has helped him generate more than $10 million in sales volume in a single year. Keith breaks down what it takes to consistently prospect expired and canceled listings and turn conversations into appointments. He explains his daily calling routine, his “seven days of pain” follow-up strategy, and why he believes the key to successful prospecting is focusing on the seller, not yourself.  Keith also shares how he moved from relying heavily on scripts to using them as a foundation for genuine conversations, why asking open-ended questions is critical to uncovering motivation, and how persistence over time creates opportunities. He also walks through the prequalification process he uses after setting an appointment, his emphasis on communication and over-communication, and why he strives to be a “realtor for life.” This episode is especially valuable for agents looking to improve their expired prospecting, become more confident on the phone, and build a consistent system for generating appointments and long-term clients. Here's What You'll Discover in This Episode... • Why Keith considers expired and canceled listings a strong source of business. • How he uses a daily calling routine to work through expired and canceled leads consistently. • What Keith means by his “seven days of pain” follow-up system. • How he overcame his early struggles with scripts and became more comfortable having real conversations. • Why asking open-ended questions is essential to discovering a seller’s true motivation. • How persistence over time can lead to appointments even when many calls result in hang-ups. • Why agents should focus on the person they are speaking with rather than worrying about themselves. • How Keith prepares for listing appointments using a prequalification form and structured communication. • Why over-communicating with clients can make the real estate process calmer and easier. • What Keith believes agents should understand about asking for the appointment and finding motivation. JUMP TO THESE TOPICS 00:01 – 🏡 Keith's Journey Into Real Estate 02:05 – 🎯 Why Keith Focuses on Expireds & Canceleds 02:31 – 🔴 How Keith Discovered REDX 06:12 – 💡 Why Expireds Are a Strong Lead Source 07:07 – 📞 Calling, Mailings & Social Media Prospecting 08:35 – 🔁 The “Seven Days of Pain” Follow-Up System 10:01 – 📱 Overcoming the Challenge of Video & Social Media 12:29 – 📖 Learning Scripts & Becoming a Better Prospector 14:16 – 🗣️ Asking Questions to Find Seller Motivation 17:30 – 🎯 Advice for New Agents & Prospectors 18:12 – 💪 Persistence & Always Asking for the Appointment 22:53 – 📋 Preparing for the Listing Appointment 25:35 – 📧 Communication & Over-Communicating With Clients 26:55 – 🤝 Building Referrals & Becoming a “Realtor for Life” 29:20 – 📁 Keith's Favorite REDX Features 30:21 – 📞 The Biggest Myth About Cold Calling 31:48 – 🔑 Keith's Biggest Advice: Ask the Right Questions REACH KEITH BROWN: ⚡️Facebook: https://www.facebook.com/KeithBrownRealEstate/ ⚡️Website: https://www.keithbrownrealtor.com/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

Alana Miller is a New York State-licensed associate real estate broker working across the New York and New Jersey markets, serving buyers, sellers, and investors, with a focus on Staten Island’s luxury residential market. After getting licensed in 2022, Alana quickly built her business by following a consistent prospecting routine and learning how to turn expired listings into opportunities. In this episode, she shares how prospecting, marketing, follow-up, and persistence have shaped her approach to real estate and why she believes agents need to be willing to get on the phone, knock on doors, and keep building relationships. Alana explains how she approaches expired listings, including the prospecting methods she uses in New York and New Jersey, and how she stays mindful of the restrictions that apply there. She also shares her approach to follow-up, using a simple spreadsheet to track prospects based on when they say they will be ready to sell. From creating video tours and building her social media presence to using geo leads and staying in touch with past prospects, Alana demonstrates how multiple touchpoints can work together to create a consistent pipeline. She also discusses moving into luxury real estate, continuing her education, and building her personal brand through social media. This episode is especially valuable for agents looking for practical ways to prospect, follow up, build relationships, and create a business through consistency. Here's What You'll Discover in This Episode... • How Alana turned expired listings into a consistent source of real estate opportunities • Why following up with prospects over months can eventually turn conversations into listings • How Alana adapts her prospecting approach to stay compliant with New York regulations • What makes her expired-listing conversation different from a traditional sales call • How video marketing helps Alana demonstrate value to sellers and attract buyers • Why building a personal brand on social media has become an important part of her business • How geo leads can help agents stay connected with homeowners in areas where they have sold • Why getting just one positive response can motivate to keep prospecting • How continuing education and additional certifications have helped Alana expand her skills • What agents can learn from Alana's emphasis on consistency, persistence, and taking action JUMP TO THESE TOPICS 02:42 – 🏡 Alana's Journey Into Real Estate 04:00 – 🚀 Getting Started & Building Early Success 06:03 – 📞 Why REDX Became Part of Her Business 07:10 – 🚪 Landing Her First Deal Through Door Knocking 08:24 – 🔁 The Power of Consistent Follow-Up 11:00 – 📣 Using Marketing to Solve Sellers' Problems 13:46 – ⚖️ Prospecting While Staying Compliant 16:30 – 🎯 Finding Motivation in One “Yes” 17:50 – 📋 Building a Follow-Up Pipeline 19:30 – 🗺️ Geo Leads & Long-Term Relationships 21:50 – 💬 Alana's Expired Listing Script 25:10 – 💎 Breaking Into Luxury Real Estate 30:27 – 📱 Building a Personal Brand Through Social Media 33:43 – 🎥 Getting Started With Video & Content 36:10 – 📈 Prospecting Expireds & Targeting Higher-Value Listings REACH Alana Miller: ⚡️Facebook: https://www.facebook.com/alanany/ ⚡️Instagram: https://www.instagram.com/alanamillersirealtor/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

John Padgett is a South Carolina real estate agent with more than a decade of experience serving buyers and sellers throughout Horry County and the greater Myrtle Beach area. After working demanding jobs in steel mills, construction, road work, medical equipment delivery, and restaurants, John entered real estate with little industry experience and no established sphere of influence. His early approach was simple: work hard, talk to people, and keep going. In this episode, John shares how those principles helped him build a sustainable real estate business centered on prospecting, relationships, referrals, and consistent follow-up. John walks through his journey from manually tracking prospects in a binder to using REDX to prospect expired listings and build a qualified database. He explains how consistent calling dramatically increased his listings, why he believes prospecting provides one of the strongest returns on investment in real estate, and how he transitioned from door knocking to expireds and geo-prospecting. He also shares how past-client follow-up, targeted mailers, YouTube property tours, social media, and his Google Business Profile have helped him continue to nurture relationships and expand his reach. Most importantly, John explains why discipline and perseverance matter more than constantly changing strategies and why new agents should choose a path, stick with it, and give their efforts enough time to compound. This episode is especially valuable for both new and experienced agents seeking practical prospecting strategies, improved follow-up systems, and a sustainable approach to building a real estate business. Here's What You'll Discover in This Episode... • How John transitioned from demanding blue-collar jobs into a decade-long real estate career. • Why he believes consistent prospecting provides one of the strongest ROIs in real estate. • How door knocking helped John build his first database before he had a CRM. • What changed when John began prospecting expired listings with REDX. • How John organizes, qualifies, and continuously cleans his database. • Why following up with prospects can create opportunities far beyond the original conversation. • How geo-prospecting and neighborhood marketing can help build a pipeline for future business. • What John learned from using YouTube property tours and expanding his digital presence. • Why discipline and perseverance are more important than constantly switching strategies • How new agents can avoid becoming overwhelmed by choosing a few strategies and consistently working them. JUMP TO THESE TOPICS 00:00 – 🎙️ Meet John Padgett & His Real Estate Journey 04:30 – 🔄 Making the Career Shift Into Real Estate 07:10 – 🏡 Finding a Path Into the Industry 10:00 – 🚪 Building a Business From Scratch 13:46 – 📒 Managing Leads Before Having a CRM 15:20 – 📞 Discovering Expired Listing Prospecting 18:30 – ☎️ From Hand Dialing to Using a Dialer 21:30 – 📈 How Prospecting Transformed John's Listings 23:07 – 🗺️ Geo-Prospecting & Building a Future Pipeline 24:24 – ▶️ Using YouTube to Reach Buyers 27:50 – 🤝 Turning Prospecting Into Long-Term Relationships 45:07 – 💡 The Lessons John Would Give His Younger Self 48:57 – 🚀 Advice for New Agents REACH John Padgett: ⚡️ Facebook: https://www.facebook.com/Dedication.for.you/ ⚡️ YouTube: https://www.youtube.com/@JohnPadgettRealtor RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

Consistency is one of the biggest differentiators between agents who talk about prospecting and agents who actually build a business from it. In this episode of the REDX Podcast, Tyler Fenn sits down with Kent Brown, a licensed real estate agent, REDX team member, and Listing Academy trainer, to break down what it really takes to make prospecting a consistent part of a real estate business. Kent shares lessons from years of prospecting and explains why success isn't about finding a secret script or waiting for motivation; it's about making the calls, tracking the numbers, and staying committed to the process. Kent and Tyler dive deep into Kent's experience making tens of thousands of prospecting calls, including a 100,000-call challenge that he ultimately stopped after 53 days because the volume of leads and resulting business became difficult to manage alongside the challenge. They discuss how roughly 50,000 calls produced around 4,800 conversations and nearly 200 hot leads, as well as how Kent has generated more than $300,000 in commissions from those calls. The conversation also explores why agents should give prospecting enough time to produce meaningful data, why "data removes emotion," and how accountability can turn motivation into discipline. Kent explains his approach to expired listings, the importance of tracking activity over several months, and why doing the work long enough is essential before deciding whether a prospecting strategy works. Here's What You'll Discover in This Episode... • Why consistency matters more than motivation when building a prospecting business • How Kent's 50,000-call experience generated thousands of conversations and nearly 200 hot leads • What Kent learned from attempting a 100,000-call challenge in 100 days • Why tracking your numbers can remove emotion from the prospecting process • How accountability helps transform motivation into daily discipline • Why agents should give a prospecting strategy several months before judging its effectiveness • What makes expired listings a predictable prospecting opportunity when you understand the homeowner's mindset • How consistent calling can create a pipeline that continues producing opportunities over time • Why doing more and doing it long enough can be more valuable than overanalyzing every strategy • How Listing Academy teaches Kent's expired prospecting system from start to finish JUMP TO THESE TOPICS 00:00 – 🎙️ Meet Tyler Fenn & Kent Brown 01:38 – 🎓 The Story Behind Listing Academy 05:38 – 📞 Kent's 100,000-Call Challenge 07:23 – 📊 50,000 Calls, 4,800 Conversations & 200 Hot Leads 09:40 – ⏱️ How Much Time Should Agents Spend Prospecting? 14:20 – 🔢 Why Volume & Consistency Matter 16:19 – 🦁 “Not Every Lion That Chased a Deer Caught It” 17:34 – 🪥 Making Prospecting the Standard 21:10 – 💰 Understanding the Value Behind Every Call 23:21 – 🧠 Motivation vs. Discipline vs. Obsession 27:12 – 📈 Why You Should Track Your Numbers for Six Months 30:18 – 🤖 Using Data & Technology to Improve Prospecting 32:53 – 🏡 Kent's Expired Listing System 33:41 – 🎓 Inside Listing Academy REACH Tyler Fenn & Kent Brown: ⚡️ Website: https://listingacademy.com/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

In this episode of the REDX Podcast, Jasmine Lopez, founder of Scalable USA, and Cameron Lovelace, a REALTOR® with Real Brokerage, share how they have built a model around predictable lead generation, intentional follow-up, and operational support. Jasmine brings her experience as a former nurse and business leader helping real estate professionals scale. At the same time, Cameron shares his journey from sales and insurance into real estate and the lessons that led him to focus primarily on listings. Throughout the conversation, Jasmine and Cameron break down how REDX data, an ISA, and a structured CRM process can work together to create a stronger sales pipeline. Cameron explains how moving away from a buyer-heavy business helped him create more balance, why he uses Scalable's ISA support to handle prospecting and follow-up, and how long-term nurturing can turn conversations today into listings months or years later. Jasmine explains why consistency is essential, why agents need to understand that cold-calling data is not the same as an inbound lead, and how adding additional ISAs can increase the number of conversations entering the pipeline. They also discuss pipeline maturity, intentional follow-up, using data beyond phone calls, and the ultimate goal of scaling a business to create more freedom. For agents who want to build a listing-focused business without sacrificing their personal lives, this episode offers practical insights into creating a system that grows with them. Here's What You'll Discover in This Episode... • Why building a predictable listing pipeline requires more than simply generating leads • How Cameron transitioned from a buyer-focused team model to concentrating on listings • What an ISA can do to multiply an agent's prospecting and follow-up efforts • Why consistency matters when working with cold data and long-term prospects • How intentional CRM follow-up keeps future opportunities from falling through the cracks • Why pipeline maturity makes it easier to continue stacking new opportunities • How Cameron uses long-term nurturing to stay connected with prospects who aren't ready today • What Jasmine believes separates agents who build massive pipelines from those who quit • Why organizing the funnel and follow-up can create more opportunities for listings • How building the right support system can ultimately give agents more time and freedom JUMP TO THESE TOPICS 02:30 – 🏀 Cameron's Journey from Athlete to Real Estate 04:15 – 🏡 Why Cameron Shifted His Focus to Listings 06:04 – ⚙️ The Missing Pieces: Prospecting & Follow-Up 09:14 – 📊 Why REDX Data Matters to Scalable 11:02 – 📋 How Cameron's ISA Fits Into His CRM System 13:24 – 🎯 The Lead Types Cameron & Helen Prospect 14:38 – 🔄 Building Pipeline Maturity Through Long-Term Follow-Up 18:12 – 💬 Making Nurturing More Authentic & Personal 19:23 – 💰 Understanding "Commission Breath" 21:26 – 🤝 Turning Prospects Into Relationships & Listings 24:59 – 📈 Scaling With Additional ISAs 34:40 – 🧠 The Business Mindset Behind a Massive Pipeline 35:50 – 🏌️ Why Time Freedom Matters 37:03 – 🔑 Turning Data Into Relationships & Listings REACH Jasmine Lopez: ⚡️ Instagram: https://www.instagram.com/scaleable_isa/ ⚡️ Email: [email protected] ⚡️ Facebook: https://www.facebook.com/Deltabeautylopez ⚡️ Website: https://scaleable-usa.com/ REACH Cameron Lovelace: ⚡️ Facebook: https://www.facebook.com/cameron.lovelace.790 ⚡️ Instagram: https://www.instagram.com/camlovelace_realtor/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

Authenticity has always been at the heart of Albert Mughannem's business. In this episode of the REDX Podcast, Albert, founder of Team Mughannem Real Estate in Southeast Michigan, shares how his journey from professional chef and restaurant manager to real estate professional shaped his service-first philosophy. After returning to real estate seven years ago, Albert built a thriving business alongside his wife, Teresa, specializing in probate, inherited properties, and helping clients navigate major life transitions with empathy and compassion. Throughout the conversation, he explains why genuine relationships, not sales tactics, have become the foundation of his long-term success. Albert dives into the mindset behind consistent prospecting, sharing why every agent eventually needs to look beyond their sphere of influence to create sustainable growth. He explains why he believes the best script is often "no script," emphasizing authentic conversations, active listening, and understanding a prospect's true motivation. Albert also discusses how he uses AI as a research assistant before prospecting calls while cautioning agents against sacrificing authenticity for automation. From handling rejection and creating a balanced daily routine to building trust with homeowners facing emotional life transitions, Albert provides practical advice that agents can immediately apply. Whether you're new to prospecting or looking to create deeper client relationships, this episode offers timeless strategies for building a business centered on service, consistency, and genuine human connection. Here's What You'll Discover in This Episode... • Why serving people, not selling them is the foundation of a successful real estate business. • How Albert transitioned from professional chef to building a thriving real estate career. • Why prospecting is essential for growing beyond your sphere of influence. • What Albert means when he says the best script is often "no script." • How active listening creates stronger conversations and more appointments. • Why empathy is especially important when helping clients through major life transitions. • How Albert uses AI to research prospects without replacing authentic relationships. • What daily habits help him stay consistent while avoiding burnout. • Why rejection shouldn't stop you from making the next phone call. • How one REDX call turned into a signed listing agreement within 30 minutes. JUMP TO THESE TOPICS 00:00 – 👨‍🍳 From Professional Chef to Real Estate 04:21 – 🤝 Building a Business with His Wife, Teresa 09:04 – 📞 Why Prospecting Had to Be Part of the Business 12:02 – 💪 Overcoming Rejection & Staying Consistent 15:12 – 💬 Why the Best Script Is "No Script" 20:12 – ❤️ Authentic Conversations Build More Trust 23:23 – 🏡 Leading with Empathy During Life Transitions 26:00 – ☀️ Albert's Morning Routine for Consistency 28:42 – 📈 Seven Years of Steady Business Growth 32:11 – 🤖 Using AI Without Losing Authenticity 37:06 – 📋 Albert's Favorite REDX Feature 38:00 – 🚀 The Call That Became a Listing in 30 Minutes REACH Albert Mughannem: ⚡️ Website: https://www.teammughannem.com/ ⚡️ Facebook: https://www.facebook.com/TeamMughannem RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

In this episode of the REDX Podcast, John Nigro, a REALTOR® serving Fairfield County, Connecticut, shares how he transitioned from relying primarily on his sphere of influence to building a scalable business through consistent prospecting. After realizing that even a strong personal network has its limits, John began incorporating FSBOs, expired listings, GeoLeads, and other prospecting opportunities into his daily routine, creating a reliable system for generating new business year-round. Throughout the conversation, John explains why consistency is key to building a steady income, how customizing follow-up plans to each prospect's situation leads to stronger relationships, and why approaching every conversation with a genuine desire to help yields better results than relying on scripted sales pitches. He shares his favorite strategy for calling older FSBOs, discusses how to balance proven scripts with authentic conversations, and explains why prospecting should remain the highest priority, even when business is booming. John also offers practical advice for avoiding the feast-or-famine cycle, maintaining discipline, and creating a business that supports both professional success and a fulfilling personal life. Whether you're just beginning your real estate career or looking to build a more predictable pipeline, this episode provides actionable strategies for creating sustainable, long-term growth. Here's What You'll Discover in This Episode... • Why consistent prospecting creates consistent income in a commission-based business. • How expanding beyond your sphere of influence leads to long-term business growth. • What makes older FSBOs one of John's favorite prospecting opportunities. • Why follow-up plans should be tailored to each prospect's timeline and needs. • How to approach conversations with a "how can I help?" mindset builds trust. • Why scripts should serve as templates instead of word-for-word conversations. • How to avoid the feast-or-famine cycle through disciplined daily prospecting. • What role the REDX Dialer plays in overcoming call hesitation and staying productive. • Why separating business time from personal time improves consistency and focus. • How today's market creates an opportunity for agents to demonstrate their value. JUMP TO THESE TOPICS 03:17 – 💼 From Salary to 100% Commission 05:20 – 🤝 Growing Beyond Your Sphere of Influence 07:42 – 📞 Why John Chose REDX 09:40 – 📈 Building Consistent Income Through Prospecting 12:47 – 🗂️ Creating Follow-Up Systems That Work 14:42 – 🌟 Maximizing Every Opportunity for Clients 17:43 – 🏡 Why Older FSBOs Are His Favorite Leads 22:17 – ❤️ Building Relationships That Last Beyond Closing 23:37 – 💬 Scripts vs. Authentic Conversations 26:31 – 🧠 "Prospecting Is the Job" 32:47 – ⚡ Why the REDX Dialer Is His Favorite Feature 35:03 – 🚀 Why Today's Market Is a Great Opportunity REACH John Nigro: ⚡️ Facebook: https://www.facebook.com/johnrnigrorealestate/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

Starting a real estate business without a network, a sphere of influence, or an established client base can feel overwhelming, but REDX Prospector of the Year (2026), Grayson Warren, proves it's possible with the right mindset and consistent action. In this episode of the REDX Podcast, Grayson shares how he entered the Oklahoma City market as a brand-new agent in early 2024 after transitioning from the business world. Rather than relying on referrals, he committed to prospecting from day one, using REDX to build conversations with property owners and create a business from scratch. Throughout the episode, Grayson explains why he intentionally focused on listings instead of buyers, how he researched prospecting platforms before choosing REDX, and the daily systems that helped him stay organized and consistent. He shares the story of calling one FSBO owner 18 times before earning his very first listing, why follow-up and persistence continue to generate opportunities years later, and how that first client eventually came back to trust him with another home sale. Grayson also discusses building a database of more than 200,000 property records, making over 150,000 calls in a single year, leveraging geo-farming and neighborhood outreach, and why authentic conversations always outperform shortcuts. Whether you're a brand-new agent starting with no sphere or an experienced professional looking to improve your prospecting systems, this episode offers practical strategies for creating consistent, long-term growth. Here's What You'll Discover in This Episode... • Why starting without a sphere doesn't have to limit your success. • How Grayson built his business by focusing on conversations with property owners from day one. • What convinced him to choose REDX after researching multiple prospecting platforms. • Why consistency over time produces better results than chasing shortcuts. • How calling one FSBO owner 18 times led to his very first listing. • What Grayson learned about turning scripts into natural conversations. • How geo-farming and organized follow-up create long-term prospecting opportunities. • Why building relationships matters more than chasing immediate transactions. • How persistence transformed one small listing into future high-value referrals. • What daily prospecting habits continue to fuel Grayson's growing business. JUMP TO THESE TOPICS 01:58 – 🏡 From Business Owner to Real Estate Agent 04:16 – 📞 Why Prospecting Was the Only Option 08:31 – 🎯 Focusing on Listings from Day One 12:04 – 📋 Building a Prospecting Strategy with REDX 19:24 – ⚙️ Why REDX Became His Complete Business System 27:21 – 🚀 Making the First Prospecting Calls 33:25 – 🏠 The 18 Calls That Earned His First Listing 37:37 – 🤝 Building Relationships That Create Future Business 41:30 – 📈 Grayson's Daily Prospecting Routine 44:14 – 💰 Landing a Seven-Figure Listing Through a FSBO Call 47:10 – 📍 A Unique Neighborhood Prospecting Strategy 49:07 – 🔥 Why He'd Build His Business the Same Way Again REACH Grayson Warren: ⚡️ Facebook: https://www.facebook.com/graysonwarrenrealtor/ ⚡️ LinkedIn: linkedin.com/in/grayson-warren-realtor ⚡️ Website: buyandsellokre.com RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

In this episode of the REDX Podcast, Tyler Fenn and Kent Brown take listeners behind the philosophy of Listing Academy and explain why they created a training platform focused on practical implementation rather than inspirational speeches. Drawing on decades of combined experience in real estate, coaching, prospecting, and sales leadership, they discuss the gaps they saw in traditional real estate education and how agents can bridge those gaps with repeatable systems and proven processes. Throughout the conversation, Tyler and Kent break down the complete listing operating system they teach inside Listing Academy, from generating conversations and capturing leads with context to nurturing relationships, converting appointments into listings, and continuously optimizing every step of the process. They discuss why documenting systems is essential for long-term success, how CRM automation and AI can eliminate repetitive tasks, and why the work done before a listing appointment often determines whether an agent wins the listing. They also share actionable marketing strategies, explain the importance of providing value throughout the buyer's journey, and highlight the resources available inside Listing Academy, including weekly live training, editable templates, scripts, marketing campaigns, and AI tools. Whether you're a new agent building your first systems or an experienced professional looking to create a more scalable listing business, this episode provides practical frameworks that can immediately improve your consistency and results. Here's What You'll Discover in This Episode... • Why tactical training creates better results than motivation alone. • How documenting systems helps eliminate missed opportunities and create consistency. • What the five-stage Listing Operating System looks like from lead generation to optimization. • Why the work before a listing appointment often determines whether you win the listing. • How to use CRM automation and AI to streamline repetitive business tasks. • Why nurturing contacts based on their buying journey creates stronger relationships. • How weekly marketing content keeps agents top of mind with their database. • What separates successful listing agents from those who operate reactively. • Why step-by-step implementation leads to lasting business growth. • How Listing Academy provides practical resources agents can immediately put into action. JUMP TO THESE TOPICS 00:00 – 🎙️ Meet Tyler Fenn & Kent Brown 01:38 – 🎓 The Story Behind Listing Academy 05:40 – 📞 Prospecting Is Just the Beginning 09:13 – ⚙️ Building Repeatable Business Systems 11:46 – 🤖 Using AI & CRM Automation Effectively 14:13 – 📈 The Five-Stage Listing Operating System 17:20 – 💼 Turning Sales Systems into Real Estate Success 22:20 – 📬 Creating Marketing That Actually Engages 25:35 – 🚀 What You Get Inside Listing Academy 30:30 – 🛠️ Why Training Complements Coaching 32:23 – 💡 Getting the Most Value from Listing Academy REACH Tyler Fenn & Kent Brown: ⚡️ Website: https://listingacademy.com/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

In this episode of the REDX Podcast, Cherry Bryant, a REALTOR® with eXp Realty serving Central Florida, shares her inspiring journey of stepping away from real estate after a serious health setback and finding the courage to rebuild her business from the ground up. Through faith, resilience, coaching, and a renewed commitment to daily prospecting, Cherry explains how she transformed discouragement into momentum and why giving yourself grace is just as important as putting in the work. Cherry dives into the mindset shifts that changed everything, from embracing cold calling and accountability to understanding that "activity breeds activity." She shares the remarkable story of how one expired listing call, multiple follow-ups, and the willingness to make "just one more call" ultimately led to 12 listings. Throughout the conversation, she offers practical advice on overcoming rejection, avoiding the trap of busy work, developing consistency, and building authentic relationships with homeowners. Cherry also explains why coaching has been instrumental in her success, how REDX has helped her rebuild a thriving pipeline, and why every agent should stay focused on serving people instead of chasing transactions. Whether you're new to real estate, returning after a setback, or looking for renewed motivation in your prospecting, this episode delivers actionable strategies and encouragement to help you keep building your business. Here's What You'll Discover in This Episode... • Why resilience and consistency matter more than immediate results in real estate. • How "activity breeds activity" creates momentum in your business. • What helped Cherry overcome rejection and develop confidence in prospecting. • Why coaching and accountability completely transformed her mindset. • How one expired listing call and consistent follow-up turned into 12 listings. • What busy work looks like and how to focus on income-producing activities instead. • Why giving yourself grace is essential while building a successful business. • How to balance persistence with compassion when working with prospects. • Why daily prospecting builds long-term opportunities and stronger pipelines. • How staying focused through life's challenges leads to lasting success. JUMP TO THESE TOPICS 03:22 – 🌟 Cherry's Journey Back to Real Estate 04:40 – 💪 Overcoming Setbacks & Finding Resilience 09:00 – 📞 Activity Breeds Activity: Cherry's Daily Prospecting Routine 11:52 – 🧠 The Coaching Mindset That Changed Everything 13:40 – 🚀 Handling Rejection with Confidence & Compassion 16:30 – 🏡 The One Phone Call That Led to 12 Listings 22:34 – 🎯 Give Yourself Grace & Avoid Busy Work 24:50 – ❤️ Persistence Without Being Pushy 27:30 – 📈 Coaching Lessons That Built a Stronger Business 31:40 – 📊 Rebuilding Her Pipeline with REDX 35:53 – 🧱 Keep Building the Wall: Cherry's Final Advice REACH Cherry Bryant: ⚡️ Instagram: @cherrybryantrealestate ⚡️ Facebook: https://www.facebook.com/CherryBryantRealEstate/ RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/ ⚡️ Listing Academy: https://academy.redx.com/

Building a successful real estate business isn't about finding shortcuts; it's about showing up consistently and putting people first. In this episode of the REDX Podcast, Joshua Kaplan, a real estate broker with Fuldura Properties serving the Portland Metro area, shares how he built his business through disciplined prospecting, authentic conversations, and a commitment to helping clients rather than simply closing transactions. Drawing from his background in sales and economics, Joshua explains why meaningful relationships continue to outperform transactional selling in today's competitive market. Throughout the conversation, Joshua shares the mindset that helped him overcome rejection, why he committed to prospecting every morning, and how one cold call turned into a long-term business relationship worth multiple future transactions. He discusses how he prepares for every conversation by researching properties beforehand, why listening is often more valuable than following a script word-for-word, and how consistent follow-up creates trust that ultimately leads to more opportunities. Joshua also offers his perspective on balancing technology and AI without losing the human connection that clients expect during one of the biggest financial decisions of their lives. Whether you're a brand-new agent learning to prospect or an experienced professional looking to improve your conversations and consistency, this episode offers practical strategies that can strengthen both your pipeline and your long-term business. Here's What You'll Discover in This Episode... • Why consistent prospecting creates opportunities even when results aren't immediate • How adopting a "help first" mindset improves conversations and builds trust • What Joshua does before every cold call to create more meaningful conversations • Why measuring quality conversations matters more than counting appointments • How one REDX prospecting call turned into a long-term builder relationship • What newer agents often get wrong about scripts and active listening • Why disciplined follow-up is one of the biggest drivers of long-term success • How Joshua uses AI to save time while keeping client relationships personal • Why face-to-face conversations continue to outperform expensive marketing for new agents • What daily habits have helped Joshua build consistency throughout his business JUMP TO THESE TOPICS 00:00 – 🎙️ Joshua's Journey into Real Estate 02:08 – 💪 Overcoming Early Prospecting Challenges 03:17 – 📞 Why Joshua Chose Cold Calling & REDX 05:38 – 🤝 Building a Business by Helping People First 07:33 – 📋 Joshua's Daily Prospecting Routine 10:31 – 🏡 The Cold Call That Changed His Business 12:20 – 🎯 Scripts, Listening & Authentic Conversations 16:10 – 🚀 Advice for New Agents Starting with REDX 18:10 – 🔄 Why Consistent Follow-Up Wins More Clients 20:30 – 🤖 Using AI Without Losing the Human Touch 23:47 – ⚡ Rapid Fire: Prospecting, Consistency & REDX 26:41 – 📈 One Action Every Agent Should Take This Week RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Services: https://www.redx.com/products/

Carolyn Prante joins the REDX Podcast to share how she's built a successful real estate business over nearly 25 years by putting relationships ahead of transactions. As an associate broker serving the Greater Philadelphia market, Carolyn has grown her business primarily through referrals, past clients, consistent marketing, and a commitment to staying involved in her community. Rather than chasing the latest trends, she explains why genuine service, accountability, and long-term follow-up continue to outperform short-term tactics. In this episode, Carolyn reflects on navigating the challenges following the 2008 housing crash, the role coaching has played throughout her career, and how she combines traditional marketing with modern technology to stay top of mind. She discusses how she uses REDX data alongside postcards, handwritten letters, text messaging, and social media to consistently generate opportunities while maintaining meaningful relationships with clients. Carolyn also shares why prospecting isn't just about making phone calls; it's about having the right information, following a proven system, and showing up consistently year after year. Whether you're a new agent building momentum or an experienced professional looking to create a more sustainable business, this episode is packed with practical strategies you can implement immediately. Here's what you will discover in this episode… • Why putting people before paychecks creates long-term success • How Carolyn built a referral-based business through consistent relationship building • The lessons she learned from selling real estate during the housing market crash • Why coaching has been one of the biggest drivers of her long-term growth • How to combine postcards, handwritten letters, texting, and social media into one follow-up system • Why REDX data helps agents stay ahead of the market with better prospecting information • How consistency, not motivation, is the key to sustainable business growth • Why staying visible with past clients is more important than constantly chasing new leads • How technology can strengthen relationships instead of replacing agents • Why successful prospecting starts with having a plan and sticking to it JUMP TO THESE TOPICS 00:00 – 🎙️ Introduction & Carolyn's 25-Year Real Estate Journey 01:30 – 📉 Lessons From the Housing Crash & Adapting Your Business 02:30 – 📬 Early Lead Generation Through Farming, Referrals & Events 04:20 – 🎯 The Value of Coaching & Accountability 05:30 – 📊 Using REDX, Social Media & Technology to Stay Ahead 06:45 – 🏡 Pre-Foreclosures, Geo Leads & Better Prospecting Data 08:20 – 📱 Why Prospecting Is More Than Cold Calling 09:30 – 🔄 Building Consistency Into Your Daily Routine 11:25 – 📈 Turning One Listing Into Repeat Neighborhood Business 13:20 – ✉️ Combining Postcards, Handwritten Letters & Follow-Up Systems 16:20 – 🚀 Scaling Through Coaching, Community & Client Relationships 18:20 – 📹 Staying Top-of-Mind With Social Media & Past Clients 19:30 – 💡 Why Agents Quit Prospecting Too Soon 20:50 – ⚡ Rapid Fire: Prospecting Advice, Coaching & Favorite REDX Features 22:45 – 🎯 Final Takeaways: Information, Marketing & Having a Plan REACH CAROLYN: ⚡️ Facebook: https://www.facebook.com/movinginmontco RESOURCES: ⚡️ REDX Prospecting Platform: https://www.redx.com/ ⚡️ REDX Brand Builder: https://www.redx.com/brand-builder/ ⚡️ REDX Ad Builder: https://www.redx.com/ad-builder/ ⚡️ REDX Services: https://www.redx.com/products/