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Create partnerships that boost visibility for your small business.Today we talk about one of my favorite free marketing strategies: borrowing audiences and creating partnerships. This is a great, inexpensive way to boost your visibility to your target audience, but does take time to build. Here's what you want to do: first, you want to cultivate a relationship: help share their content, volunteer to fill in gaps that they advertise for, be active in their audiences Once you've cultivated a relationship, and this will take time, look for gaps that you can help fill for them Propose a partnership that allows you both to win - you don't want to be selfish and use it simply as an opportunity to advertise to their customers, but rather as a way to boost their credibility and get a nod from them Ways that you can do this: look for other local partners that aren't in direct competition with you, but are parellel to your products/service identify areas of overlap and gaps for each other that you can fill brainstorm ways that you can cross promote each other and help lift each other up: emails, co-hosting events, sponsoring events, giveaways with each other's products Use https://www.amazon.com/Wealth-Connection-Approach-Business-Personal-ebook/dp/B09YNZ2HMZ/ref=sr_1_1?crid=360FPO3JPXRQCandkeywords=the+wealth+of+connectionandqid=1655986359andsprefix=the+wealth+of+connection%2Caps%2C95andsr=8-1 (The Wealth of Connection) to give you a roadmap about how to build genuine relationships and partnerships. Music: Tuesday by Sascha Ende, Music.io

Learn why your small business needs a marketing budget and how to create one.To grow a business, you need income or influence. You'll either pay to reach your target audience through advertising or you need influence; a network that allows you to reach them organically. What is a recommended marketing budget? For B2B: 2-5% of gross revenue For B2C: 5-10% of gross revenue How to build your budget: research your industry set clear goals know what you should spend on each marketing strategy Action step to take today: do the math and figure out how much you should be spending on marketing each year. Music: Tuesday by Sascha Ende, Music.io

Learn how consistent marketing increases ROI for your small business. Today we're talking about consistency and using a marketing plan to keep you consistent. Marketing requires 7-10 touches with your target audience before they take action. If you're not consistent or not frequent enough, you're starting that cycle over every time you reach your target audience. Key takeaways: block time to create consistency create a mini marketing plan to be effective during that time align your goals and your marketing to make them successful Music: Tuesday by Sascha Ende, Music.io

Learn how to increase the effectiveness of your small business marketing in one simple step.This week's quick win is identifying your target audience. Marketing is about getting the right people at the right time in the right place with the right message for your products or services. Knowing your target audience will help you do all of those things and make you more effective and efficient in marketing your small business. You can identify your target audience by: conducting interviews with potential target audience members looking at existing sales information competitor research market analysis/trends listing what your target audience ISN'T What you're looking for: trends and similarities between buyers Geographic: location, region, climate, etc Demographic: age, gender, occupation, education Pyschographics: lifestyle, opinions, values Behavior: occasions for use, benefits seeking Your target audience will give you clarity and focus. It will also help your marketing convert leads better. Music: Tuesday by Sascha Ende, Music.io

Learn how to implement the story brand framework from a certified guide.If you believe in the power of story brand as much as I do, you'll be excited for this practical action-oriented episode about how to implement the story brand framework. Key Takeaways: Use the story brand frame work on your website, social media, emails, and all marketing materials Start with your homepage to implement Use your story brand script to brainstorm and plan your content Begin with the transformation your character will have with you Address the gut, brain and heart when crafting your messages for a powerful impact This framework works for all businesses Even if you think there isn't a deeper human need for your product or service, this framework will help you identify those needs Raj Lulla is a husband, dad and author. He's also a certified story brand guide at https://www.fruitful.design (Fruitful Design Co. ) https://www.rajlulla.com (Connect with Raj) Music: Tuesday by Sascha Ende, Music.io

Learn about the story brand framework to craft messaging that converts your target audience.I am so hyped for this episode! The story brand framework can revolutionize your business. It's so powerful it can help you: Reposition yourself in the market Increase your ROI Clarify your target audience This framework is authentic and easy to follow. Key Takeaways: You must know your target audience well Storybrand attracts the right clients and repels the wrong ones Storybrand can make you more efficient at marketing your business Raj Lulla is a husband, dad and author. He's a storybrand certified guide at https://www.fruitful.design (Fruitful Design Co. ) https://www.rajlulla.com (Connect with Raj) Music: Tuesday by Sascha Ende, Music.io

Content creation burnoutThis week, I'm burned out on content creation. I'm wondering where it fits in to my business and if it's even worth it. I'm so burned out, I didn't even realize my mic wasn't plugged in for my recording. And, I couldn't even bring myself to re-do the episode. The question I want to ask is: Is it fair for marketing experts and coaches to tell you to "just create content"? I don't think it is. It's well intentioned advice because content really is king. But content creation is a full time job. Is it sustainable for small business owners and solopreneurs? You tell me. Shoot me an email: [email protected]

Learn from a small business owner about how to successfully market your business for growth.How do you grow your business to six figures? Nicka Johnson, owner of https://budgettosuccess.net (Budget to Success )shares her marketing strategies and tactics. Spoiler alert, she could basically host this podcast! She's embodied all the strategic lessons we've talked about and used her tenacious spirit and drive to succeed to implement them and grow her business to six figures during the pandemic. Key Takeaways: Exhaust free advertising before you move to paid advertising Make sure your paid advertising fits within your budget Be consistent with your presence Be authentic in your content Align your marketing strategies to your business goals and measure them to make sure they're contributing positive ROI Music: Tuesday by Sascha Ende, Music.io

For a podcast called "Start Marketing" you might wonder why I actually stopped marketing my business. Spoiler alert: I started a rebrand process and determined there was much more strategy work to be done behind the scenes in order to make it meaningful. This week I use my monthly marketing update to pull back the curtain and explain: Why a logo change should never just be a logo change How I reframed my positioning in the marketplace The framework I used to create more powerful messaging How I'm re-strategizing How I'm re-branding Music: Tuesday by Sascha Ende, Music.io

Learn about digital and targeted advertising that gets results for your small business. How should you execute digital ads? According to today's guest, you shouldn't. Yes, you should be doing them because they're a great, trackable way to generate leads for your business, but if you're not a digital ad expert, you should be hiring someone to run campaigns for you. Key Takeaways: Your budget needs to be large enough to generate enough leads that it will be meaningful to your business Identifying your goals before you begin running ads helps create successful campaigns Hire a professional to do your ads to maximize your spend and ROI Today's guest is David McBee. David started working with business owners back in the days of the original search engine: the yellow pages. When the Internet was born and he showed an aptitude for how it would impact his clients, he embraced the technology, becoming an Internet Trainer, traveling the country and teaching hundreds of sales reps and business owners about Internet Marketing. In 2008, David had the opportunity to be trained at Google’s Mountain View Googleplex, becoming one of the first Google AdWords Certified Trainers. Having worked for a handful of Internet Marketing agencies and as an independent consultant, David was recruited to be the National Director of Training for a targeted advertising company. In this role, he works directly with business owners to help them understand the inner workings for targeted advertising, programmatic display and connected TV to increase brand value and grow revenue. Connect with David by Googling him. If he isn't the top search result, he isn't doing his job correctly. Music: Tuesday by Sascha Ende, Music.io

Learn about targeted advertising for your small business. If you don't have money to invest in advertising, don't start a business. It's a bold claim made by today's guest, David McBee. But, it's not an incorrect statement. You have to have two things to grow a business: income or influence. It can take years to grow organic influence. Most small businesses believe they're going to generate leads and sales from digital marketing or targeted advertising. But in order to make money, you have to understand the strategy behind targeted advertising. Key Takeaways: Targeted advertising uses data to display digital ads to your target audience (what you probably think of as stalker ads) Your budget needs to be large enough to generate leads at scale so the profit is noticeable for your business Targeted advertising is advantageous for small businesses because it's trackable Today's guest: David McBee started working with business owners back in the days of the original search engine: the yellow pages. When the Internet was born and he showed an aptitude for how it would impact his clients, he embraced the technology, becoming an Internet Trainer, traveling the country and teaching hundreds of sales reps and business owners about Internet Marketing. In 2008, David had the opportunity to be trained at Google’s Mountain View Googleplex, becoming one of the first Google AdWords Certified Trainers. Having worked for a handful of Internet Marketing agencies and as an independent consultant, David was recruited to be the National Director of Training for a targeted advertising company. In this role, he works directly with business owners to help them understand the inner workings for targeted advertising, programmatic display and connected TV to increase brand value and grow revenue. Connect with David by Googling him. If he isn't the top result, he isn't doing his job correctly. Music: Tuesday, by Sascha Ende, Music.io

This week's episode is a hot seat coaching session with Jenna Reich of https://jennareich.com (Jenna Reich Photography. ) I had so much fun and I am so invested in what Jenna's doing because it resonates with me as a mom. I tried to keep this to 30 minutes, but just couldn't! Learn how to position your business and create messages that convert your target audience. Jenna is a documentary photographer; instead of meeting your family in a meadow at golden hour, she comes to your home and spends the day with you. She captures what day to day life is like for kids and their parents--documenting all the little moments that families want to remember, like the way your toddler holds your hand when you walk to the kitchen or scoots onto your lap for story time. The way your teens laugh when they tell you a good joke. Equally as Instagram-able as the family photos we've all grown accustomed to, she helps you create a time capsule that you can look back on that brings you joy. Jenna's restarting her successful photography business after living overseas for several years. Her questions include: How to position her business to her target audience How to learn more about her target audience How to create messages that will teach people what she does and lead to booked sessions What to include in a nurture sequence Creative ways to get her name out in a new community We cover a lot of ground in this episode! Key takeaways for Jenna are: Interview past clients about why they worked with her Interview parents in her current network that can tell her why they'd consider documentary photography Create messages that are simple and precise to describe the experience she provides using the StoryBrand script of identifying and speaking to potential clients' external struggles (traditional photo sessions are stressful and nobody wants to remember the day), internal struggles (as moms we want to remember all the little moments we know make up our daily life with our kids and see ourselves on our motherhood journey) and philosophical struggles (families ought to be able to recall good memories when they see photos) Create a nurture sequence that introduces documentary family photography and overcomes objections clients may have Partner with local non-profits that support families to give a mini session away that the non-profit can promote on her behalf thus increasing awareness of her services I genuinely enjoyed unpacking all of this with Jenna! What she does speaks to my soul and I hope you enjoy today's episode! Music: Tuesday by Sascha Ende, Music.io