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Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy & consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions. Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.

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Check latest episodes from Thinking Caps podcast

Jesse Redniss: Putting Performance Privacy to Work for Your Brand

2022/05/31

Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of Qonsent.com he's doubling down on helping brands tackle consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.

Email Benchmark Stats Across Industries for Early 2022

2022/05/26

Email is one of the most impactful channels used in relationship marketing. When viewing email's impact with other channels you can get a great overview of your impact on audience action. In this short episode we reveal some of thew North American email benchmarks across Cheetah Digital's enterprise client base.

Top US Consumer Messaging Trends Broken Down By Age

2022/05/06

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That's what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

Top Consumer Trends for Finserve to Capitalize on ASAP

2022/05/02

Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.

Consumers' Biggest Frustrations With Brand Messaging Today

2022/05/02

Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, sms and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers... and what to do about them.

Why Email is #1 Channel for Revenue in US... Again.

2022/04/29

The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.

Trending Now: Earth To Marketers, Campaigns About Preserving The Planet Stand Out

2022/04/15

Earth Month takes center stage as marketers reveal brand values in eco-awareness, sustainability, & planet-saving campaigns, including email layouts in every shade of green. KLM Airlines brings zero-party data onboard with a destination wishlist for more personalized and enhanced customer relationships.

Trending Now: No Fooling Around This Year, Marketers Saturate With Springtime Strategy

2022/04/12

Let the seasonal shift roll in as marketers latch onto April Fools momentum and all things "sunny spring break" with sales, campaigns, and Walking To Work Day. The Container Store activates its digital transformation by launching a new app with an extensive loyalty program.

Trending Now: Mid-March 2022

2022/03/22

March saw some awesome post-purchase drip email campaigns, more personalized emails, and Mario Cart gets a shoutout. This, plus other marketing highlights for creative & strategic inspiration.

Chris Muscutt, Head of MarTech at Pepsi Co, Talks Relationship Marketing Strategies

2022/03/17

Chris Muscutt is the Head of MarTech at Pepsi Co, as well as the former Chief Product Officer of MarTech at Shell, and a long-time customer of Cheetah Digital's Experiences product. Tim Glomb sits Chris down in a London WeWork to discuss some of his advice for those that are using marketing technology to power their relationship marketing strategies. Chris has a great perspective on zero- and first-party data uses buzzwords that are meaningless, and examples of how to build great customer engagement and harness that data across brands in a global portfolio.

Trending Now: Brands Harness Twos-Day’s Palindrome Power

2022/03/03

Each week Cheetah Digital scours the web for the best email, SMS, and marketing campaigns to bring you quick coverage of digital marketing highlights, trends, and news. This episode includes Twos-Day spending 24 hours in the hot spotlight of fame, building anticipation with targeted teasers and strong pushes around global celebrations and U.S. National holidays.

Facebook Faceplants As The Metaverse Builds Marketing Distraction

2022/02/14

Facebook’s stock dives 25% in one day, the largest valuation drop in the history of the market which coincides with months of strong marketing efforts & hype around the Metaverse. Rich and Tim break down why Facebook fumbles in the market, while simultaneously Meta amps full steam ahead distracting audiences with the glimmer of their shiny new product.

Podcast reviews

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5 out of 5

5 reviews

★★★★★

anthemus 2020/03/19

Unique perspective on todays online marketing trends

From a perspective of a small business find this really helpful. If you want to build long term relationships with your clients and find new ones this...

★★★★★

timglomb 2020/03/17

Pretty cool in video form!

Isn’t it cool the get a video podcast these days?

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