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What happens when a conversation you recorded to help other women becomes exactly what you need to hear yourself? Four years after bringing together four women to discuss breast cancer, I've returned to their words following my own diagnosis of triple-negative breast cancer. In this special episode, I share what happened when I discovered a lump and why I'm approaching treatment as my Radical Wellbeing Retreat. We also revisit the experiences of Sapna Pieroux, Judit Csapo and Catherine Schopfer, alongside the medical perspective of Dr Cecilia Serban. Together, we explore why breast awareness goes beyond looking for lumps; how a diagnosis affects our sense of identity and our families; the value of asking questions about care; and what supportive, thoughtful help can look like. If breast cancer has touched your life, or you simply want to feel more informed about your breast health, I hope this conversation gives you something useful to take away. Explore Value Whispering If you'd like to go deeper into Value Whispering, download the first chapter of my bestselling book, Value Whispering: The Smarter Way to Market Your Small Business, completely free at: valuewhisperingbook.com   About Your Host — Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert with more than 30 years' experience helping organisations, leaders and service-based experts communicate their value more clearly. Through her books, keynote talks, coaching and this podcast, she challenges conventional marketing wisdom and helps experts become the obvious choice through smarter, not louder, marketing. Her work is built on one simple belief: people don't choose the best expert. They choose the one whose value they understand best. Learn more: www.melittacampbell.com  This episode shares personal experiences and perspectives, not individual medical advice. If you notice a breast change, speak to a healthcare professional.

Introducing He Lost it All, Then Did the Impossible from The Oprah Podcast. Follow the show: The Oprah Podcast In this episode we’re joined by Jim Morrison, the first person ever to summit and ski down the North face of Mt. Everest, a seemingly impossible feat. Oprah and Jim talk about his process of preparing for his historic ski run after previously attempting the climb twice before. Jim also reflects on the unbelievable tragedies in his life and how he managed his grief. Jim lost his wife and children in a plane crash in 2011, then his partner and fellow famed mountain skier, Hilaree Nelson, died in 2022 in an avalanche right in front of Jim. Academy Award winning filmmaker Jimmy Chin joins the conversation to give his perspective on how he and their film crew prepared to record this extraordinary accomplishment for a new documentary, “Everest, The Other Side.”  WATCH THE MOVIE “Everest: the Other Side” will play in theaters and IMAX worldwide starting October 30th.  00:00:00 - Welcome Jim Morrison 00:04:30 - What goes through Jim’s mind on top of Everest  00:07:12 - What drove Jim to ski down Everest  00:09:25 - Jim lost his partner Hilaree  00:12:12 - Jim’s loss of his wife and two kids  00:17:00 - Jim’s definition of grief  00:30:00 - He failed to summit Mt. Everest 3 times 00:32:56 - Director Jimmy Chin joins  00:49:50 - A well-lived life  Follow Oprah Winfrey on Social: https://www.instagram.com/oprahpodcast/ https://www.facebook.com/oprahwinfrey/ Listen to the full podcast:  https://open.spotify.com/show/0tEVrfNp92a7lbjDe6GMLI https://podcasts.apple.com/us/podcast/the-oprah-podcast/id1782960381 DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

You're sharing your expertise, creating content and perhaps even experimenting with video. But is any of it actually helping you attract the right clients?   It's easy to become distracted by views, followers and the pressure to keep posting. Yet the real opportunity is to create content that helps future clients understand your value, trust your approach and recognise when you're the right expert for them.   That's why I've invited Martin Huntbach, co-founder of Vidonary, to join me on The Art of Value Whispering Podcast.   Martin and his wife, Lindsay, have spent years using content to attract better-fit clients and support business growth. In this conversation, we explore what they've learnt and how you can apply those lessons without turning content creation into another overwhelming marketing task.   We explore: Why some of your most valuable content might actually discourage the wrong clients from working with you. How to measure content success beyond views and followers. Martin's Three Rs for creating video consistently: Reps, Rhythm and Repurposing. How video can build trust and support the whole client journey. Why experienced experts sometimes struggle to communicate what they know. How to make video more conversational, engaging and human.   Through a Value Whispering perspective, we also explore why becoming the obvious choice isn't about reaching everyone. It's about helping the right people recognise and understand your value.   If you've been wondering how to create content that contributes to your business rather than simply filling your social media feed, this conversation is for you.   Explore Value Whispering If you'd like to go deeper into Value Whispering, download the first chapter of my bestselling book, Value Whispering: The Smarter Way to Market Your Small Business, completely free at: valuewhisperingbook.com   About Your Host — Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert with more than 30 years' experience helping organisations, leaders and service-based experts communicate their value more clearly. Through her books, keynote talks, coaching and this podcast, she challenges conventional marketing wisdom and helps experts become the obvious choice through smarter, not louder, marketing. Her work is built on one simple belief: people don't choose the best expert. They choose the one whose value they understand best. Learn more: www.melittacampbell.com

How do you know if you've found the right niche? And what happens when your best clients have very little in common on paper, people outside your niche keep asking to work with you, or your business genuinely includes several different ways of helping people? In this special listener panel episode of The Art of Value Whispering Podcast, I'm joined by business owners with real questions about what niching looks like once you move beyond the theory. Together, we explore why you don't need absolute certainty before choosing a niche, why demographics aren't always the most meaningful connection between your Dream Clients, how to decide whether an opportunity outside your niche is worth pursuing, and why a diversified portfolio doesn't necessarily mean you don't have a niche. You'll discover: • The difference between clarity and certainty when choosing your niche • What to niche around when your best clients look completely different on paper • Why relevance matters more than simply becoming narrower • What to do when opportunities keep appearing outside your stated niche • Whether it's possible to have more than one niche • How to find the common thread in a diversified portfolio • Why your niche should evolve as you learn more about yourself, your clients and your best work Because your niche isn't a box that dictates what you're allowed to do. It's a way of becoming clearer about where you can create real value – so the right people can recognise why you're the right choice for them.   Explore Value Whispering If you'd like to go deeper into Value Whispering, download the first chapter of my bestselling book, Value Whispering: The Smarter Way to Market Your Small Business, completely free at: valuewhisperingbook.com   About Your Host — Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert with more than 30 years' experience helping organisations, leaders and service-based experts communicate their value more clearly. Through her books, keynote talks, coaching and this podcast, she challenges conventional marketing wisdom and helps experts become the obvious choice through smarter, not louder, marketing. Her work is built on one simple belief: people don't choose the best expert. They choose the one whose value they understand best. Learn more: www.melittacampbell.com

Struggling to find your niche – or worried that choosing one will box you in, limit your opportunities or mean turning away perfectly good clients? You may be starting in the wrong place. Most traditional advice about niching starts with who: Who is your ideal client? What industry are they in? How old are they? Where do they live? Those things can be useful to know. But they don't answer a much more important question: Why should those people choose you? In this episode of The Art of Value Whispering Podcast, I'm sharing a different way to think about finding your niche – one that starts with understanding you. We'll explore how your expertise, experience, strengths, values, beliefs and approach align with what particular clients really need and value – and how finding that point of alignment can make your significance much clearer. I also share the story of one of my earliest Value Whispering clients, Kate, and how understanding what really made her approach to teaching different helped her attract more of the right clients, recognise the wrong ones and transform her business. In this episode, you'll discover: Why starting with demographics can make finding your niche harder The question that's missing from many traditional niching exercises Why your niche doesn't necessarily need to be based on an industry or demographic How your Value Sweet Spot can help you recognise where you do your best work Why understanding who isn't your Dream Client can be just as valuable as knowing who is What happened when Kate became clearer about why the right parents chose her Why becoming more specific can sometimes attract opportunities from outside your niche How understanding your Dream Clients can make your marketing feel more natural Why you don't need to find the "perfect" niche before moving forward Because niching isn't about making yourself smaller. It's about making your significance clearer.   Explore Value Whispering If you'd like to go deeper into Value Whispering, download the first chapter of my bestselling book, Value Whispering: The Smarter Way to Market Your Small Business, completely free at: valuewhisperingbook.com   About Your Host — Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert with more than 30 years' experience helping organisations, leaders and service-based experts communicate their value more clearly. Through her books, keynote talks, coaching and this podcast, she challenges conventional marketing wisdom and helps experts become the obvious choice through smarter—not louder—marketing. Her work is built on one simple belief: people don't choose the best expert. They choose the one whose value they understand best. Learn more: www.melittacampbell.com

How do you build a personal brand that helps people remember, trust and recommend you - without feeling as though you're constantly promoting yourself? In this episode, I talk with personal brand strategist Bob Gentle about a more human approach to becoming known for your expertise. Bob's philosophy is simple: "I'm there to serve, not to convert." Together, we explore what happens when you stop treating every piece of content as an opportunity to sell and instead use your ideas, relationships and personality to give people reasons to know and trust you.   You'll discover: • How to build a personal brand without creating an online persona • How much of your expertise you should give away for free • Why "people don't pay for information, they pay for implementation" • How content can help people remember you when an opportunity or referral arises • Why your existing professional network may be more valuable than constantly looking for new people • How being more genuinely yourself can make you easier to trust and refer   I also explore the conversation through the Value Whispering® principle of Recognition Before Reach: before focusing all your energy on finding more people, make sure the right people already understand and remember your value.   If you want to become better known for what you do without making self-promotion a full-time job, this conversation offers a refreshingly different place to start.   About Bob Gentle Bob Gentle is a personal brand strategist who works with leaders, boards, and CEOs to turn leadership visibility into influence, opportunity, and revenue. With nearly 20 years in digital marketing, he helps senior leaders and experts articulate their leadership narrative, build authority, and monetise their personal brand in a way that supports organisational growth. He hosts the Building Your LeaderBrand Show, ranked in the global top 2% on ListenNotes.   Listen Next If this conversation has left you wondering what it is about your own experience, expertise and perspective that makes you uniquely you, listen next to Melitta's conversation with Julie Riesler about getting a "PhD in you". https://www.melittacampbell.com/post/julie-reisler   About Your Host — Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert with more than 30 years' experience helping organisations, leaders and service-based experts communicate their value more clearly. Through her books, keynote talks, coaching and this podcast, she challenges conventional marketing wisdom and helps experts become the obvious choice through smarter—not louder—marketing. Her work is built on one simple belief: people don't choose the best expert. They choose the one whose value they understand best. Learn more: www.melittacampbell.com

What if the reason people aren't choosing you isn't because you need more expertise, but because the expertise you already have has become harder to explain? There's a strange paradox that can happen as you become more experienced. You see more nuance, more possibilities and more of the factors that influence whether something will work. Your answer is increasingly, "It depends." Meanwhile, someone offering a much simpler solution, with less experience and expertise than you, may be easier for a potential client to understand – and therefore easier to choose. The answer isn't to dumb down your expertise. It's to make its value easier for the right people to recognise. In this solo episode of The Art of Value Whispering podcast, I explore: why deeper expertise can sometimes make your value harder to communicate; why a simple solution can fit a client's current understanding of their problem better than a more sophisticated one; the valuable abilities your experience may have made almost invisible to you; why years of experience, qualifications and credentials don't speak for themselves; and a simple "which means…" exercise to translate what you know into a difference your right client can understand and value. Because your clients don't need to understand everything you know. They need to understand what everything you know makes possible for them. Listen next: Episode 315 — Why Brilliant Experts Struggle to Attract Clients (and Why It's Probably Not for the Reason You Think), where I explore the Value Recognition Problem and why what looks like a marketing problem can sometimes begin much earlier.   About Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert with more than 30 years' experience helping organisations, leaders and service-based experts communicate their value more clearly. Through her books, keynote talks, coaching and this podcast, she challenges conventional marketing wisdom and helps experts become the obvious choice through smarter—not louder—marketing. Her work is built on one simple belief: people don't choose the best expert. They choose the one whose value they understand best. Learn more: www.melittacampbell.com

If your business isn't as profitable as you'd like, you might assume you need more clients. But what if attracting more clients could actually make the problem worse? For many coaches, consultants and service-based experts, the real issue isn't how many clients they're attracting. It's that their expertise has been priced around hours, sessions and what feels comfortable to charge – rather than the value of the outcome they create. My guest today is my good friend Robin Waite, business coach and author of Fearless Pricing. Together, we explore what needs to change when you stop selling your time and start thinking more deeply about value, profitability and the business you actually want to build. Why This Conversation Matters Pricing and Value Whispering are more closely connected than they might first appear. You can tell yourself to raise your prices, but if you're unclear about the value behind them, standing confidently behind that new number can be difficult. And simply doubling your prices doesn't automatically make your offer more valuable. Robin's approach takes the conversation further – connecting your price to the outcome you create, the way you package your expertise, the clients you choose to work with and the experience you're able to give them. Because your price is part of how you communicate your value – but it can only do that effectively when the value behind it is clear, credible and consistently experienced. In this episode, you'll discover: • Why more clients can make an unprofitable business even harder to run • Why selling packs of hours isn't the same as packaging your expertise around an outcome • A simple calculation to test whether your current pricing can support the business you want • Why discounting may cost considerably more than the percentage you take off your price • What "you're too expensive" might really be telling you • Why silence can be one of the most useful things you bring to a sales conversation • How Robin's 30/30/30 approach can help you test a new price without allowing one rejection to determine your strategy This episode is for you if: • You suspect you're undercharging but feel uncomfortable increasing your prices • You're busy with clients but your business still isn't as profitable as you'd like • You price your services by the hour, day or session and aren't sure how to move beyond that • You find yourself discounting or over-explaining when a potential client questions your price If this conversation gives you a new perspective on the value of your expertise, follow The Art of Value Whispering for more ideas to help you become the obvious choice through smarter – not louder – marketing. About the Host Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert with more than 30 years' experience helping organisations, leaders and service-based experts communicate their value more clearly. Through her books, keynote talks, coaching and this podcast, she challenges conventional marketing wisdom and helps experts become the obvious choice through smarter – not louder – marketing. Her work is built on one simple belief: people don't choose the loudest expert. They choose the one whose value they understand best. Learn more about Melitta and the Value Whispering® methodology: www.melittacampbell.com

If you're good at what you do, but marketing your business still feels harder than it should, it's easy to assume you need a better strategy, more visibility or simply more time. But what if the piece that's missing comes before all of that? In this special episode, I'm taking you back to the beginning of Value Whispering® by reading the first chapter of my bestselling book: Value Whispering: The Smarter Way to Market Your Small Business. You'll hear the story that first helped me recognise what so many brilliant business owners are missing, why communicating your offer isn't enough if people don't understand its value, and how Value Whispering grew into a different way to think about marketing, sales and business growth. In this episode, you'll hear: why doing more marketing isn't always the answer when attracting clients feels hard the conversation that led me to uncover the missing piece in so many small businesses what Value Whispering actually means the three pillars of the Value Whispering Blueprint: True Value, Value Weaving and Self-Leadership why great marketing begins with understanding your clients and the value you create for them how to become the obvious choice without becoming louder, pushier or someone you're not why your best marketing strategy is one that works with your strengths, values and ambitions Think of this episode as your starting point for the new season of The Art of Value Whispering and the ideas we'll be exploring together in the weeks ahead. If you'd prefer to read the chapter - or you'd like a copy to highlight and make notes on - you can download it completely free at https://valuewhisperingbook.com About Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert with more than 30 years' experience helping organisations, leaders and service-based experts communicate their value more clearly. Through her books, keynote talks, coaching and this podcast, she challenges conventional marketing wisdom and helps experts become the obvious choice through smarter – not louder – marketing. Her work is built on one simple belief: people don't choose the loudest expert. They choose the one whose value they understand best. Learn more about Melitta and the Value Whispering® methodology at: www.melittacampbell.com

🎙️ Why Brilliant Experts Struggle to Attract Clients (and Why It's Probably Not for the Reason You Think) with Melitta Campbell | The Art of Value Whispering Podcast (Episode 315)   What if the reason you're struggling to attract more clients isn't your marketing at all? Many brilliant experts assume they need a better strategy, more visibility or another marketing tactic. But after working with hundreds of business owners, I've found that the real challenge often starts much earlier. It's not a marketing problem. It's a Value Recognition Problem. In this episode, I introduce the Five Value Gaps that quietly stop people recognising your value and explain why attracting the right clients starts long before your marketing strategy. This episode explores one of the core principles of Value Whispering: when people don't fully understand the value of your work, no amount of marketing can consistently solve the problem. Greater clarity—not louder marketing—is what creates lasting business growth. In this episode, you'll discover: Why many business owners don't actually have a marketing problem. What a Value Recognition Problem really is. Why more visibility won't automatically attract better clients. The Five Value Gaps that could be limiting your business growth. Why recognising your own value helps others recognise it too. The one question that could completely change where you focus your marketing next. This episode is for you if... You're attracting fewer clients than your expertise deserves. Your marketing feels like hard work with inconsistent results. You're wondering why people don't seem to recognise the value you bring. You're ready to stop chasing more visibility and start building greater clarity. If this episode changes the way you think about marketing, follow The Art of Value Whispering Podcast and share it with another expert who needs to hear it.     About Your Host, Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning business strategist who has spent more than 30 years helping organisations, leaders and service-based experts communicate their value with greater clarity and confidence. Through her books, keynote talks, coaching and this podcast, Melitta challenges conventional marketing wisdom and helps experts become the obvious choice through smarter—not louder—marketing. Her work is built on one simple belief: people don't choose the loudest expert. They choose the one whose value they understand best. Learn more about working with Melitta here: www.melittacampbell.com

🎙️The Storytelling Mistake That's Costing You Clients with Sophie Jane Lee | The Art of Value Whispering Podcast (Episode 314)   Your story doesn't need to be more polished. It needs to feel more true. Many experts struggle with storytelling because they're searching for the perfect words. But the real challenge often starts much earlier: we've become so used to editing ourselves that we've forgotten how to trust our own voice. In this episode, storytelling strategist, founder of Electric Peach and author of Beyond Palatable, Sophie Jane Lee explores why the stories we tell ourselves shape the stories we're willing to share—and how greater self-trust leads to more authentic communication, stronger relationships and deeper impact. The Value Whispering Connection One of the core principles of Value Whispering is that people connect with clarity, not performance. Sophie reminds us that the most compelling stories aren't carefully crafted to impress—they're grounded in genuine experiences that help others see the value of who you are and the work you do. In this episode, you'll discover: Why the biggest barrier to storytelling isn't finding the right words—it's trusting yourself. Why resonance creates a stronger connection than simply being more visible. How to tell your story without making yourself the hero. The difference between self-expression and self-trust. Why responsible vulnerability builds trust without oversharing. How listening makes you a better storyteller and communicator. Why community plays such an important role in building confidence. This episode is for you if... You struggle to talk about yourself or your work. You wonder whether your story is interesting enough. You're unsure how much of yourself to share in your marketing. You want your communication to feel more natural, authentic and memorable. If this conversation resonates with you, follow The Art of Value Whispering Podcast and share it with another expert who's ready to communicate their value with greater confidence. ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning business strategist who has spent more than 30 years helping organisations, leaders and service-based experts communicate their value with greater clarity and confidence. Through her books, keynote talks, coaching and this podcast, Melitta challenges conventional marketing wisdom and helps experts become the obvious choice through smarter—not louder—marketing. Her work is built on one simple belief: people don't choose the loudest expert. They choose the one whose value they understand best. Learn more about working with Melitta here: www.melittacampbell.com   ****************************************************** #podcast #storytelling #authenticmarketing #valuewhispering #smallbusiness #entrepreneurship #personalbranding #businesscoach #femaleentrepreneur #introvertedentrepreneur #communication #selftrust #marketingstrategy #purposeledbusiness #thoughtleadership

🎙️  The Real Reason You Keep Second-Guessing Yourself with Ruth Andermatt | The Art of Value Whispering Podcast (Episode 313)   Have you ever felt as though you need to be more confident, more outspoken or more visible to succeed? It's an easy belief to fall into, especially when we're surrounded by examples of leadership that seem louder, faster and more assertive than feels natural. But what if authentic leadership isn't about becoming someone else? What if it's about trusting yourself enough to lead in a way that feels true to who you are? In this episode of The Art of Value Whispering Podcast, I'm joined by leadership coach Ruth Andermatt to explore why self-leadership is the foundation of authentic leadership. Drawing on her experience as the only female director leading a team of 70 men in corporate Canada, Ruth shares the lessons she's learnt about trusting your intuition, leading with integrity and helping others succeed without compromising who you are. Together, we explore why so many women feel they need to perform rather than lead, how to reconnect with your own strengths, and why coming home to yourself can transform not only the way you lead, but the way you build your business too. This isn't a conversation about becoming louder. It's about becoming more intentional. Leading with quiet confidence. And recognising that the qualities you've been overlooking may be the very ones your team, your clients and your business need most.   💡 WHAT YOU'LL LEARN IN THIS EPISODE ★ Why self-leadership is the foundation of authentic leadership ★ What Ruth learnt from leading a team of 70 men in corporate Canada ★ Why so many women feel they need to become someone else to succeed ★ How to trust your intuition when making difficult decisions ★ The difference between performing leadership and leading authentically ★ Why "coming home to yourself" can change the way you lead and live ★ How asking for help can become one of your greatest strengths ★ Why authentic leadership and authentic marketing have more in common than you might think   *********************************************** 📍 TIMESTAMPS 00:00 – Welcome & introducing Ruth Andermatt 03:10 – From corporate leadership to coaching women leaders 08:15 – Leading a team of 70 men as the only female director 15:20 – Why performance builds trust and credibility 20:45 – Self-leadership and trusting your intuition 27:40 – Why women often try to become someone they're not 34:10 – What it means to "come home to yourself" 39:15 – Midlife, boundaries and leading with intention 44:20 – Asking for help and the power of receiving 47:40 – Ruth's final advice for women in leadership 49:30 – Melitta's reflections and closing thoughts   ************************************************ About Your Host, Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert who has spent more than 30 years helping organisations, leaders and service-based experts communicate their value with greater clarity and confidence. Through her books, keynote talks, coaching and this podcast, Melitta challenges conventional marketing wisdom and helps experts become the obvious choice through smarter—not louder—marketing. Her work is built on one simple belief: people don't choose the loudest expert. They choose the one whose value they understand best. Learn more about working with Melitta here: www.melittacampbell.com ************************************************ #podcast #leadership #womeninleadership #authenticleadership #selfleadership #valuewhispering #businesscoach #femaleentrepreneur #leadershipdevelopment #confidence #mindset #introvertedentrepreneur #businessgrowth #personaldevelopment #womeninbusiness

🎙️ Conversations That Sell (Without Being Salesy) with Cori Josias | The Art of Value Whispering Podcast (Episode 312)   What if the best sales conversations don't feel like selling at all? Many business owners assume they need more confidence, better scripts or stronger persuasion techniques to win more clients. But what if the real goal of a sales conversation isn't to convince someone to buy—it's to help them find clarity? In this episode, business coach Cori Josias shares how she's built a thriving coaching business through genuine one-to-one conversations rather than endless social media content or complicated marketing funnels. Together, we explore why commitment matters more than confidence, how deep listening builds trust, and why meaningful conversations consistently outperform transactional selling. Why This Matters One of the core principles of Value Whispering is that people don't need to be persuaded—they need to understand the value of solving their problem and why you're the right person to help. Cori's approach beautifully demonstrates how curiosity, clarity and genuine conversations create far stronger client relationships than pressure or persuasion ever could. In this episode, you'll discover: Why commitment creates confidence—not the other way around. How deep listening becomes one of your greatest marketing advantages. What makes a sales conversation feel supportive instead of salesy. Why clarity is far more powerful than persuasion. How "gifted coaching" helps people experience your value before they buy. Why meaningful conversations consistently outperform transactional selling. How to build a marketing strategy that fits your personality, values and strengths. This episode is for you if... Sales conversations make you uncomfortable. You're tired of feeling like you need to post constantly just to stay visible. You want to attract clients through trust rather than pressure. You're looking for a more natural, relationship-led way to grow your business. If this episode changes the way you think about selling, follow The Art of Value Whispering Podcast and share it with another expert who's ready to make sales feel more natural. ************************************************ 📍 TIMESTAMPS 00:00 – Welcome & why conversations still matter 02:10 – Meet Cori Josias & her remarkable career journey 08:15 – Why commitment matters more than confidence 14:30 – The difference between doing what it takes and doing whatever it takes 19:00 – Deep listening: your greatest marketing advantage 24:40 – Rethinking sales conversations with clarity, not pressure 30:20 – Gifted coaching sessions: building trust before the sale 37:15 – Why conversations outperform endless social media content 43:10 – Finding the marketing strategy that fits you 47:20 – Final reflections: commitment, conversations and your next step   ************************************************ About Your Host, Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert who has spent more than 30 years helping organisations, leaders and service-based experts communicate their value with greater clarity and confidence. Through her books, keynote talks, coaching and this podcast, Melitta challenges conventional marketing wisdom and helps experts become the obvious choice through smarter—not louder—marketing. Her work is built on one simple belief: people don't choose the loudest expert. They choose the one whose value they understand best. Learn more about working with Melitta here: www.melittacampbell.com ************************************************ #podcast #marketing #sales #valuewhispering #businessgrowth #smallbusiness #businesscoach #salesconversations #relationshipmarketing #authenticmarketing #introvertedentrepreneur #businessstrategy #entrepreneurship #marketingtips #dreamclients #trustmarketing #networking #businessowner #womeninbusiness #coaching

🎙️ How to Build Trust and Visibility by Becoming Your You-iest You with Karen Salmansohn | The Art of Value Whispering Podcast (Episode 311)   In a world of polished personal brands, AI-generated content and increasingly similar marketing, your greatest competitive advantage isn't creating better content. It's becoming more recognisably you. In this episode, bestselling author and behavioural change expert Karen Salmansohn shares why your personality, values and lived experiences are the very things that help people trust you, remember you and choose to work with you. Together, we explore why confidence grows through action, how your identity shapes your business, and why trying to sound like everyone else is often the fastest way to become invisible. The Value Whispering Perspective One of the core principles of Value Whispering is that your greatest value rarely comes from what you know alone. It comes from the unique combination of your expertise, experiences and perspective. Karen's idea of becoming your "You-iest You" beautifully reinforces why the experts who stand out aren't those with the loudest marketing—they're the ones whose difference shines through everything they do. In this episode, you'll discover: Why authenticity has become your greatest advantage in an AI-driven world. How becoming more of yourself helps you build trust and attract the right clients. Why confidence grows through action—not before it. Karen's "Why the hell not?" mindset for making courageous decisions. How your personal stories make your marketing more memorable. Why your identity shapes your habits, confidence and visibility. How to stop blending in and communicate your value more naturally. Why your marketing should feel like an extension of who you are—not a performance. This episode is for you if... You feel like your marketing sounds just like everyone else's. You're worried that AI is making it harder to stand out. You want to build trust without pretending to be someone you're not. You're ready to let your personality become one of your greatest business strengths. If this conversation inspires you to embrace what makes you different, follow The Art of Value Whispering Podcast for more practical ideas to help you become the obvious choice through smarter—not louder—marketing. *********************************************** 📍 TIMESTAMPS 00:00 – Welcome and why standing out feels harder than ever 02:10 – Meet Karen Salmansohn and becoming your "You-iest You" 07:00 – Why authenticity matters more in the age of AI 12:00 – The bold decisions that shaped Karen's career 18:00 – Living with fewer regrets by leading with your values 24:00 – The "Why the hell not?" philosophy 30:00 – Why confidence follows action 35:30 – Building trust through storytelling 41:00 – Identity, habits and becoming more visible 46:00 – Practical ways to become your You-iest You 49:00 – Final reflections and where to connect with Karen ************************************************ About Your Host, Melitta Campbell Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert who has spent more than 30 years helping organisations, leaders and service-based experts communicate their value with greater clarity and confidence. Through her books, keynote talks, coaching and this podcast, Melitta challenges conventional marketing wisdom and helps experts become the obvious choice through smarter—not louder—marketing. Her work is built on one simple belief: people don't choose the loudest expert. They choose the one whose value they understand best. Learn more about working with Melitta here: www.melittacampbell.com ************************************************ #podcast #authenticmarketing #personalbranding #storytelling #valuewhispering #visibility #buildtrust #businesscoach #introvertedentrepreneur #smallbusiness #femaleentrepreneur #confidence #contentmarketing #marketingstrategy #branding

🎙️How to Get Featured in the Media (even if nobody knows who you are)  with Jo Swann | The Art of Value Whispering Podcast (episode 310)   You don't need to be famous before you deserve to be featured. Yet so many brilliant experts spend years waiting until they feel more experienced, more confident or more "ready" before putting themselves forward. While they wait, the people who need their help never get the chance to find them. In this episode, I'm joined by PR expert, founder of Chocolate PR and author Jo Swann to explore how to become more visible without becoming louder. Together, we discuss why journalists are looking for expertise rather than celebrity, how to approach PR in a way that feels authentic and aligned, and why visibility is about making it easier for the right people to find and trust you. Why This Conversation Matters One of the core principles of Value Whispering is that people can't recognise the value you bring if they never discover you in the first place. Visibility isn't about chasing attention or becoming the loudest voice in the room. It's about helping the right people understand your expertise and making it easier for them to choose you. Jo's thoughtful approach to PR beautifully reinforces this idea. In this episode, you'll discover: Why so many experienced experts underestimate how newsworthy they already are. The surprising reason your story matters more than your credentials. How to become visible without feeling pushy or self-promotional. Why confidence often follows action, rather than coming before it. What journalists are really looking for when they feature experts. Why local media can be the perfect place to start building visibility. The mindset shift that makes self-promotion feel authentic instead of uncomfortable. Why waiting until you feel "ready" may be costing you opportunities. This episode is for you if... You know your expertise deserves a wider audience, but you're unsure how to raise your profile naturally. You've been putting off PR because you don't feel experienced or well known enough. You'd love to become more visible without relying on louder, more aggressive marketing. You're ready to stop waiting for permission and start sharing your expertise with confidence. If this conversation inspires you to step out from behind the scenes, follow The Art of Value Whispering Podcast for more practical ideas to help you become the obvious choice through smarter—not louder—marketing. ************************************************ 📍 TIMESTAMPS 00:00 – Welcome & why more women need to be seen in the media 02:15 – Why Jo founded Chocolate PR and left corporate life behind 07:40 – How the media landscape has changed and where opportunities exist today 12:10 – What PR really is (and why it's more powerful than advertising) 16:30 – Why talented women struggle to put themselves forward 20:00 – The mindset shift from self-promotion to service 25:00 – Finding your authentic voice as a business owner 33:15 – Why visibility and confidence are both journeys 38:00 – Are you already press-worthy? 41:00 – Why your story matters more than you think 46:00 – Can you be seen as an expert before you're established? 50:00 – Where to start with PR and building media relationships 53:00 – Why waiting until you're ready is holding you back 56:00 – Jo's AI Bio Builder, book and final advice ************************************************ About the Host Melitta Campbell is the creator of the Value Whispering® methodology, a 3x bestselling author and an award-winning communications and marketing expert with more than 30 years' experience helping organisations, leaders and service-based experts communicate their value more clearly. Through her books, keynote talks, coaching and this podcast, she challenges conventional marketing wisdom and helps experts become the obvious choice through smarter—not louder—marketing. Her work is built on one simple belief: people don't choose the loudest expert. They choose the one whose value they understand best. Learn more about Melitta and the Value Whispering® methodology: https://www.melittacampbell.com ************************************************ #podcast #productivity #businessgrowth #valuewhispering #entrepreneurship #smallbusiness #businessowner #productivitytips #worklifebalance #businesscoach #introvertedentrepreneur #mindset #businessstrategy #solopreneur #femaleentrepreneur #sustainablebusiness #focus #timemanagement #energymanagement #businesssuccess #PR