Advertise on podcast: Ecommerce Exchange

Join Eastside Co's CMO, Louis, as he discusses why the current customer journey model isn't fit for purpose, and how the new SCALE model can help turn customers into brand evangelists.

Join Shopify agency Eastside Co, ecommerce helpdesk provider Gorgias, and skate culture and street fashion brand Route One, for an online event as we explore customer service in a multi-platform, online world. What does good customer service look like? How can you turn it from a drain on resources to a profitable customer interaction? Hear from our panel as they share their experiences and advice, and learn how to deploy great customer service strategies across ecommerce, physical stores and social media.

We're joined by Melanie Deziel, Director of Content at Foundation Marketing and author of 'The Content Fuel Framework: How to Generate Unlimited Story Ideas', for a discussion around her creative process, how she helps brands tell stories through content idea generation, and how people are more creative than they think.

Tara Tomes of East Village PR joins Matt and Louis for a discussion about her own experiences as a business leader in the world of PR. Tara talks to us about about: - how the pandemic affected her business - adapting to working from home and finding new opportunities - the rise of independent businesses - what exactly IS PR? - how brands can use influencers effectively - being a mixed race woman in the industry - the importance of authenticity and building a culture in business - long-term effects of the pandemic on shopping behaviour.

Charlie Bowes-Lyon of Wild Deo joins Matt and Louis to discuss Wild's brand's journey - from bootstrapped start-up to securing £2million of seed funding - all while negotiating the pandemic as well as all the hurdles every new business faces. Learn about the challenges he and his co-founder took on, as they embarked on their mission to bring sustainable deodorant to the masses! We talk about how they came up with the idea for the business, the challenge of educating consumers and creating a market, how they went from a Kickstarter campaign to seed funding, their approach to successful marketing and more.

Join Shopify, Yotpo and Eastside Co as we approach the sales season in what has been an unusual year for the world - and the world of ecommerce. With online sales booming, our panel give their expert advice for online retailers to make sure they're ready to maximise their sales potential between now and BFCM.

Rand Fishkin joins Matt, Louis and Will for a discussion around what led to him leaving Moz' board, what his new company, SparkToro, is all about, the future of SEO, evolution of social media and what Google's growing dominance means for marketing. SparkToro: find what (and who) your audience reads, listens to, watches, follows, shares and talks about online: https://sparktoro.com (free plan available) Lost and Founder: Rand's insightful, honest and myth-busting guide to the start-up world: https://sparktoro.com/book

Join Matt and Louis as they chat with Molly Allen, Organic Social Media Manager, and Rob Lewis, Paid Social Manager, about everything social - past, present and future. We discuss: - the relative merits of organic vs paid social and how to use the tactics together - where businesses should put their money - how social media has evolved with the rise of social commerce - the recent Facebook ad boycott - the proliferation of different platforms and how they suit different business needs - automation in managing social output - what the future holds for social media.

Phil Greenwood, Partner Manager at Klaviyo, joins Matt and Louis for a discussion about email marketing, using customer data, database segmentation, online engagement, personalisaton, and how Covid is changing the ecommerce landscape.

Join Eastside Co and Klarna for an online event as we discuss the changing retail landscape and what a post-pandemic world means for businesses.   From customer acquisition, through to conversion and retention, we look at the challenges retailers are facing and how they can maximise their marketing budget to continue to thrive.

Join Kerri from LoyaltyLion and Louis and Matt from Eastside Co as they discuss turning first-time buyers into repeat customers. Online orders for the “new essential brands” have been growing at an exciting rate. But what are these brands doing to retain their new customers? Now is a great time to focus on turning an influx of new online shoppers into long-term, loyal customers, by boosting your repeat purchase rates.

Join Matt as he chats with Head of SEO, Will, and SEO Executive, Jack, about the state of SEO in 2020. What tactics should you be employing, and what's best left in the SEO dustbin? The time-stamps below show when different topics are discussed: 13:12 - BERT 19:00 - Outdated tactics/persistent SEO mistakes 26:18 - Linkbuilding 35:00 - Site migrations 38:44 EAT