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What if the next big move in business isn't about doing more—but about having the courage to do less? In this episode of Crush the Rush, Holly Haynes sits down with Carol Gavhane, founder of Arrivée, to unpack what it really looks like to make a bold business pivot, completely reimagine a brand, and build a business that supports the life behind it. After nearly four years of running Sparkle Hustle Grow, a successful monthly subscription box for women entrepreneurs, Carol realized that what once felt aligned no longer matched the season of life she was in. Instead of continuing to push through a demanding monthly model, she and her husband made a major shift: transitioning from a $67 monthly subscription box to a $225 premium quarterly experience. But this wasn't just a pricing change. It was a complete transformation in brand positioning, customer experience, and the way their business operated. Carol shares the behind-the-scenes decisions that led to the rebrand, how customer feedback helped shape the new direction, and why hiring the right support was essential to bringing their vision to life. She also opens up about navigating the fear of change, trusting her instincts, and giving herself permission to evolve as both a business owner and a person. This conversation is a powerful reminder that building a successful business doesn't mean staying committed to a model that no longer serves the founder. Sometimes the most strategic decision is creating space for something better. 00:00:00 Why doing less might be the smartest business move 00:01:30 Carol Gavhane on defining a life-first business 00:03:00 Simple systems and marketing tools that actually work 00:04:30 The story behind acquiring Sparkle Hustle Grow 00:06:00 Monthly subscription demands, burnout, and evolving goals| 00:07:30 Recognizing the signs that it's time to pivot 00:09:00 Trusting yourself through a major business transition 00:10:30 Creating a premium brand with a less-is-more philosophy 00:13:30 Hiring a brand strategist to bring the vision to life 00:15:00 Pricing strategy: moving from $67 monthly to $225 quarterly 00:16:30 Overcoming fear and getting support from business coaches 00:18:00 How a quarterly model creates more freedom and flexibility 00:21:00 Inside Arrivée's luxury subscription box experience 00:25:30 Why quality matters more than quantity in product businesses 00:27:00 Expensive business lessons, trusting change, and the next chapter Connect with Carol: Website: https://arriveebox.com/ Instagram: https://www.instagram.com/arriveebox Use code HOLLY30 for $30 off your first Arrivée box or subscription 🔗 LINKS MENTIONED: 🤝 2027 Collective Co-Op - www.hollymariehaynes.com/coop 🌎 Website → hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → hollymariehaynes

What if that launch that didn't quite hit your goals wasn't actually a failure, but a gold mine of data waiting to be uncovered? In this episode of the Crush the Rush Podcast, Holly sits down with Danielle Klemm, conversion strategist and funnel expert, to unpack why so many entrepreneurs are growing their email lists without actually growing their sales. With nine years of experience in digital marketing and seven years focused on funnels, Danielle helps course creators and digital product sellers identify what's happening between someone downloading a freebie and becoming a paying customer. Together, Holly and Danielle dive into the psychology behind high-converting lead magnets, why more information doesn't necessarily create more sales, and how to use the data already inside a business to make smarter marketing decisions. Danielle shares why an underperforming launch can actually be one of the most valuable learning opportunities in business, how to create different customer journeys for low-ticket versus high-ticket offers, and why understanding buyer behavior matters more than obsessing over vanity metrics. They also explore how AI tools like Claude and ChatGPT can support funnel optimization, why strategy needs to come before automation, and how to recognize when it's time to stop tweaking and start testing. For entrepreneurs who have ever wondered why their freebie attracts subscribers but not buyers, this conversation offers a practical, refreshing perspective on creating marketing systems that actually convert — without rebuilding everything from scratch. 00:01:30 — Building a life-first business during a low-capacity season 00:03:00 — Creating flexible, no-call strategy offers that support business growth 00:04:30 — How to use launch data to test messaging, bonuses, and sales strategies 00:06:00 — Making real-time funnel improvements to increase conversions 00:07:30 — Why most lead magnets grow email lists but fail to generate sales 00:09:00 — How offer pricing and buyer psychology shape a high-converting freebie 00:10:30 — The three lead magnet paths and why high-ticket offers need more trust 00:13:30 — How to identify where your funnel is losing potential buyers 00:15:00 — Which funnel metrics to review before changing your marketing strategy 00:18:00 — How to tell if your lead magnet is overwhelming your audience 00:19:30 — What makes a lead magnet effective in today's digital marketplace 00:22:30 — Using AI for funnel execution without outsourcing your strategy 00:25:30 — Knowing when your funnel is good enough to launch and test 00:28:30 — Why click-through rates and customer behavior matter more than vanity metrics CONNECT WITH DANIELLE: Website: https://danielleklemm.com/ Instagram: http://instagram.com/danielleklemmm YouTube: https://www.youtube.com/@danielleklemmm Podcast: https://podcasts.apple.com/us/podcast/per-my-last-promo/id1348918295 Freebie to Buyer Free Quiz: https://learn.danielleklemm.com/quiz 🔗 LINKS MENTIONED: 🤝 2027 Collective Co-Op - www.hollymariehaynes.com/coop 🌎 Website → hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → hollymariehaynes

Have a book idea sitting in a Google Doc or maybe just living in the back of your mind for months (or years)? Before writing chapter one, there’s a bigger question to answer: Is it the right book for the business? In this episode of Crush the Rush, Holly sits down with book and publishing coach Holly Ostrout to unpack why successful business books require more than great writing. Holly shares the strategy behind creating a book that readers actually finish, remember, recommend and ultimately use as a pathway into an entrepreneur’s business. Drawing from her experience revitalizing an established publishing brand and bringing hundreds of books back into print, Holly explains why she believes most entrepreneurs shouldn’t start by simply brain-dumping everything they know. Instead, she introduces her approach to creating a clear book promise, using emotional anchors to make ideas memorable, and choosing a “strategy stack” that connects a book to larger business goals. They also dive into how a strategically written book can generate leads, build trust, create speaking opportunities, establish thought leadership, and continue working for a business for years without requiring a massive audience or blockbuster launch. 00:00:00 — Why most business books fail before a single word is written 00:01:30 — Meet book and publishing coach Holly Ostrout 00:03:00 — Building a life-first business and setting stronger boundaries 00:04:30 — Holly’s publishing background and revitalizing a struggling book brand 00:07:30 — Why the “brain dump everything you know” writing strategy falls short 00:09:00 — Emotional anchors, storytelling, and Holly’s Heroine’s Journey approach 00:10:30 — Five ways a strategically written book can grow a business 00:12:00 — The #1 step most aspiring authors skip: creating the book promise 00:13:30 — How to choose the right book idea when there are too many options 00:15:00 — What happens during Holly’s “Magic Morning” book strategy sessions 00:16:30 — How a book can turn readers into leads and paying clients 00:19:30 — Can a business book succeed with a small audience? 00:21:00 — Why long-term sales can matter more than a bestseller launch 00:22:30 — Writing in seasons and creating a life-first creative schedule 00:25:30 — The writing advice Holly disagrees with—and what to do instead 00:27:00 — The simple first step for anyone who wants to finally write a book CONNECT WITH HOLLY OSTROUT: Website: hollyostrout.com Instagram: https://www.instagram.com/hollyostrout/ Youtube: https://www.youtube.com/@hollyostrout Free quiz to find your best strategy stack: hollyostrout.com/quiz Free guide, What's Working in Books in 2026: hollyostrout.kit.com/whatsworking 🔗 LINKS MENTIONED: 🤝 2027 Collective Co-Op - www.hollymariehaynes.com/coop 🎯 Access to the Backstage Pass 2027: www.hollymariehaynes.com/backstagepass 🌎 Website → hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → hollymariehaynes

Kimberly Roy knows that getting booked on podcasts isn’t about sending more pitches it’s about sending the right pitches. In this episode of Crush the Rush, Holly sits down with Kimberly Roy, founder of Pitch with Kim, to break down the strategy behind podcast pitching that actually creates business growth. Kimberly shares her three-part framework of angle, fit, and proof, why she prioritizes quality over quantity, and why entrepreneurs may want to stop chasing the biggest podcasts they can find. Kimberly also explains why a great podcast pitch shouldn’t start with a bio, how personal stories can become a powerful visibility advantage, and why researching the host and audience matters before ever hitting send. The conversation goes beyond simply getting booked. Kimberly shares how entrepreneurs can approach podcast guesting as a relationship-building strategy, follow up without feeling pushy, and use visibility to create aligned opportunities, referrals, leads, partnerships, and clients. 00:00:00 — Meet Kimberly Roy and the podcast pitching strategy behind her 30%+ booking rate 00:01:30 — Building a life-first business through “time leadership” 00:04:45 — How loss, grief, and finding her voice led Kimberly from banking to podcasting 00:07:30 — Why sharing your story is one of the most powerful ways to stand out 00:10:30 — Moving past vulnerability and getting comfortable with visibility 00:11:30 — Why Kimberly doesn’t recommend relying on podcast pitch templates 00:12:45 — The three-part podcast pitching framework: angle, fit, and proof 00:15:00 — Why audience alignment matters more than podcast size 00:17:30 — How to research podcasts before sending a pitch 00:21:45 — Podcast research tools, Listen Notes, and using AI strategically 00:25:30 — Kimberly’s #1 rule: a podcast pitch isn’t really about the person pitching 00:27:00 — Why collaboration and promotion can help a pitch stand out 00:28:00 — Quality vs. quantity and the problem with chasing bigger audiences 00:30:00 — How many times to follow up after sending a podcast pitch 00:33:00 — Using breathwork to manage the vulnerability of putting yourself out there 00:34:45 — How to connect with Kimberly and learn more about her visibility audits Connect with Kimberly: Website:  https://pitchwithkim.com/  Instagram: https://www.instagram.com/pitchwithkim/ Visibility Audit - Book your free call here: https://pitchwithkim.myflodesk.com/visibility-audit Book your free call here: https://pitchwithkim.myflodesk.com/visibility-audit 🔗 LINKS MENTIONED: 🤝 2027 Collective Co-Op - www.hollymariehaynes.com/coop 🎯 Access to the Backstage Pass 2027: www.hollymariehaynes.com/backstagepass 🌎 Website → hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → hollymariehaynes

Planning season is about to start, and everyone is going to sell you a prettier document. In this episode I'm making the case that the December planning day is neither the reason your year works nor the reason it doesn't, walking through the seven numbers we track every week inside The Collective Co-Op (only three of them have a dollar sign), and reading a real member scorecard on air so you can hear what those numbers say when they sit next to each other. The January 2027 waitlist is open now at hollymariehaynes.com/coop.  00:00:00 — Why a year-end planning day won’t make the year successful 00:01:30 — Holly’s corporate strategy background and the missing piece for entrepreneurs 00:03:00 — Why business plans lose to the demands of an ordinary Tuesday 00:03:48 — Why Holly recommends 90-day plans instead of 12-month plans 00:04:30 — Why revenue is one of the least useful numbers to watch by itself 00:05:10 — Leading vs. lagging indicators and what they reveal 00:05:35 — New sales committed vs. cash actually received 00:06:15 — Why expenses and profit matter more than celebrating revenue 00:06:45 — Tracking individual offers to see what is actually selling 00:07:20 — The power of five genuine business connections each week 00:09:00 — What missed content goals reveal about capacity and planning 00:10:00 — Tracking email list growth and open rates 00:10:50 — Using a business scorecard to identify gaps and make adjustments 00:11:25 — How accountability works inside the Collective Co-Op 00:13:30 — The question every entrepreneur should answer before closing their annual plan 🔗 LINKS MENTIONED: 🤝 2027 Collective Co-Op - www.hollymariehaynes.com/coop 🎯 Access to the Backstage Pass 2027: www.hollymariehaynes.com/backstagepass 🌎 Website → hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → hollymariehaynes

If your business feels more complicated than it needs to be, adding another offer probably isn’t the answer. In this episode of Crush the Rush, Holly sits down with her longtime friend Shannon Matson, founder of The Social Bungalow, to talk about what’s actually working in the online business space as they head toward 2027. Shannon knows this conversation firsthand. After building six different courses over the years, she made the decision to retire them and center her business around one signature offer. The result? A simpler business, clearer marketing, and the ability to exceed the revenue she had previously generated across multiple offers. They are breaking down why being known for one core transformation can make your marketing and sales easier, how to create a lower-ticket offer that builds an audience of buyers, and why simplifying your front-end offers doesn’t mean limiting your revenue potential. Shannon also walks us through her approach to VIP tiers, continuation offers, backend memberships, and her alpha-beta-scaled model for launching a signature offer without feeling like you need everything figured out before you sell. 00:00:00 — Why simplifying your business model matters heading into 2027 00:01:30 — Shannon’s definition of building a life-first business 00:03:00 — How Shannon built three very different businesses 00:06:00 — Going from corporate marketing to entrepreneurship 00:09:00 — Why Shannon retired six courses and built one signature offer 00:12:00 — Why one clear offer can speed up the path from follower to buyer 00:13:30 — The low-ticket “step zero” strategy for Q4 00:16:30 — How VIP tiers increase revenue without adding another core offer 00:18:00 — The missing continuation offer in many customer journeys 00:21:00 — Shannon’s alpha → beta → scaled signature offer model 00:24:00 — Why one front-facing offer makes annual planning simpler 00:27:00 — How to identify the right audience and topic for your signature offer 00:30:00 — What’s changing with webinars, masterclasses, and launch events 00:31:30 — The “espresso shot” strategy for getting more from your webinar replay 00:33:00 — Shannon’s favorite productivity tool + where to connect with her  CONNECT WITH SHANNON: Instagram:  @thesocialbungalow Website: thesocialbungalow.com WTF is Happening in the Online Space Podcast:  An unfiltered breakdown of the 2026 attention economy - what’s changing, what’s working now, and an insider look at how 6- and 7-figure businesses are keeping demand high.  🔗 LINKS MENTIONED: 🎯 Access to the Backstage Pass 2027: www.hollymariehaynes.com/backstagepass 🌎 Website → hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → hollymariehaynes

What if the reason your messaging isn’t landing has nothing to do with your content strategy and everything to do with whether your brand actually reflects who you are? In this episode of Crush the Rush, Holly is joined by  Luna Battalia, founder of Caru Creative and creator of Animist Branding, to talk about a completely different way of approaching personal branding, messaging, and marketing. Instead of constantly trying to reach, convince, and sell to your ideal clients, what if you created a brand world they naturally wanted to step into? They dive into the psychology behind how people experience your brand, why traditional marketing strategies can start to feel disconnected, and the four areas Luna recommends auditing when your messaging isn’t attracting the right people. They also get into one of the biggest conversations happening in business right now: AI and authenticity. Luna shares how she uses AI as an organizational and creative support tool without allowing it to replace the human voice, perspective, and originality that make a personal brand powerful. Plus, they talk about nervous system capacity, why constantly switching strategies may be holding you back, and how to build a business and brand that actually feel sustainable. 00:00:00 — Why your messaging might not be the real problem 00:01:30 — Building a life-first business with more space and creativity 00:04:30 — How psychology changed Luna’s approach to branding 00:06:00 — Why buyer behavior and marketing have changed 00:07:30 — Creating a brand world instead of chasing customers 00:10:30 — Brand archetypes and separating yourself from your brand 00:12:00 — Why messaging should come before visual design 00:13:30 — The four-part framework for auditing your brand messaging 00:16:30 — Storytelling and the relationship between your brand and audience 00:18:00 — What to do when you're saying the “right” things but attracting the wrong people 00:19:30 — A simple way to get honest feedback on your personal brand 00:21:00 — How Luna uses AI without sacrificing originality 00:22:30 — Why AI may make human creativity even more valuable 00:24:00 — Marketing strategy, stress, and nervous system capacity 00:27:00 — Why you shouldn't abandon a strategy too quickly 00:28:30 — The branding rule Luna completely disagrees with 00:30:00 — Taking control of how people experience your personal brand  CONNECT WITH LUNA: Website: lunaloveleadership.com Instagram: @lunabattalia Free 5-part Audio Training (Private Podcast) (open 8/3 onwards) https://www.lunaloveleadership.com/fullsend 🔗 LINKS MENTIONED: 🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz 👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift 💡 Download the SEO / GEO Audit Skill → hollymariehaynes.com/seoaudit 🌎 Website → hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → hollymariehaynes

Does your marketing ever feel like a constant cycle of creating, posting, and starting all over again? In this episode, Holly is joined by Ashley DiBiase, founder of Dash of Social, to break down her content marketing trifecta and how social media, blogging, and email marketing can work together instead of competing for your time. Ashley shares why she recommends starting with long-form content and repurposing it across your marketing ecosystem, how to turn the questions your clients are already asking into valuable content, and why your best-performing ideas shouldn’t disappear after one post. They also dive into an often-overlooked growth strategy: partnership marketing. Ashley shares practical ways to collaborate with complementary businesses -  from webinars and events to co-created blog content so you can get in front of new, highly relevant audiences without constantly chasing more reach. And if you’ve been hesitant to put yourself at the center of your brand, they talk about why personal branding and thought leadership are becoming even more important in an AI-driven content world. 00:00:00 — Why doing more isn’t necessarily the answer to better marketing 00:01:30 — Building a life-first business and batching meetings for more focused work 00:03:00 — How Ashley turned blogging into a career in marketing 00:06:00 — Why relying on social media alone limits your marketing potential 00:07:30 — Blogging, Substack, email marketing, SEO, and GEO opportunities 00:08:15 — The content trifecta: social media + email + blogging 00:09:00 — How your marketing channels can move leads through your funnel 00:10:30 — Why your best content should be repurposed instead of used once 00:12:00 — Using Descript and Riverside to turn long-form content into short-form clips 00:13:30 — Partnership marketing and reaching new, targeted audiences 00:15:00 — An easy co-created blog strategy using expert contributions 00:16:30 — How to choose the right business partners and collaborations 00:18:00 — Why personal branding matters even more in the age of AI 00:19:30 — Thought leadership content that builds trust and authority 00:21:00 — The marketing task business owners need to stop overcomplicating 00:22:30 — Ashley’s three-hour weekly content batching workflow 00:24:00 — Video marketing, business growth, and learning to trust your gut  Connect with Ashley: Instagram:  @dashofsocial Website: www.dashofsocial.com 🔗 LINKS MENTIONED: 🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz 👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift 💡 Download the SEO / GEO Audit Skill → hollymariehaynes.com/seoaudit 🌎 Website → hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → hollymariehaynes

What if growing your business didn’t require more content, more platforms, or more hours? In this episode, Holly is welcoming Stephanie Gass back to the podcast to talk about how she’s built a multi-seven-figure business with podcasting at the center—without relying on social media or ads. And now that AI is changing the way people search for and discover content, podcasting may be becoming even MORE powerful. They are digging into how to make your podcast more searchable in the AI era, why clear titles and keywords matter, and how to decide whether repurposing your content is actually worth your time. Stephanie also shares what her life-first business looks like behind the scenes, including how she plans 12 months ahead while working just 15–20 hours a week. One of Holly's favorite parts of this conversation is Stephanie’s reminder that you don’t constantly need to create a new “fire” in your business. Sometimes the smartest strategy is figuring out what’s already working—and pouring fuel on it. 00:00:00 — Why podcasting could become even more powerful in the AI era 00:01:30 — What a life-first business looks like while working 15–20 hours a week 00:03:00 — How Stephanie plans her business 12 months in advance 00:04:30 — Why “rinse, repeat, and optimize” beats constantly starting something new 00:06:00 — Why AI search validated Stephanie’s long-term podcast strategy 00:07:30 — Podcast SEO: searchable titles, keywords, and descriptions 00:09:00 — How established podcasts can improve searchability without rebranding 00:10:30 — Should you use AI to repurpose your podcast everywhere? 00:12:00 — Why your capacity and data should determine your content strategy 00:13:30 — How Stephanie turns one specific podcast listener into a qualified lead 00:15:00 — Simplifying your lead-generation funnel and using podcast PR strategically 00:16:30 — The “one apple, a thousand ways to cut it” content strategy 00:18:00 — Why staying focused on your core calling makes saying no easier 00:19:30 — The podcast analytics that matter beyond downloads 00:21:00 — Why Stephanie doesn’t recommend podcasting breaks—and why authenticity wins 00:22:30 — The tool Stephanie uses to manage her podcast workflow and business 00:24:00 — The Profitable Podcast Bootcamp + free VIP access with code HOLLY Want the written playbook on getting found by AI? Read GEO for coaches: how to show up in AI search. CONNECT WITH STEFANIE: Website: stefaniegass.com Instagram: @stefaniegass Podcast: GOD-LED BUSINESS Profitable Podcast Bootcamp VIP checkout link - ThrivecartProfitable Podcast Bootcamp - use code HOLLY  Listen to Stephanie's previous podcast: 586 - Building Consistent Income Without the Scroll: Stefanie Gass’s No-Social Podcast Strategy with Stefani Gass 🔗 LINKS MENTIONED: 🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz 👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift 💡 Download the SEO / GEO Audit Skill → hollymariehaynes.com/seoaudit 🌎 Website → hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → hollymariehaynes

What happens when your business looks successful on paper—but behind the scenes, something feels completely off? In this episode, Holly sits down with Laura Schoenfeld to talk about what happens when the business you’ve built no longer fits the person—or life—you have today. Laura knows this firsthand. She was bringing in close to half a million dollars a year, yet she wasn’t keeping enough of that revenue to make the business feel worth it. Eventually, she made a decision most entrepreneurs would be terrified to make: she shut down her multi-six-figure program and rebuilt her business. Today, Laura has intentionally designed her business around her strengths, her season of life, and the work that actually energizes her—all while raising two young daughters and working under 25 hours a week. She talks about why there is no one-size-fits-all business model, how to recognize when you’re following a strategy that was designed for someone else, and how to diagnose the real structural issues in your business instead of continually trying to fix the symptoms. Laura also shares a simple 30-minute exercise you can do this week to uncover what’s working, what’s draining you, and where your business may be asking for a change. 00:00:00 — Laura Schoenfeld’s journey from a multi-six-figure program to rebuilding her business around her life 00:01:30 — What building a life-first business means while raising two young children 00:04:30 — Why an evergreen business model looked perfect on paper but ultimately didn’t fit Laura 00:07:30 — The danger of copying someone else’s successful business model 00:09:00 — Creating a personal decision-making framework instead of blindly following business trends 00:12:00 — Using personality assessments, Human Design, birth charts, and AI to understand how you work best 00:15:00 — Why there’s no one-size-fits-all business model 00:16:30 — The inside-out framework Laura uses to diagnose what’s actually broken in a business 00:19:30 — Why your natural communication style should influence your content strategy 00:22:30 — Is your strategy really not working—or are you expecting results too quickly? 00:25:30 — What happens when your expertise evolves but your audience doesn’t 00:28:30 — Laura’s 30-minute exercise for identifying business misalignment 00:31:30 — The business rule Laura has completely unlearned 00:33:00 — Why social media engagement is no longer a metric Laura focuses on 00:34:30 — Laura’s advice to her younger self: be careful who you allow to influence you CONNECT WITH LAURA: Website: lauraschoenfeldrd.com Instagram: @laura.schoenfeld Podcast: The Nourished CEO The CEO Type Quiz — lauraschoenfeld.com/quiz 🔗 LINKS MENTIONED: 🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz 👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift 💡 Download the SEO / GEO Audit Skill → hollymariehaynes.com/seoaudit 🌎 Website → hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → hollymariehaynes

Email marketing shouldn’t feel like another box you have to check every week. If you’re constantly asking yourself, “What am I supposed to email my list about?” there’s a better way. In this episode, Holly sits down with email strategist and automation expert Cheryl Rerick to talk about how to stop treating email like a broadcast channel and start building an intentional customer journey that works in the background of your business. They dig into how to reverse-engineer your emails from the sale, why your welcome sequence is one of the best places to start with automation, and how segmentation and personalization can make your emails feel like they were written specifically for the person reading them. Cheryl also shares what’s changing with AI—from AI-generated inbox summaries to increasingly sophisticated spam filters—and why sounding more human may be one of your biggest advantages right now.   If you want email to feel less like constant content creation and more like a strategic system that nurtures your audience and drives sales, this conversation is packed with practical ideas you can start implementing now. 00:00:00 — Why email shouldn’t be treated like a broadcast channel  00:01:30 — Building a life-first business through automation and leverage  00:04:30 — Turning email into a customer journey that creates sales  00:06:00 — Using voice-of-customer research to plan better emails  00:07:30 — Reverse-engineering your email strategy from the sale  00:09:00 — Planning ahead vs. batch writing your emails  00:10:30 — Three ways AI is changing email marketing  00:12:00 — How AI summaries are changing the way subscribers consume email  00:15:00 — AI, spam filters, and what impacts email deliverability  00:16:30 — Using AI as a thought partner instead of your email writer  00:19:30 — The easiest way to make AI-assisted emails sound human  00:21:00 — Email platforms, automation tools, and personalization  00:22:30 — Using tags and dynamic content to personalize emails  00:25:30 — Email trends: segmentation, clicks, replies, and gamification  00:27:00 — How to use segmentation data to create more sales  00:28:30 — The surprising quick win: clean your email list  00:31:30 — Overwhelmed by automation? Start with your welcome sequence CONNECT WITH CHERYL: Website: cherylrerick.com Instagram: @cherylrerickmarketing  Free Resource: AI Inboxes - How Google, Apple, & AI are judging (and summarizing) your emails - https://cherylrerick.com/ai-inboxes/ 🔗 LINKS MENTIONED: 🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz 👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift 💡 Download the SEO / GEO Audit Skill → www.hollymariehaynes.com/seoaudit 🌎 Website → www.hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → HollymariehaynesContact

If you’ve ever felt like you’re doing all the things for your health—eating well, exercising, trying to manage stress—and somehow still feel exhausted, overwhelmed, or like you’re constantly starting over, this conversation is for you. In this episode, Holly is joined by Courtney Townley, a health and self-leadership expert with more than three decades of experience in the wellness industry. Courtney is challenging the traditional wellness playbook and sharing why lasting health isn’t about more willpower, stricter routines, or another protocol. It’s about learning how to lead yourself. They talk about the hidden stressors that impact your health, why midlife requires a different approach to wellness, and how to stop treating every detour like a complete failure. Courtney also breaks down the four practices behind her Consistency Code framework and shares simple ways to make decisions that move you toward the life and health you actually want. 00:00:00 — Why your health struggles may have nothing to do with willpower  00:01:30 — Courtney Townley on creating a life-first business  00:03:00 — Using a “priority filter” to decide what deserves your yes  00:04:30 — The problem with information overload and “info obesity”  00:06:00 — Why stress management is a major part of health  00:07:30 — Unnecessary stress vs. on-purpose stress  00:09:00 — Courtney’s “stress bucket” and the dimensions of health  00:10:30 — How midlife hormonal changes can affect stress resilience  00:12:00 — What self-leadership means and why wellness programs often fall short  00:13:30 — Why transformations don’t last without changing your self-image  00:15:00 — The importance of balancing intense effort with rest and recovery  00:16:30 — Ask yourself: What does health mean in this season of my life?  00:18:00 — How one small decision can move you back toward better health  00:21:00 — How to realign quickly when life derails your plans  00:24:00 — Sleep, wellness trends, and Courtney’s daily self-check-in  00:27:00 — The four practices inside The Consistency Code  00:28:30 — Where to connect with Courtney Townley and find her book  CONNECT WITH COURTNEY: Website: graceandgrit.com Instagram: @gracegrit Podcast: Grace & Grit Book: The Consistency Code 🔗 LINKS MENTIONED: 🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz 👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift 💡 Download the SEO / GEO Audit Skill → www.hollymariehaynes.com/seoaudit 🌎 Website → www.hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → HollymariehaynesContact

What would change in your business if social media became optional—not essential? In this special crossover episode, Holly sits down with Sophia Parra to explore how entrepreneurs can grow, nurture their audiences, and make sales without relying on constant social media content. After becoming a mom, Sophia reduced her workweek from 60 hours to just 18. That shift forced her to identify which activities were truly moving the needle—and which ones were simply keeping her busy. She shares how she replaced disconnected marketing tactics with a circular visibility ecosystem built around three essential priorities: growth, nurturing, and sales. You’ll hear how low-lift offers, listening tours, strategic collaborations, and stronger boundaries can help you create more conversations, convert warmer leads, and protect your schedule. This episode is packed with real numbers, practical strategies, and honest insights about what works when you stop trying to be everywhere online. 00:00:00 — Two different playbooks for scaling without social media 00:01:30 — Creating a life-first business after becoming a mom 00:03:00 — Reducing a 60-hour workweek to 18 hours 00:04:30 — Why Sophia made social media optional in her business 00:06:00 — The three marketing priorities: growth, nurturing, and sales 00:07:30 — Auditing the role social media actually plays 00:10:30 — Building a circular visibility ecosystem 00:12:00 — Why content alone does not create meaningful nurturing 00:13:30 — How a low-lift offer creates conversations and clients 00:15:00 — Using listening tours to grow an email list and build authority 00:18:00 — Replacing sales calls while protecting your schedule 00:22:30 — Conversion rates from Sophia’s low-lift offer 00:25:30 — How collaborations expanded Sophia’s network and audience 00:27:00 — Boundaries and mistakes to avoid with low-lift offers 00:30:00 — The key to pitching high-profile collaborators 00:33:00 — Monetizing your audience like an influencer 00:36:00 — Why you need to stop guesting and start hosting 00:37:30 — Resources for building your own visibility ecosystem Connect with Sophia: Website: gotocoach.club Instagram:  @sophiaparra Podcast: Marketing Unfiltered Free Resource: https://www.gotocoach.club/audit She's A Big Deal Beta: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0 🔗 LINKS MENTIONED: 🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz 👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift 💡 Download the SEO / GEO Audit Skill → www.hollymariehaynes.com/seoaudit 🌎 Website → www.hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → HollymariehaynesContact

AI can help you move faster—but speed alone does not guarantee better results. In this episode, Holly sits down with Cris Valerio, founder of Main Street Operator, to explore how small business owners can use AI more thoughtfully, strategically, and confidently. After building her career as a financial journalist and working in product roles at companies like Uber and Instacart, Cris left corporate life to create a business that brings enterprise-level AI and operational strategy to Main Street businesses. Together, Holly and Cris unpack the difference between experimenting with AI and actually deploying it inside your business. They also discuss why adding AI to one random task can make an entire workflow more complicated, how “lazy AI” can damage customer trust, and why the best AI systems should create more opportunities for meaningful human connection. 00:00:00 — Meet Cris Valerio and learn how she brings big-tech AI strategy to small businesses 00:01:30 — What it means to build a life-first business without shrinking your ambition 00:03:00 — Leaving corporate life while supporting a family and raising two young children 00:04:30 — Cris’s journey from financial journalism to Silicon Valley product leadership 00:06:00 — Why Cris wanted to build technology for operators instead of only customers 00:07:30 — How AI is narrowing the technology and cost gap for small businesses 00:09:00 — The difference between playing with AI and deploying it inside your company 00:10:30 — Why curiosity and experimentation make learning technology easier 00:12:00 — What shadow AI is and why your business needs clear AI policies 00:13:30 — How poorly implemented AI can damage the customer experience 00:15:00 — Why “lazy AI” can cost you clients, partnerships, and trust 00:16:30 — The problem with bolting AI onto one isolated part of a workflow 00:18:00 — How thoughtful automation can create more human conversations 00:19:30 — Build a transferable AI “business brain” with a simple folder system 00:21:00 — A practical AI workflow for networking and follow-up emails 00:22:30 — Why AI is simultaneously overhyped and underestimated 00:24:00 — Why speed is not the most important measure of AI ROI 00:25:30 — Using AI tools that take action instead of only generating ideas 00:27:00 — The least glamorous part of entrepreneurship: finding your sales loop 00:28:30 — Why Cris chose a smaller, more diverse community of ambitious women 00:30:00 — What Cris wishes she had known before starting her business 00:31:30 — How to identify where AI can help—and what not to spend money on CONNECT WITH CRIS: Website: mainstreet-operator.com Instagram:  @mainstreetoperator  Edge Audit: Mainstreet-operatorThe AI Edge Audit — Free Download | Main Street Operator — Main Street Operator Private Podcast: Mainstreet-operatorPrivate Podcast — Main Street Operator 🔗 LINKS MENTIONED: 🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz 👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift 💡 Download the SEO / GEO Audit Skill → www.hollymariehaynes.com/seoaudit 🌎 Website → www.hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → HollymariehaynesContact

What if growing your business didn’t require posting every day, constantly checking your DMs or chasing the algorithm? In this episode, Holly sits down with Ashley Brock, founder of Paid Ads Academy and an eight-figure business owner who has managed more than $200 million in advertising spend. Ashley shares how entrepreneurs can use paid advertising to become more findable—so the right people discover their businesses without relying entirely on organic social media. Ashley breaks down why paid ads can be an anti-social, life-first growth strategy that continues working while you spend time with your family, serve your clients or step away from your phone. She also explains why successful advertising is about much more than Facebook and Instagram, how to choose the right platforms and what needs to be in place before you start investing. 00:00:00 — Why paid ads can be an anti-social, life-first growth strategy 00:01:30 — What building a life-first business means to Ashley 00:03:00 — Using stronger boundaries to separate work, family and phone time 00:04:30 — Leaving a six-figure corporate job while pregnant 00:06:00 — Growing a business without relying on daily social media activity 00:07:30 — How advertising helps customers find you across multiple platforms 00:09:00 — Why paid advertising goes far beyond Facebook and Instagram 00:10:30 — Choosing platforms based on customer behavior and business goals 00:12:00 — Combining search ads, social ads, prospecting and retargeting 00:13:30 — How to think about ad budgets and customer lifetime value 00:15:00 — Why learning ads feels overwhelming at first—and how it becomes easier 00:18:00 — Using AI to audit your calendar and reclaim valuable time 00:19:30 — What must be proven before you invest in advertising 00:21:00 — How AI can connect advertising and sales data for faster decisions 00:24:00 — The support, delegation and weekly structure behind Ashley’s business 00:27:00 — Letting go of DMs, sales calls and founder-only responsibilities 00:28:30 — The testimonial ad Ashley recommends creating first CONNECT WITH ASHLEY: Website | https://www.paidadscoaching.com/ Instagram | https://www.instagram.com/ads.with.ashley/ TikTok | https://www.tiktok.com/@ads.with.ashley YouTube | https://www.youtube.com/@ads.with.ashley LinkedIn | https://www.linkedin.com/in/ashleyjettonbrock/ Facebook | https://www.facebook.com/WinWithPaidAds/ 🔗 LINKS MENTIONED: 🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz 👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift 🌎 Website → www.hollymariehaynes.com 📲 Instagram → @thehollymariehaynes 🗨️ Chat with Holly → HollymariehaynesContact