Advertise on podcast: The MyAgLife Podcast

In this episode of the MyAgLife Podcast, JCS Marketing CEO Jason Scott joins host and West Coast Nut magazine editor Kristin Platts to discuss two upcoming Northern California events: the North Valley Nut Conference and the California Walnut Conference. Scott shares what growers can expect from these free industry events, the importance of education and networking, and how partnerships with UC Cooperative Extension and the California Walnut Board help bring valuable resources to the agricultural community. He also reflects on JCS Marketing's roots in Northern California and the company's commitment to supporting growers through education, research and industry connections. The North Valley Nut Conference takes place Jan. 14 in Chico, followed by the California Walnut Conference on Feb. 25 in Yuba City. Both events are free to attend. Register at myaglife.com/events.

In this episode of the MyAgLife Podcast, Kristin Platts talks with Anne Visser of UC Davis about how California agriculture is changing and what that means for the people and businesses trying to reach growers. Recorded at the 2026 Crop Consultant Conference, Visser discusses the economic, policy, technology and environmental pressures reshaping rural regions and agricultural businesses, and why assumptions about today’s “typical grower” may no longer match reality. Visser also looks ahead at the forces likely to shape California agriculture over the next five years, including technology and AI, water, labor and rising operating costs. Find more of Visser’s research through UC Davis.

Not every new technology delivers where it matters most: in the field and on a grower’s bottom line. In this MyAgLife Podcast, Kristin Platts talks with Rick Foell, general manager of Delta Growers, from the 2026 Crop Consultant Conference about how he evaluates new products and technologies, where drones and AI are showing promise and why return on investment remains critical for growers. Foell also discusses shifting crop economics, the future of automation and precision agriculture, challenges surrounding biological products and an unconventional tool Delta Growers is helping bring to California agriculture: rodent birth control. The conversation offers a practical look at how growers and retailers are navigating new technology while margins remain tight. In this episode: https://deltagrowersinc.com/

How do you know if your navel orangeworm management program is actually working, and where do new technologies fit? In this episode of the MyAgLife Podcast, Dr. Emily Symmes previews her upcoming Crop Consultant Conference presentation and discusses how growers and PCAs can take a closer look at NOW program performance, from identifying when damage occurred and evaluating ROI to determining whether emerging technologies add meaningful value. She also explains why asking the right questions, testing new tools and sharing successes and failures will be increasingly important as NOW management continues to evolve. Hear more from Emily at the 2026 Crop Consultant Conference, Sept. 23–24 at the Visalia Convention Center. Her presentation is scheduled for 8 a.m. Sept. 24. View the CCC agenda and register

How can growers get more value from the nitrogen already available to their crops? In this episode of the MyAgLife Podcast, TJ Bingham with Koch Agronomic Services previews his upcoming Crop Consultant Conference Take the Stage presentation on improving nitrogen utilization in high-value cropping systems. Bingham discusses why nitrogen availability doesn’t always translate to efficient plant use, the role micronutrients can play, how heat and other stresses affect nutrient efficiency, and why new approaches need to fit practically into growers’ existing fertility programs. Hear more from TJ at the 2026 Crop Consultant Conference, Sept. 23–24 at the Visalia Convention Center. View the CCC agenda and register

Nematodes are a costly challenge for California agriculture, and management options after planting can be limited. In this Crop Consultant Conference speaker preview, Fred Nichols of Huma joins MyAgLife to discuss the limitations of traditional fumigation, the need for in-season nematode management tools and what new approaches could mean for growers and crop consultants. Nichols will present “Knock Out Nematodes” at the 2026 Crop Consultant Conference, Sept. 23-24 in Visalia.

On this episode of the MyAgLife podcast, Kristin Platts talks with television host, producer and former Disney executive Pat Pattison for a preview of his upcoming presentation, "Building Trust at Scale," at the 2026 Innovating California Agri-Marketing Summit. Pattison discusses why authentic human storytelling matters even more as AI reshapes marketing, the value of putting a recognizable person behind a brand and why he considers this a "golden age of marketing." He also shares his thoughts on taking creative risks, finding mentors and telling agriculture's stories to audiences beyond the industry. Hear more from Pattison at the Innovating California Agri-Marketing Summit, Sept. 22 in Visalia. Learn more about the Agri-Marketing Summit and register: https://jcsmarketinginc.com/ams-attendees/Learn more about Pat: https://patpattison.net/

In this episode of the MyAgLife podcast, Kristin Platts talks with Nic Steeneken, PCA, CCA and Strategic Account Manager at AgroSpheres, for a preview of his upcoming Take the Stage presentation at the 2026 Crop Consultant Conference. Steeneken discusses how biological crop protection is evolving, the challenges that have historically limited biological products in the field and how AgroSpheres' AgriCell encapsulation technology is designed to improve the delivery and stability of biological active ingredients. He also discusses FUN-THYME Biofungicide, resistance management and where he sees the next generation of biological crop protection heading. Hear more from Steeneken at the Crop Consultant Conference, Sept. 23-24 at the Visalia Convention Center.

As California agriculture continues moving toward more integrated and sustainable pest management, growers and crop consultants are looking for tools that provide flexibility without sacrificing performance. In this Crop Consultant Conference speaker preview, Kristin Platts visits with Dr. Muhammad Ismail Siddiqui, director of R&D and product innovations at AgroPlantae, to discuss where botanical crop protection fits within modern California IPM programs. They explore the challenges growers face, how botanical products can complement existing management strategies, and what attendees can expect from his upcoming conference presentation. Dr. Siddiqui will present "Botanical Crop Protection in Modern California IPM: From California's SPM Direction to Practical Program Fit" during the 2026 Crop Consultant Conference in Visalia. See the full lineup and register here: https://jcsmarketinginc.com/ccc-attendees/

John Mueller of The Fumigation Company discusses the science behind effective post-harvest fumigation and why data, technology and verification are becoming increasingly important for the industry. He shares common mistakes that can reduce treatment performance, explains how connected monitoring devices are improving efficacy, and offers practical advice for applicators looking to achieve more consistent results. This interview was recorded live from a recent Fumigation Summit hosted by Western Tree Nut Association and Cardinal Professional Products in Modesto.

What happens when an entire region realizes it can no longer solve its water challenges alone? In this episode, Geoff Vanden Heuvel explains the origins of the Water Blueprint for the San Joaquin Valley, a collaborative effort bringing together water agencies, commodity groups, local governments and other stakeholders to develop a unified strategy for California's agricultural future. He discusses SGMA's impact, the need for regional cooperation, infrastructure investments and why building consensus may be just as important as building new water projects.

Joel Metzger, deputy director of Statewide Water Resources and Enterprise Project Management for the California Department of Water Resources, joins MyAgLife to discuss the future of water management in California. Metzger explains how SGMA implementation, changing hydrology, aging infrastructure and long-term planning efforts are shaping water reliability for agriculture. He also shares insights from the San Joaquin Valley Water Resilience Summit and discusses why grower participation will be critical as California develops its next Water Plan.

Eric Jenssen, director of sales at IntelliCulture, joins MyAgLife to discuss how data-driven management is helping California growers improve efficiency and profitability. Jenssen explains how growers can use operational data to identify hidden inefficiencies, optimize labor and equipment use, reduce costs and make more informed management decisions across the farm. He also shares why turning data into actionable insights is becoming an essential part of modern agriculture.

Russ Putland of Catalera joins Jay Visser to discuss how biological crop protection products are evolving to meet grower expectations. Putland explains what separates proven biological tools from marketing claims, where biologicals fit alongside conventional chemistry, and why formulation, field validation and performance are driving greater adoption. He also shares what growers and PCAs should look for when evaluating biological products and where he sees the industry headed in the coming years.  www.catalera.com https://cataleraneem.com/rango/

Peter Wren-Hilton, CEO of Wharf42 and organizer of the Salinas Biological Summit, joins MyAgLife to discuss how biological crop protection has evolved from a niche concept to a growing part of modern agriculture. He explains why Brazil has become a global leader in biological adoption, the regulatory challenges facing U.S. companies, and what California growers and crop consultants should know as biological products continue to expand their role in crop production.