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Having a creative outlet is such an important clutch for so many of us who are still working in the corporate environment. Eventually, if you exercise your creative outlet long enough, it can turn into a side hustle and even a thriving business! I spoke with Amanda Reid in this episode, and she shared about her career as a physical therapist as well as how she found her creative outlet through the lens of calligraphy. Her creative outlet turned into a fun side hustle that gave her the courage to step away from a very stressful job in a clinic. She shifted to working a part-time role at a different clinic, allowing her to commit time to her own calligraphy business. Amanda is also the founder of the Calligraphers of Color, which started with her exploring the industry for other calligraphers who shared the minority demographic with her. She began with an Instagram page that she posted to regularly, and it has grown to over 13,000 members. She transitioned to a private FB group to encourage collaboration and promotion of minority calligraphers.  While it’s easy to monetize a creative outlet and a passion, it doesn’t always have to be that way. If you have a creative outlet or a talent that keeps you sane, and that is a means of caring for yourself, you absolutely do not have to make it a business. You are allowed to enjoy creating without the pressure of monetization.  Self-care is the underlying message of finding a creative outlet, and Amanda shares a handful of other tactics that she uses to prioritize her mental health, such as taking breaks from social media and focusing on her physical health.  This episode is such a good reminder to us, as creatives and entrepreneurs, that you have to prioritize yourself. Tune in today to hear more about Amanda’s creative outlet that turned into a successful business and about the creative outlets that she keeps to herself for her own enjoyment. I know you’re going to love this episode and the actionable advice it offers!  Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysva  Connect with Amanda:Amanda Reid Designs Instagram | YouTube  Connect with Success Beyond:Success Beyond @successbeyond Instagram @successbeyondpodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies

We are kicking off season 8 with this episode, and I have some big, exciting news to share with you! Success Beyond The Lens has officially rebranded to Success Beyond, a business management and marketing company for creative professionals.  My vision for 2024 included a rebrand for Success Beyond The Lens. I wanted to give the business a nice face-lift to give more life to what it has become, but my business goals overall were not extreme. A nice 25% increase in revenue would have been great, but I was comfortable with my team and to continue growing organically.  And THEN, in the middle of the rebranding, I was overcome with inspiration and ideas of what the potential could really be for Success Beyond the Lens. After a meeting with a business coach, I discovered that the dreams I had for Success Beyond The Lens were too small.  I made the bold choice to step into the full potential of this business, which was a huge decision for me and for the business, and I didn't make it lightly. In this episode, I share with you how I came upon this decision and the process I followed to bring it to life. Tune in today to hear more about our transition to Success Beyond and for some inspiration to step into the full potential of your business as well! Links and Resources:  Connect with Success Beyond:Success Beyond @successbeyond Instagram  @successbeyondpodcast Facebook | Picbabun  Grab your Boundaries Resources

We are reflecting back on 2023 in this solo episode and appreciating the journey we’ve been on. The word of the year in 2023 was forge because I was determined to forge my own way with SBTL. And, you know what?! I’m keeping the same word as I move into 2024 because it has been such a game-changer in the success of my business. The push for success was hinging on my ability to hire. Sabrina was my support person in this process and shouldered the weight of adding to our team – and she absolutely crushed it. The new team members that we added last year are phenomenal and helped build the foundation for a solid and efficient team. I learned a lesson in growing pains as well, and I made the decision to part ways with my one-on-one client. But part of forging my own way was shifting into the CEO role of SBTL and moving away from the daily grind of one-on-one work.  This shift not only opened the door for me to be successful in my business, but also to spend more time with my son and put quality time into our summer together. Having a team that I could rely on opened my eyes to what was possible as I forged my own way.  Tune in to hear more about what 2023 was like for me and what I’m looking forward to in 2024. How are you going to forge your own way this year? Links and Resources:Connect with Success Beyond the Lens:Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies

We are all in photography because we love it. Some of us choose to do it as a side hustle, while others jump in with both feet to make it our sole source of income. Jessica Lynea is one of those who decided to jump in and make it her whole career for the flexibility it provided her family with a new baby. Now, after thirteen years of photography experience, Jessica has learned a wealth of knowledge that she wants to share with other wedding and engagement photographers. One of her key tips is to keep an organized and accessible portfolio to share with prospective clients and to help build vendor relationships.  When building your business from the ground up, Jessica also recommends investing in high-quality equipment for your photography type to give your business the boost it needs. If you’re starting out with low-end equipment to get your business off the ground, consider budgeting for better equipment to help you generate higher-quality photos and charge higher prices. You also have the option to rent equipment if the upfront investment is too costly. The equipment is only half of your business, though! Major components to consider when building your business are marketing, branding, legalities, and client management. Jessica had to figure a lot of these things out on her own but quickly realized the importance of implementing a solid system to keep the business churning.  There is so much information packed into this episode if you’re wanting to launch a photography business or take your photography business from a side hustle to the main cash cow! Tune in today and hear more about Jessica’s story and the advice and wisdom she has to share. We know you’re going to love it!  Links and Resources:Connect with Jessica:Jessica Lynea Photography LLC Jessica’s Free Education Instagram Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/ @successbeyondthelens Instagram - https://www.instagram.com/successbeyondthelens/ @successbeyondthelenspodcast Facebook - https://www.facebook.com/jennbays/ Picbabun - https://picbabun.com/successbeyondthelenspodcast Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7 Editable Welcome Packet Template - a...

As you know, we’re in one of the busiest seasons of the year for photographers. Everyone is getting ready for the holidays by getting family photos done and planning out photos for spring. Wouldn't it be amazing if you had mini-sessions available to provide to your clients? If you’re wondering how to have successful mini-sessions in your photography business, Angelica Pompy is your girl.  Angelica has been practicing photography since 2009, but decided to launch her own business in 2017. Since then she has been able to leave corporate and focus solely on the work she loves.  How? Through gaining a true understanding of business, marketing, and creating seamless systems. She has successfully used mini-sessions to bring in cash injections when needed and help her to find lifelong clients because she treats her mini-sessions as if they’re a full package.  Listen in as she shares how she markets her mini-sessions, what she’s done to set up systems around them, and why building an email list has been critical to the success of her business. Angelica is a marketing whiz and is able to impart her knowledge in a way that makes doing the things simple. You won’t want to miss out on this one. Links and Resources: Connect with Angelica:Angelica Pompy Facebook | Instagram | Pinterest | YouTube Pompy Portraits Instagram | Facebook | Pinterest  Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/ @successbeyondthelens Instagram - https://www.instagram.com/successbeyondthelens/ @successbeyondthelenspodcast Facebook - https://www.facebook.com/jennbays/ Picbabun - https://picbabun.com/successbeyondthelenspodcast Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7 a href="https://www.canva.com/design/DAD6SL5Zw6I/dVf7cUi1nQduHuQWIDIAEQ/view?utm_content=DAD6SL5Zw6I&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview"

Email is amazing! Some might consider this a strong stance to take, but when you can send one email and fill a program or sell out an offer, you’ll probably think the same. Here to share the importance of the email list is Shannon Vondy. Shannon is a wedding and family photographer who had to think of creative ways to make money once 2020 hit. With one email she was able to make over $2,600 and all the things everyone always said about email being a key to cash suddenly clicked.  Now she’s running her photography business but has a whole separate business dedicated to helping small business owners make more money with their email lists. How? Through a membership, courses, and services.  One of my favorite pieces of Shannon’s advice is that email is what you want to make of it. Don’t want to sell everyday? Okay. Can only email twice a month? That’s fine. Think you’re a terrible writer and don’t want to write long emails? Then write short ones.  The people on your email list raised their hands because they want to hear from you. You get to decide what that looks like.  Listen in to hear more about Shannon, her background, why she’s so passionate about all things email marketing and her tips, tricks, and advice for getting started and growing.  Links and Resources: Connect with Shannon:Instagram | LinkedIn | TikTok Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/ @successbeyondthelens Instagram - https://www.instagram.com/successbeyondthelens/ @successbeyondthelenspodcast Facebook - https://www.facebook.com/jennbays/ Picbabun - https://picbabun.com/successbeyondthelenspodcast Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7 Editable Welcome Packet Template - https://www.canva.com/design/DAD6SL5Zw6I/dVf7cUi1nQduHuQWIDIAEQ/view?utm_content=DAD6SL5Zw6I&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview

When you started your photography business did you have a vision of what it would look like years down the road? Or, did you realize you loved photography and wanted to make a little extra money? For Morgan Nagle, it was the former. She always knew she wanted to build a nationwide photography business, but even she didn’t realize she’d be going international.  Morgan started her business fully understanding that at some point, her business would be bigger than just her. She wanted to bring on a team with associate photographers and be able to take on clients all over the country. Over the last 18+ months, that’s exactly what she’s done.  She has ironed out the processes for bringing on new clients, setting them up with their photographers, and making sure that they feel taken care of all along the way. But it wasn’t easy. Reaching this iteration of her business vision has taken focus, planning, and a lot of time doing the “boring” things like setting up systems and processes.  But man has it been worth it.  Morgan is now able to spend time at home with her little one while taking on clients that she loves and building the business she’s always dreamed of. Listen in to hear her thoughts on the journey she’s taken to get to this point. She’s sharing the highs, the lows, and everything in between while offering up some amazing advice for other photographers looking to build a similar business.  Links and Resources:Knowing When to Hire a Team with Morgan Nagle - https://successbeyondthelens.com/episode-28/ Connect with Morgan:Heck Designs & Photography - https://www.heckdesignsandphotography.com/work-with-morgan Instagram - http://instagram.com/heck_designs Pinterest - https://www.pinterest.com/heckdesignsandphotography/ Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/ @successbeyondthelens Instagram - https://www.instagram.com/successbeyondthelens/ @successbeyondthelenspodcast Facebook - https://www.facebook.com/jennbays/ Picbabun - https://picbabun.com/successbeyondthelenspodcast Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7 Editable...

Elaina Janes, a portrait photographer based out of Kentucky, joins Jenn and Sybrina to share about the work-life balance she has created in her business. Photography started as a hobby for Elaina and bloomed into a booming business over the course of 5 years, causing her to quit her full-time job on a whim. The following five years of business saw Elaina thrown into a state of struggling to keep her head above water in the face of the hustle culture.  The “dream” life that she had built ended up leaving her in a state of burnout and misery that had her looking for something to let go to give her some breathing room. And thus, she made the difficult decision to retire from wedding photography. Reducing her workload to portraits and a 4-day work week has given her the freedom and flexibility to enjoy her business, offer amazing service, and still be able to exist outside of her business and enjoy traveling with her husband.  So what was her process, and how did she get there? Listen in to find out!  Links and Resources:Connect with Elaina:Elaina Janes Photography - https://elainajanes.com/ Facebook - https://www.facebook.com/elainajanesphoto Instagram - https://www.instagram.com/elainajanes/ Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/ @successbeyondthelens - https://www.instagram.com/successbeyondthelens/ Instagram  @successbeyondthelenspodcast Picbabun - https://picbabun.com/successbeyondthelenspodcast Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7

Have you ever considered using TikTok to grow your photography business? Heather Nixon, a boudoir photographer out of Dallas, Texas, joins Jenn and Sybrina to share how she used TikTok to build a thriving business as she was just getting started. Listen in to learn how you can do the same.  Jenn has been following Heather for a while and absolutely loves her work. Literally, when she thinks of boudoir photography, Heather’s work is what comes to mind. And it’s all because Jenn found her on TikTok and loved the content she was creating.  What was it that drew her in?  Heather’s personality. The beauty of TikTok is that you get to highlight your personality while also sharing amazing tips, tricks, and advice for your potential clients. So what kind of content should you be creating?  Listen in to find out! Links and Resources:Connect with Heather Nixon:Heather Nixon Photography - https://heathernixonphotography.com/ Instagram - https://www.instagram.com/heathernixonphotography/ Facebook - https://www.facebook.com/HeatherNixonPhotography Pinterest - https://www.pinterest.com/HeatherNixonPhotography/ Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/ @successbeyondthelens Instagram - https://www.instagram.com/successbeyondthelens/ @successbeyondthelenspodcast Picbabun - https://picbabun.com/successbeyondthelenspodcast Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7

We all find ourselves in a season of burnout at some point in time, and I wanted to share some key points with you this week that will help you put up a nice burnout barrier to keep you from getting to that point. We will also chat about some ways to navigate burnout if that ship has sailed and you’re already knee-deep in the burnout experience.  One of the big things that can keep burnout at bay and help you steer your way out of burnout is to enforce boundaries. It is key that you set reasonable expectations with your clients surrounding communications that protect your peace and your time. Another key to staving off burnout is saying “no” to the work that is not your favorite. If you’re not a fan of certain types of photography – keep a solid referral list, defer those clients to someone who prefers that type of photography, and keep your focus on the things that light you up.  Lastly, lean on systems and support teams. CRMs keep your information organized and help streamline your processes. This will take the exhaustion out of the grueling tasks of emails, invoices, and other things that can easily be automated. Delegating to your support teams helps you offload some of the backend work or the around-the-house work so that you can focus on the things that bring you joy. Tune in today to hear more about these strategies and how you can implement them in your photography business. These strategies will keep you operating at your best while still delivering the best service possible to your clients, and I know you’re going to love them!   Links and Resources:Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/ @successbeyondthelens Instagram - https://www.instagram.com/successbeyondthelens/ @successbeyondthelenspodcast Picbabun - https://picbabun.com/successbeyondthelenspodcast Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7

Have you ever wondered whether or not you’re currently set up under the right tax entity? Guess what… you might not be! Also, it may benefit you WAY more in the end to go with a true tax entity rather than starting as a sole proprietor.  Katelyn Magnuson is a Fractional CFO and owner/founder of The Freelance CEO and she’s here to share her thoughts on all things numbers and tax entities. Listen in as she shares her top advice and why filing as an LLC sooner than later may mean saving tens of thousands of dollars in taxes.  Have you ever thought to yourself, “I LOVE numbers?” No? You’re not alone, but that has never been a problem for Katelyn. She’s always loved how knowing your numbers impacts achieving your goals. She’s built an entire firm of people who are dedicated to helping their clients reach all of their money goals… (and buy the latte too!) You see, no matter if you’re building a business, starting a side gig, or trying to figure out retirement, you have to know where you’re at to get where you want to go. That’s where Katelyn and her team step in.  Listen as she shares her thoughts about why starting as an LLC is often the best thing, what it means to partner with your CFO, and why you should start with your goals, not what you’re currently making.  Katelyn is an amazing money-mind and this is one episode that you cannot afford to miss. In This Episode:[02:50] What does “CFO” stand for and what does a Freelance CFO do?  [06:09] Are you able to switch your financial goals mid-track?  [07:33] Do they only educate or do they also do the work itself?  [09:39] When you’re first starting, what kinds of entities can you set yourself up as?  [13:42] Can you be an S-Corp without being an entity?  [17:29] Do most people realize that they’d be better off filing as an LLC even if it is more up front?  [20:33] Learn more about how they advise their clients and why. [21:32] Are there any cons to being an S-Corp?  [26:25] What other eligibility should you look at before becoming an S-Corp?  [29:55] Katelyn shares her best advice for business owners.  [31:37] Listen as Katelyn shares her three rapid fire answers about food, tools, and advice. Links and ResourcesThe Dos & Don’ts of Finance for Photographers with Katelyn Magnuson Connect with Katelyn:The Freelance CFO Facebook | Instagram | TikTok Find Success Beyond the Lens:Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources a...

Have you ever thought to yourself, “I’m not a numbers person?” If you have, you’re not alone. But what if I told you that you’re probably just not thinking of the right types of numbers? Crystalynn Shelton is a CPA and QuickBooks Certified Pro who was also not a numbers person, but she loves them now. Listen in to learn all about Crystalynn and how she’s helping small business owners love their numbers.  Crystalynn decided to become a CPA a junior in high school when she took a beginner bookkeeping course. Up to that point she hated all things numbers and math related, but bookkeeping was just… easy.  She went to school, got her degree, and later became a CPA. She joined the corporate world and started working night and day to manage the numbers for large corporations. But it wasn’t sustainable.  Instead of continuing to work incomprehensible hours, she started working with clients on the side and dove deep into the world of QuickBooks. She has now written multiple books to help business owners own their books and grow profitable businesses while also providing consulting and 1:1 services.  If you’ve been burying your head in the sand when it comes to your numbers, this is the episode you won’t want to miss. Leave your limiting beliefs about money and numbers behind and start owning your finances.  In This Episode:[02:09] Learn more about Crystalynn and her business.  [05:26] Even if you don’t plan to manage your books, you need to understand how they work.  [07:24] So much of your bookkeeping can be automated.  [10:49] What sorts of businesses does she work with and is there a revenue cut off?  [12:16] At what point should you be looking for a bookkeeper in your business?  [12:48] What’s the difference between a CPA and an accountant?  [13:56] Which questions should we ask to know that we’re finding a right fit for us?  [15:20] Crystalynn specializes in service-based business.  [16:39] In what ways does she support business owners in mastering their finances?  [21:36] How she approaches the accounting software conversation with her clients.  [25:26] Does payroll make managing the books harder?  [28:31] Do the rules change for different kinds of business entities?  [32:25] What did her days look like as she was building her business on the side of her corporate job?  [35:25] When she left her corporate job, did she already have a client base?  [39:40] Where do her interns go after they graduate?  [41:13] One of the biggest things business owners struggle with is a fear of numbers.  [44:08] What made her want to take the bookkeeping class in high school?  [45:40] Crystalynn shares her last bit of advice.  [49:47] Hear a horror story about vetting your bookkeeper.  [50:41] Crystalynn shares her favorites in the rapid-fire questions.  [54:27] Connect with Crystalynn and grab her resources. Links and ResourcesFind Crystalynn:Crystalynn Shelton Free Gifts - Your First 7 Days in QuickBooks Mastering QuickBooks® 2022: The bestselling guide to bookkeeping and the QuickBooks Online accounting software, 3rd Edition [email protected] Find Success Beyond the Lens:a href="https://successbeyondthelens.com/" rel="noopener noreferrer"...