
Advertise on podcast: In the Loupe
Rating
5from
This podcast has
292 episodes
Language
EnglishPublisher
PunchmarkExplicit
No
Date created
2020/03/19
Latest episode
2026/10/13
Average duration
39 min.
Release period
10 days
Description
In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
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Podcast episodes
Check latest episodes from In the Loupe podcast
I Went to Fifth Ave in NYC and All I Got Was This Podcast Episode
2026/10/13
Mike walks the length of Fifth Avenue in New York City and reacts in real time to what luxury stores feel like from the inside. He compares jewelry, watches, fashion, and activewear to figure out how scent, security, service, and brand cues shape whether we feel inspired or out of place.
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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
The 2026 Punchmark State Of The Union ft. the Punchmark Owners
2026/09/29
Mike sits down with Punchmark partners Ross Cockerham, Brian Cockerham, and Dan Sirois for a clear-eyed look at what’s changing in jewelry e-commerce and what we’re building to help retailers keep winning through 2027. We talk ADA compliance, AI-driven workflows, AEO, and the practical platform upgrades that make shopping easier and unify online with in-store.
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
The First Three Quarters of 2026 Jewelry E-Commerce Stats
2026/09/15
We break down jewelry e-commerce performance for the first three quarters of 2026 using real platform data from 500 independent retailers across the US and Canada. We share what’s rising, what’s cooling off, and what actions actually move online revenue when the middle of the market starts climbing.
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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
"Jewelers For Children" and the Impact They Bring to the World
2026/09/08
Mike sits down with Jewelers for Children Executive Director, Sarah Murphy, and board member Ross Wesdorp to unpack how the jewelry industry has donated over $66 million to help kids through nine trusted nonprofit partners. We talk through what makes Facets at JCK Las Vegas so effective, why JFC runs lean with a working board, and how small, repeatable giving tools like Roundup can turn everyday purchases into real impact.
Learn more: https://jewelersforchildren.org/
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Meet Elle Hill, the Mind Behind the Biggest Jewelry Brands
2026/09/01
We talk with Elle Hill of Hill & Co about what really breaks and what finally clicks when a jewelry business scales beyond founder-led hustle. She shares hard-earned lessons from building Plukka, advising global brands, and pushing the jewelry industry toward data, systems, and operational AI.
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Tales from the Bourbon Trail ft. Jim from Arthur's Jewelry
2026/08/25
We take a break from shop talk and relive a two-day Kentucky Bourbon Trail run built around IJO and RJO shows, with Ross Cockerham and Jim Messier sharing how it came together, the spots they stopped out, and the friends they made along the way. They trade notes on distilleries, tastings, and the small traditions that turn a fun trip into lasting jewelry industry friendships.
Learn more about this event: https://www.punchmark.com/blog/events-conferences/ijo-bourbon-trail-excursion
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
How Jewelers Should Be Marketing for Q4 This Year
2026/08/18
Mike sits down with Hope Bellair, Digital Marketing Manager at Punchmark, to get real about why Q4 marketing feels stressful and why starting in August is often the difference between getting seen and getting drowned out. We share a practical plan for jewelry store holiday marketing, from Meta ads and email strategy to SMS and event tactics that actually drive people into the store.
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Exclusive First Interview with the Plumb Club's New President ft. Steven Lerche of Goldstar
2026/08/04
We sit down with Steven Lerche, President of Goldstar and the Plumb Club, to unpack how a supplier-led group builds real connection across the jewelry and watch supply chain. We talk JCK, innovation, responsible sourcing, and why a shared mindset can beat a zero-sum approach in a fast-changing market.
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
How Dropshipping And Tariffs Are Reshaping Jewelry Retail and Other Hot Topics
2026/07/28
Mike is solo this week while everyone’s at RJO and IJO, so he's running through five jewelry industry topics that have been on his mind. I talk about faster fulfillment through dropshipping, the real-world ripple effects of tariffs, and why seemingly small website choices can make or break sales.
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Interviewing the New AGS President ft. Bryan Moeller & Alexis Padis
2026/07/21
Mike sits down with outgoing AGS president Alexis Padis and incoming president Bryan Moeller to talk about what a smooth leadership handoff really takes and why education, ethics, and consumer protection keep the organization aligned.
We also discuss the upcoming AGS Conclave, the pressures reshaping jewelry retail, and how independent jewelers can earn trust with today’s hyper-informed customers.
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Essentially Human: On Sales and Salespeople ft. Peter Smith
2026/07/14
Mike talks with Peter Smith about why selling stays “Essentially Human” even as AI and short-form content reshape how people pay attention. Along the way, we pull practical lessons from stories about music, used cars, pricing, and resilience that help you sell with more clarity and less anxiety.
Learn more about Stratus Estate Buyers: stratusestatebuyers.com
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Do These 10 Marketing Techniques Still Even Matter??? ft. Hope Bellair
2026/06/30
The marketing world moves FAST, which is why Michael checked-in with Digital Marketing Manager at Punchmark, Hope Bellair, to ask if these 10 Digital Marketing techniques still matter. Hope gets candid with us about everything from hashtags and following counts to AEO and Podcasts. You won't wanna miss this one!
Learn more about Stratus Estate Buyers: stratusestatebuyers.com
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Buy Like a Guy ft. Andy Koehn
2026/06/23
Mike sits down with retail jeweler and podcaster Andy Koehn to talk about why many men feel lost in jewelry stores and what actually helps them buy an engagement ring with confidence. We get into meaning over metrics, why the story matters more than the 4 Cs, and how a simple book became an unexpectedly powerful tool for earning trust and closing sales.
Learn more about Stratus Estate Buyers: stratusestatebuyers.com
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Omnichannel Lessons From A Lumber Yard
2026/06/09
Mike discusses a surprisingly great purchasing experience he recently had at a... Lumber Mill. This had him thinking deeper about ways retailers can pull out practical omnichannel lessons jewelry stores can use right away.
He focuses on what made the experience feel premium and stress free, then translate those moves into ways to rebuild trust, delight, and loyalty in modern jewelry retail.
Learn more about Stratus Estate Buyers: stratusestatebuyers.com
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Let's Discuss Diamond Prices ft. UNI Diamonds
2026/06/02
Mike sits down with Yoav Singer from UNI Diamonds to unpack what their real-time marketplace data reveals about diamond pricing, buyer behavior, and where demand is actually moving. We also talk through how tariffs, gold prices, memo, and better education are reshaping how retailers source stones and build trust with shoppers.
Learn more about Stratus Estate Buyers: stratusestatebuyers.com
Send us Fan Mail
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]
Podcast reviews
Read In the Loupe podcast reviews
Gerijewelrygirl 2023/07/26
Geller podcast about the Geller blue book
Awesome podcast ! We need more of these interviews with David for current direction and advice for business. Specifically differences in how to compen...
ElyssaJ 2021/03/31
Informative and fun to listen to!
As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s ma...
Bdavisbhn 2021/03/31
The best of jewelry marketing
As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to h...
Rambling tulip 2021/03/29
Great Information
As a marketer for a local jewelry store, it’s interesting to hear their tips and tricks for the industry. Also hearing from actual owners and customer...
modub890 2021/03/15
Must Listen
I’m a new listener to this podcast but it provides great insight from professionals in a rapidly changing industry! Do yourself a favor and subscribe!
Darshna R. 2021/03/12
Great resource!
Great insight on e-commerce and SEO. Their content is extremely engaging and very helpful for corporate strategies through all channels. Looking forwa...
selcuk 34 2021/03/12
Digital marketing
I love hearing about the digital marketing and small business success
Micahel Scott Paper Company 2021/03/07
Very educational!
Love hearing them talk about e-commerce while I am going about my daily day! I have learnt a lot and applied it to my small business with moderate suc...
MeowCat99 2021/02/26
Yes
I love this podcast. There is a lot of useful information . Digital marketing has always been a booming industry . I love the break downs and easy to ...
meganheronista 2021/02/25
Information is the key to understanding
In this period where we are bombarded with information, where to go, how to sell, what to post on which social platform, it’s beyond easy to become ov...
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