Advertise on podcast: The Socially Savvy Agent

In this episode, I’m giving you the push you need to stop overthinking and start posting. Your voice, your appearance, and worrying about what other people think can keep you from showing up. But waiting until you feel ready isn’t a social media strategy. I’m sharing seven steps to build your 2027 social media plan, from reviewing what’s working to choosing your content pillars and scheduling time to create. You’ll also hear ideas for videos without being on camera, ways to batch your content, and why engagement deserves more attention than your follower count. Grab your notebook. It’s time to make the commitment and post the content. Follow me for more real estate, social media, and AI tips: TikTok: @carriejolittleInstagram: @carriejolittleYouTube: @CarrieJLittle

Does the market feel different? It doesn't. We've been here before. Carrie takes you back to the basics of lead generation, starting with one new lead every week. She opens her MLS and RPR live and shows where the leads are right now: Expireds and cancels: 12 expireds and 78 cancels in the last 24 hours in a single MLS searchSphere of influence: the past clients, friends, and neighbors you already knowPreforeclosures: 36 in one Illinois city, plus what to tell a seller before they call the bankRenters to buyers: 30 recently leased properties in four neighboring cities, ready for a homebuyer workshop inviteBottom-of-the-market owners: 111 potential sellers in one search, plus the Wheaton price history that makes your listing pitchWhether you're full time or dual career, you don't need AI or a viral video. You need to pick up the phone, work your database, and do the work. Ready to set your goals for next year? September and October are goal setting season. Join Carrie's goal setting class for just $27:https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now Follow Carrie: Instagram: https://www.instagram.com/smartgirl.media/YouTube: https://www.youtube.com/@CarrieJLittle/TikTok: https://www.tiktok.com/@carriejolittleFacebook: https://www.facebook.com/SmartGirlMediaMarketingSubstack: https://substack.com/@carriejolittleShare this episode with an agent who needs to get back to the basics.

Goals don't generate leads. Your actions do. If your broker paid you a salary or an hourly wage, how many hours of your week would actually hold up? In this episode, Carrie J. Little asks the question that made a room full of managing brokers stop and think, and it's one every real estate agent should answer honestly. You set the goals. But did you do the work? Carrie breaks down why so many agents are busy without being productive, and how doom scrolling other people's success can quietly cost you your own. In this episode, you'll learn: Why knowing your why and your purpose makes it easier to work your business on the days you don't feel like itThe 30-minute exercise to review 2026 and map out 2027, working backward from your income goal to the number of transactions you needHow to set a clear income goal and calculate the closings it takes to reach it, based on your median sales priceHow to identify your lead sources: sphere of influence, neighborhood farming, referrals, expireds, direct mail, and pre-foreclosuresHow to use AI to think, research, and challenge your plan (not just copy and paste what it says)Why follow-up is the most requested thing agents want to automate, and why it's where most deals are won or lostSeven days a week, you have the opportunity to get someone working, under contract, or listed. The question is what you'll do with them. Ready to turn your goals into action?Get the Goal Setting Course for just $27 and walk away with a plan you'll actually work: https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now Want to know what your home is worth?Request a free market analysis: bit.ly/listwithcarrietheagent Connect with Carrie: Instagram: https://www.instagram.com/smartgirl.media/YouTube: https://www.youtube.com/@CarrieJLittle/TikTok: https://www.tiktok.com/@carriejolittleFacebook: https://www.facebook.com/SmartGirlMediaMarketingSubstack: https://substack.com/@carriejolittle

In this episode, 7 Reasons Why You Don’t Reach Your Real Estate Goals and How to Fix It, I break down why real estate agents struggle to reach their goals, including inconsistent lead generation, poor time management, lack of follow-up and working without a clear business plan. If you’re ready to build a stronger foundation and start doing the work, this episode is for you. Build your 2027 business plan in my goal-setting course:https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now Follow me: TikTok: https://www.tiktok.com/@carriejolittleInstagram: https://www.instagram.com/carriejolittle/YouTube: https://www.youtube.com/@CarrieJLittle

In this episode, The Scariest Place to Be Is the Same Place as Last Year: 10 Moves to Make Before 2027, I am sharing the steps real estate professionals should take now to prepare for the year ahead. We will talk about reconnecting with your why, reviewing your 2026 results, cleaning up your database, learning how to use AI, examining your finances and creating an income plan you can actually follow. I also explain why accountability, health, industry involvement and creating more than you consume must be part of your business strategy. Being busy does not always mean you are building a profitable business. It is time to determine what is working, let go of what is not and focus on the activities that will move you forward. Follow Carrie Little: TikTok: https://www.tiktok.com/@carriejolittle Instagram: https://www.instagram.com/carriejolittle/ YouTube: https://www.youtube.com/@CarrieJLittle Carrie LittleBroker Owner of CARMARC Realty Group Register for my goal setting course September 14th at 9am central https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now

In this episode, Expired, Canceled or Pre-Foreclosure: Find Your Next Listing, I share how real estate agents can use MLS data and tools like Realist, Remine and RPR to uncover potential listing opportunities. We will talk about expired and canceled listings, pre-foreclosures, homeowners with equity and other lead sources you may be overlooking. Your next listing may already be hiding in the data. The question is, are you willing to do the work? Ready to plan for a stronger year? Register for my upcoming class, From Goals to a Game Plan: Build Your 2027 Real Estate Business: https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now Follow me: TikTok: https://www.tiktok.com/@carriejolittle Instagram: https://www.instagram.com/carriejolittle/ YouTube: https://www.youtube.com/@CarrieJLittle

In this episode, I share how Generating listing leads does not have to be complicated. In this episode, I share how real estate professionals can combine AI, MLS data, RPR, Realist, Remine, and their existing databases to uncover seller opportunities and create effective marketing faster. From canceled and expired listings to market updates, postcards, and personalized follow-up, you already have the tools. Now it is time to use them. Follow me for more real estate, AI, marketing, and lead generation strategies: TikTok: https://www.tiktok.com/@carriejolittle Instagram: https://www.instagram.com/carriejolittle/ YouTube: https://www.youtube.com/@CarrieJLittle Goal Setting Course - September 14th at 9am central https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now

Market data alone will not win the listing. People do. But when you know how to explain the numbers, you can create stronger opportunities, set realistic seller expectations, and convert more conversations into clients. In this episode of The Socially Savvy Agent, Carrie J. Little explains how real estate professionals can use the tools they already have to generate seller leads and confidently discuss today’s market. You’ll learn: Where to find potential listing opportunitiesHow to use RPR and MLS tools for lead generationThe difference between a buyer’s, seller’s, and stable marketWhich data points belong in every listing conversationWhy community knowledge matters when marketing a homeHow to turn complicated market statistics into information sellers understandStop collecting data just to make pretty reports. Learn how to use it to start conversations, build trust, and win business. Instagram: @carriejolittleTikTok: @carriejolittleFacebook: @carriejolittleYouTube: @carriejolittleSmart Girl Media: @smartgirl.media Connect With Carrie J. Little

Can social media actually generate real estate business? Absolutely. Carrie J. Little shares how one two-minute video led to $1.9 million in closed real estate volume and why consistency matters more than having thousands of followers. In this episode of Coffee with Carrie, you’ll learn how to evaluate your social media presence, improve your content, understand your analytics, create stronger video hooks, stay compliant, and turn your audience into actual business. Carrie also shares a practical 12-step social media checklist for real estate professionals who are ready to stop overthinking and start posting. Connect with Carrie: Instagram: https://www.instagram.com/carriejolittleTikTok: https://www.tiktok.com/@carriejolittleFacebook: https://www.facebook.com/carriejolittleYouTube: https://www.youtube.com/@carriejlittle Carrie J. Little, BS, MSDesignated Managing BrokerCARMARC Realty GroupLicensed in Illinois and Florida

In this episode of Coffee with Carrie, we're tackling one of the biggest myths in real estate: you have to buy leads to grow your business. The truth? Many agents already have access to powerful lead generation tools through their MLS, local association, brokerage, and REALTOR® membership—but they're only using a fraction of what's available. In this episode, I'll share practical ways to uncover new listing opportunities, generate buyer leads, leverage market data, create engaging content with AI, and build a business based on relationships instead of constantly chasing strangers. Whether you're a brand-new agent or an experienced professional looking to increase your production, you'll walk away with ideas you can implement immediately. If you're new to real estate, don't miss my First 90 Days in Real Estate course for just $9.99. I'll walk you through exactly what to focus on during your first three months so you can build your business with confidence. Get the course here: https://stan.store/CarrieJoLittle/p/get-first-90-days-in-real-estate-now 📺 YouTube: https://www.youtube.com/@CarrieJLittle 📸 Instagram: https://www.instagram.com/carriejolittle/ 🎵 TikTok: https://www.tiktok.com/@carriejolittle 💼 Learn more, courses, and resources:https://stan.store/CarrieJoLittle If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another real estate professional who could use a smarter approach to lead generation. Connect with Carrie

Coffee with Carrie is where real estate, lead generation, social media, AI, and real conversations collide. In this episode, Carrie breaks down why listings matter more than ever and why the agents who can consistently generate and convert seller leads will control the inventory and the income. From expired listings and preforeclosures to social media strategies, direct mail, AI tools, and seller marketing ideas, this episode is packed with practical ways to build visibility and create opportunities in today’s market. If you are serious about growing your real estate business, staying consistent, and becoming the agent people remember when it is time to sell, this episode is for you. Grab the checklist download - Click here Follow Carrie:Instagram: @carriejolittleTikTok: @carriejolittleYouTube: Carrie J Little YouTube Join the social media bootcamp -click here

If your pipeline feels inconsistent, it’s time to look at what you already have. Your database, your data, and your visibility online are the foundation of your business—and AI can help you use all three faster and smarter. In this episode, I break down six practical ways to generate leads using AI—from creating mailing lists and marketing pieces to using local data to position yourself as the go-to expert. These are simple strategies you can execute immediately without adding more tools. Consistency, visibility, and action win. The agents getting results aren’t waiting—they’re using what’s already in front of them and doing the work every day. TikTok: https://www.tiktok.com/@carriejolittle Instagram: https://www.instagram.com/carriejolittle/ YouTube: https://www.youtube.com/@CarrieJLittle

If your sphere doesn’t know what you do, you’re unemployed. And I’m not sugarcoating it. In this episode of Coffee with Carrie, I’m breaking down the 7 reasons you need a real client list before your next deal closes. Your next transaction is not hiding in the MLS — it’s sitting in your contacts. We’re talking visibility, leverage, referrals, follow-up systems, and why social media followers are borrowed land. If you’ve been busy but not paid, this is your reset. 🔥 Ready to fix it? Take the 7-Day Buyer Challenge and clean up your list:https://smartgirlmedia.kartra.com/page/7daybuyerchallenge Let’s connect everywhere:TikTok: https://www.tiktok.com/@carriejolittleInstagram: https://www.instagram.com/carriejolittle/YouTube: https://www.youtube.com/@CarrieJLittle Subscribe, share, and send this to an agent who needs to hear it. Now… let’s get to work. ☕

In this episode of Coffee with Carrie, I’m breaking down why the best buyer in today’s market is the buyer who doesn’t own a home yet—no house to sell, no contingencies, and way fewer delays. We’ll talk first-time homebuyers, first-generational buyers, and why new construction + down payment strategies can change the game (yes, even if your credit isn’t perfect or you “can’t save”). I’m also sharing real talk on how agents should be creating buyer-focused content—and why “it doesn’t work” usually means “you didn’t work.” 🎧 Subscribe, share this with an agent friend, and if you want the full Buyer Leads training, check the link in my bio / membership Buyer Blueprint. Follow me here: TikTok: https://www.tiktok.com/@carriejolittle Instagram: https://www.instagram.com/carriejolittle/ YouTube: https://www.youtube.com/@CarrieJLittle

Grab your coffee—today I’m calling out the “winging it” agents (with love 😄) and walking you through my 15-step Buyer Commitment Blueprint so you can convert leads without fumbling the follow-up. We’re talking first contact like a consultation, buyer agency early, disclosures, financing, showing expectations, and how to guide buyers to a confident decision. If you want to get consistent, get paid, and stop acting surprised when the paycheck doesn’t show up… press play. Did you miss the live class? You can access it today. Invest now Follow & connect with me:TikTok: https://www.tiktok.com/@carriejolittleInstagram: https://www.instagram.com/carriejolittle/YouTube: https://www.youtube.com/@CarrieJLittle