1505838250
What's Orange?

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Rating
★★★★★
4.5
from
8 reviews
This podcast has
60 episodes
Language
English
Publisher
Daake
Explicit
No
Date created
2020/04/01
Latest episode
2026/08/28
Average duration
11 min.
Release period
61 days

Description

“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world.The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.

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Podcast episodes

Check latest episodes from What's Orange? podcast


EP60 - "Branding is like a BBQ."
2026/08/28
Greg Daake joins the show to talk about the importance of experience and taste, whether you’re developing a brand strategy or delicious potato salad.
EP59 - "A logo is like a haiku."
2026/05/29
Greg Daake joins the show to talk about the how is formed, the components that make it up, and how it can start to drift over time.
EP58 - "There's enough pie for everyone."
2025/11/28
Greg Daake joins the show to talk about purpose-built brands, their ability to project confidence, and to outgrow comparison.
EP57 - "The logo is your doorbell."
2025/10/16
Greg Daake joins the show to talk about the logo's place in a rebrand and all of the strategic work that it represents.
EP56 - "There's magic in the branding."
2025/08/21
Greg Daake joins to discuss magicians and the magic of working with brands to find the most authentic way to express themselves.
EP55 - "Branding is kinda like karaoke."
2025/06/17
"Greg Daake joins the show to discuss what it means to be authentic, whether that’s belting out classic rock or expressing your brand personality."
EP54 - “Conquering the fear of dreaming.”
2025/04/30
“Greg Daake joins the show to discuss what it takes for brand leadership to take big bold leaps and follow through.”
EP53 - "In a world of brands and branding."
2025/03/20
"Greg Daake joins the show to discuss how assembling a movie trailer mirrors the art of brand building."
EP52 - "w/ Tammy Williams"
2024/11/27
We're honored to welcome to the podcast Tammy Williams, Creative Director of FNBO. Listen in as Greg Daake and guest host Max Mentzer talk with Tammy about her philosophies on brand building, storytelling, and the principles that have made her and the bank successful.
EP51 - "w/ Dr. Jeffrey P. Gold, M.D."
2024/10/18
We're honored to welcome Dr. Jeffrey P. Gold, M.D., president of the University of Nebraska system and former chancellor of the University of Nebraska Medical Center, to the show. Listen in as Greg Daake and Dr. Gold reflect on the process and impact of the UNMC rebrand ten years later.
EP50 - "w/ Marty Neumeier"
2024/09/26
In a very special 50th episode, author, designer, and brand adviser Marty Neumeier joins Greg Daake to discuss the importance of prioritizing modesty over posturing.
EP49 - "Branding is like marmalade."
2024/09/04
"Greg Daake joins the show to discuss the specialized nature of branding and the recipe for doing it the right way."
EP48 - "The alchemy of branding."
2024/07/16
"Greg Daake joins the show to discuss the magic mixture of talent, experience and intuition that go in to creating great work."
EP47 - "Are you bonsai branding?"
2024/06/03
Greg Daake joins the show to discuss the time, attention, and vision that goes into creating and maintaining a successful brand.
EP46 - "Strike up the band."
2024/05/01
Greg Daake joins the show to discuss balancing strong leadership with collaboration.

Podcast reviews

Read What's Orange? podcast reviews


4.5 out of 5
8 reviews
★★★★★
NickyCYabba 2020/07/31
Refreshing & Insightful
I’ve followed Daake’s thought leadership for years. Love their short and powerful episodes on diverse topics within branding/advertising.
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