Advertise on podcast: The Anthony Amen Show

Send us Fan Mail Most businesses lose leads for one painfully simple reason: they respond too slowly. We sit down with Skylar, the guy behind our marketing and lead nurturing, to break down what happens after someone clicks a Meta ad, fills out a form, and lands in your CRM. We talk about why “speed to lead” is a real competitive advantage, what a lead nurturist actually does all day, and how we handle calls, texts, double dials, and follow-up without crossing the line into harassment.  From there, we connect the entire sales funnel in plain English. Skylar lays out the metrics that matter at each step: book rate as the gold standard for nurturing, then click-through and retention metrics on the marketing side, and finally show rate and close rate once people are in the door. If you have ever wondered why your ads look fine but your calendar stays empty, this conversation gives you a cleaner way to diagnose the bottleneck and fix it with process, timing, and better messaging.  We also get into branding and niche positioning, including how we think about “medical fitness” as a category that many people do not even realize exists. Then we zoom out to the state of Meta ads and AI in marketing: budgeting with CAC and ROAS, why you often have to spend enough to get real signal from the algorithm, and why organic-looking content is beating glossy production right now. If you run a gym, studio, or local service business, you will leave with a sharper playbook and a clearer view of where advertising is heading next. Subscribe for more, share this with a business owner who needs it, and leave a review with your biggest marketing question. Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail Your gym can be “crushing it” on sales and still be one bad month away from panic. That’s the trap we dig into with Megan, our CFO, as we unpack the most common financial mistakes gym owners make and the simple fixes that change everything fast. We start with the big one: cash basis versus accrual accounting. If you’re recognizing revenue only when money hits your account, prepaid memberships and packages can create a fake sense of profitability. Megan breaks down how accrual accounting matches revenue and expenses to the month the work is actually delivered, so your profit and loss statement reflects reality, not vibes. We also clarify the confusing roles in the finance stack: bookkeeping versus accounting, what a controller actually does, and why a CFO is focused on forecasting, projections, and forward planning. From there, we get practical about what to do and when to do it. We talk about a helpful benchmark of budgeting around 2% of gross revenue for finance support, why waiting until tax time is too late, and what “healthy margins” can look like in a service-based business. We also hit a topic most owners avoid until it’s too late: fraud prevention. Megan shares the red flags that show up in trend analysis, why fraud is often discovered by accident, and the internal controls that protect your gym without turning you into a paranoid micromanager. If you want clearer cash flow, cleaner books, smarter tax planning, and numbers you can actually trust, hit play. Subscribe, share this with a gym owner who needs it, and leave a review with the money question you want us to tackle next. Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail Most people don’t stay stuck because they’re lazy. They stay stuck because they’ve already paid so much to get where they are and walking away feels like admitting they were wrong. We get real about the sunk cost fallacy and how it quietly shows up in business, friendships, and even the way we spend our nights, our attention, and our energy. We start with a simple poker-style example, then zoom out to the bigger stakes: the investments you keep making when the outcome is already clear. From side projects that should have been shelved to relationships that run on history instead of alignment, we talk through what it actually looks like to cut your losses without becoming cold. That leads into “signal to noise ratio,” trimming distractions, and the uncomfortable truth that some people only like you when they can benefit from you. From there, we connect boundaries to fresh starts. Sometimes a move, a new environment, or a new circle makes it easier to live by higher standards because nobody is attached to the old version of you. We also go deeper on courage, deathbed perspective, and the idea that the graveyard is full of unrealized dreams. If you’ve ever wondered what you’d regret most, this conversation gives you a practical way to check yourself today. We finish with purpose, family responsibility, and real-life steps like thinking through protection and estate planning with a will. If this hits home, subscribe, share it with a friend who needs a push, and leave a review so more people can find the show. What’s one “sunk cost” you’re ready to stop paying for? Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail Somebody getting a scholarship should be a win for everyone, so why does it sometimes turn into the most frustrating kind of loss? We sit with a tough moment on the Rebuild Scholarship: a recipient takes the free 12-week transformation, cancels repeatedly, then disappears when it’s time to finish the documentary and own the process. It’s disappointing, but it’s also a real-world lesson about human nature, consistency, and what people do when the pressure to follow through finally shows up. We dig into the psychology of pricing and perceived value, including why paying for coaching changes behavior and why “free” can signal “optional.” Anthony breaks down the Planet Fitness model and how low-cost memberships often work because people stop showing up, then we flip that idea on its head and talk about what actually drives fitness results, weight loss, and lifestyle change. Along the way, Anthony shares the personal backstory that fueled the scholarship in the first place: a serious neck injury, years of dead ends, and the mindset shift behind “fitness is medicine” for chronic pain, mobility, and mental health. Then we get practical. If we’re going to run a scholarship again, we need a structure that protects the mission and rewards commitment. Our takeaway is simple: don’t say yes unless you mean it, and if you’re building a free program, add real accountability so the right person finishes strong. If this hit home, subscribe, share it with someone who needs the push, and leave a review. Where do you stand: should “free” programs come with consequences? Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail In this episode of The Anthony Amen Show, Anthony Amen and Yaw dive into what it really takes to step away from the day-to-day operations of a business without losing the relationships, culture, and client experience that made it successful. Anthony shares his experience transitioning away from being the person clients and employees relied on, and the challenges that came with teaching his team to take ownership instead of always stepping in to solve problems himself. They discuss the importance of building a business that can operate without the owner, developing employees who can grow with the company, setting boundaries, and creating a culture where people take responsibility. 🔥 In this episode, they discuss: • Why stepping away from your business can be harder than building it • The challenge of no longer being the person clients always see • How to transfer your knowledge and responsibilities to your team • Why owners need to stop solving every problem themselves • Building employees who can eventually replace what you do • The importance of accountability and ownership • How to maintain client relationships during a leadership transition • Why some employees grow with a company while others don't • Creating a culture that isn't dependent on one person • The difference between being involved and being needed • How to give employees room to make decisions and solve problems • Building a company around a mission rather than the owner Anthony also shares the personal side of stepping back, including the difficulty of watching someone else handle something you know you could do yourself, and why trusting your team is essential to creating a business that can continue to grow. 💡 The big takeaway: A business shouldn't depend on one person to function. The goal is to build a team, culture, and system strong enough to carry the business forward, even when the owner steps away. Want Anthony to tear down your business? The Teardown is $2,500. Details and the form at anthonyamen.com/teardown Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail What if the biggest thing slowing down your business is how complicated you've made it? 👀 In this episode of The Anthony Amen Show, Anthony Amen and Yaw break down the lessons they learned from The Tesla Way and how those principles can completely change the way you run a business.  Anthony shares how he immediately applied the book's principles to his own business, questioning every requirement, eliminating unnecessary steps, simplifying processes, accelerating execution, and automating only after the system works.  They discuss how simplifying the sales process, rethinking hiring, outsourcing strategically, and creating a better onboarding system can help businesses remove bottlenecks and grow faster.  🔥 In this episode, they discuss: • The 5-step algorithm for simplifying your business  • Why you should question every requirement  • How eliminating unnecessary steps can accelerate growth  • Why you should automate last  • How Tesla uses simplicity and convenience to create a better customer experience  • Rethinking traditional gym sales processes  • How outsourcing can help you find better talent  • Building a faster and more effective employee onboarding system  • Why taking action on knowledge matters more than simply learning  • How to create employees and experiences people actually talk about Anthony also explains how applying these principles immediately changed the way he approached hiring and sales, including conducting 15 interviews in one week and restructuring the employee onboarding process.  💡 The big takeaway: Stop adding more to your business. Question it, simplify it, optimize it, and only then automate it. Want Anthony to tear down your business? The Teardown is $2,500. Details and the form at anthonyamen.com/teardown Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail Trusting your employees is important. But can trusting them too much actually hurt your business? 👀 In this episode of The Anthony Amen Show, Anthony Amen and Yaw have a raw conversation about employees, accountability, toxic employees, hiring, firing, leadership, and business growth. Anthony shares one of the biggest lessons he has learned after nine years in business: trusting people too much can become a serious business problem. They discuss why business owners often overlook small mistakes, how bad employees can affect good employees, why toxic employees can damage an entire organization, and the difficult reality of letting someone go when clients are loyal to them. 🔥 In this episode, they discuss: • Why business owners struggle to fire employees • The difference between skill and will • How one bad employee can impact an entire team • Why you should always be hiring • The importance of redundancies and checks and balances • Why accountability is critical in business • How personal relationships can make business decisions harder • When giving people the benefit of the doubt becomes a liability • Why business owners need the courage to have difficult conversations • Authenticity, courage, and becoming the person you want to be Anthony also shares a wild story about trusting his intuition and discovering an employee cheating on an exam, leading into a bigger conversation about listening to your gut and having the courage to act on what you believe. 💡 The big takeaway: You can't build a great business without strong standards, accountability, and the courage to make difficult decisions. Want Anthony to tear down your business? The Teardown is $2,500. Details and the form at anthonyamen.com/teardown Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail You hit a million. What did you pay yourself? This episode is what an outside operator sees in the first three seconds inside a gym doing a million a year. Finance. Marketing. Operations. No fluff, no ego, and no hiding from the real problems. The free teardown offered in this episode is closed and is not coming back. Want Anthony to tear down your business? The Teardown is $2,500. Details and the form at anthonyamen.com/teardown Run your own numbers first, free, no email: anthonyamen.com/scorecard Accountability is leverage. #anthonyamen #accountabilityisleverage #fitnessbusiness #gymowner #entrepreneurship Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail You usually know before you actually fire them. The missed deadlines. The repeated mistakes. The excuses. And eventually, the best people start feeling the impact. In this episode, we break down when it's time to let someone go, how accountability changes the decision, and why keeping the wrong person can cost you more than firing them. Second chances or clean cuts? Watch the full episode and let us know where you stand. Accountability is leverage. #anthonyamen #accountabilityisleverage #leadership #business #management Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail Insurance might cover the visit, but is it covering the care? In this episode, Dr. Mike Aguino breaks down what really happens behind the scenes of physical therapy clinics, from insurance reimbursements and burnout to why great patient outcomes often come down to education, movement, and accountability. We also dive into the future of rehab, the gap between physical therapy and personal training, and what it takes to help people recover and perform at a higher level. Have you ever felt rushed through a healthcare appointment? Accountability is leverage. #anthonyamen #accountabilityisleverage #physicaltherapy #healthcare #rehab Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail A strong marriage isn't built by simply staying together. It's built by continuing to notice, communicate, and choose each other even after the honeymoon phase is over. In this episode, we break down the red flags that can damage a relationship, why date nights and personal space still matter, and how trust, fairness, and accountability can keep small problems from becoming permanent ones. Your relationship deserves the same attention you give your business, career, and goals. Are you still putting in the work to protect your marriage? Accountability is leverage. #anthonyamen #accountabilityisleverage #marriage #relationships #leadership Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail When a client says, "You're too expensive," the worst thing you can do is lower your price. In this episode, Anthony and Yao break down how to handle price objections, communicate value instead of cost, and attract clients who respect what you bring to the table. They also discuss scarcity, free work, follow-ups, and why confidence in your pricing starts long before the sales call. What's the biggest pricing objection you've ever heard? Accountability is leverage. #AnthonyAmen #AccountabilityIsLeverage #Sales #Business #Entrepreneurship Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail The biggest lie you can tell yourself is that someone else is responsible for your life. Your environment matters. The people around you matter. But at the end of the day, you're the one making the decisions. In this episode, we break down what it really means to be "self-made," why your circle shapes your future, how guilt keeps people trapped, and why taking ownership is the first step toward freedom. If your life stayed exactly the same for the next five years, who would be responsible? Accountability is leverage. #AnthonyAmen #AccountabilityIsLeverage #Mindset #Leadership #PersonalGrowth Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail Your life can change because of one conversation. For Shane Wend, it started with a simple comment and became a lifelong commitment to health, discipline, and helping others perform at their best. In this episode, we talk about building confidence through action, taking risks as an entrepreneur, hiring the right people, and why your audience matters more than your service. What's one decision that completely changed the direction of your life? Accountability is leverage. #AnthonyAmen #AccountabilityIsLeverage #Entrepreneurship #Health #Leadership Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth

Send us Fan Mail You can't fix what you refuse to look at. Checking your bank account, tracking your spending, and knowing where your money goes sounds basic. But awareness is where financial accountability starts. It doesn't matter how much you make if your lifestyle grows faster than your income. More money won't fix habits you refuse to control. Do you actually know where your money went this month? Accountability is leverage. #AnthonyAmen #AccountabilityIsLeverage #Money #FinancialDiscipline #Wealth Support the show If you're a business owner, entrepreneur, manager, or leader trying to build a stronger team and grow your company, this episode is for you. 👍 Like, 💬 comment, and 🔔 subscribe to The Anthony Amen Show for more conversations about business, leadership, fitness, accountability, personal growth, and entrepreneurship. CONNECT WITH ANTHONY AMEN 🌐 Website: anthonyamen.com 💪 Redefine Fitness: redefine-fitness.com 📸 Instagram: instagram.com/anthonyamenfitness 📘 Facebook: facebook.com/ant8amen/ 💼 LinkedIn: linkedin.com/in/anthony-amen #BusinessLeadership #EmployeeManagement #Entrepreneurship #Accountability #BusinessGrowth