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Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.

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Check latest episodes from eCommerce Badassery podcast

398. 7 Ways to Surprise and Delight Your Customer This Holiday Season

2026/10/20

Selling online can feel impersonal, but you’ve got more opportunities to make your customers feel special than you might think. In this quick episode, I’m sharing seven ways to surprise and delight your customers this holiday season... without creating a ton of extra work for yourself. Inside this episode: What makes an unexpected extra worth including. How to give loyal customers a little VIP treatment. A retail standby that can bring shoppers back after the holidays. Small touches that make holiday shopping more fun. _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/398 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

397. The Truth About Email Segmentation in Q4

2026/10/13

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook. Inside this episode: The must-have Q4 segments that set you up for success How to get your subscribers to actually pay attention A fresh perspective that might just flip your current strategy on its head _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/397 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

396. Fresh Holiday Marketing Angles for Your Products

2026/10/06

Holiday marketing can start to feel pretty repetitive, especially when you’re promoting the same product assortment for weeks on end. But you don’t need a constant stream of new products, promotions, or elaborate gift guides to keep giving customers a reason to pay attention. In this episode, we’re talking about how to change the positioning around the products you already sell so they feel relevant to more people, more gifting situations, and more buying motivations throughout the holiday season. In this episode: Why changing your positioning can help you get more mileage out of the products you already sell How to make it easier for holiday shoppers to connect a product with someone on their list Creative ways to find fresh marketing angles beyond the standard holiday gift guide How to use these ideas across your holiday marketing without creating a ton of extra work _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/395 Holiday Resources https://ecommercebadassery.com/holidaypodcast The Lounge https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

395. How to Grow Your Email List Before Black Friday Weekend

2026/09/29

New customers could be sitting on your site right now, waiting for a reason to join your email list before Black Friday. This week, I'm sharing ways to grow your email list before the holiday rush, from the basics most stores get wrong to the creative ideas your competitors aren't using yet. Shoppers are already researching their Black Friday buys, and the ones who join your list now are the ones you'll get to sell to when your sale drops. Whether you have a handful of subscribers or thousands, you'll walk away with a few new ways to get more of the right people on your list in time for BFCM. In this episode: How to optimize your pop-up strategy The default Klaviyo setting quietly keeping past customers off your list A mystery discount code idea that gets people excited to open your Black Friday emails How to make social media sign-ups feel like a game instead of a chore When price drop and wishlist alerts are worth the setup (and when to skip them) What happens when you keep your sign-up forms live during Cyber Week _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/394 Holiday Resources https://ecommercebadassery.com/holidaypodcast The Lounge https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

394. What Shoppers Actually Want This Black Friday

2026/09/22

Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM shopper survey and sharing where I agree, what deserves a closer look, and how I’d approach these findings as an eCommerce strategist. From choosing your promotion to deciding how often to email, this episode will help you ask better questions about your Q4 plans before you add one more thing to your to-do list. In this episode: Who’s behind the survey and why that matters when interpreting the results What spending expectations can, and can’t, tell you about your customers Whether different shopper behaviors call for different marketing strategies How AI is influencing product discovery and shopping decisions When holiday shopping starts, and what that means for your promotional calendar Which offers shoppers say they prefer and how to weigh that against your own results How much communication customers are open to during a sale The role loyalty programs can play beyond the holiday season _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/394 Holiday Resources https://ecommercebadassery.com/holidaypodcast The Lounge https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

393. Metrics Can Mislead: How to Diagnose What's REALLY Wrong in Your Business

2026/09/08

Most of the metrics you're blaming right now aren't actually the problem. Your conversion rate, your ad performance, your email flows... they're usually just the messenger. And chasing the wrong fix means you spend real time and money without ever solving anything. In this episode: The one question to ask before you touch any underperforming metric in your business Why the obvious answer is almost never the real one Where this same trap shows up way outside of marketing The weirdly specific cat story + $10k vet bill that illustrates this perfectly (apologies in advance) _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/393 The Lounge https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

392. What 14 Billion Emails Reveal About Your Email Marketing Strategy

2026/09/01

Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we’ve all heard for years. In this episode, I’m breaking down the data through an eCommerce lens and digging into: Whether image-heavy emails actually hurt deliverability What segmentation really means for product-based businesses The subject line tactics that may, or may not, matter Which “spam words” are actually worth worrying about What the data says about the best days and times to send Why some list-growth and automation findings are a little misleading The email metrics I think matter more than opens and clicks You’ll also hear why some of the tiny email optimizations people obsess over probably matter a lot less than you think, and what I’d prioritize instead if your goal is actually making more sales from email. If you’ve ever wondered whether you’re sending at the wrong time, using too many images, overthinking your subject lines, or following outdated email marketing advice, this episode will give you a much better framework for deciding what’s worth testing in your business. _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/392 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

391. The Q4 Content Playbook for Product Sellers

2026/08/25

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop). In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists. In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season. Here’s what you’ll learn: The reason clever content is killing your Q4 sales (and what to do instead) One shift that turns your product from “meh” to must-gift What your overwhelmed customer actually needs from your content (hint: it’s not more emojis) The invisible copy mistake that’s secretly costing you conversions How to shut down buyer hesitation before it ever bubbles up What most brands get totally wrong about email frequency (and how to fix it without annoying your list) Why sounding like a broken record might be your best Q4 strategy _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/391 Gift Guide Glow-Up https://ecommercebadassery.com/glowup Holiday Content Bundle https://ecommercebadassery.com/holiday-content More Holiday Podcast Episodes https://ecommercebadassery.com/holidaypodcast _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

390. How to Create a Holiday Shopping Experience that Actually Sells

2026/08/18

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care? Here’s a hint: it’s not about slashing prices. In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you think. It’s not about having the flashiest promo or the biggest ad budget. It’s about how you show up for your customers and what you do to make their lives easier this season. We’re talking about a subtle but powerful shift in your Q4 strategy that will change how customers experience your brand... and why it could be the key to more conversions, better engagement, and long-term loyalty. Want to become your customer’s holiday hero? Click play and let’s talk. Here’s what you’ll learn: The Q4 mindset shift that separates the meh from the memorable The simple strategy that elevates your brand without extra inventory How to turn product overwhelm into curated ease One thing you can add today to create instant "wow" moments The overlooked marketing assets that make you unforgettable _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/390 Holiday Strategy Resources https://ecommercebadassery.com/holiday _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

389 What a Viral QVC Blooper Can Teach You About Marketing Your Business

2026/08/11

One accidental slip of the tongue on QVC turned into a viral moment, a Jimmy Fallon appearance, and apparently, a whole lot of sold-out wigs. But beyond being freaking hilarious, Toni Brattin’s now-infamous live TV moment is also a pretty great reminder for every business owner who’s ever been afraid to put themselves out there. In this episode, we’re talking about the fear of looking stupid, why even people with decades of experience still screw up, and what staying safely behind the scenes could be costing your business... especially when standing out and getting visible matters more than ever. In this episode: What Toni’s viral QVC moment can teach us about showing up imperfectly Why experience doesn’t mean you’ll never screw up The difference between getting comfortable and waiting until you feel ready Why your mistakes probably feel much bigger to you than they do to your audience The hidden cost of letting embarrassment keep you invisible If you’ve been avoiding video, live shopping, collaborations, interviews, or anything else that puts you front and center, this episode might be the little kick in the butt you need. _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/389 The Lounge Membership https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

388. Tapping into Your Local Community As On Online Business

2026/08/04

Think local marketing is only for brick-and-mortar stores? Think again. In this episode, I'm sharing why some of the biggest opportunities for your eCommerce business might be closer to home than you realize. If you're looking for fresh ways to increase brand awareness, reach new customers, and build stronger relationships before the holiday shopping season, this conversation will get the wheels turning. You'll walk away with practical ideas you can actually implement—plus a few opportunities you've probably never considered. In this episode: Why "online business" doesn't have to mean "online-only marketing" A marketing opportunity that's been right in front of you all along One relationship-building strategy that pays off long after the event is over How other small businesses can become some of your best marketing partners An old-school tactic that's still surprisingly effective Where to start if you've never done any local marketing before _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/388 The Lounge Membership https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

387. 6 Marketing Lessons from Big Brands: No Multi-Million Marketing Budget Required

2026/07/28

The biggest brand campaigns of 2026 share a handful of strategies, and none of them require a seven-figure marketing budget to pull off. Marketing Dive rounded up the year's standout campaigns, and these weren't chosen on vibes. Every one had results the companies reported publicly. Aerie, Coach, Expedia, Burger King, and Dove ran them with massive teams and millions of customers behind them. The strategies underneath are ones a small eCommerce brand can run with a product, an email list, and customers who already talk to you. Inside, the six moves driving those campaigns, how to translate each one to your size and your resources, and the one most brands hesitate to try even though it builds customer trust faster than anything else on the list. In this episode: Why leading with your values works for some brands and quietly costs others customers The move Coach made before launching their campaign that most brands skip entirely What to give creators if you want the content to actually perform The response to customer complaints that makes people more likely to buy from you Why the reviews you're tempted to hide might be doing the most selling The reason your best message probably doesn't need replacing _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/387 The Lounge Membership https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

386. Replay: eCommerce Fall Sales & Marketing Strategy

2026/07/21

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one. In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build serious momentum before the Black Friday inbox war begins. We’re breaking down exactly why this season is a strategic goldmine, what your customers are really thinking during this time, and what kind of campaigns you should be running no matter what you sell. If you’ve ever felt like you go from summer slowdown straight into Black Friday panic mode, this episode is your reset button. What you’ll learn: Why August + September are NOT throwaway months How your customer’s mindset shifts during this season (even if they’re not going back to school) Campaign ideas for every type of product-based business The emails to send to re-engage your list and start building buzz Mistakes to avoid that could cost you BIG in Q4 How to map out a 6-week content plan without the overwhelm _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/386 The Lounge Membership https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

385. eCommerce Advice You've Heard Before and Still Aren't Doing

2026/07/14

Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you've been waiting for. I'm walking through the eCommerce advice you've heard a million times and still aren't doing. These come up over and over with my students and clients, including the ones who look like they have it all figured out from the outside. And after recently getting a behind-the-scenes look at what my Lounge members are working on and struggling with, I can confirm we are ALL guilty of at least one of these. No shade, no shame. Just the fundamentals that quietly cost you sales when they slip, some real stories of what happens when they do, and a nudge to pick the one or two you know you've been avoiding. In this episode: The website issue that quietly tanked one member's summer sales (and how long it probably went unnoticed) My once-a-month habit that catches problems before your customers find them for you Why I want you logging numbers in a spreadsheet even though AI could do it for you The money-saving habit that's actually costing you money The easiest sales you're leaving on the table with people already on your site What cleaning up a 600-SKU store taught me about why customers give up before they buy The ad spend math that made my clients stop listening to their accountants (sort of) My exact rule for how long to give something before you're allowed to quit it The number one thing still holding most store owners back (yep, this one again) _______ Full Episode Show Notes http://ecommercebadassery.com/385 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

384. The Productivity Trap That's Slowing You Down

2026/07/07

Owning an eCommerce business can feel overwhelming, especially when you're wearing all the hats. Between marketing, tech issues, customer service, inventory, and everything else on your plate, it's easy to fall into the habit of trying to figure everything out yourself. In this episode, I'm sharing a pattern I've noticed over and over again... both in my own business and while coaching Shopify store owners inside the Lounge. If you've ever spent hours troubleshooting, felt like you were reinventing the wheel, or convinced yourself you just needed to "work harder," this conversation might change the way you approach your next challenge. In this episode: A common habit that's quietly costing business owners time and momentum. The story of a problem that was solved much faster than anyone expected. An opportunity many product-based business owners never think to ask for. Why your first instinct when you get stuck may be working against you. A simple challenge to try the next time you hit a roadblock in your business. _______ Full Episode Show Notes http://ecommercebadassery.com/384 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Podcast reviews

Read eCommerce Badassery podcast reviews

4.9 out of 5

72 reviews

★★★★★

Luxe & Bloom Gift Boxes 2026/03/31

A Must-Listen For E-Commerce Founders

A must-listen for anyone in e-commerce. Jessica brings so much clarity and expertise to each episode, and I love that every one is packed with actiona...

★★★★★

Elaine White Pine 2026/01/30

Essential for Shopify e-commerce

I discovered the podcast just a few months ago and can't get enough of it. At this point it's hard to find episodes I haven't listened to already, and...

★★★★★

WuhDuhFuh 2025/08/26

Awesome Stuff In Every Episode

There’s so much awesome information for product based entrepreneurs- especially if you’re running your business solo!

★★★★★

Ellie, Klum House founder 2024/12/17

So Much to Learn—and Fun to Listen To

I look forward to this podcast every week. Jessica is so knowledgeable and detailed, and she packs every episode with actionable tips and tricks. I’ve...

★★★★★

JohnnyAthletic 2024/11/19

If You’re Serious About E-Commerce subscribe to this podcast!!

I’ve listened to quite a few & this is by far the best to get you started & stay on top in the e-commerce world. Thank you Jessica!!

★★★★★

EmmyBentz 2024/01/11

Give actual, unabridged & actionable advice

I really enjoy this podcast. The first time I heard it I wasn't expecting the intro 😆 (iykyk) BUT please if you're an e-commerce business owner you M...

★★★★★

SwearyCarrie 2023/11/02

Loving it!!

I listen to a bunch of different styles of business podcasts. I really appreciate this one because of the short episodes, and simple, actionable advic...

★★★★★

Sbc121 2023/05/17

LOVE

I have tried out A LOT of small business podcasts. This is one of two out of the dozens I have tried that I remain subscribed to. Jessica’s advice hel...

★★★★★

OneLastRush 2023/02/08

Great resource for building an online shop

I’ve been listening for a while and jumping around and re-listening to these. I haven’t started my business yet, but this advice hopefully will help. ...

★★★★★

pentopaper 2022/11/30

Huge fan of all Jessica does!

I LOVE this podcast! So much helpful info that actually works! I’m also a member of Jess’s group The Lounge and she has helped me SO much. She’s helpe...

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