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Spotlight GuestI chat with Adib Bamieh who has 15+ years working as COO and CEO of various startups including Base PT, Henchman, TravelNest, Chip Financial and extensive experience in hospitality and finance. Adib works to a pragmatic approach of understanding what businesses need at the right time. Adib has led a number of companies through strategy changes and business transformation projects. He specialises in workflow management and high growth businesses and is in his element when supporting businesses to get more from their teams. Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition. Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision. Key moments: 13 min - Why a fascination with startups. 25 min - When can you define your brand? 27 min - Funded startups and brand credibility. 31 min - Can brand polish a turd? The quality of your product. 35 min -The most common brand mistakes from founders. Connect with Adib Adib Bamieh - LinkedIn Bamboo Orchard Boldest Brand Bang & Olufsen About the show Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestI chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. It assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand. Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition. Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision. Key moments: 17 min - Does your brand keep viewers engaged in video content? 19 min - Top 5 brand assets for video 30 min - What mistakes do most people make with brand on video? 34 min - Vidchops, from startup to thriving business 47 min - Using AI in YouTube video - Jump cutting and more Connect with Augie Augie Johnstone - LinkedIn VidChops Augie Johnstone - YouTube Boldest Brand Nike Mentioned in this episode: Descript About the show Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestI chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality. Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition. Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision. Key moments: From artist to copywriter - 10:50What is brand messaging? - 17:40What are the most common brand messaging mistakes? - 20:30Where to start with personality & brand messaging - 26:505 easy ways to add personality to your brand’s website copy - 30:12 Connect with Meghan Linktree - https://linktr.ee/meghandowns Meghans Free download – 5 easy ways to add personality to your brand’s website copy - https://subscribepage.io/xu3trS Meghans Website - https://meghandowns.co.uk/ Boldest Brand Beauty Pie - https://www.beautypie.com/ Mentioned in this episode: Monzo - https://monzo.com/ About the show Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestMark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small to enterprise level organizations. This base of knowledge allows him to pool information on what works and what doesn't when looking across a content marketing strategy. Get Your Brand Score ReportIs your brand ready to be considered a top brand in your sector? Find out here Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision. Key moments:Brand & Strategy - 9:24 Where do you start? - 16:20 Making life easier with brand - 25:10 3 Things to help align content with brand - 38:30 Ai in marketing - 46:45 Connect with MarkCalendly  LinkedIn (Mark Howells) Boldest BrandGoogle - For being inviting About the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Things we spoke about in this episode: Brand optimisationUniting a boardBrand cultureCommunication to clients About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from. Connect with us: Daniel Ocock Alistair Gladstone

Things we spoke about in this episode: Importance of managing your launchMarketing opportunities generatedTelling brand storyHow important is brand sign off?How to launch your re-brand? About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from. Connect with us: Daniel Ocock Alistair Gladstone

Things we spoke about in this episode: Whats going in in your clients brain when they engage with your brand?Ugly babies. Feedback that you need to hear not want to hearCognitive BiasDo your researchDo focus groups work?Good & Bad Data About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from. Connect with us: Daniel Ocock Alistair Gladstone

Things we spoke about in this episode: Do you view your brand objectively?The magic of brandingComing out of your comfort zoneBrand equity About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from. Connect with us: Daniel Ocock Alistair Gladstone

Things we spoke about in this episode: What do we see when it comes to the typical growth cycle of a companyWhat is brand optimisationWhy brand is your most important assetBrand Strategy, Marketing Strategy and Tactical Marketing About the Brand Scran mini series: I'm your host, Daniel Ocock with Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from. Connect with us: Daniel Ocock Alistair Gladstone

Spotlight GuestAdam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. As a founder of a tech startup, Adam spent five years leading a college recruiting startup that was acquired in 2019 by a leading college marketing firm. On the side, he is a paid speaker and has coached hundreds of startup and small business owners. His primary focus is on helping startups get more sales appointments, hassle-free, through his lead generation business, Email Outreach Company. Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition. Key moments:How important is brand to sales - 13min How do you create a team spirit or brand culture virtually?  - 25min Branding in The Metaverse - 29min Which mistake have you embraced the most? - 35min Brand & Confidence - 51min Connect with AdamLinkedIn (Adam Rosen) Email Outreach Company Boldest BrandGrant Cardone - For being authentic About the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestYoussef Darwich is one of the founders of Nosso an investing business helping parent's invest for their children's future together with the help of their extended families. Before Nosso he worked in finance for over 10 years across Investment banking, digital SME banking and financial advice. Get Your Brand Score ReportFollow this link to find out if your brand matches your ambition. Key moments:15min - How important is it to love what you do? 25min - Brand Insights 30min - What is Nosso? 38min - How does it feel when you realise you need to rebrand? Connect with YoussefLinkedIn (Youssef Darwich) Nosso Website Boldest BrandLemonade - For leading with story Mentioned in this episodeTide Octopus Wealth About the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

Spotlight GuestA conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd. Get Your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore. Key moments:19:26 - Founder Funk, What is it? 23:3 - The perfect building blocks to building a brand identity 26:10 - AhHa moments 28:13 - Diane's brand dividing moment 36:10 - Working on copy for brands 40:40 - Diane's 'R.O.A.R' Process 47:03 - The three biggest copy writing brand No No's 50:15 - How to find a good copywriter Connect with DianneLionWords website  LinkedIn (Diane Wiredu) Twitter (@dianewiredu) Free resource: Voice Of Customer research template + interview and survey questions Free resource: 27-point High-Converting Landing Page Checklist Boldest BrandPatagonia - For leading with story Mentioned in this episodeNike About the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.