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Entrepreneur burnout isn't a stress problem. It's a capacity problem. And almost no one is telling you the difference. In one week, Justin Roethlingshoefer hit two USA Today bestseller lists, made the Inc. 5000 for the second year, and spoke on seven stages in nine days. It was also the week a six month deal collapsed, a canceled flight turned into a 3am hotel arrival before an 8am talk, and his team walked through real loss. The best week and the worst week, the same seven days. That's the part social media never shows. What carried him through wasn't talent. It was capacity, built on purpose over months of sleep, recovery, aerobic training, and rhythm. Because success doesn't release pressure, it increases it. The real question was never how to get more energy. Energy is temporary. Capacity is expandable. It's the same pattern Jesus modeled when he withdrew to refuel before he poured out again. If you're an entrepreneur or leader doing everything right and still feel one hard week away from breaking, this one is for you. Your business will grow to the size of your capacity, not your ambition. What you'll learn:  → Why success increases pressure instead of relieving it, and how to prepare for it  → The difference between chasing energy and building capacity  → What HRV, VO2 max, and sleep are really measuring in a leader  → The 4 daily habits that carried Justin through his hardest week  → The one prayer that reframes how you handle pressure for good Stop asking God to make life easier. Start asking him to increase your capacity. Pressure reveals the capacity you built, recovery creates it, and peace multiplies it. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Blue light at night might be the real reason you cannot fall asleep, stay asleep, or wake up feeling rested. And it has almost nothing to do with blue light being "bad." Here is the part most people miss: blue light is not the enemy. During the day it is a nutrient your body actually needs. The problem is blue light at the wrong time, the "second sun" pouring out of your phone, your TV, and the LEDs overhead long after the real sun has set. Your brain reads that glow as midday, at midnight. In this episode, light expert Roudy of VivaRays joins Justin Roethlingshoefer to break down what that late-night light is quietly doing to your sleep, your hormones, and the mitochondria that power every cell you have. If you have ever raided the fridge at 9pm, wondered why you wake up tired after a full eight hours, or felt wired right when you should be winding down, this conversation reframes all of it. Justin and Roudy make the case that this was never a willpower problem. It is a light problem. Get the right light at the right time and your body remembers a rhythm it has always known. As Justin puts it, God created light and He created darkness, and He called the rhythm between them very good. Somewhere along the way we stopped living inside it. What you'll learn:  ☀️ Why blue light during the day is essential, and why blocking it around the clock backfires  🌙 What artificial light after sunset does to your melatonin, your cortisol, and your deep sleep  🍫 The real reason you crave sugar at night (hint: it is ghrelin and leptin, not weak willpower)  🔋 How blue light in isolation damages the mitochondria that generate your energy  🔄 The simple morning, daytime, and evening light habits that reset your rhythm in 3 to 5 days You do not need another supplement or a stricter routine. You need to stop fighting the one rhythm your body was built for. And it starts the moment the sun goes down. =========================================================================== 🕶️  Get your discounted VivaRays blue light glasses: ➡︎ https://www.vivarays.com/own-itJUSTINLAUNCH15 for 15% off your first three purchases Code: OWNIT 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Thorne just got acquired by Procter & Gamble. Purely Elizabeth sold too. Everyone's furious, and almost no one is asking the right question. Every time a trusted health brand gets bought by Big Food, the reaction is the same: betrayal, another sellout, another good company gone. Thorne. Purely Elizabeth. Garden of Life before them. The names change, the pattern never does. But the acquisition was never the real problem. It's the mirror. What these companies are really buying isn't a supplement. It's your trust, the trust you handed over the moment you let a label own your health. If you've been chasing the "healthier" version of everything and still feel let down every time a brand changes hands, this one is for you. Justin Roethlingshoefer makes the case that you were never really upset about Thorne. You're upset because your trust got bought, and convenience quietly replaced creation as your definition of health. God didn't create factories. He created gardens. The fix was never a cleaner brand. It's going back to what God gave you rather than what man made you. What you'll learn:  → Why every "healthy" brand acquisition runs the exact same playbook  → What Big Food is actually buying when they buy your favorite supplement (hint: it's you)  → The avocado oil study that should change how you shop (only 3 of 32 products were real)  → Why chasing a "healthier" version of junk keeps you stuck  → The 3 shifts that put you back in ownership, starting with food that has no marketing department Stop asking how to make processed food healthier. Start asking how to eat more of what God already made. The biggest acquisition wasn't Thorne. It was convenience replacing creation. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Everyone's telling you to lower your cortisol. Almost no one is telling you the truth. Cortisol has become the internet's favorite villain: the hormone to detox, suppress, and blame for your belly fat and your burnout. But your body floods you with it, the second light hits your eyes each morning for a reason. Not because something's broken. Because something is working exactly as designed. If you're a high performer doing everything right and you still feel wired, exhausted, and quietly falling apart, this one reframes the whole conversation. The problem was never that you're too stressed. It's that you've forgotten how to recover. Those aren't the same thing, and confusing them is why so many driven people burn out while thinking they're just being disciplined. Justin Roethlingshoefer makes the case that cortisol was never your enemy. It's a messenger. Stop trying to silence it, start learning its rhythm, and your energy returns, your capacity grows, and your body does what it was built to do. What you’ll learn:  → Why "lower your cortisol" is the wrong goal (and what to chase instead)  → How to tell healthy stress apart from the kind that's breaking you  → The one question that reveals if you're overstressed or just under-recovered  → Why the hardest-working people are so often the most depleted  → The stress-and-recovery rhythm your body and Scripture were built around If you've been fighting your own biology, consider this your permission to stop. Cortisol isn't the problem. Your rhythm is the answer. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Everyone told Justin he was the picture of health: six-pack abs, triathlons, coaching pro athletes, perfect bloodwork. Inside, he felt like he was dying. Bloated every day, foggy, exhausted no matter how much he slept and every doctor said the same thing: "Your labs look great." It took a precancerous diagnosis and one question in a parked car to see the truth: we've confused normal with healthy. A normal lab doesn't mean you're thriving, it means you don't yet have a disease that one test was built to catch. "Do I have disease?" and "Am I functioning the way I was designed to?" are two completely different questions. In this episode, Justin Roethlingshoefer unpacks why your bloodwork can look perfect while you feel awful, what every one of your cells actually needs to thrive (oxygen, nutrients, and the ability to clear toxins), and why Scripture pointed to this design long before modern medicine. Inside this episode learn:  🩸 Why "normal" bloodwork isn't the same as being healthy  🧬 The one question no doctor ever asked him: the one that changed everything  🏠 The cracked-foundation analogy that exposes how we treat symptoms instead of causes  🫁 The three things all 30 trillion of your cells depend on  ✝️ The God-designed rhythms your biology was built to run on If you've been told everything looks normal but you know something isn't right, this one's for you.  Stop chasing symptoms. When you heal the cell, the body heals itself. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

You slept 8 hours. So why do you still feel exhausted? Here's what nobody told you: sleep and recovery are not the same thing. You can lie there unconscious all night and still wake up foggy, inflamed, and running on empty, because the real restoration happens in the deep stages of sleep most high-performers never reach. That's when your brain finally switches on its overnight cleanup crew and clears out everything the day left behind. In this episode, Justin Roethlingshoefer unpacks the science of how your body actually heals itself at night and why Scripture pointed to this rhythm long before we could measure it. In Genesis, the day begins in the evening: you were designed to recover first, then pour out. Inside this episode:  🧠 Why 5 hours can beat 9, and what actually makes the difference  🧹 Your brain's overnight "cleanup crew," and what happens when it never runs  🍷 What two glasses of wine really do to your sleep  🌙 The simple nightly shift that protects the deep sleep where healing happens This was never about sleeping more. It's about finally giving your body the conditions it was built to heal in.  Stop chasing sleep, start protecting recovery. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Brad Lomenick spent more than a decade leading Catalyst, one of the biggest leadership movements in the Christian world, selling out arenas, hitting every number, building something huge. And somewhere in the middle of all that winning, he quietly fell apart. Sixty pounds overweight. Running on stress. Leading his team so poorly they secretly nicknamed him "the devil." None of it showed up on the scoreboard. In this conversation on The Own It Show, Justin Roethlingshoefer and Brad dig into how that happens to good, driven, high-capacity people, not in a dramatic crash, but through a slow drift of small compromises. They get into the wake-up call that turned it around, the single habit that reset every other area of Brad's life, and the identity shift underneath it all: your habits, they argue, are just your identity made visible. Decide who you are first, and the workouts, the discipline, and the leadership start to follow. In this episode you’ll learn: The single keystone habit that recalibrated Brad's spiritual, mental, and physical life ("I am a runner") The "scorecard of life": why an A in one area and F's in the rest still adds up to losing Why your title isn't your calling and the "riverbanks" idea that frees you to change lanes without losing yourself Justin's 7-D pattern: the slow drift the enemy uses to wear leaders down, one distraction at a time "You can't steer a parked car": why you find your calling by taking action, not by waiting on it ======================================================================== About Brad Lomenick Brad Lomenick is an Oklahoma-based leadership strategist, author, and self-described "convener of leaders." He spent more than a decade leading Catalyst, one of the most influential young-leader movements in the Christian world, and now advises organizations and leaders through consulting, speaking, and writing. He's the author of H3 Leadership and The Catalyst Leader, and host of the H3 Leadership podcast.  ➡︎ Website & consulting: https://www.bradlomenick.com ➡︎ H3 Leadership Podcast: https://h3leadership.com ➡︎ Books (H3 Leadership + The Catalyst Leader): https://www.amazon.com/s?k=brad+lomenick ➡︎ Instagram: @bradlomenick 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

If you've quietly decided you've done too much damage to ever feel healthy again, this one is going to hit different. There's a reason you can neglect your health for a decade and still wake up breathing: you were built to heal, relentlessly, and on repeat. Justin Roethlingshoefer connects what the science shows, your cells replace themselves constantly, rebuilding you into a biologically new person every 5–7 years, with what Scripture said long before the microscope: restoration isn't a reward you earn, it's the way you were made. Your body isn't keeping score against you. It's waiting on you. This is for anyone who feels stuck, foggy, inflamed, or convinced a diagnosis is the final word on their life. You'll leave understanding why healing has been available to you the whole time, and the one shift that finally lets your body do what it was designed to do. In this episode, discover:  🧬 Why you can mistreat your body for years and it still fights to keep you alive  🔄 The renewal science that makes you biologically "brand new" every 5–7 years  🐴 The one thing that separates your body from every other living creature when it's injured  🫁 The single question your nervous system asks that decides whether you heal or stay stuck  ✝️ What Scripture understood about your body long before the science caught up You were never too far gone. Your body has been proving that to you every single day, one new cell at a time. Stop resisting. Start renewing. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Everyone thinks healing is something that happens to you. Alex Seeley says the real question is whether you actually want it, because most people are asking God to heal the very things they refuse to change. Justin Roethlingshoefer sits down with Alex, pastor of The Belonging Co in Nashville, for a raw Holy Health conversation about identity, deception, and why getting well can feel scarier than staying sick. This episode isn't anti-therapy or anti-medicine. Alex credits the nutritionist who helped her rebuild after 20 years of anorexia, and both she and Justin value counseling. But they make the case that the root was never the symptom — it was a lie about identity, held in the heart, that no diet, prescription, or quick fix could touch. Heal the identity, they argue, and the issue finally loses its grip. In this episode, discover:  🩹 The question Jesus asked a man who'd been sick for 38 years — and why Alex says most of us dodge it  🗣️ How to tell the difference between the voice of God and the voice that's been lying to you for years  🧬 Why Alex and Justin believe your identity has to be healed before your issue ever will  🦋 The reason real healing feels terrifying (once you change, they argue, you can't go back)  🔒 The 7-step pattern Justin says the enemy uses to quietly wear you down, starting with one distraction Because the healing was never just about the body. Alex and Justin argue it's about surrendering the story you've believed about yourself — the reject, the failure, the one who's too far gone — and trading it for who God says you are.  That's where the freedom lives. Not in one more habit, one more supplement, one more session. In finally answering the question honestly: do you want to be well? ============================================================================== About Alex Seeley Alex Seeley is the co-founder and lead pastor of The Belonging Co in Nashville, Tennessee, a church she and her husband Henry planted after more than three decades in ministry that began in Australia. Known to her community as a "heart surgeon" for the way she gets to the root of what people carry, Alex teaches on identity, healing, and freedom from the lies that keep people stuck. She's a bestselling author, a wife of 28 years, and a mom of two — and she's open about the 20-year battle with anorexia she walked through before finding the freedom she now helps others step into. ➡︎ Books (Tailor Made, The Opposite Life, Divine Counselor): on Amazon or wherever books are sold ➡︎ Church + teaching: https://thebelonging.co ➡︎ Instagram: @alexseeley  💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Everyone thinks counting macros is discipline. Almost no one tells you it might be the exact thing keeping you sick, tired, and stuck.  Justin Roethlingshoefer breaks down why tracking every calorie was never discipleship, it's obsession dressed up as obedience, and what it actually looks like to steward your nutrition the way God designed. This episode isn't anti-nutrition or anti-education. Counting calories for a week to learn what's on your plate is a tool. But the moment tracking becomes the lifestyle you live by, it stops being freedom and quietly becomes a prison, one that pulls you further from the whole foods your body was actually built to run on, while you fit "macro-friendly" chemicals into a worldly box and call it worship. In this episode, discover: The difference between using tracking as an educational tool vs. a lifestyle (and the exact moment it turns into a prison)Why "macro-friendly" foods sabotage you — how you end up eating more chemicals than real food, even when the numbers "fit"What Romans 12:1–2 actually means for your plate — eating healthy as the living sacrifice, not the restrictionThe real reason you're still sick, foggy, inflamed, and stuck (hint: you've starved the cell of what God gave it)The one shift that ends the obsession for good: eat what God made, not what man made Because freedom was never in the equation. It was never about fitting the ice cream sundae into your macros, it was about surrendering what you fuel with into the temple so you can carry out the calling on your life. Whole foods. Single-ingredient foods. Eaten freely, and with gratitude.  Stop counting. Start stewarding. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Everyone's got a health expert they follow. But almost no one tells you how to know if that person is actually worth trusting, or just really good at selling. Justin Roethlingshoefer breaks down the difference between marketing science and real science: how to evaluate any health claim, the red flags of someone optimizing for reach over results, and the questions that expose who's in it for your transformation versus who's in it for the check. This episode isn't anti-influencer or anti-supplement. Some of the loudest voices are also the most credentialed. But the wellness industry passed $6 trillion in 2024, and that kind of money attracts operators who've figured out that trust is the product, once they have it, they can sell you almost anything behind it. In this episode, discover: 🔍 The 4 lenses to evaluate any health claim (mechanism vs. outcome, and why it matters most) 🚩 The 5 red flags of someone optimizing for reach over results 💰 The 6 tells a brand quietly took private equity money ❓ The 4 questions to ask any practitioner before you hire them 🧭 The framework to build your own personal board of directors Because real practitioners will tell you they don't know. Real coaches graduate you. Real brands refer you out. And real science takes 20 years to confirm what a headline claimed in a week. Stop outsourcing your discernment. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Everyone's talking about Ozempic. But almost no one tells you what it's quietly doing to your body, or how to use it without paying for it later. Justin Roethlingshoefer breaks down the long-term side effects of GLP-1 drugs like Ozempic, Wegovy, Mounjaro, and Zepbound (semaglutide and tirzepatide): the muscle and bone you lose, why people quit, what happens when you stop, and the protocol to do it right. This episode isn't anti-GLP-1. For type 2 diabetes, severe obesity, or high cardiovascular risk these drugs can be extraordinary. But in the STEP 1 trial, 40% of the weight lost was lean body mass: for every 10 pounds gone, up to 4 can be muscle. In this episode: 🎯 Muscle loss: what STEP 1 and tirzepatide data really show 🦴 The bone problem: hip and spine bone-density loss ⚠️ The 8 risks that never make the commercial: gastroparesis, NAION (vision loss),  pancreatitis, thyroid warning, and more 🔁 What happens when you stop: the STEP 4 rebound 💪 The OWN IT Protocol:the five non-negotiables to keep your muscle and bone Educational only, not medical advice. Talk to your physician before starting, changing, or stopping any medication. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Jordan Rubin joins Justin Roethlingshoefer on The OWN IT Show for a powerful faith and health conversation on biblical nutrition, healing, and what the Bible actually says about food — including the foods, herbs, and lifestyle habits Scripture points to for healing, longevity, and living the way God designed. This is a biblical process for healing that actually works — not another passing diet trend. Jordan's story is extraordinary: a healthy teenager diagnosed with Crohn's colitis at 19, who dropped to 104 pounds and spent two years in a wheelchair fighting for his life. Years later, after building a health and wellness career, he was diagnosed with terminal cancer and given 90 days to live. Both times, he was healed — not through conventional treatment alone, but through faith, obedience, and a return to the health principles found in the Bible. This episode reframes health as worship and stewardship, not performance or trend-chasing. As the wellness world grows louder and more divided — carnivore, vegan, paleo, keto — all competing for "the truth," Justin and Jordan return to the blueprint that's been available the whole time. 👉 The 5 foods the Bible recommends that almost every modern diet bans: red meat, dairy, fat, salt, and bread — Jordan explains why in this episode. Justin and Jordan also unpack: 🎯 Jordan's testimony — from Crohn's disease and a 104-lb wheelchair diagnosis, to miraculous healing, to a terminal cancer diagnosis he overcame through faith and biblical health principles. 📖 The Biblio Diet — why Jordan and Dr. Josh Axe created a biblical alternative to secular diet movements like paleo and keto, and why he believes the Bible functions as a health manual, not just a spiritual text. 🍇 Foods, herbs, and spices mentioned in the Bible — including pomegranate, fig, olive oil, cumin, thyme, and ashwagandha — and why red meat, dairy, fat, salt, and bread are foods the Bible actually recommends. 🙌 Free, biblical healing tools anyone can use today — sleep, sunlight, hydration, deep breathing, forgiveness, and prayer — and why these cost-free habits matter as much as diet. 🙏 Faith and healing — why faith without action is dead, and what it means to partner with God for healing rather than waiting passively for it. 🔥 A message of hope for anyone who has tried everything and feels like they've run out of options. ============================================================================== 👤 About Jordan Rubin Known as America's Biblical Health Coach, Jordan Rubin is the New York Times bestselling author of 31 books, including his latest, The Biblio Diet (co-authored with Dr. Josh Axe). He is the founder of Garden of Life, Beyond Organic, and Ancient Nutrition. With degrees in naturopathic medicine and certifications in nutrition and fitness, Jordan holds multiple patents in natural pharmaceuticals and dietary supplements and is a leader in the regenerative farming movement, operating Heal the Planet Farms in Tennessee and Missouri. After overcoming Crohn's disease in his early 20s and a terminal cancer diagnosis years later, he has spent his life sharing a message of biblical health and hope. Jordan and his wife, Nicki, are the parents of six children.  🔗 Jordan Rubin Links  ➡︎ The Biblio Diet — Book, Study Guide & Free "Healing Leaves" Chapter: https://thebibliodiet.com/ ➡︎ Instagram: https://www.instagram.com/jordansrubin/ 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Belah Rose joins Justin Roethlingshoefer on The OWN IT Show for a powerful Christian marriage conversation on what makes a good marriage, how to build a healthy Christian marriage, how to restore intimacy in marriage, and how husbands and wives can rebuild trust, connection, communication, forgiveness, and emotional closeness. If you are married, in a struggling marriage, trying to improve your marriage relationship, wondering how to save your marriage, or asking what the role of husband and wife in marriage should look like God’s way, this episode gives practical tools and biblical perspective for healing, ownership, and reconnection. In a world where many couples feel distant, disconnected, resentful, emotionally exhausted, or stuck in cycles of blame, Justin and Belah call out what most married people miss: a healthy marriage relationship is not built by waiting for your spouse to change. It begins when one person asks, “What can I own?” This episode reframes Christian marriage as stewardship. Your marriage affects your peace, emotional health, spiritual health, family, habits, calling, and ability to live with freedom. Inside this conversation, Justin and Belah break down: 🎯 What makes a good marriage — and why rebuilding intimacy, trust, and connection starts with ownership instead of blame. 💍 The role of husband and wife in marriage — including what wives need, what husbands need, and how men and women often receive love differently. ❤️ How to restore intimacy in marriage — including emotional intimacy, spiritual intimacy, physical intimacy, and the practical steps that help couples reconnect. 🗣️ Marriage communication that actually works — why listening, asking better questions, eye contact, and emotional safety matter more than trying to fix your spouse. 🙏 Forgiveness in marriage — why unresolved resentment, hidden pain, and unforgiveness can quietly destroy connection, trust, intimacy, and health. 🔥 How to improve your marriage relationship — even if your spouse has not changed yet, and why one person taking ownership can begin shifting the direction of a marriage. ======================================================================== 👤 About Belah Rose Belah Rose is the founder of Delight Your Marriage, where she helps husbands and wives rebuild intimacy, restore connection, and create marriages that reflect God’s design. 🔗 Belah Rose Links ➡︎ Free Clarity Call: https://delightyourmarriage.com/cc ➡︎ Marital Health Assessment: https://delightyourmarriage.com/mha ➡︎ Delight Your Marriage Website: https://delightyourmarriage.com/ 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

Stefanie Billette joins Justin Roethlingshoefer on The OWN IT Show for a powerful women’s health conversation on perimenopause, hormone changes, hot flashes, weight gain, low energy, thyroid health, sleep, nutrition, strength training, and why women need a better strategy for this transition. Perimenopause can feel like your body is working against you. Energy drops, sleep changes, hot flashes start, weight gain shows up, and workouts stop working the way they used to. But this does not mean your body is broken. This episode reframes perimenopause as something women can understand, support, and thrive through. Stefanie breaks down what’s happening in the body and how nutrition, sleep, fasting windows, fermented foods, strength training, thyroid support, cortisol regulation, and metabolic health all play a role. This conversation is not about fear. It’s about ownership 💪 — helping women stop fighting their bodies and start listening to what their bodies are communicating. Justin and Stefanie also unpack: 🎯 Why symptoms like hot flashes, insomnia, weight gain, belly fat, and low energy are signals — not proof that your body is broken. 🥑 How women can support hormones naturally through food, healthy fats, protein, fermented foods, gut health, and better blood sugar rhythm. 💪 Why more HIIT, cardio, and intensity can backfire — and why strength training, sleep, recovery, and nervous system regulation become essential. ⚠️ What women should know before choosing hormone replacement therapy — and why HRT may be a tool, but not the whole strategy. ========================================================================= 👤 About Stefanie Billette Stefanie Billette is an OWN IT Coach, Certified Personal Trainer, and Fitness Nutrition Specialist through the American Council on Exercise. She also holds a B.S. in Psychology and an M.S. in Management. Her background as a K–12 and college educator, along with pre-med and pre-nursing programs, led her into functional nutrition and health coaching. Since 2019, Stefanie has helped clients manage chronic symptoms and optimize health. Her personal experience reversing her own autoimmune disease through nutrition and supplements continues to motivate her work. She has supported clients with metabolic disorders, autoimmune diseases, hormone imbalances, thyroid dysfunction, digestive issues, and chronic symptoms. A lifelong competitive tennis player and former Zumba instructor, Stefanie balances high-intensity sports with dance, yoga, and pilates. Her coaching approach is nurturing, client-centered, and focused on attainable, rewarding lifestyle changes. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...