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A lot of people talk about discipline like it’s a motivational quote. We wanted the real thing, the kind forged when the stakes are life and death. Rhys Thurtle joins me to trace how discipline starts young, gets tested in army training, and becomes a survival skill on the front line in Afghanistan where every step can carry the threat of an IED.  We get honest about what happens after war, too: PTSD, flashbacks, hypervigilance, and the quiet damage of survivor’s guilt. Reese shares how purpose can disappear when you return to civilian life, how addiction can fill that gap, and why elite self-talk and gratitude aren’t “soft” ideas, they’re tools that keep you moving when you feel broken. We also dig into accountability, trauma, and the subconscious beliefs that shape money, risk, and the way we see ourselves.  Then we bring it back to the everyday battles most of us face: food, energy, and consistency. We talk whole foods vs processed food, sugar addiction, inflammation, keto, and why a lot of fitness marketing (especially protein hype) misses the point. We close with environment, vibration and resonance, meditation, journaling, and how to build a life that matches the person you’re trying to become.  If this hits home, subscribe to Will’s Way, share it with someone who needs a reset, and leave a review so more people can find it. What’s one discipline habit you’re committing to this week?

He went from sleeping on a living room floor to posting million-view giveaways and building a business that can hit million-dollar months. Connor Brunning returns to Wheels Way to tell the full story behind Cosmetic Competitions, including the unfiltered early phase: 18 months of losses, pouring rent money back into the company, spending big on ads that did not work, and the mental strain of pushing forward while the internet calls you a scammer. We dig into what actually caused the growth: the pivot from “selling a product” to selling a personality people trust, then building a Facebook group that compounds through community, winners, and daily visibility. Connor also breaks down a hard truth for modern social media marketing: attention is easy, monetization is the skill. We talk conversion tactics like trigger words, chatbots in DMs, rapport-building flows, email capture, and why a million views might still mean only a handful of customers if the funnel is weak. The conversation goes deeper than tactics. We cover platform dependency when reach collapses overnight, the need to own your audience through email lists and multi-platform distribution, and the real cost of scaling through payroll, software, and stress that never switches off. If you’re trying to grow a business, build a community, or turn content into revenue without getting crushed by the mental tax, you’ll get a blueprint and a reality check. Subscribe, share this with a founder friend, and leave a review with the one lesson you’re taking into your next week of work.

Austin gave me something I didn’t expect. It wasn’t one big moment. It was the conversations in between everything else. The ones after the panels, when people stop performing and start being real. The late nights where people actually tell you what’s working, what’s not, and what it really takes to build something that lasts. And I came back with one thing that I can’t get out of my head. Your network is not built on how many people you know. It is built on how many people trust you. In this episode, I talk about what that actually means when you’re in it for real. Not just adding connections or sending messages. I’m talking about how relationships actually form in business and why the people who win long term are the ones people believe in, not just the ones who shout the loudest. I go into the stuff I see all the time on LinkedIn. Cold messages that go straight into a pitch without even trying to understand the person on the other side. No context, no effort, no care. Just hoping something sticks. It doesn’t work. And if anything, it pushes people further away. We break down what I call the shift from cold to warm. That moment where someone stops seeing you as another message in their inbox and starts seeing you as someone worth listening to. That only happens when you bring something to the table first. Real value. Clear thinking. Proof that you can actually solve problems, not just talk about them. I also get into how being in the right rooms changes your direction completely. One conversation can save you months. The right partnership can move you forward faster than trying to do everything on your own. When you stop competing with everyone and start building with the right people, things start to open up. This one is about playing the long game. Showing up properly. Doing what you say you’re going to do. Building a name that actually means something when you’re not in the room. If you’re building a business, this is the work that sits underneath everything else. If it resonates, share it with someone who’s on the same path, and leave a review so we can get it out to more people who need it. And have a think about this while you’re listening… Where are you trying to force results instead of building real trust?

Right. Let’s talk about money properly. Not in a flashy way. Not in a look at me way. In a real way. Because most people treat money like it’s something you don’t talk about… while it quietly controls decisions, stress levels, relationships and freedom in the background. We open this one up from the start. The stuff we absorbed as kids.  Don’t talk about wages.  Always pick the cheapest.  Money doesn’t grow on trees.  Be careful, be safe, don’t risk. Those lines don’t just disappear. They become programs. And without realising it, you either avoid money, obsess over it, or sabotage yourself the minute you start earning more. Two people can be in the same role, same industry, same hours… and one earns double. It’s not just skill. It’s not luck. It’s perceived value. Clarity. The way they carry themselves. The way they ask. The way they position what they do. Money responds to confidence and direction. But earning is the easy bit. Keeping it. Growing it. Using it properly. That’s where most people fall down. So we break it down simply. A clean allocation structure.  Cover your costs.  Pay yourself.  Invest.  And still have money to actually enjoy your life without guilt. We talk about spending for return. Skills. Health. Tools. Environments. The things that multiply you, not drain you. There’s also a quick self check in there.  Are you avoiding your banking app?  Or refreshing it every five minutes? Both are signals. And here’s the shift that changes everything. Money isn’t just a number in an account. It’s stored effort. It’s choice. It’s options. It’s time. When you connect it to a real reason, more time with your family, travel, building something meaningful, creating without pressure, the numbers stop feeling heavy and start feeling purposeful. This episode is about balance. Not chasing.  Not hoarding.  Not pretending it doesn’t matter. Using money to expand your life, not define your identity. If you’re ready to stop reacting and start choosing, listen in. Take notes. Run the audit. Drop one old belief about money this week. Build a better story. That’s how you change the outcome.

Most businesses don’t fail because the idea is bad. They fail because year one is harder than people admit. In this episode, I talk honestly about what it really takes to get through that first year and actually grow. Turning down the voice in your head that tells you you’re not ready. Building something people will pay for, not just say they like. Protecting your cash when invoices drag and reality hits. We start with mindset, because fear turns up for everyone. You can’t get rid of it, but you can learn to act anyway. From there, I break down how to build a value proposition that makes sense in the real world. Time saved. Risk reduced. Money made. If you can’t explain it simply, pricing will always feel uncomfortable. We then get practical. How to look at competitors without copying them. How to find your angle. How to set payment terms that don’t choke your business. And the small habits that make a young company look serious and trustworthy. Branding comes into it too. Not logos and colours. Trust. Being clear on who you are, what you do, and why someone should believe you. Showing up like a professional and then backing it up with delivery. We also talk about going all in versus easing in. Why runway matters. And why grit, consistency, and humility usually beat waiting for the perfect moment. If you’re good at what you do and you know there’s more upside than where you are now, this episode is for you. Subscribe, share it with someone who’s sitting on the fence, and leave a review with your biggest question about year one. I’ll cover it next.

Your goals don’t need another pep talk. They need a backbone. This episode is about doing the work when no one’s clapping. About the small, unsexy habits that quietly stack up while everyone else is waiting to “feel motivated.” I talk about why procrastination sounds so convincing, how it keeps renegotiating your future, and what actually breaks that cycle—structure, not hype. We get honest about “overnight success.” The years of graft in silence. The boring reps. The days where progress feels invisible. I share how I learned to train my brain to show up on command, not when it feels like it. How habit tracking should be a mirror, not a weapon. Feedback, not guilt. We also talk polarity. You don’t get the highs without the lows. The grind gives meaning to the breakthrough. A positive mental attitude isn’t pretending it’s easy—it’s holding your aim steady when it’s hard. And then there’s flow. Those moments when ideas just land and execution feels clean. Call it intuition, flow state, infinite intelligence—whatever you believe, you can build the conditions for it. Quiet moments. Short meditations. Distraction-free blocks. A system that moves ideas into action before fear gets a vote. This is about locking in for the year—your craft, your family, your platform. No noise. No excuses. Just consistent action. If you’re done negotiating with procrastination and ready to start stacking small wins, hit play. Subscribe. And commit to one habit this week.  Your future self is listening.

Ready to stop making promises you already know you won’t keep? This is about stepping back from a noisy year and rebuilding properly. Not hype. Not motivation quotes. A simple framework you can actually live by. One that turns a vision in your head into movement in your day. It starts with honesty. Real honesty. Looking at what worked, what didn’t, and the quiet stories you’ve been telling yourself that keep your life smaller than it needs to be. That part can sting a bit. But clarity always does. And clarity is freedom. From there, we bring the future into focus. Not some vague “one day” idea, but a written vision you come back to often. When you know where you’re going, distractions lose their grip. You stop chasing everything and start choosing what matters. Then we zoom out and look at life properly. Health and fitness. Business or career. Money. Relationships. Family and friends. Personal growth. Fun. Spiritual life. Each one matters. Neglect one long enough and it will eventually tax the others. The goal isn’t perfection. It’s balance and intention. Three clear goals in each area so you grow without burning yourself out. Next comes strategy. This is where dreams turn practical. Three priorities for the next quarter. Clear actions. Simple measures so you know if you’re winning or drifting. We talk about the skills you need to earn your next level, because growth is never accidental. Energy matters too. Who you spend time with. What you give your attention to. What you allow into your head. Gratitude that you actually feel. Affirmations that sound like you, not something copied from a poster. And then we lock it all in with small rituals. A simple morning setup. Five minutes at night to plan tomorrow so your future self wins. A weekly reset to clear stress and keep momentum. Nothing complicated. Just consistent. Along the way, I share lessons I learned the hard way while scaling an engineering business, why discipline always outlasts motivation, and how tiny actions repeated daily quietly build extraordinary lives. If you’re feeling stuck, scattered, or just tired of starting again every January, this is your reset. Not a fresh start that fades by February, but a structure that holds. If this resonates, follow the show. Share it with someone who needs a nudge. Leave a quick review so it reaches the right people. Then grab a notebook. Block out an hour. Map the next 90 days. One question to start it all. What is your first non negotiable?

What if discovering your life’s purpose was as simple as recognising the talents you already have? In this episode of Wills Way, we’re diving deep into what it means to live with purpose and balance. We’ll talk about how to pursue your goals without losing sight of the things that truly matter. Along the way, we’ll explore ideas like the spiritual law of balance, the concept of Dharma, and how embracing your unique gifts can help you avoid those feelings of emptiness and dissatisfaction. I’ll also share some personal insights from a time of rapid business growth, reflecting on the lessons I learned about the importance of nurturing relationships and celebrating milestones. It’s so easy to get caught up in chasing one big goal and forget to enjoy the moment, but we’ll discuss practical ways to stay grounded and mindful, even in fast-paced environments. As we wrap up, we’ll focus on how to fully embrace every step of your journey, celebrating wins, learning from missteps, and staying committed to your own growth. This episode is your reminder to savor the process and align your priorities in a way that leads to a truly fulfilling, purpose-driven life.

Can hard work and consistency really lead to success, even when it feels like nothing’s happening? That’s exactly what we’re tackling on this episode of Will’s Way. We’re diving deep into the power of habits and discipline—how sticking with it, even when the results seem far away, can lead to incredible breakthroughs down the road. We’ll talk about the universal law of compensation—essentially, the idea that effort and dedication always pay off, even if it’s not in the way or timeline you expect. With personal stories and real-life insights, we’ll share why your feedback means the world to us and how it pushes us to show up every week with episodes that genuinely add value. Together, we’ll challenge the growing mindset that you can get something for nothing, emphasizing why putting in the work is the only way to achieve something meaningful. Building resilience and perseverance isn’t just about grit—it’s about developing a mindset that keeps you moving forward, no matter what. Tools like habit trackers and planners can help you stay on track without feeling overwhelmed. We’ll also dig into the power of being consistent—not just for yourself but for the trust it builds in your relationships, whether at work or at home. We’ll highlight stories of people like Elon Musk, who faced failure after failure but kept pushing until they made it. These examples remind us why sticking it out matters and how success often comes to those who refuse to quit. Tune in for practical tips to help you stay the course and for a reminder that the rewards of resilience and hard work are worth it.

Unlocking the Power of Goal-Setting: A Path to a Balanced Life In this episode of Will's Way, we’re diving into something we all strive for—a balanced, fulfilling life. The secret? It starts with setting clear, meaningful goals. Inspired by Napoleon Hill's Think and Grow Rich, we’re taking a practical, no-nonsense approach to turning your big dreams into real, actionable steps that push you forward. We’ll break down the eight key areas of life—things like health, relationships, personal growth, and spirituality—and talk about how to create goals that bring a sense of purpose to every part of your world. You’ll learn how to take those big, sometimes overwhelming ideas and turn them into smaller, manageable steps using the SMART framework. Think of it like building a road map to your own success—whether you're working on a business plan, improving your health, or deepening your connections with loved ones. I’ll also share some of my personal story—the struggles I’ve faced, the lessons I’ve learned, and how embracing a deeper sense of purpose has helped me stay on track. Along the way, we’ll talk about tools that can keep you focused, like journaling, planning, and even just reflecting on where you are and where you want to go. If you’re feeling like life is moving too fast or you’re stuck spinning your wheels, this episode is for you. Together, we’ll explore how to stay accountable, track progress, and celebrate small wins as we create a vision for the year ahead. Let’s cut through the chaos and focus on what really matters—living a life that feels meaningful and balanced.

Whats good Wills Way FAM! Its been a while but I am Back from a 2 Year Break and i have learned so much in this period it's scary. The business went from 1 to 7 and the learning curves have been incredible. I need to come back and explain what i have learned and how my mistakes and awareness have helped me scale a business to the next level. I have a very special guest Connor Brunning on the podcast, we get on very well and we have similar perspectives of the world. This discussion goes deep and this episode is a lot longer than usual. It flows so nice i had to keep all of it. We talk about getting rich quickly and why it's unrealistic, we talk marketing, we talk about Tik Tok and monetisation.

Wow, i actually here and back. At one point i thought i may never be here recording another podcast but i had this feeling inside i needed to get back on the wave. I apologize for my absence so i need to give you something that can give you instant value to your life. Scripting is a-method i used to double the growth of my business in 8 months. It truly works and i hope you can find the time to use this method I have described in this podcast.

Good Morning my #Stargang and #Quantumseekers, I hope everyone is keeping well and staying blessed. Todays podcast I talk about my morning routine that gets me pumped and primed for the day and I explain the science behind why going on our phones when we first wake up is so detrimental to our belief systems that run our lives. The saying that if you win the morning you win the day is true and I explain how we can move in small steps to create a successful morning routine that can help us achieve our dreams quicker and more efficiently.

Hey everyone! I hope my #willsway family are keeping well! Todays podcast we talk about numerology and how it completely shaped my life. We often hear about these numbers being seen on a regular basis but what do they mean and how can we benefit from them? I give accounts in my life where seeing a certain combination of numbers really changed everything and the version of events lead me down the right path, We also talk about 11:11 2222 and 33 Magik and why I use these references so much.

This weeks episode I GO DEEEP on Infinite intelligence. This concept I have been so intrigued by since reading it ion to think and grow Rich. When I started receiving some of this information it blew me away and is the reason for all of my success. When you realise that this is source ofd everything you realise that it holds the answers to all the problems we have. Most of the time our problems are thought made and they have too much power over our happiness. We all have this ability to tap into it we just need to change our belief system to get there.