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Behind The Madness

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This podcast has
33 episodes
Language
English
Publisher
Method
Explicit
No
Date created
2020/04/15
Latest episode
2023/10/30
Average duration
23 min.
Release period
43 days

Description

A podcast helping companies grow with marketing strategies, automation and time-saving tips and creative solutions.

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Mastering high-value content: How to produce content that converts for B2B businesses
2023/10/30
James welcomes Jamie back as they discuss high value content and what they see as valuable in a congested world of content. https://stevenbartlett.com/the-diary-of-a-ceo-podcast/https://garyvaynerchuk.com/podcast/
CRMs, are they really for us?
2022/12/09
James talks CRMs - do we really need them, are they too expensive and will Excel do the job?
FAQ's Around Buyer Persona's
2022/11/18
Marcus fires questions about buyer personas at James to answer, what is a buyer persona? Why do we need one? and once it's made what do we do with it?
Video brochures, what are they and how they could help your marketing
2022/11/04
Welcome back to the latest episode of behind the madness, where we discuss the next leap in marketing tactics - a physical video brochure that you can hold in your hands. Scott walks us through his strategic approach to building his business, and the huge value that video brochures are creating in the world of account-based marketing.
What you eat affects your productivity
2022/10/21
Try not to get too hungry with this one. Nutrition and lifestyle coach Ayesha Shahid talked about the simple changes we can all make to reduce stress, improve energy, and boost our productivity. It's the simple stuff has the biggest impact on our productivity.
Marketing stripped back
2022/10/07
Behind the Madness strips marketing back to basics talking about how to keep it simple and target rather than just throwing your product out there and hope someone catches it.
The power of systems and processes
2022/09/23
How does getting more done but having to think less sound? Pretty good we thought, so today James and Jamie talk about how creating and implementing systems and processes can help your business and sanity avoid the madness.
Wellbeing for business owners
2022/09/09
Business is nothing without the people behind it so this is a really important episode, join James and Jamie as they discuss how you can look after your well-being whilst still driving your brand forward! You'll be surprised by the fact your business will actually do better.
How to up your sales game - Top tips from inside HubSpot!
2022/08/26
It's a big one today as Sean from HubSpot joins James on Behind the Madness! If you're looking to increase your sales then this one is for you, James and Sean share their top sales tips to help supercharge your business growth.
20 Social Media Mistakes to Avoid
2022/08/12
We are flooded with tips, tricks and hacks about how to "succeed" on social media, so today we thought we'd review the 20 most common tips in 2022. This quick-fire and fun episode sifts through the bullshit to not only reveal the tips that matter but also why they're so important to implement into your social media strategy
Team Collab
2022/07/29
A disconnect between your sales and marketing teams is a sure-fire way to confuse your customer so today James and Jamie sit down to talk about the importance of team collaboration. Building cross-departmental relationships will lead to better brand culture and an improved customer experience. Kick back and enjoy!
Short-form video, what, how, why
2022/07/15
We are back to the madness! Today, short-form video!! We are delighted to be joined by Claire Stenson on the pod to talk about how she got started, the impact of short-form videos like Reels and Claire also drops some unmissable knowledge bombs!

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