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Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking Advertising legend Linda Kaplan Thaler joins Adam Montiel for a wildly fun and surprisingly personal conversation about creativity, courage, rejection, resilience, and the 30-second moments that can change everything. Linda is the creative force behind some of the most recognizable advertising of the last several decades, including the Aflac Duck, Herbal Essences’ unforgettable “Yes, Yes, Yes” campaign, the Toys “R” Us jingle, and work that helped turn “Kodak moment” into part of the cultural vocabulary. In this conversation, she takes Adam behind the scenes of how those ideas actually happen, including the moment someone started quacking “Aflac” in a creative meeting, why laughter and play can be essential to great ideas, and how she once walked into a room full of conservative executives and declared that only an orgasm could save a dying shampoo brand. But this conversation goes well beyond advertising. Linda shares the lesson an early boss taught her about resilience after telling her that her first work was terrible, why the best new ideas are often rejected at first, how improv’s “yes, and” philosophy can unlock creativity, and why she has learned to treat failure as something to move through rather than something to fear. Her phrase for it is simple: “failing forward.” Her new memoir, My Life in 30 Seconds, takes the lessons of a legendary advertising career and distills them into bite-sized stories about grit, creativity, kindness, reinvention, and trusting yourself long enough to see where an unlikely idea might lead. As Linda tells Adam, you do not have to be born brilliant or naturally creative to accomplish extraordinary things. Sometimes resilience is the real superpower. Linda Kaplan Thaler is an Advertising Hall of Famer, founder and former CEO and Chief Creative Officer of The Kaplan Thaler Group, and the first woman to receive the Clio Lifetime Achievement Award. Her new book, My Life in 30 Seconds, is out now. • Linda Kaplan Thaler: kaplanthalerproductions.com • Instagram: @lindathaler3 • Buy My Life in 30 Seconds in paperback: Barnes & Noble • Book information and additional ordering options: Linda Kaplan Thaler official website ******** Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Matchfire is celebrating 25 years, and in Part Two of this Up+Adam conversation, Adam sits back down with President Joey Leslie and Executive Creative Director Lea Brandy to talk about what happens after a company survives the early years and starts asking a different question: how do you keep evolving without losing what made the work matter in the first place? The conversation gets more personal this time. Joey talks about learning to trust other people with decisions he once felt he had to control himself, and Lea shares what she has learned from working alongside him for more than a decade, including the value of not letting perfection become the enemy of good work. They also talk about the kind of creative tension that makes teams better, what each admires in the other, and why long-term relationships inside a company can become a real competitive advantage. There is also one of the wildest stories in Matchfire’s history, a fake Kickstarter campaign for a machine that supposedly turned water into wine. The campaign went viral around the world, drew massive media attention, raised money for a clean-water cause, and became the kind of idea Joey says probably could not happen the same way today. From there, the conversation widens into bigger questions about purpose, trust, leadership, and relevance. What does “doing good work” mean now? How has purpose changed inside corporate America? What does San Luis Obispo give a company that might be harder to build somewhere else? And when every agency has access to the same AI, software, and tools, where does a real competitive advantage come from? For Joey and Lea, the answer has less to do with technology than with people, experience, reliability, point of view, and doing what you said you were going to do when you said you were going to do it. If you missed Part One, go back and start there for the full Matchfire story, including the early internet, eBay, purpose-driven marketing, AI, creative judgment, and the idea that when creation becomes almost free, taste becomes more valuable. • Matchfire • Matchfire’s 25-Year Story • Matchfire Case Studies • Matchfire Leadership • Matchfire on Instagram • Matchfire on LinkedIn • Matchfire on Facebook • Joey Leslie on LinkedIn • Lea Brandy on LinkedIn ******** Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking Imagine spending your career reporting the news from some of the most dangerous places on Earth, only to become the story yourself. That's exactly what happened to award-winning Australian journalist Peter Greste, who was arrested in Egypt on terrorism charges and spent 400 days behind bars. Now his extraordinary experience comes to the big screen in The Correspondent, starring Richard Roxburgh, opening in select U.S. theaters November 6. Peter joins Adam Montiel on Up+Adam for a fascinating, deeply human conversation about watching an actor recreate the night his life changed, the surreal reality of an Egyptian courtroom, and the remarkable ways he kept being a journalist while imprisoned, including writing on toilet paper with a smuggled pen and conducting interviews by shouting down prison corridors. He opens up about the complicated guilt of being released while his colleagues remained behind bars, grieving the career he could no longer return to, and discovering that freedom sometimes means nothing more than sunshine on your face or sand between your toes. And in a particularly powerful moment, Peter explains why local journalism is the glue that holds communities together, and what we all stand to lose when reporters are silenced. It's a conversation about courage, identity, the power of human connection, and why the freedom to ask questions matters to every one of us. PLUS, A LITTLE LOVE FROM WOODS HUMANE SOCIETY! Robin Coleman joins Adam for our Pet of the Week spotlight, introducing another furry friend looking for a forever home. It's your weekly reminder that sometimes the best thing you can bring into your life has four paws and a whole lot of love to give. Learn more about the wonderful work Woods Humane Society is doing for homeless pets across San Luis Obispo County, and maybe even meet your new best friend! Learn more about our guests: The film: The Correspondent | Film informationFind screenings: The Correspondent | FandangoWatch the trailer: The Correspondent | YouTubePeter's book: The Correspondent | Barnes & NoblePublisher: The Correspondent | University of Queensland PressPress freedom advocacy: Alliance for Journalists' FreedomAbout Peter: Peter Greste | Alliance for Journalists' FreedomPet of the Week and adoptions: Woods Humane Society******** *PORTABIDET: UP+ADAM IS AN OFFICIAL AFFILIATE FOR PORTABIDET - USE THIS LINK FOR UP+ADAM LISTENERS TO LEARN MORE AND GET YOURS! Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza  Thrifty Beaches [Part 2] How much does a vintage store actually pay for the clothes you bring in? Why would someone trade a little thrift shop for a 26,000-square-foot downtown storefront? And how exactly do you convince someone to let you ride a HORSE into a retail store? We're back with Adam Kemp, co-founder of Thrifty Beaches, for Part 2 of our conversation, and this time Adam Montiel is getting a little nosy about the business behind one of the Central Coast's most recognizable vintage retail brands. Kemp pulls back the curtain on how Thrifty Beaches buys and prices clothing, the extraordinary volume of merchandise coming through its doors, and the decisions behind expanding into massive downtown spaces in San Luis Obispo and Santa Barbara. We get the hilarious story behind that horseback grand opening, the surprising reason he wanted a much bigger store, and what happened when the costs of another downtown location became too much to justify. Plus, we talk fashion, the psychology of what we wear, why people sometimes pay more to look like they spent less, and Kemp's dream of taking his treasure-hunting adventures to television. He also opens up about those high-stakes coin flips, the addictive nature of social media, and why he tries not to let views and followers dictate his decisions. And in one of the most unexpected moments, a guy who makes his living buying and selling other people's belongings reveals that there are only THREE possessions he'd have a hard time giving up. Funny, candid, and surprisingly thoughtful, it's a fitting finish to our two-part conversation about what things are worth, what success looks like, and the difference between having everything and having what matters. MISSED PART ONE? Go back and catch the conversation about six Onewheels, rare vintage Levi's, viral shoplifting videos, and the early risks that helped build Thrifty Beaches. CONNECT WITH THRIFTY BEACHESSAN LUIS OBISPO • Website: thriftybeachslo.com • Instagram: @thrifty.beaches • Location: 876 Higuera Street, San Luis Obispo SANTA BARBARA • Website: thriftybeachessb.com • Instagram: @thriftybeaches.sb • Location: 710 State Street, Santa Barbara Whether you're looking to sell some clothes, hunt for vintage gems, or just see what all the buzz is about, check out Thrifty Beaches on the Central Coast. ABOUT UP+ADAMUp+Adam with Adam Montiel brings you the people, personalities, stories, and conversations shaping California's Central Coast and beyond. Follow, subscribe, and share Up+Adam wherever you get your podcasts! CONNECT WITH THRIFTY BEACHESSAN LUIS OBISPO Website: https://thriftybeachslo.com/ Instagram: https://www.instagram.com/thrifty.beaches/ Location: 876 Higuera Street, San Luis Obispo SANTA BARBARA Website: https://www.thriftybeachessb.com/ Instagram: https://www.instagram.com/thriftybeaches.sb/ Location: 710 State Street, Santa Barbara Visit Thrifty Beaches to shop, sell, and discover one-of-a-kind vintage finds! ******** *PORTABIDET: UP+ADAM IS AN OFFICIAL AFFILIATE FOR PORTABIDET - USE THIS LINK FOR UP+ADAM LISTENERS TO LEARN MORE AND GET YOURS! Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza  What makes a pair of old Levi's worth nearly six figures? Why are people paying hundreds of dollars for worn-out T-shirts? And does the guy who's always cruising downtown San Luis Obispo on a Onewheel actually own SIX of them? Adam Montiel sits down with Adam Kemp, co-founder of Thrifty Beaches, for Part 1 of a two-part conversation that's equal parts fascinating, funny, and unexpectedly personal. From an impromptu flight to Arizona to purchase an extraordinary pair of vintage 1940s Levi's to the wild world of collectible clothing, Adam Kemp takes us inside a business built on finding value where other people might not. We get into Carhartt, vintage denim, rare band tees, and the surprisingly emotional reason some old clothes become priceless. Plus, the story behind those viral Onewheel shoplifting chases, an unexpected reunion with someone he once pursued, and why Kemp says his years as a championship wrestler helped prepare him for the extraordinary demands of entrepreneurship. And yes, we find out exactly how many Onewheels he owns. THIS IS PART ONE! Tomorrow, we're getting nosy about the money: how Thrifty Beaches buys and prices clothing, the decisions behind taking over enormous downtown storefronts, and how Adam ended up riding a HORSE into his Santa Barbara store. CONNECT WITH THRIFTY BEACHESSAN LUIS OBISPO Website: https://thriftybeachslo.com/ Instagram: https://www.instagram.com/thrifty.beaches/ Location: 876 Higuera Street, San Luis Obispo SANTA BARBARA Website: https://www.thriftybeachessb.com/ Instagram: https://www.instagram.com/thriftybeaches.sb/ Location: 710 State Street, Santa Barbara Visit Thrifty Beaches to shop, sell, and discover one-of-a-kind vintage finds! ******** *PORTABIDET: UP+ADAM IS AN OFFICIAL AFFILIATE FOR PORTABIDET - USE THIS LINK FOR UP+ADAM LISTENERS TO LEARN MORE AND GET YOURS! Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking At 90 years young, Barbie Butz isn't particularly interested in slowing down, and SLO CAL is all the better for it. A fixture in Atascadero for nearly five decades, Barbie has helped shape everything from the Lakeside Wine Festival to organizations serving thousands of local families. Now, the Central Coast Zoo, formerly the Charles Paddock Zoo, is honoring her with the Barbie Butz Wildlife Circle, a new giving initiative designed to support animal welfare, improve habitats, and secure the zoo's future. Barbie joins Adam Montiel in the SLO CAL Studios alongside Central Coast Zoo Foundation President Angela Cisneros for a conversation that's equal parts heart, humor, and hometown pride. From Barbie's 90th birthday celebration and her belief that generosity might just be in her DNA, to Angela's perspective on why experiencing wildlife in person can change a child's life, this one goes well beyond the zoo gates. And there's plenty happening behind those gates. Angela shares what it takes to maintain an AZA-accredited zoo, the realities of funding animal care and conservation, plans to improve habitats, and some of the animals stealing hearts, including the red pandas and a baby meerkat named Bowie. There's also a $250,000 matching grant opportunity with a December 1, 2026 deadline, giving donations the potential to go twice as far. The Wildlife Circle is seeking 100 founding members contributing $1,000 annually, with flexible payment options. But perhaps the most meaningful moment comes when Barbie insists that, despite all the recognition, she never accomplished any of it alone. It's a wonderful reminder that the things we treasure about a community don't happen by accident. They happen because people care enough to show up. Learn more, visit, or get involved: Central Coast Zoo | Official WebsiteBarbie Butz Wildlife Circle | Donate or Become a MemberWildlife Circle | Membership Information and BenefitsCentral Coast Zoo | AnimalsCentral Coast Zoo | Conservation and EducationCentral Coast Zoo | Plan Your VisitCentral Coast Zoo: 9100 Morro Road, Atascadero, CA Foundation: 805-470-3184 ******** *PORTABIDET: UP+ADAM IS AN OFFICIAL AFFILIATE FOR PORTABIDET - USE THIS LINK FOR UP+ADAM LISTENERS TO LEARN MORE AND GET YOURS! Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Matchfire is celebrating 25 years, and for a San Luis Obispo-based agency, its reach has been anything but small. In Part One of this special Up+Adam Matchfire Monday conversation, Matchfire President Joey Leslie and Executive Creative Director Lea Brandy join Adam to talk about how a company rooted in SLO CAL grew from the early days of eBay, online fundraising, and digital community into an agency working with major brands, nonprofits, and organizations around the world. The conversation gets into what has actually changed in marketing over the last 25 years, and what has not. Joey talks about the early internet, finding community online, building campaigns around purpose, and the difference between meaningful social impact and what he calls "cause washing." Lea digs into emotional connection, strategy, creative judgment, and what happens when AI can generate more content than anyone could ever use. One of the lines that lands hardest in the episode may also be one of the best ways to describe the moment marketing is in right now: when creation becomes almost free, taste becomes more valuable. This isn’t just a 25th anniversary victory lap. It is a conversation about trust, technology, creativity, attention, purpose, and how a company can do ambitious work for national and global clients while staying deeply connected to the community it calls home. Part Two continues next Monday on Up+Adam. • Matchfire • Matchfire’s 25-Year Story • Matchfire Case Studies • Matchfire Leadership • Matchfire on Instagram • Matchfire on LinkedIn • Matchfire on Facebook • Joey Leslie on LinkedIn • Lea Brandy on LinkedIn ******** Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking Two seats. One vote. And a pretty big change to the way San Luis Obispo elects its City Council.  SLO City Manager Whitney McDonald joins Adam Montiel on Up+Adam to break down the new Citywide Single Vote system ahead of the November 3, 2026 election, why the city made the switch following a California Voting Rights Act challenge, and the one simple thing voters need to remember: vote for ONE City Council candidate, even though TWO will be elected. But this conversation goes well beyond the ballot box.  Whitney opens up about following in her mother's footsteps into public service, what it actually means to run a city with more than 480 employees and a $225 million budget, and the delicate balancing act of helping SLO grow without losing the character that makes people fall in love with it in the first place. From Cal Poly and community relationships to the controversy surrounding a beloved local tree, public records, her three cats, and even a little Restaurant Month brainstorming, it's a refreshingly candid look at the person behind one of the city's most important jobs. Whether you've lived in SLO your entire life, just moved here, or simply love a good conversation about community and leadership, this one's for you. And remember, when it comes to City Council on Election Day, one vote is all it takes. Learn more: Citywide Single Vote: Official SLO Voter InformationMeet Whitney McDonald: SLO City ManagerCity of San Luis Obispo: Official WebsiteCity of SLO Municipal Elections******** *PORTABIDET: UP+ADAM IS AN OFFICIAL AFFILIATE FOR PORTABIDET - USE THIS LINK FOR UP+ADAM LISTENERS TO LEARN MORE AND GET YOURS! Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza  Who knew some of the most fascinating art on the Central Coast was born on the battlefield? From World War I artillery shells transformed into intricate sculptures to the original viral sensation of World War II, "Kilroy Was Here," there's a whole lot of creativity, humanity, and history hiding in plain sight at the Central Coast Veterans Memorial Museum in San Luis Obispo. As Up+Adam continues its partnership with the City of San Luis Obispo celebrating ARTober, Adam Montiel welcomes back Bart Topham, Vietnam combat veteran, retired SLO Police captain, former Cuesta College police chief, and president and director/curator of the museum. Together, they explore the unexpected intersection of art and military service, the extraordinary ways soldiers found creative expression in the middle of war, and the thousands of artifacts preserving the stories of those who served. But there's an urgent new chapter unfolding. The museum is facing a months-long closure for building improvements, requiring the careful packing, relocation, and storage of irreplaceable pieces of American history, including a relic from the USS Arizona and an actual Medal of Honor. With moving costs estimated at more than $20,000 before storage, Bart and his team are calling on the community for help. It's a fascinating conversation about creativity, sacrifice, preservation, and why some of the most important stories in our own backyard need us now more than ever. VISIT, LEARN MORE & SUPPORT THE MUSEUM Central Coast Veterans Memorial Museum: vetmuseum.orgSupport the museum: Donate through the museum's verified GoFundMe charity pageVolunteer or get involved: Museum volunteer and membership opportunitiesContact Bart about helping with the move: (805) 459-8826Visit: 801 Grand Avenue, Suite 102, San Luis Obispo, CAPublished visiting hours: Wednesday through Saturday, 11 AM to 3 PM. Check before visiting as the museum prepares for its temporary closure.ARTober 2026: City of San Luis Obispo ARToberExplore ARTober: Visit SLO's 2026 ARTober GuideUp+Adam with Adam Montiel, proudly partnering with the City of San Luis Obispo to celebrate the arts, culture, and people who make our community extraordinary. ******** Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Adam & his bride produce a makeshift radio station for wedding guests while eating lunch. This is the complete produced production with all songs, imaging, sound design, as well as stories from the Bride & Groom. Montito Station Voice: Jojo Lopez Produced by Adam Montiel Songs by various individual artists DJ: Andy Morris If you would like one of these for your wedding, connect with Adam, at https://adammontiel.com/connect

This was the first two pieces played at the wedding. The first here is audio from Adam's Dad, they called him Opa, recorded a couple weeks before he passed away a few months ago. Adam reminded him of the business mantras he had written on his business card, and stuck to his medicine cabinet mirror when Adam was growing up. George Montiel, Adam's Dad, reflects on those, and we learn it can apply to love as well. This audio was recorded by Adam in talks with his dad over a day they spent together. The words are edited and layered with the M83 song, 'My Tears Are Becoming a Sea', copyright M83. The second is a edited reading of Andrea Gibson's poem 'Good Light', also played in the ceremony at the beginning. These two pieces were uploaded after many guests and listeners made the request to post the audio.

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking BEFORE THE BILLIONS OF STREAMS, THERE WAS A STOP SIGN IN AGOURA HILLS. Before Hoobastank became one of the defining bands of early-2000s rock, Doug Robb and his bandmates were making flyers at Kinko's and taping them to stop signs, hoping somebody would show up to their next gig. And Adam Montiel remembers those signs because he went to Agoura High School with them. Now, 25 years after their self-titled debut album, Hoobastank is returning to Hollywood's legendary Roxy Theatre on November 20th to play that record in its entirety, alongside longtime friends Audiovent. And this isn't just any venue. It's the first Hollywood club Hoobastank ever played. In a reunion that's equal parts rock history, hometown nostalgia, and beautifully unexpected perspective, Adam and Doug revisit the Agoura Hills music scene that also gave us Linkin Park and Incubus, including a priceless story about Mike Shinoda hanging out at backyard shows before anybody was famous. Doug opens up about what he misses most about his younger self, why the Roxy performance feels more like a class reunion than a concert, and the almost overwhelming realization that "The Reason" now holds millions of memories that aren't his own. Plus, with new music out in "How Do You Sleep?," it's clear Hoobastank isn't just looking back. Sometimes the most extraordinary journeys lead you right back to where you started. Follow Hoobastank and get tickets: Hoobastank Official Website & Tour DatesNovember 20, 2026 at The Roxy: TicketsInstagram: @hoobastankTikTok: @hoobastankWatch "How Do You Sleep?" Official Music VideoHoobastank on SpotifyAll Official Hoobastank Socials******** *PORTABIDET: UP+ADAM IS AN OFFICIAL AFFILIATE FOR PORTABIDET - USE THIS LINK FOR UP+ADAM LISTENERS TO LEARN MORE AND GET YOURS! Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking What if the most unforgettable show you'll ever see is one you never would have thought to buy a ticket for? We're continuing our partnership with the City of San Luis Obispo celebrating ARTober, and this time, Adam Montiel welcomes back Molly Clark, Director of Cal Poly Arts, for a conversation about creativity, curiosity, and the incredible power of experiencing something unexpected.  Molly takes us behind the curtain of bringing world-class performances to the Central Coast, including the night singer Carla Morrison attracted a sold-out audience where 80% had never been inside the venue before. We explore the courage it takes to champion unfamiliar artists, why algorithms may be robbing us of the joy of discovery, and how live performance can connect our little corner of California to the rest of the world.  Plus, Molly shares stories from her recent arts-scouting adventure in South Korea, gives us a taste of what's coming to the Cal Poly Arts stage, from Australian contemporary circus to Korean musical collaborations, and reveals her other life spinning R&B, soul, funk, and guilty-pleasure pop as DJ Momo. It's a celebration of the arts, the people who make them possible, and the beautiful reminder that sometimes the best thing we can do is show up for something we know absolutely nothing about. Explore Cal Poly Arts and ARTober: Cal Poly Arts | Official WebsiteCal Poly Arts | 2026–27 Season, Performances & TicketsMeet Molly Clark | Cal Poly Arts LeadershipCity of San Luis Obispo | ARTober CelebrationVisit SLO | Your Guide to ARTober 2026Cal Poly Arts | Poly Arts for YouthCal Poly Arts | Passport to the Arts & Community Access******** Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking Everybody thinks they have the best dog in the world. Well, it's time to prove it! Jill Alexander from Paso Market Walk and our good friend Robin Coleman from Woods Humane Society join Adam Montiel on Up+Adam to talk about the first-ever Best in Show Dog Show, happening Saturday, November 7th, in Paso Robles. And Adam's not just talking about it, he's emceeing the whole thing! From impressive tricks and outrageous costumes to senior pups strutting their stuff, this is a chance for the Central Coast's four-legged superstars to have their moment in the spotlight, all while raising money for the lifesaving work of Woods Humane Society. Jill shares how her love of rescue dogs, including one she found wandering behind Paso Market Walk and named Alan Steven, helped inspire the spirit of the event. Robin gives us the scoop on the competition, judges, prizes, pet vendors, and even an animal communicator who might know more about your dog than you do! Plus, Adam gets his first taste of the wildly popular dirty sodas from Paso Market Walk's newest addition, Cowgirl Soda Company, and discovers a whole new reason to visit. With local food, wine, dog-friendly festivities, and some seriously fun prizes, including pet photography and hotel stays, this is a celebration of the incredible bond between people and their pets. And behind all the fun is a cause worth showing up for: helping Woods Humane Society give more animals a second chance. BEST IN SHOW DOG SHOW | EVENT DETAILS Date: Saturday, November 7, 2026Time: 1–3 PM, dog check-in begins at noonLocation: Paso Market Walk, 1803 Spring Street, Paso Robles, CAAdmission: FREE to watchDog registration: $50 per dogReserved seating: $25 per personVIP tables: $125 for two, including Champagne, a Barkuterie Box, and premium seatingCompetition: Best Trick, Best Costume, Best Personality, Best Senior Strut (ages 8+), and an overall Best in Show winnerHost: Adam MontielBenefiting: Woods Humane SocietyDogs are welcome whether they're competing or just enjoying the festivities, provided they're leashed and comfortable around people and other animals. LINKS & MORE INFORMATION Best in Show event details: https://www.pasomarketwalk.com/dog-showRegister your dog or reserve seating: https://www.eventbrite.com/e/best-in-show-dog-show-at-paso-market-walk-benefiting-woods-humane-society-tickets-2001076381324Paso Market Walk: https://www.pasomarketwalk.com/Paso Market Walk on Instagram: https://www.instagram.com/pasomarketwalk/Woods Humane Society: https://woodshumanesociety.org/Woods Humane Society on Instagram: https://www.instagram.com/woodshumanesociety/Meet the adoptable animals: https://woodshumanesociety.org/adoptions/Support Woods Humane Society: https://woodshumanesociety.org/Up+Adam with Adam Montiel. Great people, great stories, and everything we love about life on the Central Coast. ******** *PORTABIDET: UP+ADAM IS AN OFFICIAL AFFILIATE FOR PORTABIDET - USE THIS LINK FOR UP+ADAM LISTENERS TO LEARN MORE AND GET YOURS! Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.

Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking Opera San Luis Obispo is going GRAND, and apparently nobody told the Lord High Executioner that Adam was conducting an interview. Brian Asher Alhadeff and Luana join Up+Adam for a look inside OperaSLO’s massive production of Gilbert and Sullivan’s The Mikado, coming to the Performing Arts Center San Luis Obispo October 17 and 18. We’re talking a full OperaSLO Grand Orchestra, an internationally acclaimed cast, enormous sets, ballet, and a chorus that grows to roughly 70 performers with the addition of 30 local kids who trained through OperaSLO’s summer opera camp. Those young performers are not getting a watered-down experience either. They’re stepping onto the stage alongside the professional cast and chorus. Then the interview gets hijacked. Actor John Laird arrives fully in character as Ko-Ko, the Lord High Executioner, a man with the wonderfully inconvenient job of executing people despite being far too humane to actually execute anyone. Ko-Ko explains how flirting landed him on the execution list, why becoming executioner solved that particular problem, dismisses one of Adam’s guests from the interview, discovers headphones, refuses to sing without his orchestra, and assures us he has never even killed a bluebottle. It is exactly the kind of controlled chaos Gilbert and Sullivan would probably appreciate. Underneath all the spectacle and absurdity is what makes The Mikado surprisingly durable: a comedy about bureaucracy, power, hypocrisy, ridiculous rules, and what happens when systems start mattering more than the people living inside them. And OperaSLO is bringing a huge piece of the Central Coast arts community together to tell it. The official production features stage direction by Marcy Irving, choreography by Drew Silvaggio, and the OperaSLO Grand Orchestra conducted by Brian Asher Alhadeff. The Mikado plays Saturday, October 17 and Sunday, October 18, 2026, at 2 PM at the Performing Arts Center San Luis Obispo. The PAC lists the production as family friendly for ages 5 and up. • GET TICKETS: The Mikado at Performing Arts Center San Luis Obispo • LEARN MORE: Opera San Luis Obispo’s The Mikado • FOLLOW: OperaSLO on Instagram @opera_slo Saturday & Sunday, October 17 & 18, 2026 Both performances at 2 PM Performing Arts Center San Luis Obispo Box Office: 805-756-4849 ******** *PORTABIDET: UP+ADAM IS AN OFFICIAL AFFILIATE FOR PORTABIDET - USE THIS LINK FOR UP+ADAM LISTENERS TO LEARN MORE AND GET YOURS! Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music******** CHECK OUT OUR WOODS HUMANE PET OF THE WEEK! ******** ADAM’S TEDX VIDEO IS HERE! ******** FOLLOW ADAM ON INSTAGRAM ********* Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them! Life Elements City of SLO WoodsHumaneSociety Tin City Distillery Original Music by Dan Curcio and Moonshiner Collective Moonshiner on Spotify HERE Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com ©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.