
Advertise on podcast: Local Marketing Institute Podcast
Rating
4.3from
This podcast has
119 episodes
Language
EnglishPublisher
Local Marketing InstituteExplicit
No
Date created
2020/04/16
Latest episode
2026/10/27
Average duration
62 min.
Release period
20 days
Description
Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
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Check latest episodes from Local Marketing Institute Podcast podcast
Local SEO and Marketing Q&A Session October 23, 2026
2026/10/27
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Google seems to have moved the Posts section higher in the local knowledge panel.Google testing government ID verification for GBPs.GBP review appeals delayed.Google tests new performance report section in GBP.LSA now has “small business” filter.Google tests changing the layout for the local knowledge panel.Google launches Business Home for GBP.Google rolls out monitoring capabilities for AI Mode.Why did Google turn off posting on my GBP?Why is Google rejecting my Posts for seemingly no reason?Does a review from a Google local guide have more weight than a standard account?What is the most difficult GBP case to deal with?Are post views back for all categories?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session with Dustin Stout and Justin Meredith October 9, 2026
2026/10/13
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Ads in AI mode are getting better placements.GBP users misusing Google support.Should I worry about AI watermarks?How do I protect the keys for my API?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session with Yan Gilbert September 25, 2026
2026/09/29
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Google announces release of the September 2026 spam update.Google turns local knowledge panel into AI overview.Google AI mode tests text link ads.Google shows more external links in AI overviews.AI overview links to AI Mode.Google tests Local Service Ads with larger image and highlight boxesGoogle Merchant Center auto enables native checkout.Google gives 4 days to reject a user suggested editGoogle sends email notifications when detecting a spike in spam reviews on your GBP.Does posting on GBP have a positive effect on AI visibility?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session September 11, 2026
2026/09/15
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
AI overview pushes users into Google AI mode.GBP adds photo verification option.Google ranking factors survey 2026.Google adds character counter for AI overview.Phone number in photo scam in Google Maps.GBP insight data missing.Does the profile strength in GBP impact performance?Does using a website builder with AI make it ineligible to be ranked in Google?Why does changing the address on an SAB when moving across states sometimes not work?What strategies can I use to get into AI search results?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session August 28, 2026
2026/09/01
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
GBP profiles are not getting reviews back after reinstatement.New AI optimization audit tool.Studies on how AI works in SEO.What should I do if my address is in a small city, but I want to rank in a bigger metro?How long does it take to get photos taken down?Should I have both an SAB profile and a storefront profile for the same business?Is there a way to know if you’ve lost reviews?How can I prepare for the GBP and LSA migration if certain information doesn’t match?Should I be putting ads in ChatGPT?What is the best way to build citations from scratch?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session August 14, 2026
2026/08/18
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Google claims reddit is not a preferred source.Google cites low quality listicles in AI overview.You can now report review responses from owners.ChatGPT has made sources less visible.Google amends lawsuit against Serapapi.What should I do if suggesting an edit to report a violation of guidelines doesn’t work?When moving locations for an SAB, should I make a new profile and merge it with the old one, or should I edit the existing address?Can I make a GBP listing for water vending machines?What are some best practices for UTM tracking?Should I aim to rank in the larger metro area rather than focusing on my local city?What is the recommended name format in GBP for a real estate agent that currently doesn’t have a DBA? How do I access the “book online” button in GBP?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session July 31, 2026
2026/08/04
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Interview with Google Product Experts Lisa Landsman and Mike Gnagy.Google aims to scale education via GBP optimization playbooks.Integrate Gemini with your GBP using Business Notebook.LSA migration into GBP is now complete.Google suspension flow improvements.What should I do if my ownership on a duplicate listing was overwritten by Yext?Should I report a business address that is mail only?Is it beneficial to create a domain for business reviews to help with ChatGPT output?Will ChatGPT ever change where it sources reviews from instead of Yelp?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session June 5, 2026
2026/06/09
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Google has made it easier to report businesses for pressuring or incentivizing customer reviews.Google clarifies requirements for labeling your GBP as open 24/7 when using AI agents.Google rolls out preferred source labels in AI mode.Google adds AI performance reports in Search Console.GBP now has view counts for photos and videos.What should I do if I’ve tried all the steps to move SAB locations on my GBP but it still won’t let me?If having two SAB locations close together risks a suspension of my GBP, how far away do they need to be to avoid triggering suspension?Should I try to reclaim profiles for a car dealership that were attempted to be deleted but are still showing up in search results?Does manipulating urls on Google Maps help with local ranking?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session May 8, 2026
2026/05/12
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Google incorporates “expert answer snippets” into their AI overview.Ask.com shuts down.Concerns about GBP suspensions from user account restrictions on the rise.Data from ChatGPT Ads is now available.Why are my GBP posts for weekly events getting rejected by Google?What should I do if a customer threatens to leave negative reviews if they can’t get a discount?How should I structure UTM tracking in GBP?Will adding a UTM to GBP hurt local citation?Do the new guidelines on reviews with names mean that negative reviews with staff names are easier to remove?If I select “custom display name and picture” to leave a review, does that affect all previous and future reviews?If my GBP has been suspended because of an account restriction, is it possible to move forward with the appeal process without removing the account?Did GBP Insights get removed, or is it hidden?Why am I ranking worse after moving locations?What is the going rate for offering SEO services?What is the KPI for success in the SEO field?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session April 24, 2026
2026/04/28
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
GBP photos now sorted by recency.Google introduces “Ask Maps” as a new way to find businesses.Updated information on LSA performance insights.When is it better to wait for Google Support to respond after having trouble with video verification?When traveling to another country, I got significantly less spam calls for my GBP, and when I came back, they resumed - is this a coincidence?What should I do if a former employee has claimed my GBP?What should I do if I can’t contact Google Support when requesting to nest a department listing?What should I keep in mind when doing video verification for an SAB?Did the insights feature on GBP get removed?What should I know about UTM source codes?If you change your language settings in Google Maps, can you suggest-an-edit your business name in as many languages as you want?How do I transfer the primary owner of a GBP?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session March 27, 2026
2026/03/31
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Google updates review guidelines.ChatGPT opens self-serve ad access in April.Google announces Search Live has launched globally.GBP performance metrics on Offer Posts.Ads are coming to Apple Maps.What should I know about AI review responses?Is there anything I can do if a fake listing I’ve reported keeps getting reinstated?How do I change my business name on my GBP without getting suspended?How do I enable Offer Posts if I don’t have the option to do so?Should I use AI phone assistants to handle calls?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session February 27, 2026
2026/03/03
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
AI and Local SEO Webinar on March 4.Google Knowledge panel filled with AI driven services/GBPs.How do I reinstate a GBP that was voluntarily disabled by request?Google has stopped showing the opening date for a new business location on the GBP - is this a bug?What are some tips on how to film a video for verification?How should I manage a corporate Facebook account vs. the individual store location pages?What should I do if Google keeps asking for re-verification?Can I use my GBP to advertise for a new business?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session February 13, 2026
2026/02/17
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Local Searches on Google Chrome on mobile are disappearing in the Personal Injury space.Purchases from Etsy can now be made directly from AI Mode.Google deprecates short names for GBP.You can access LocalU Nashville video content by paid subscription.LocalU in Dallas in October 2026.New “Insights” feature in GBP.Google Posts bug now fixed.Can “Popular times” apply to an SAB?Is Bing still worth optimising for?How do I verify my business if my lease doesn’t allow me to put up permanent signage?What is the most I can do to fully optimize my GBP?What would cause a listing to become unverified?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session January 30, 2026
2026/02/03
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Google AI Overviews follow up questions take you to AI Mode.Google explores ways to opt out of search AI features.New research says AIs are inconsistent when recommending brands.Factors for what makes the Most Relevant GBP reviews.Does Google still send out verification postcards?Are there services that help track visibility in AI mode?Should I merge the listing of a location that’s closing with another listing at a different location to keep the reviews?Is there a platform that’s good for tracking how entities are showing up in AI Tools?What should I use for citations?Should I have a practitioner listing for my GBP if I have regular one with my name in the business name?What are some good tools for analyzing GBPs and websites?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Local SEO and Marketing Q&A Session January 16, 2026
2026/01/22
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
Google speaks on hiring GEO/AEO/SEO and buying AI optimization tools.Google’s Danny Sullivan says not to turn content into bite sized chunks for LLMs.Google announces new branded AI business agents.Google rolls out Personal Intelligence in Gemini.Google confirms Apple Intelligence and Siri will be powered using Gemini.Why does Google keep asking for reverification after changing my business name?When are products for SABs going away?Should I change my SAB to a storefront for more visibility?Do clients ever pay based on success in leads or sales?Are EV charging station listings considered a separate department if they’re located within a business?With the ‘Vehicles for Sale’ feature now deprecated, should I use the products section instead?Are there any tools that can predict Google’s confidence score?How do you answer the phone for LSA to train it not to charge you for bad leads?Should I offer yearly contracts for SEO marketing, or month-to-month?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Podcast reviews
Read Local Marketing Institute Podcast podcast reviews
Laxcoachjeff 2026/02/04
Listen if you like to hear the tea…
They like to spend more time making fun of people and terrible jokes than giving good info.. I feel like I’m listening to meangirls seo
RachSeda 2020/04/20
Proven tactics and great insights
There are a MILLION things you can do to market your business. Local Marketing Institute eliminates the trial-and-error strategies and the shiny-objec...
Franco Olivo y Alto Voltaje 2020/04/18
So glad the LMI now has a podcast
If you’ve missed out on the Local Marketing Institute office hours, now you can listen to them in the car or at the gym. So glad that they’re making t...
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