Advertise on podcast: Zephr's Subscription Think Tank

Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Kyle Roof, Co-founder of High Voltage SEO and Page Optimizer Pro, to discuss the science behind search engine optimization. We'll talk about Google ranking factors, algorithm updates, and the core fundamentals that make up a successful SEO strategy. Listen now to discover: How to make improvements to your site TODAY Common misconceptions about Google updates, and what to actually look out for The importance of intelligent keyword targeting Striking the balance between value-rich content and SEO content What Kyle believes are the fundamentals that account for 60% of SEO success

Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quickly in an ever-changing digital world. Listen now to discover: How to be efficient with split testing Common misconceptions about split testing, the truth and the myths The importance of agility, automation, and tech flexibility What data Andres recommends gathering to make the most out of audience insights  Why Andres believes it's crucial to learn from other industries

Take a look at the audio version of our latest blog: Reviving Readership: How to Implement a Successful Win-Back Strategy

Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Evgeniy Medvedev, Head of Partnerships at Rarible, to discuss web3 opportunities, NFTs, and what the future holds for media and subscription companies in an ever-changing digital world. Listen now to discover: Why launch an NFT project- and how to do it the right way What 'gamification' means, and it's uses for building strong communities Evgeniy's predictions about the future of media in web3 Common misconceptions about NFTs, the truth and the myths

Take a look at the audio version of our latest blog: Building Authority in Google's New Algorithm

Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Marisha Lakhiani, VP of marketing at Mindvalley, to discuss rapid subscription growth, lifelong communities, and how to market products during the economic squeeze.  Listen now to discover: Why A/B testing stretches beyond what most marketers do How to create bestselling products by listening to audience feedback How Mindvalley built strong communities full of brand ambassadors Marisha'a tips for a good upsell and cross-sell strategy

Take a look at the audio version of our latest blog: Trust: The Key to Long-Term Retention

Welcome to the next episode in our Subscription Think Tank series!  In this episode, we'll be interviewing Matthew Holman, Co-founder and Head of Growth at Qpilot, to discuss conversion optimisation, churn, and consistent experiences in physical product subscriptions. Listen now to discover: The churn and retention feedback loopPage optimisation and boosting conversions at every step of the customer journeyMatt's tips for a robust subscription business modelWhy personalisation is becoming even more crucial today

Welcome to the next episode in our Subscription Think Tank series!  In this episode, we'll be interviewing Scott Hurff, Tinder innovator and Churnkey Co-founder, to discuss subscription innovation, personalisation and churn prevention. Listen now to discover: Why Tinder chose the subscription route in an industry dominated by other models.  Future product innovation in subscriptions. Why personalisation is crucial to customer satisfaction. Common churn issues and the do's and dont's for reducing churn.

Take a look at our audio version of our latest blog: Intelligent Paywalls and Dynamic Paywalls: Similarities and Crucial Differences.

Digital publishing has faced enormous hurdles and undergone drastic changes this year. But although these changes have posed challenges, they’ve also opened the doors to plenty of opportunities to stand out, lead in the field, and grow revenue. The key to success lies in anticipating what to expect for the future, and building strategies to capitalise on those trends. So how can publishers best prepare? In this audio guide, we’ll delve deep into the current evolving trends that give good predictions for the future market. Listen now to: Discover the top consumer trends influencing advertising, content consumption, and user experiences. Get up to date with evolving technologies being tested by leading publishers as we speak. Learn why communities will play a big role in the longevity of publishing brands. Find out why SEO strategy is changing, and how you can capitalise on the new shift in the search algorithm. Discover 5 key steps to future-proofing your business. And much more! If you'd prefer to read this e-guide instead, please download the pdf version here.

Welcome to the next episode in our Subscription Think Tank series!  In this episode, our Finance Director, Jamie Walker, interviews Evalian's Head of Data Privacy and Protection, Ray Orife, to discuss what makes a good data privacy strategy, and how digital publishers can ensure they are compliant with data law.  Listen now to discover: Why data consent is so important for the future of digital publishing How GDPR differs from CCPA Which publishers do well with data protection, and how to emulate them Ray's predictions for the future of data protection (and how to keep up)