
Advertise on podcast: Florent Bourc'his, Consultant Digital
This podcast has
4 episodes
Language
FrenchPublisher
Florent Bourc'hisExplicit
No
Date created
2020/04/20
Latest episode
2021/09/29
Average duration
1 min.
Release period
142 days
Description
Ex-Consultant McKinsey et ex-Manager Accenture Interactive, j'essaye de délivrer les meilleures pratiques, services et résultats sur le digital. Fondamentalement orienté sur l'international avec +8 ans d'expérience sur le digital, je viens du monde croisé des agences digitales et du consulting stratégique. Je travaille à travers plusieurs pays, régions et sur plusieurs industries et ce, en plusieurs langues. Ici, on échange sur tous les leviers du marketing digital, des projets de transformation ou encore sur tous les aspects du Growth et de la conversion du marketing. Conseils & astuces!
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#003 - Optimisation de la Communication Continue en Télétravail
2021/09/29
With a significant increase in remote work, so does the usage of team messaging tools. The question of whether these tools help or distract us in productivity surfaces throughout teams, and is a variation of the well-known problem of how strongly interruptions at work distract workers from their actual work.
Slack and Microsoft Teams summed up to 230mn daily users (Statista, 2020) when Google Suite surpassed 2bn monthly active users (Axios, 2020). Almost 7bn actions happen per day only on Slack. As a consequence, the average worker is interrupted somewhere between 4 to 12 times every hour. That’s one interruption every 15 minutes, in the best-case scenario.
In this new remote-world-scenario, here are 5 tips to try to improve your productivity:
1. Prepare your Check-in & Check-out meetings, and don't go back on itIf you summarize what you are going to do Today, what you solved or found Yesterday and raise your hand for your Blockers, for sure your communication will be short and effective
2. Prioritize your interactions by communication levelDifferentiate your email communication between urgent assumptions, and what can wait until the end of your day
3. Centralize your mid-day potential alerts that need to be reportedBefore you stop for launch or take care of your personal life, keep 5' to check your potential alerts to be aware on what you may have missed during the morning
4. On project with a dedicated team, try to use an EOW email (End-Of-Week Email)Summarize your short cycle work communication to give the right visibility to your direct manager, lead or sponsor
5. Turn-Off your non-necessary and important notifications to keep your focusKeep only the most important, direct ones and leaders potential top-down.
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LinkedIn: https://www.linkedin.com/in/florentbourchis
Instagram: https://www.instagram.com/florent_bourchis
Facebook: https://www.facebook.com/florent.bourchis
Telegram: https://t.me/DigitalMarketingConsultantFR
YouTube: https://www.youtube.com/channel/UCbGsg38dMwjdISzVB9BuELQ
Spotify: https://open.spotify.com/show/3avfShZu7MelFngwC66wmB?si=myTkc98vSpmgzAkQDtHvww
Deezer: https://www.deezer.com/us/show/1112072
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMDY1MzI2Yy9wb2RjYXN0L3Jzcw
Site: https://leconsultantdigital.com
#002 - Tendances du Social Commerce pour 2022
2021/09/22
5 Social CommerceTrends for 2022 - Social Media and eCommerce convergence trends are bringing growth opportunityfor brands
1. Whatis SocialCommerce
Refers to when a consumer’sshopping experience occurs directly on a social media platform. User-generated content hasrisen in importance for marketers. Phrases such as “swipe up to purchase” or “store link in bio” have becomeextremely popular calls to action.
2. ProductDiscovery
Through social media platforms, brands and companies are looking to help consumers with product discovery. While consumers may go online to search for a product that they need, social commerce could fill a void when people go online without knowledge of what they are looking for.
3. AvailablealmostEverywhere
Facebook, Instagram, Pinterest, TikTok, Twitter, ... almost all social media platforms create solutions to promote new product placements. Some examples: Facebook Shops for SMBs, Instagram Checkout, inspiration on Pinterest,talk monitoring on Twitter.
4. NewCheckoutAlternative
New checkout formats, call-to-actions andstreamlining options to purchase. Brands are leveraging socialmedia checkout and shoppingintegrations as tech-savvy consumers engage with social commerce more often.
5. Users in China areon Top
By the end of 2021, almost 50% of internet users in China will make at least one purchaseon social commerce. In comparison in 2020in the US, 70% of internetusers who regularly watchedinfluencer-led livestreams said they were likely to buy.
-
LinkedIn: https://www.linkedin.com/in/florentbourchis
Instagram: https://www.instagram.com/florent_bourchis
Facebook: https://www.facebook.com/florent.bourchis
Telegram: https://t.me/DigitalMarketingConsultantFR
YouTube: https://www.youtube.com/channel/UCbGsg38dMwjdISzVB9BuELQ
Spotify: https://open.spotify.com/show/3avfShZu7MelFngwC66wmB?si=myTkc98vSpmgzAkQDtHvww
Deezer: https://www.deezer.com/us/show/1112072
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMDY1MzI2Yy9wb2RjYXN0L3Jzcw
Site: https://leconsultantdigital.com
#001 - Tendances des Telecom en 2021
2021/09/14
2021 Telecom latest trends, 5 key trends in the telecom industry
1. 5G Network Implementation
Telecommunications will create innovative ways to carry 5G to the masses, providing the public with the most effective network.
2. Artificial Intelligence
In predictive maintenance, network maintenance, client support and security, AI can enhance digital transformation.
3. IoT, the Internet of Things
Highest level of efficiency, smooth business processes help to increase guaranteed revenue by using the IoT in 2021
4. Big Data Priority
For telecommunications companies and their clients, the new methods to manage the Big Data is becoming urgent
5. Cyber Security
Companies will make more critical investments to secure their assets, track threats, prevent attacks and recover
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LinkedIn: https://www.linkedin.com/in/florentbourchis
Instagram: https://www.instagram.com/florent_bourchis
Facebook: https://www.facebook.com/florent.bourchis
Telegram: https://t.me/DigitalMarketingConsultantFR
YouTube: https://www.youtube.com/channel/UCbGsg38dMwjdISzVB9BuELQ
Spotify: https://open.spotify.com/show/3avfShZu7MelFngwC66wmB?si=myTkc98vSpmgzAkQDtHvww
Deezer: https://www.deezer.com/us/show/1112072
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMDY1MzI2Yy9wb2RjYXN0L3Jzcw
Site: https://leconsultantdigital.com
Florent Bourc'his, Digital Marketing Strategy Manager (Trailer)
2020/07/31
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