Werben im Podcast: RAT.HUB | Dein Startup Podcast

I am very honored to be calling Aela Callan as my first guest on the second season of my podcast RAT.HUB. Aela is an award-winning journalist and filmmaker, she worked as a foreign correspondent at Al Jazeera and produced documentaries for Al Jazeera's 101 East program. She was selected for a prestigious John S. Knight fellowship for journalism innovation at Stanford University and a few years ago she started her own company called head set.  When I met Aela more than five years ago, we regularly discussed how virtual reality is going to change journalism and how it can help tell better stories. How times have changed. I remember Aela always went to all the international conferences to see the latest and best VR experiences and she's had a very clear understanding of what immersive technologies can do for journalism. i am beyond excited to speak with her.      Some key takeaways: head set is an immersive technology company that offers virtual reality training for people who work in high-risk environments, e.g. journalists, humanitarians and diplomats. head set develops immersive scenarios that help prepare physically and emotionally for what happens when you are in the midst of a big story. She understands herself as a journalist first rather than an entrepreneur, so setting up a sales process has been something completely outside of her comfort zone. Aela underlines: "Journalists are on a 24/7 frontline now, whether it's physically covering unrest in the streets because of Covid protests which is very relevant to our scenario or on the frontlines of Twitter with the cyberbullying and harassment that goes on now. We have a culture of many different parties attacking the media." VR training sessions are different from traditional training sessions - "Journalists find it more realistic and more emotionally impactful than scenarios played out by actors." With regards to her company, she states "I don't think you ever finish product development." She tells us how she set up her company team and highlights "recruitment is difficult [...] Knowing what you need is half of the battle. But then being able to ask helps with attracting the right talent to your team and being able to keep them with interesting work and interesting projects." Some management tips for a digital-first company: during the pandemic, she has managed her team via zoom and slack regular stand-up meetings help - open for anyone on the team (even if it is not their specific topics being discussed) leave quietly at any time is possible every day of the week is devoted to something: product development day, dev days, co-founder meetings regular lunch roulettes  Friday open door coffee for non-work related subjects read-outs from every meeting with specific action items is imperative  As a manager, you want to be checking in, not checking up. Some tools to use Canva Miro Trello Keybase Slack Whatsapp Google Drive "An exit doesn't have to look like what investors say an exit is" More links: head set Virtual Human Interaction Lab at Stanford University Uncanny Valley UK Research and Innovation Prof. Albert (Skip) Rizzo - here is one of his talks: VR Exposure Therapy for PTSD Bethnal Green Ventures Fire Panda I am Rohingya Welcome to the international edition of my podcast RAT.HUB. I am your host Linda Rath and I interview entrepreneurs who I admire and look up to. I want to know more about their business AND: What drives them? What inspires them? I believe you need so much more than just talent and skills to be successful in business. So, let's find out what secrets our entrepreneurs will reveal to us.  If you have any questions or want to share some thoughts, feel free to contact me via Twitter @Lynda420. I am your host Linda Rath and I am looking forward to connecting with you in my next episode. This episode is brought to you by Media Tech Hub Potsdam. It is one of 12 digital hubs in Germany, initiated by the Federal Ministry of Ec

Today, I am joined by Gayatri Parameswaran. She is a journalist and co-founder of Nowhere Media, an immersive storytelling studio that explores how you can achieve meaningful  narratives through immersive experiences. Her projects have not only been featured at festivals such as SXSW, Sundance and Venice film festival. Her latest VR experience Kusunda has actually won the Tribeca Storyscapes Grand Jury prize just a few weeks ago. Gayatri gives a raw account of the true hustle that is being a foundHER. Juggling one two three projects simultaneously, having to pitch ideas to potential investors and managing teams - all while keeping her creative juices flowing. She is a true warrior and I applaud her resilience. When I met Gayatri, we co-organized a VR pop up studio in Berlin, we also co-participated at a panel at the Perugia journalism festival and she gave the keynote at one of the VR conferences i co-organized with Frederic Dubois.  I've been able to explore her work over the years and I am honored that she is here with me today.  Some key takeaways: Keeping a language alive means keeping a culture alive. Kusunda is a VR experience that lets you explore the world of the Kusunda language. "I am very inspired by reality ... We let ourselves be guided by reality and people in real life ... There is something special to immersive technologies and what it can do for storytelling." Currently, Nowhere Media is doing research about how stories about intangible cultural heritage affects people when they are told in different media/formats. "There is something magical over there that's happening inside the VR headset." Kusunda started with a core team. Then they received seed funding for the prototype. Step by step, additional funding came in to start imagining what an extended version of the story could look like. The project had some real life impact, including a language revitalization program. Gayatri's book recommendations: Woman at the edge of time Any book by Ursula Le Guin More links: Nowhere Media was featured on Voices of VR Another moving VR experience by Nowhere Media: Home After War Welcome to the international edition of my podcast RAT.HUB. I am your host Linda Rath and I interview entrepreneurs who I admire and look up to. I want to know more about their business AND .... What drives them? What inspires them? I believe you need so much more than just talent and skills to be successful in business. So, let's find out what secrets our entrepreneurs will reveal to us.  If you have any questions or want to share some thoughts, feel free to contact me via Twitter @Lynda420. I am your host Linda Rath and I am looking forward to connecting with you in my next episode. This episode is brought to you by Media Tech Hub Potsdam. It is one of 12 digital hubs in Germany, initiated by the Federal Ministry of Economics and Energy – and the only one with a focus on MediaTech. it encompasses a working space, an accelerator and an annual conference and i highly recommend you check it out if you want to start a business and look for networking opportunities. I am an entrepreneur myself and our startup Vragments used to be located at the media tech lab in Potsdam. Credits: Produced by Linda Rath Photo Gayatri Parameswaran by Gayatri Parameswaran Photo Linda Rath by Stefan Walter for Causalux Fotos  Podcast Cover by Nicole Koppe Episode Cover Art by Stephan Gensch Music/Jingles by Mara Niese

It took me many moons to publish this episode (Mercy and I actually talked back in September 2021). Finally, I can share this interview with Mercy Abang! She is a Nigerian journalist living in Berlin. About 5 years ago, I met her in Bonn at a workshop at Deutsche Welle. She has freelanced for the Associated Press, Al Jazeera, BBC and the Columbia Journalism School, among others. She just started working at Hostwriter as one of two managing directors. Congratulations!  In this episode, we talk about the Twitter ban in Nigeria and what this means for the civic online space and journalism, we cover the challenges of being an entrepreneur and we discuss in how far journalists should embrace technology. She gives us a glimpse of what's important to her and how she prioritizes her work and her life. Some key takeaways: Social media platforms help journalists with marketing and distribution and should be used accordingly. Having the right content is simply not enough.  However, journalists should not just focus on one platform. The more you increase the visibility on other platforms the better and when one falls flat (as we saw in Nigeria), you can rely on others. Diversify your distribution strategy. Don't underestimate the importance of VPN and other technological opportunities to ensure free speech. Mercy decided to go back to business school. Why? We have to start looking at money. as a journalist, you have to know business. As a journalist, you need an entrepreneurial mindset. Content creation is more than a buzzword for gen z.  Platforms like facebook and Google take a new role/position in the media ecosystem and changes how individual journalists can position themselves within that ecosystem. We have no idea how the future of the media look like. Journalists should embrace innovation and not fight it. Journalists should adapt to innovation and not fight it. Everybody has become a journalist, everyobody has become a storyteller, everyobody has become a content creator, everybody has become a broadcaster. Mercy expects more journalists to think outside the box and say ... the world is changing. More links: Mercy Abang Mercy Abang is one of two new managing directors at Hostwriter  Mercy Abang on Al Jazeera's Listening Post  Tim Ferris Blog Christiane Amanpour Welcome to the international edition of my podcast Rath.hub. I am your host Linda Rath and I interview entrepreneurs who I admire and look up to. I want to know more about their business AND: What drives them? What inspires them? I believe you need so much more than just talent and skills to be successful in business. So, let's find out what secrets our entrepreneurs will reveal to us.  If you have any questions or want to share some thoughts, feel free to contact me via Twitter @Lynda420. I am your host Linda Rath and I am looking forward to connecting with you in my next episode. This episode is brought to you by Media Tech Hub Potsdam. It is one of 12 digital hubs in Germany, initiated by the Federal Ministry of Economics and Energy – and the only one with a focus on MediaTech. it encompasses a working space, an accelerator and an annual conference and i highly recommend you check it out if you want to start a business and look for networking opportunities. I am an entrepreneur myself and our startup Vragments used to be located at the media tech lab in Potsdam. Credits: Produced by Linda Rath Photo Mercy Abang by Mercy Abang Photo Linda Rath by Stefan Walter for Causalux Fotos  Podcast Cover by Nicole Koppe Episode Cover Art by Stephan Gensch Music/Jingles by Mara Niese

Today, I am joined by Mariana Santos. She is a journalist and founder of Chicas Poderosas, a non-profit organization that aims to empower women, journalists and the leadership of women in media. Chicas provides training to have more leadership skills, to navigate better and to come up with one's own story ideas. Also, LGBTQ+ and other minorities whose voices have been marginalized in media orgs are supported by Chicas Poderosas.  Mariana started this community in 2013 while she was an ICFJ fellow. Today she runs it full-time with her team and a board of directors and experts in the different areas of journalism, entrepreneurship, business, innovation and design thinking.  Mariana was also a JSK Knight fellow at Stanford in 2015 and a Knight International Journalism Fellow back in 2013-14 working all across Latin America in major newsrooms and with independent journalists.  I met her many moons ago at Stanford where she organized a week-long workshop/conference evolving around entrepreneuship and innovation in journalism. Years later, she invited me to Lisbon to talk about immersive journalism and again, she was able to bring together people from all over the world creating a save space to experiment and innovate. She says about herself that she is a "Portuguese girl who wants to change the world, and is working on it right now." Some key takeaways: The drive of chicas is the magic of being together, feeling the energy of each other ... so the pandemic has been extremely challenging.  Being a chica means believing in yourself. it is a mindset "We need to find role models. We should be listened to." "We've been very passionate about changing the reality for women." "I thought about quitting." "I wanna be there for my team, I wanna hug them." "My energy became my currency."  "We want to bring more women into technology." Great team exercise: Try to do the tasks of your colleagues. We need to see each other as team mates and understand what we each of us are doing.  Important question: How do you establish a culture of trust? To do projects, you need: talent, time, and money. Mariana is living in Portugal, running a business in the US that has actions in Latin America. i am not a business woman naturally, but i became one. No toxic people, no toxic environments.  Mariana's book recommendations: Lead together Welcome to the international edition of my podcast Rath Up. I am your host Linda Rath and I interview entrepreneurs who I admire and look up to. I want to know more about their business AND .... What drives them? What inspires them? I believe you need so much more than just talent and skills to be successful in business. So, let's find out what secrets our entrepreneurs will reveal to us.  If you have any questions or want to share some thoughts, feel free to contact me via Twitter @Lynda420. I am your host Linda Rath and I am looking forward to connecting with you in my next episode. This episode is brought to you by Media Tech Hub Potsdam. It is one of 12 digital hubs in Germany, initiated by the Federal Ministry of Economics and Energy – and the only one with a focus on MediaTech. it encompasses a working space, an accelerator and an annual conference and i highly recommend you check it out if you want to start a business and look for networking opportunities. I am an entrepreneur myself and our startup Vragments used to be located at the media tech lab in Potsdam. Credits: Produced by Linda Rath Photo Mariana Santos Photo Linda Rath by Stefan Walter for Causalux Fotos  Podcast Cover by Nicole Koppe Episode Cover Art by Stephan Gensch Music/Jingles by Mara Niese

Today, I am joined by Julia Hildebrand. As part of the award-winning Correctiv team, Julia leads a project called beabee. It is a tool that helps newsrooms turn audiences into engaged communities. Before that, Julia had worked for the social startup ChangeX in Dublin where she developed community-software that allows people to start their own local projects. I met Julia while we both worked for Germany's international broadcaster Deutsche Welle. During that time, she was developing new social media strategies, guidelines and workflows for more user participation.  Julia's expectations of community-journalism is high: “There is so much more potential for civic participation. Community-Journalism for me is a way, to unleash that potential and empower people to improve their own environment.” I am very happy that she agreed to do this interview. We discussed civic participation and in how far journalism can or should foster that. Some key takeaways: beabee is about allowing more people to start local organizations that have journalistic practices and organizing communities at their focus it is all about supporting the smallest newsrooms building a community means having to have patience. building a community is hard and hands-on work: it goes beyond just providing stories. It encompasses working together, organizing workshops and being open to co-creation journalism can help increase engagement in local communities and tracking impact can be done by looking at voting turnouts it is about creating safe public digital spaces and owning the infrastructure, owning the data we need more players that are not driven by profit team-building and motivation techniques include taking time - it is imperative that everyone knows what the goals are - making sure that everyone know what's going on stand-ups in the morning - having that little connection in the morning including a ritual "reasons to be cheerful" - sharing sth more personal, sth positive invest in bringing people together More links: Beabe Correctiv Bristol Cable  Rheinhausen Community Project Campfire Festival Barcamp Bottropp Welcome to the international edition of my podcast Rath Up. I am your host Linda Rath and I interview entrepreneurs who I admire and look up to. I want to know more about their business AND .... What drives them? What inspires them? I believe you need so much more than just talent and skills to be successful in business. So, let's find out what secrets our entrepreneurs will reveal to us.  If you have any questions or want to share some thoughts, feel free to contact me via Twitter @Lynda420. I am your host Linda Rath and I am looking forward to connecting with you in my next episode. This episode is brought to you by Media Tech Hub Potsdam. It is one of 12 digital hubs in Germany, initiated by the Federal Ministry of Economics and Energy – and the only one with a focus on MediaTech. it encompasses a working space, an accelerator and an annual conference and i highly recommend you check it out if you want to start a business and look for networking opportunities. I am an entrepreneur myself and our startup Vragments used to be located at the media tech lab in Potsdam. Credits: Produced by Linda Rath Photo by Julia Hildebrand Photo Linda Rath by Stefan Walter for Causalux Fotos  Podcast Cover by Nicole Koppe Episode Cover Art by Stephan Gensch Music/Jingles by Mara Niese

Today, I am joined by Binoy Prabhakar. He is the executive editor at Moneycontrol, one of India's largest business news platform. Binoy is also a former Senior Editor at the The Economic Times and was a fellow at the Tow-Knight Center for Entrepreneurial Journalism in New York. Currently, he runs an efficient newsroom, working with interdisciplinary teams, building successful journalism products for the Indian market and finding innovative business solutions.  I met Binoy during our fellowship at CUNY and it was so good to catch up. We discussed monetization plans for media platforms, how to build a great work environment and the myth of work-life-balance. Some key takeaways: Moneycontrol is the flagship but there are other products Binoy is working on he is working on a live streaming service which is highly challenging, Binoy leads a team of 100 journalist and is planning on hiring more journalists editorial team works very closely with the tech and product team (how to monetize products and how to do events) as well as the audience engagement team (they do so to understand consumer complaints) very agile understanding of a continuous innovation process, always looking for ways to develop new products diversifying revenue streams is key. you can monetize e.g. through ads branded content subscription newsletter is a lucrative product - new experiments with what time to send it out is very helpful the collaboration process is very transparent and structured - easy to use tools (Slack, Zoom etc.),  journalists should be good human beings Binoy tries to always create a lot of warmth in the newsroom (focusing on little things, helping each other out) empathy is very important leaders should be hands-on and obsessed about their product while building the team, Binoy started with people having financial skills and then included skilled journalists More links: Moneycontrol The Reboot Monocle Axios Media Trends Jeremy Caplan's newsletter Beautiful AI Instapaper Welcome to the international edition of my podcast Rath Up. I am your host Linda Rath and I interview entrepreneurs who I admire and look up to. I want to know more about their business AND .... What drives them? What inspires them? I believe you need so much more than just talent and skills to be successful in business. So, let's find out what secrets our entrepreneurs will reveal to us.  If you have any questions or want to share some thoughts, feel free to contact me via Twitter @Lynda420. I am your host Linda Rath and I am looking forward to connecting with you in my next episode. This episode is brought to you by Media Tech Hub Potsdam. It is one of 12 digital hubs in Germany, initiated by the Federal Ministry of Economics and Energy – and the only one with a focus on MediaTech. it encompasses a working space, an accelerator and an annual conference and i highly recommend you check it out if you want to start a business and look for networking opportunities. I am an entrepreneur myself and our startup Vragments used to be located at the media tech lab in Potsdam. Credits: Produced by Linda Rath Photo by Binoy Prabhakar Photo Linda Rath by Stefan Walter for Causalux Fotos  Podcast Cover by Nicole Koppe Episode Cover Art by Stephan Gensch Music/Jingles by Mara Niese

Today, I am joined by journalist and entrepreneur Ellen Heinrichs. She is the founder and CEO of the Bonn Institute for Journalism and constructive dialog which supports solutions-oriented journalism by working with media companies and research institutes to analyze the impact of constructive approaches. I met Ellen more than a decade ago when we both worked for Deutsche Welle. She helped found the internal network DW Minds and the DW Innovation Lab. She was the first German to be a fellow at the Constructive Institute at Aarhus University in Denmark. Some key takeaways: constructive journalism has three components: it is solution-oriented which means that throughout the journalistic process, a critical look at solutions is taken  it enriches journalism with more perspectives - it is supposed to be more nuanced and therefore less polarizing journalism contributes to constructive debates in society by e.g. asking different questions that trigger vivid dialog we need to add more skills into our journalistic toolbox critical thinking doesn't always mean negative thinking potential solutions can activate resources that are already there - solutions-focus can be more helpful for the future whereas negative talk can create only problems systemic thinking - typical storytelling of focusing on conflict and having a hero need to be questioned we need to tell different stories that do not stress people but resonate with their resources. journalism should activate them and help them think about what they can actually do journalism should be a service profession - providing public with information they need journalism is not just about telling stories but also listening to what's relevant Bonn Institute offers workshops, conduct studies and brings attention to the topic of constructive journalism at conferences and events More links: Bonn Institute Welcome to the international edition of my podcast Rath Up. I am your host Linda Rath and I interview entrepreneurs who I admire and look up to. I want to know more about their business AND .... What drives them? What inspires them? I believe you need so much more than just talent and skills to be successful in business. So, let's find out what secrets our entrepreneurs will reveal to us.  If you have any questions or want to share some thoughts, feel free to contact me via Twitter @Lynda420. I am your host Linda Rath and I am looking forward to connecting with you in my next episode. This episode is brought to you by Media Tech Hub Potsdam. It is one of 12 digital hubs in Germany, initiated by the Federal Ministry of Economics and Energy – and the only one with a focus on MediaTech. it encompasses a working space, an accelerator and an annual conference and i highly recommend you check it out if you want to start a business and look for networking opportunities. I am an entrepreneur myself and our startup Vragments used to be located at the media tech lab in Potsdam. Credits: Produced by Linda Rath Photo by Ellen Heinrichs Photo Linda Rath by Stefan Walter for Causalux Fotos  Podcast Cover by Nicole Koppe Episode Cover Art by Stephan Gensch Music/Jingles by Mara Niese

Heute bei mir im Studio ist Milan Uhe.   Milan ist Gründer und Geschäftsführer von Freelance Partner, einem Unternehmen, das sich auf die Vermittlung von Freelancern und Interim Managern spezialisiert. Milan hat an der Leuphana Universität in Lüneburg Wirtschaftspsychologie studiert und war dort als wissenschaftlicher Mitarbeiter und Lehrbeauftragter für Personalmanagement tätig. Er verbrachte zwei Jahre in London, wo er seinen Master in „International Human Ressource Management“ mit Auszeichnung abschloss. Milan hat seitdem viele Erfahrungen im Bereich der Personalvermittlung machen können. Zunächst in größeren Unternehmen, dann als Selbständiger.   Im April 2014 gründete Milan seine eigene Firma „Freelance Partner”, welche er wertebasiert und mit höchsten Ansprüchen bzgl. der Dienstleistungsqualität aufbaut und führt.   Falls ihr Freelancer und Interim Manager für euer Startup sucht oder auch selbst nach einem freiberuflichen Projekt Ausschau haltet, ist Milan euer Mann. Im Interview berichtet er, worauf es im Recruiting-Prozess ankommt. Besonders spannend dabei ist auch der Blick in sein eigenes Unternehmen. Hier setzt Milan auf absolute Transparenz, Kommunikationsgeschick und besondere Motivationsmaßnahmen, die wiederum in eine einzigartige Unternehmenskultur münden, auf die Milan sehr großen Wert legt.   Wenn ihr mehr über Freelance Partner erfahren wollt, geht auf www.freelance-partner.de. Kontakt zu Milan stellt ihr ganz einfach auf Xing und LinkedIn her.   Meine Key Takeaways vom Interview mit Milan: Unternehmenskultur muss stimmen, um Bestleistung von Mitarbeitenden abzufordern. Plattformen wie LinkedIN und Xing haben als Recruiting-Plattformen ihre Daseinsberechtigung, können aber bei „managerial Aufgaben" die notwendigen Soft Skills noch nicht quantifizieren. Hier werden Vermittler und die Face-to-Face-Beratung benötigt. Flexible Arbeitszeiten und -räume: Aufhebung von Zwängen und eine eingeführte Freiwilligkeit führen dazu, dass die Mitarbeitenden trotzdem täglich und zu regelmäßigen Zeiten ins Büro kommen (nicht verpflichtend, sondern intrinsisch motiviert). „Culture eats strategy for breakfast“ Kultur ist das Backbone von Freelance-Partner. Nur, wenn intern das Team funktioniert, kann ein Service oder ein Produkt langfristig Erfolg haben. Hilfreiche Methoden hierbei: Brutal ehrliches Feedback mit warmherzigem Ton geben, auch Peer-to-Peer Weekly Wrap-Ups helfen dem Team, Feedback regelmäßig und mittelfristig einzuholen. Eine der besten Leadership Methoden: One-on-one-Gespräche und sich Zeit für das Team nehmen! Bei Meetings ist Folgendes relevant: Beste Idee gewinnt, Methoden der gewaltfreien Kommunikation, Ideen der Anderen wertschätzen, Passen, wenn man nichts zu sagen hat, Wertschätzung für die limitierte Zeit Aller, Agenda vor Meeting kommunizieren, Jede Person bringt inhaltlichen Mehrwert mit, Timekeeper und jeden Punkt mit limitierter Zeit durchgehen, One-word opener und one-word closer, Protokoll führen, Sportliche Aktivitäten (wie z.B. Planken) und Ice-breaker am Anfang der Meetings. Unterschied zwischen Skill- und Attitude-basiertem Recruiting beherzigen. Tough Love als gute Chefperson praktizieren. Ein Growth Mindset etablieren.  In der Rubrik #rathschlag gibt Milan einen essentiellen Tipp für jeden Entrepreneur. In der Rubrik #fragdierath darf ich ihm einen Tipp geben.   Milans Buchempfehlungen: •    „Scaling Up" von Verne Harnish (company building)  •    „Drive - The surprising truth about what motivates us"von Daniel Pink (motivation, leadership, incentives)  •    „7 habits of highly effective people" von Stephen Covey (self-management)  •    „Trillion Dollar Coach" - von Eric Schmidt, Jonathan Rosenberg, and Alan Eagle (management, leadership, coaching)  •    „Business Culture Design" von Simon Sagmeister (business culture building)  •    „Mindset“ by Carol Dwerk

Heute bei mir zu Gast ist Pia Frey.   Pia ist eine Mit-Gründerin von Opinary. Opinary ist ein Berliner Startup, das Nutzern die Möglichkeit bietet, eigene Meinungen mit nur einem Klick sichtbar zu machen und zu teilen.   Pia arbeitet auf der Publisher-Seite von Opinary, um die Beziehungen zwischen Nutzern und Redaktionen zu verbessern und Publishern zu ermöglichen, ihre Leser einzubeziehen, zu verstehen und zu monetarisieren. Sie gehört zu Forbes „30 unter 30“, war nominiert als „Journalistin des Jahres“ und gewann mit Opinary den Grimme Online Award.    Ich habe Pia vor etwas über drei Jahren in New York kennengelernt. Damals habe ich an einem Uni-Seminar teilgenommen und sie wurde für einen Vortrag über ihr Startup Opinary eingeladen und ich war total begeistert, mit welchem Selbstbewusstsein und mit welchem Enthusiasmus sie über ihre Erfahrungen bei Opinary sprach.   Wer mehr über sie erfahren möchte, folgt ihr auf Twitter @Pia_Frey. Wer mehr über Opinary erfahren möchte, geht einfach auf die Webseite opinary.com   Meine Key Takeaways vom Interview mit Pia:   Ziel ist immer: Etwas Gutes schaffen und dabei ein wertvolles Unternehmen aufbauen wollen, das wirtschaftlich erfolgreich ist à immer ein Balanceakt. Unternehmens-DNA sitzt tief drin in Gründermannschaft: Anspruchshaltung mit gesellschaftlichem Mehrwert und wirtschaftlichem Erfolg. Alle Erfolge und alle Probleme sind auf das Gründerteam zurückzuführen! Geschäftsmodell läuft über zwei Kundengruppen: Werbetreibende und Digitalverlage à damit z.T. konkurrierende Interessen – Konfliktpotenzial. Das Tool selbst arbeitet so: Kontextuell semantisch die richtigen Fragen in die richtigen Artikel spielen und damit die höchste Partizipations-bzw. Engagement-Rate generieren. Engagement-Rate ist die Benchmark – viele User machen mit und wollen das Ergebnis sehen. Ein Skript im Backend sucht auf Basis kontextuell semantischer Logik und getrieben von künstlicher Intelligenz die richtige Frage aus.  Zwei Fragetypen: Redaktionelle Fragen und gesponserte Fragen Ziele: Dann zum Beispiel in Abos konvertieren Es gibt Redaktionsteams bei Opinary Verschiedene Team: Redaktionsteam (u.a. für redaktionelle Fragen), Sales, Branden Content, Data Engineering, ... Die Art und Weise, wie sie wachsen wollen ist ein Thema, das immer wieder hoch kommt.  Risikokapital von VCs und Business Angels bedeutete z.T.: Nicht profitabel zu sein ist erstmal (!) nichts schlechtes. Wachstum ist wichtig. Reichweite und Umsatz Fazit: Superspannende Einblicke in ein Unternehmen, das gerade nicht nur wächst, sondern aus der Skalierung heraus auch auf dem Weg zur Profitabilität ist. In der Rubrik #rathschlag gibt Pia einen essentiellen Tipp für jeden Entrepreneur.      In der Rubrik #fragdierath darf ich ihr einen Tipp geben. Pias Empfehlung: Pivot Podcast Weiterführende Links: OMR Podcast Opinary Lean Startup Buch Meine Lieblingszitate:  Als aktiver Bürger einer Demokratie sollte man zu entscheidenden Themen eine Meinung entwickeln. Der Balanceakt zwischen journalistisch getrieben und wirtschaftlich getrieben ist bei uns eine klassische Konfliktzone. Fokus zu entwickeln ist eine unterschätzte Kompetenz als Unternehmer. Man muss besser werden, in dem was man tut und man muss innovativ weiter denken, darüber hinaus denken. Vor allem in der Frühphase ist Mut ganz schön wichtig. Und häufig sind die äußeren Hindernisse nicht ganz so entscheidend wie die inneren Hindernisse. Und da braucht man schon einen sehr mutigen klaren Blick in sich selber rein, um sich durch zu lavieren. Und diesen Mut, den wünsche ich Gründer*innen.   Falls ihr Fragen oder Anregungen habt, schreibt mir einfach via Twitter. Mein Handle ist @Lynda420.   Ich bin Linda Rath und ich interviewe Startup-Gründer um zu verstehen, wie sie ticken, was sie ausmacht und was wir von ihnen lernen können. Zum Gründen braucht man Mut, Fleiß und Glück … und was m

Heute bei mir im Studio ist André Kloth.    André ist Geschäftsführer der DiGOS GmbH. Er hat Informatik an der Uni Potsdam studiert und hat schon während des Studiums am GeoForschungsZentrum (GFZ) in Potsdam gearbeitet. Die DiGOS GmbH ist eine aktive Ausgründung aus dem GFZ. Gegründet in 2014, sind die Hauptarbeitsgebiete Bau und Ausstattung von Satelliten-Laser-Ranging-Stationen (SLR). SLR steht dabei für die hochgenaue Messung der Entfernung zwischen einer Bodenstation und einem Satelliten. Als weitere künftige Anwendungsfelder gelten DiGOS die Datenübertragung von und zu Satelliten und die Beobachtung von gefährlichem Weltraumschrott.    Ich kenne André seit ein paar Jahren durch Freunde von Freunden in Potsdam und was ich immer so toll fand ist seine nicht enden wollende Energie. Er ist immer gut gelaunt, hat immer einen Spruch auf Lager, reist viel rum, ist leidenschaftlicher Windsurfer und dann bekomme ich mit, dass er oben drauf noch ein erfolgreiches Unternehmen führt. Und da wollte ich wissen, wie macht der das?   Falls ihr mehr über ihn erfahren wollt, geht zu https://digos.eu/.    Meine Key Takeaways vom Interview mit André:   Wissenschaft und Wirtschaft haben unterschiedliche Foki. In der Wissenschaft geht es häufig um Experimente und Prototypen. In der Wirtschaft müssen laufende Produkte entwickelt werden. Wissenschaft und Wirtschaft können und sollten aber zusammenarbeiten. Informatik kann man in Andrés Fall in der Anwendung sehen – u.a. mit Messmethoden im Geo-Bereich (nicht nur Software, sondern auch Hardware und Sensorik). Die Kombination verschiedener Bereiche kann sehr interessant sein. Für die Vorbereitung einer Startup-Gründung kann zunächst ein Angestelltenverhältnis in einem anderen Unternehmen hilfreich sein, um sowohl die Community als auch potenzielle Kunden kennenzulernen und das Feld zu verstehen. Als Firmenchef eines Startups kommen viele unterschiedliche Arbeitsfelder auf einen zu: Kalkulationen, Meilensteine setzen, Angebote schreiben, Strategische Entscheidungen treffen, Abrechnungen etc. Diese Arbeiten sollte man nicht unterschätzen. Verwaltung und Administration darf man zeitlich nicht unterschätzen. Ein Mentor ist sehr zu empfehlen. Jemand, der/die unterstützen kann, weil die Person vllt. schon mal gegründet hat und bereits Erfahrungen sammeln konnte.  Neues Personal zu finden ist extrem schwierig. Über Kontakte zu Universitäten zum Beispiel können gute Mitarbeiter trotzdem gefunden werden. Wichtig ist, dass man in Mitarbeiter investiert. Solide Bezahlung, flexible Arbeitszeiten und weitere Absprachen bilden ein Gesamtpaket, das sich mit großen Unternehmen wie Amazon oder Google messen lassen kann. Der Standort Potsdam ist für André extrem wichtig. Zum Beispiel entwickeln sich Ideen bei Lunch-Treffen. Großprojekte bieten die Chance, sowohl Ingenieur als auch Wissenschaftler zu sein, weil man Zeit hat, Dinge auszuprobieren.  B2B-Geschäft: Vorteil - kleine Community, klarer Markt; Nachteil - Abhängigkeit von wenigen Partnern Work Life Balance: klare Trennung von Arbeit und Freizeit ist essentiell. Arbeit muss Spaß machen, aber auch Leben nach der Arbeit ist wichtig. Wichtig als Unternehmer: finanzielle Absicherung und eine Deadline, bis wann es funktionieren muss. Man braucht einen langen Atem und man lernt sehr schnell.   In der Rubrik #rathschlag gibt André einen essentiellen Tipp für jeden Entrepreneur.    Weiterführende Links: •    Digos Webseite   •    Innovationspreis BerlinBrandenburg  •    Die Satelliten-Laserradarstation Potsdam  •    Forschungsschiff Sonne  •    GFZ Tsunami-Frühwarnsystem •    Interessanter Artikel zum Milliardenmarkt in der Raumfahrt •    Mehr zum Thema Weltraumschrott auf Spiegel Online    Falls ihr Fragen oder Anregungen habt, schreibt mir einfach via Twitter. Mein Handle ist @Lynda420. Ich bin Linda Rath und wir hören uns in der nächsten Folg

Heute zu Gast bei mir im Studio ist Stephan Gensch. Stephan Gensch ist der Head of Product Development bei Vragments, das heißt, er beschäftigt sich vorwiegend mit der Produktentwicklung und Programmierung. Er ist Diplom-Informatiker mit einem Abschluß der Universität Potsdam. Seit 2015 hat Stephan seinen beruflichen Fokus auf immersive Medien gelegt und sich neben der Technologie viel mit Nutzbarkeit, Zugänglichkeit, Interaktionsdesign und auch ethischen Fragestellungen beschäftigt. In aktuellen Projekten widmet sich Stephan der sinnvollen Anwendung immersiver Medien in Bereichen von Journalismus, Bildung bis hin zu industriellen Anwendungen.

Heute bei mir zu Gast ist Madeleine Wolf. Sie ist Geschäftsführerin der Kreativagentur für digitale Bildung namens visionYOU. visionYOU kreiert Bildungskonzepte für Schulen und Unternehmen – u. a. in den Bereichen Medienkompetenz, Entrepreneurship und Coding. Sie bieten außerdem eine E-Learning Plattform für digitale Bildungsangebote an und eine App für schnelle Einblicke in die besten Jobs.