Advertise on podcast: Imprint with Natalie Walton

There are 3 decisions every creative business owner needs to make right now if you want to stay relevant in 2026. Because business has changed. The old rules don’t work anymore. What worked six months ago is already losing traction. It’s time for a new approach. ~ Want to go deeper? Join Aligned now. It's free when you join live — www.nataliewalton.com/aligned ~ In this final episode of The State of Play: Creative Business in 2026, it's time to make three pivotal decisions to will determine whether your business stays stuck in old patterns — or becomes stronger, clearer, and more aligned for the year ahead. You’ll learn what’s shifted in the creative industry, why so many business owners are feeling the effects, and the practical choices you need to make around your offer, your visibility, and your sales strategy if you want to move forward with more confidence and clarity. If you’ve felt the shift but don’t know what to do next, this episode will show you exactly where to focus.➤ Let’s continue the conversation here — and share what resonates most with you: www.nataliewalton.substack.com~ Go Deeper For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ Let’s connect! Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewalton Explore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Pre PS: Join me for a Free Live Workshop Series called Aligned — a space where creativity and profitability can co-exist. If you're ready to embrace less but better in your business, this is for you. Register now at nataliewalton.com/aligned ~ What if the key to growing your business in 2026 isn’t about doing more — but doing what matters most? In this episode, I’m sharing my plan for 2026 — and how I’m simplifying, refining, and reimagining my business through the lens of less but better. After a year of testing and creating space to listen to my inner wisdom, you’ll hear how I’m approaching growth differently, what I’m prioritising (and what I’m not), and the guiding principles I’m taking into the new year — so you can do the same in your own business. Welcome to The State of Play: Creative Business in 2026 — a special raw & unfiltered three-part series of the Imprint Podcast. It's time to redefine success. ➤ Let’s continue the conversation here — and share what resonates most with you: www.nataliewalton.substack.com ~ Go Deeper For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ Let’s connect! Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewalton Explore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

What once worked… doesn’t anymore.What used to sell… isn’t.And the rules we built our businesses on — they’re quietly — and quickly! — changing. If you’ve been feeling like the creative business world has shifted — you’re not imagining it. Welcome to The State of Play: Creative Business in 2026 — a special three-part series on the Imprint Podcast with me, Natalie Walton, that gives you a clear look at what’s really happening in the creative industry right now. In today's episode — Part 1 — I'm sharing my top five predictions for what’s coming, what’s changing, and where the opportunity lies for those of us building creative businesses that are not only meant to last — but that feel good, and aligned with who we are, and how we want to show up in the world. Change is inevitable, and the quicker we are at embracing it, the better off we will be. The more we understand what’s coming our way, the better equipped we are to build businesses that last. Let's begin... ➤ Let’s continue the conversation here — and share what resonates most with you: www.nataliewalton.substack.com  ~ Go Deeper For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ Let’s connect! Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewalton Explore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Sometimes the next step isn’t about doing more — it’s about becoming who you need to be to grow and evolve. In this Raw & Unfiltered episode of the Imprint Podcast, I share what it’s like to close a chapter and create space for the next chapter to emerge with clarity. If you’ve ever felt stuck, unsure of your next move, or ready to create a life and business that truly feels right, this episode is for you. We’ll explore the questions, choices, and small actions that can help you move forward, without needing to have all the answers. This is for you if you want to feel more aligned with the decisions you make in your home, business and life. ➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~ Go Deeper For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here For Mentorship: Customised guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Creative Business Owners: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ Let’s connect! Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewalton Explore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

How do you feel about change in your home and life? Are you excited to embrace it? Or is it something that makes you feel uneasy? Come listen to my conversation with Courtney Adamo where she asks me to share the reasons behind selling my home, and the answer she didn’t see coming. We also share how our childhood homes have shaped the ones we have today, and what we’ve learned about letting go of stuff in our spaces. Thank you to everyone who tuned in live. We hope you enjoy this conversation, and would love to hear about your relationship with your home (past and present), and the influence your childhood has had on the space that you create today. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Beautiful design can fall flat without the right styling. Whether you’re preparing for a photoshoot, presenting to a client, or building your portfolio — styling can make or break how your work is perceived. In this popular episode of the Imprint Podcast, I reveal the most common styling mistakes I see designers and creatives make — and the simple fixes that instantly elevate a space. If you want your interiors to look more intentional, editorial, and high-end — without buying more stuff — this episode will show you how. ➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~ Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ THIS EPISODE FOCUSES ON Why you should make your home the best it can be for yourself The value of seeing your home with fresh eyes How our spaces can make us feel Styling tips you can use to take action today FEATURED ON THIS EPISODE SAVE YOUR SEAT for my Free Live Class ‘How To Make Your Home Beautiful — No Renovation Required’ My course The Styling Masterclass - enrolments opening soon! Follow me on Instagram @nataliewalton This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

What if you didn’t need a formal qualification, a traditional path, or a big following to build a successful design business — just a clear point of view? In one of the most popular episodes of the Imprint Podcast, Simone Haag shares how she created her own niche in the design world by leaning into what made her different. With no formal training, Simone built her career from the ground up — first as an apprentice at the leading Melbourne design studio Hecker Guthrie, then as the founder of her own studio known for bold, layered interiors that reflect a highly personal style. Come listen to our conversation where we talk about Simone’s unconventional journey into design, how she turned her love of vintage into a signature strength, the way she works with clients, charges for her services, and how she built a team around her creative vision. Simone’s story is a powerful reminder that when you own your point of view, you don’t need to compete — because no one else can do what you do. If you’re trying to stand out, find your style, or carve your own niche in a crowded market, this is a must-listen. ➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~ Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ THIS EPISODE FOCUSES ON Simone’s unconventional journey to become an interior designer Her creative process working with clients What she’s learnt about trusting your intuition How she built her business How you can charge for your services How to value your time Why nicheing can provide more value to your clients and help your business grow What it takes to grow a team, and why investing in coaching is essential How to overdeliver for your clients Why your willingness to try is one of your best resources.    FEATURED ON THIS EPISODE Get your free guide here — 7 Insider Secrets to make it happen! Simone’s business Simone Haag Simone instagram @simonehaag Design studio Hecker Guthrie Hotels designed by Phillipe Starck Simone’s Whiskey room project IDEA Awards — Designer of the year Book Atomic Habits by James Clear Podcast The Elements by Stuart Diver My book Style: The Art of Creating a Beautiful Home Simone’s Phillip’s Island coastal home Angler’s Shack Podcast production: Yaga Media This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

While design trends are seductive, the best way to create interiors that look as good as they feel is to express your unique perspective. In one of the most loved episodes of the podcast, I share what it really means to style with authenticity — and why it’s the key to creating work that not only stands out but truly resonates. I reflect on how I moved beyond imitation in my early styling days, how I discovered my signature style, and the mindset shifts that made all the difference. Whether you're styling your home or building a design business, this episode will help you trust your vision, simplify your decisions, and create spaces that feel like you. ➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~ Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ Let’s connect! Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewalton Explore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

What if your love of interiors could become a whole new career? In one of the most popular episodes of the Imprint Podcast, Reena Simon of Hygge for Home by Reena Simon for_home shares how she went from working in PR and raising three young children to renovating a 1960s bungalow — and building a meaningful career as an interior stylist, author, and content creator. We explore how her love of Scandinavian design helped her create a calming, thoughtful home — and connect with a global audience. She opens up about finding her voice on Instagram, writing her book Scandi Rustic, and how she approaches design decisions, motherhood, and creative boundaries. If you’ve ever dreamed of turning your passion into something more, this conversation will leave you feeling inspired to begin — right where you are. ➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~ Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ THIS EPISODE FOCUSES ON Reena’s passion for Scandinavian design Her 1960s bungalow renovation Trusting your gut instinct when making design decisions Why Reena started her interiors & design blog Blocking out the noise and focussing on what brings you joy Writing for Grand Designs Magazine The creation of her book Scandi Rustic Learning to compromise and adapt in design and in life How Reena connects with people through Instagram Building confidence later in life FEATURED ON THIS EPISODE My new book STYLE - The Art of Creating a Beautiful Home now available for pre-order Reena’s instagram @hygge_for_home Reena’s blog and website Reena & co-author Rebecca’s book Scandi Rustic Grand Designs Magazine Canon camera Adobe Lightroom Where the Crawdads Sing by Delia Owen This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

We’ve all heard the phrase work smarter, not harder — but what does that actually look like in real life? In this behind-the-scenes episode, I’m sharing why I’ve chosen to simplify my business — and how that decision is helping me create more space for what matters most. From streamlining my offers and systems, to refining how I spend my time and where I show up, this new season is all about clarity, focus, and alignment. You’ll hear the real changes I’ve made — including why I’m pressing pause on the podcast (for now) — and how I’m creating deeper impact inside Design & Grow and my 1:1 mentorships, while also spending more time connecting through my free weekly newsletter on Substack. If you’ve been feeling stretched, scattered, or out of sync with your business, this episode will give you both permission and practical ideas to simplify in a way that supports your life — not competes with it.THIS EPISODE FOCUSES ON The personal and professional changes shaping this season How she’s shifted Design & Grow for deeper connection Why Substack is now the primary home for content What simplifying her tech, team, and time has made possible FEATURED ON THIS EPISODE Natalie Walton Mentorship The Styling Playbook for Interior Designers Natalie Walton Instagram Free live training - The Confident Stylist Natalie Walton - Design & Grow Coaching Program Natalie Walton - The Styling Masterclass This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

One of the most powerful ways to create the results you want in your life is to get clarity on what matters most. This can begin in the home. In one of the most popular episodes of the Imprint Podcast, home organiser and bestselling author Shira Gill shares her five-step method to help you simplify your space, let go of the excess, and create a home that supports your values. We talk about overcoming guilt, teaching kids to edit their belongings, and how Shira built a thriving business from scratch — starting with nothing but a clear intention. Whether you're craving calm, clarity, or a fresh start, this episode offers both inspiration and practical tools to begin. ➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~ Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ Let’s connect! Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewalton Explore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

One of the questions I get asked all the time is, “Am I too late?”Women in their 40s, 50s, 60s… wondering if they can really step into the world of interiors or styling.Honestly, it’s never too late. In fact, you may be more ready than ever. In this episode of Imprint, I’m sharing why age is your advantage, not your obstacle — and how to use your life experience, perspective, and confidence to carve a creative path that’s truly yours. Come learn how you can make bold pivots later in life. Plus, I’ll walk you through five simple steps to help you reconnect with your creativity, build confidence, and start showing up — no matter your age or stage. ➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ Let’s connect! Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewalton Explore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

What does it take to pivot into a creative career — especially when you're not in your 20s, don’t live in a major city, and didn’t follow a traditional design path? In one of the most popular episodes of the Imprint Podcast, interior and prop stylist Jen Paul shares how she transitioned from teaching to styling, landed a role at Studio McGee, and built a career on her own terms. She opens up about the power of being intentional, learning on the job, and how following her curiosity led to unexpected opportunities. If you're questioning your path or wondering if it’s too late to start something new, Jen’s story is a powerful reminder that it’s never too late to back yourself — and move into action. ➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~ Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A strategic business growth group program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ Let’s connect! Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewalton Explore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Creativity isn’t about waiting for the perfect idea or moment. It’s about showing up — again and again — and trusting yourself enough to take the first step. In this episode, we explore what it really means to live a creative life. From overcoming self-doubt to developing a daily practice, you’ll learn why the creative process is available to all of us — and how engaging with it can transform not just your work, but your home and life. Whether you're styling a space, building a business, or finding your voice, this is a call to stop holding back and start creating with courage and clarity. ➤ Let’s continue the conversation here: www.nataliewalton.substack.com Go Deeper For Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here For Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support: A strategic business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

How do you turn a love of interiors into a business that grows through referrals, book deals, and a loyal client base? In one of the most popular episodes on the Imprint Podcast, interior designer and author Caitlin Flemming shares how she built her design studio from the ground up — starting with a blog, side income, and the courage to take on small projects that led to big opportunities. We talk about how she defined her aesthetic, found her first clients, and priced her services with confidence (after years of trial and error). Caitlin also opens up about creating two bestselling books (Travel Home and Sense of Place; she has another book coming out soon) with her mother, building a small but mighty team, and how she makes time for family while running a successful business. Whether you’re just starting out or looking to grow a creative practice on your own terms, this conversation is full of thoughtful insights, practical advice, and a refreshing reminder that your aesthetic can be your advantage — when you know how to use it. THIS EPISODE FOCUSES ON Catilin’s childhood growing up going to flea markets with her mother with a passion for interiors & antiques The joyful experience of creating her books with her mother How creativity was engrained in her childhood Her passion for travel & how this was developed in her formative years Studying business & marketing at university The threads of her journey showing up in her work Starting her interior design practice & getting her first client How one small job can create future work Why Caitlin chooses to charge hourly The value of word-of-mouth referrals Caitlin’s interior design process Her instinct for design & styling FEATURED ON THIS EPISODE Planning to design, renovate or build your dream home? Come join my FREE CLASS TODAY! Register here Caitlin’s website Caitlin’s new book Sense of Place Caitlin’s Instagram @caitlinflemming My course The Styling Masterclass Caitlin’s first book Travel Home Photographer Stephanie Russo Book Create by Ali Heath Business of Home podcast Sophie Ashby on Business of Home podcast The Interior Collective podcast Band Imagine Dragons Podcast production: Yaga Media This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com