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Create Tomorrow, The WGSN Podcast

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Rating
★★★★★
4.8
from
18 reviews
Categories
Country
United States
This podcast has
156 episodes
Language
English
Publisher
WGSN
Explicit
No
Date created
2020/04/25
Latest episode
2026/02/03
Average duration
28 min.
Release period
15 days

Description

What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.

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Podcast episodes

Check latest episodes from Create Tomorrow, The WGSN Podcast podcast


From Rheumatoid Arthritis to Runway – How Different Abilities Inspire Accessible Design
2026/02/03
In this Create Tomorrow episode, host Cassandra Napoli invites British accessible accessories designer Destiny Pinto to share how she transforms the industry with empathy and creativity and how accessibility and high fashion meet through adaptive and human-centred design. Discover inclusive representation through Destiny’s innovative accessories, including her Adison bag that can be used on wheelchairs, mobility aids, strollers, car seats and more. Listen to find out how disability gain will benefit everyone, including able-bodied people.
154. How Gen Z is Game-Changing Sports Culture
2026/01/20
In this Create Tomorrow episode, host Cassandra Napoli and WGSN Sport & Outdoors Content Strategist Mary Stanwick review how Gen Z is reshaping the sports landscape.  From cost and climate to fitness and spectatorship, they uncover how Gen Z are adapting for greater accessibility and shifting health priorities.  Tune in to learn about the rise of hybrid sports, the importance of aesthetics in product design and the growing influence of women in sports fandom.
153. Life Through the Lens – What's Coming in 2026
2026/01/13
In this special one-off episode, WGSN CEO Carla Buzasi and Head of Consumer Insight Cassandra Napoli give a sneak peek into how WGSN forecasts consumer and product trends. The hosts of the two WGSN podcasts, Lives of Tomorrow and Create Tomorrow, also explain how the two podcasts work together to help you better understand tomorrow’s world whether you work in consumer lifestyle products or you're just interested in how the world's evolving.  Listen in for a taste of what’s to come on our podcasts in 2026.
152. Anyone for Salmon Sperm? WGSN’s Top Trends for 2026
2025/12/23
In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Director of Beauty Clare Varga to discuss 2026’s top trends.  They delve into Beauty’s secret ingredient tipping the scales, salmon sperm, plus digital privilege, the slow punk movement and the rise of unserious everything – exploring how these trends are shaping consumer behaviour and industries. Gain insights into digital detox, the impact of GLP-1 drugs across industries and the significance of guardian design in fashion.
151. Influence Redefined - Trust, Authenticity and the Future of Marketing
2025/12/09
In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer Wilder Perlman from Social Studies.  We explore how CEOs have long been the original influencers. Brandon and Jennifer talk about the importance of authenticity in marketing and how the creator economy is rapidly changing. Discover the power of quiet influence and the impact of AI on the influencer landscape
150. From Runway to Reality – The Digital Fashion Revolution
2025/11/25
In this Create Tomorrow episode, host Cassandra Napoli and Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, discuss the convergence of technology and fashion.  Matthew explores how emerging technologies like augmented reality, digital fashion and AI are transforming the industry and education. The conversation studies the role of digital fashion in the metaverse, the impact of AI on creativity and the future of fashion education.
149. Getting on Board with the Movers and Shapers of Surf Culture
2025/11/11
In this Create Tomorrow episode, host Cassandra Napoli, surfboard shaper Donald Brink and former Surfer Magazine writer Gabe Sullivan discuss surfing’s cultural shift from a niche pastime to a mainstream sport. Donald and Gabe uncover the role of surf shapers in crafting sustainable surfboards and the growing inclusivity within the surf community, particularly for women. Find out the impact of the internet on surf culture and surfing’s prominence as it becomes part of the Olympic Games.
148. Fandoms & Franchises – The Future of Cultural Connections
2025/10/28
In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments set to define 2026 and beyond, offering insights into how brands can strategically embed themselves into these pivotal happenings.  We explore the future of fandoms, the rise of women in sports and the impact of co-creation on niche cultures. Discover how WGSN’s Events + Culture platform provides a roadmap for brands looking to connect with audiences meaningfully. Whether you’re a brand strategist or a culture enthusiast, gain valuable perspectives on navigating the evolving landscape of cultural engagement.
147. The Rise of 'If You Know, You Know' Shopping Networks with Lizzie Wheeler
2025/10/14
Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio.  In this episode, Lizzie shares her journey from wholesale to the forefront of the resale market, exploring the rise of IYKYK (if you know, you know) shopping networks and the growing demand for curation as a service.  Discover how consumer culture is shifting towards personalised, community-driven shopping experiences and what this means for the future of fashion.
146. From Towels to Treasures – Royal Native’s Upcycling Story
2025/09/30
In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York-based Royal Native. Amid the fast-paced trend cycle, Hilary stays true to her brand’s ethos of sustainability and community building.  Hilary shares her unique journey of transforming vintage textiles into sought-after pieces and the importance of hyper-local retail in fostering genuine connections. Listen in to explore how to balance enduring styles with modern trends and create an authentic and purpose-driven brand.
145. Launderette NYC and its Fresh Spin on Third Spaces
2025/09/18
Create Tomorrow host Cassandra Napoli invites Launderette NYC’s founders Ireland McCaughey and Ben Razin to discuss their transformation of traditional laundromats into vibrant community spaces. Turning conventional laundry practices into an outsourced service, they deliver solutions for modern lifestyles. They redefine consumer experiences by bridging social gaps, unveiling how to turn mundane chores into convenient, collaborative and creative spaces for consumers. Find out how they ironed out challenges which unfolded into opportunities entrepreneurs can learn from.
144. How Gob’s Mycelium Earplugs are Breaking the Mould
2025/09/02
Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design.  Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually enticing marketing in capturing consumer interest. Listen for insights into the future of personal care products.
143. Rural Art for Urban Hearts
2025/08/19
In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry.  Rebecca highlights the importance of cultural preservation, reciprocal partnership and the antidote to cultural appropriation. Listen for insights on how to answer consumers’ demand for ethical and purposeful crafts steeped in Indigenous identities that thrive in a modern, AI-driven world.
142. First a Human, Then a Parent
2025/08/05
Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss the complexities of modern motherhood. From maternal ambivalence and tradwife to navigating identity, they expose the stickiness of how societal expectations have shifted from the 1950s to today.  Amrit and Lauren discuss social media’s unrealistic standards, the impact of technology on parenting and the importance of community and solidarity among women across generations. Listen in on the challenges and joys of being a woman and a mother in the digital age, uncovering the nuanced realities behind the curated images of perfection.
141. Beauty & the Beef – Vegan Reversal in Food & Beauty
2025/07/22
Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries.  Discover how traditional diets are being redefined with primal diet trends, the resurgence of animal-based beauty products and the cultural factors fueling this change. Take a bite out of this thought-provoking discussion on consumers’ changing preferences in balancing plant-based and animal-based lifestyles.

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4.8 out of 5
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