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In this revealing episode of the Brand Retro Podcast, we're joined by Hannah Balliet from Ugly Mug Marketing, a maverick in demystifying the complex world of social media for brands and businesses. Our conversation centers on unveiling the realities of social media beyond its surface-level allure, focusing on helping clients grasp its true nature, strategic approach, and the critical role of intentionality in digital engagement. Hannah delves into the intricacies of social media strategy, emphasizing the importance of businesses understanding the platform dynamics, audience behaviors, and the necessity of a purpose-driven approach to truly connect and make an impact. Through her expert insights, we explore how this deep comprehension of social media can transform customer interactions, perception, and ultimately, the success of a brand in the digital ecosystem. This episode is a treasure trove for anyone looking to navigate the social media landscape with more clarity, strategy, and success. Tune in to gain Hannah Balliet's invaluable perspectives on mastering the art of social media with intention and insight. Who’s the Guest? Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape. Her key focus is helping businesses build predictable marketing systems that consistently produce leads and sales. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve RESULTS. Highlights 03:18 Hannah’s new role as the director of communications, which included developing a cohesive strategy aligned to the companies' needs 07:22 Stepping into the role for the Ugly Mug Marketing 13:13 How intention and strategy are key elements in social media marketing, and how these aspects are continually adjusted for optimal results 15:22 Why you should have a solid strategy in social media marketing 17:01 The importance of realizing that businesses can have multiple customer avatars 19:28 Identifying the primary platform where your audience is and focusing your resources there 23:46 Different payoffs from various investments 26:34 Importance of creating success and then the challenge of replicating it in a constantly changing marketing environment 29:38 How vanity metrics like total followers or likes do not necessarily equate to business success 34:01 Investigating bad reviews to improve overall business services, as it is all part of the customer experience 37:56 The 'natural progression' of a customer journey from being strangers to becoming friends, customers, and eventually evangelists for the business 41:02 The value of delivering quality after the sales process, and living up to the promise made to the customer Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected]   Connect with Hannah Balliet https://www.facebook.com/uglymugmarketing https://www.instagram.com/uglymugmarketing/ https://www.uglymugmarketing.com/ https://www.linkedin.com/in/hannahacosta    Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this captivating episode of the Brand Retro Podcast, we're thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, 'Simply Put,' sharing invaluable insights and strategies that readers can apply to make their messaging resonate more effectively. Whether you're a marketing professional, business owner, or just passionate about clear communication, this episode is packed with wisdom that will redefine how you approach your message and brand strategy. Tune in to discover the power of simplicity in marketing with Ben Guttmann and take your brand's narrative to the next level. Who’s the Guest? Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.   Highlights 00:35 The messages behind Ben’s book, ‘Simply Put’ 01:01 The process of communication in different roles 04:31 Ease of complicating messages and its effects 10:34 The singular nature of the word 'priority' 20:02 The idea of using the universal 'reset button' mindset for business purposes 21:28 Building relationships just by reaching out to people one looks up to 23:16 The worst-case scenarios of 'asking' and its impacts 23:47 Introduction to Ben Gutman's website   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected]   Connect with Ben Guttman https://www.benguttmann.com/ https://www.linkedin.com/in/benguttmann/     Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

The Brand Retro Podcast welcomes Justine Pogroske, the creative powerhouse behind Million Dollar Branders. Listen in as Justine and Mike dive into the essence of branding and the entrepreneurial odyssey. Justine and Mike also discuss the art of thinking bigger and the strategies behind crafting a brand that exudes luxury and value without breaking the bank. They debunk the myth that high-end branding requires a million-dollar investment, and instead, share insightful tips on how to achieve that million-dollar image through smart design, strategic positioning, and a clear brand message. Whether you're a startup or an established business, this conversation will illuminate how to elevate your brand's perception and captivate your market. Tune in for a masterclass on making your brand look and feel like a million bucks! Who’s the Guest? Justine Pogroske has worked for global advertising agencies such as Ogilvy and Mather, M&C Saatchi. Her unique ability to optimize her client’s ROI is rooted in reliable methods and Key Performance Indicators to meet every target point. Her years of corporate experience and unwavering dedication to her craft has equipped her with essential skills to successfully navigate the corridors of the international marketplace. Whether on Main Street or in the Metaverse, you can find Justine engaged in cutting-edge projects ranging from NFTs, Future Fashion-tech, Digital marketing via the Internet-of-things and augmented reality. After years of working with top global agencies, global change makers, leading entrepreneurs, celebrities, thought leaders and Fortune 500 companies, Justine has cultivated a passion for building legacy brands that impact and inspire for generations to come. Highlights 00:57 Justine’s initial professional experience in publishing and how she felt the need to move from laying out other people's copy to producing her own creative work 05:08 The two key problems in the current competitive market of agencies and creators 09:09 What is the Million Dollar Branders 15:23 Justine's process of developing her business and brand vision 18:34 Her process towards making businesses stand out by going against the grain and flipping conventional wisdom 21:43 Using the power of a brand as your visual negotiations tool 23:19 Why you should choose customers over your competition and the danger of just seeking an agency to "do the work" 25:09 Role of creativity in leaving a legacy brand   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected]   Connect with Justine Pogroske https://justinepogroskeofficial.com/ https://www.instagram.com/justinepogroske_official/ https://linktr.ee/justinepogroskeofficial http://milliondollarbranders.com/blogs/ https://www.linkedin.com/in/justine-pogroske-12286223   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this inspiring episode of the Brand Retro Podcast, join host Mike Brevik as he sits down with Robert Ingalls, founder of LAWPODS and a visionary in the legal podcasting space. Together, they delve into the entrepreneurial spirit of "taking the leap." With a keen focus on starting a podcast, Robert and Mike exchange their insights on the importance of authenticity and the journey to finding one’s unique voice in the crowded digital landscape. They share personal anecdotes and professional tips on building a brand that resonates, crafting a value proposition that stands out, and connecting with an audience on a deeper level. Whether you're a budding entrepreneur, aspiring podcaster, or seasoned professional seeking to reinvent your personal brand, this conversation is a treasure trove of motivation and practical advice. Tune in to hear how to carve your niche, speak your truth, and transform your passion into a thriving platform. Who’s the Guest? Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue. Highlights 00:22  Robert discusses his journey from being a lawyer to starting LawPods. 01:33  Robert talks about finding a niche in law podcasting. 04:33  Robert talks about the growth of his business beyond expectations. 08:30  Individual uniqueness is discussed as an advantage in podcasting. 12:01  Robert talks about his approach to helping his clients with podcasting. 17:04  Robert uses the website analogy to explain the value of unique content in podcasting. 20:00  Reflection on the evolving nature of podcasting and contest dynamics. 21:17  Reinforcement that a podcast should be valuable, not perfect. 22:24  An emphasis on the value of producing quality content rather than focusing on overproduction. 23:07  Advice on the necessity of defining the purpose of the podcast and its scope. 24:19  Suggestion to develop a strategic approach to podcast content for more effective lead nurturing. 26:04  The value of networking through podcasting is highlighted. 26:44  Encouragement to start podcasting despite any initial fears or reservations. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected]   Connect with Robert Ingalls https://lawpods.com/ https://www.instagram.com/lawpods/ https://www.linkedin.com/company/lawpods https://www.linkedin.com/in/robertingalls https://www.facebook.com/Lawpods   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this riveting installment of the Brand Retro Podcast, host Mike Brevik joins forces with AI aficionado and ghost writer Joshua Lisec to explore the burgeoning world of artificial intelligence. Delve into a conversation that spans the spectrum of AI's potential, from the nuanced implications on marketing strategies to its transformative effects on businesses at large. Mike and Joshua share their expert insights on how to harness AI's capabilities to not only predict market trends, but also create more personalized customer experiences. They'll shed light on the ways AI is reshaping the industry, discuss the ethical dimensions of this digital frontier, and offer actionable advice on leveraging AI for competitive advantage. Whether you're a marketer, business owner, or tech enthusiast, this episode will equip you with a richer understanding of AI's role in our digital future. Tune in to "AI Perspectives" and be inspired to navigate the AI revolution with confidence and creativity. Who’s the Guest? Joshua Lisec is a seasoned ghostwriter and trusted authority on content creation, bringing a wealth of expertise in crafting compelling narratives for industry leaders and influencers. With a portfolio that includes best-selling books and high-impact articles, his talent lies in giving a powerful voice to the unique visions of his clients. Joshua's work is underpinned by his in-depth understanding of the written word and his ability to adapt to the diverse voices and styles required across various genres and platforms. His experience with artificial intelligence in content generation positions him at the intersection of traditional writing finesse and modern technological advancements, making him a sought-after expert for those looking to elevate their content strategy in the digital age. Highlights 01:12 Joshua’s concerns surrounding AI and authorship 02:39 The demand for AI consultants who can help businesses integrate AI into their workflows 06:02 Their experiences applying AI as a tool to accelerate the creative process in writing website content, blog content, and taglines 06:24 How he uses AI as a brainstorming partner and a tool to break writer's block 7:44 Ways businesses have started replacing human tasks with AI 11:01 How the new technology implementations often cause a generational divide in acceptance and application 14:55 Joshua’s minimal use of AI in his ghostwriting business 16:51 His viewpoint on AI as a time-saving tool and mentions other similar tools, like Zapier   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected]   Connect with Joshua Lisec https://lisecghostwriting.com/ https://twitter.com/JoshuaLisec     Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Unpack the power of the 80/20 principle in this enlightening episode of the Brand Retro Podcast, hosted by Mike Brevik, featuring the astute Spencer Shaw. The duo dives deep into the nuanced Cyberdogz 80/20 strategy, unraveling the delicate balance between risk and reward in the realm of marketing and business decision-making. Listen as they dissect how this potent strategy is intricately woven into the Cyberdogz business model, propelling it to new heights. Moreover, discover how it’s meticulously taught to clients, fostering a mindset shift towards innovative and strategic thinking. Immerse yourself in this strategy talk and embark on a journey towards thinking differently and amplifying rewards in your marketing endeavors. Join Mike and Spencer and redefine your marketing strategies now! Highlights 02:05 The distractions brought by the evolution of technology, especially in business 04:22 How Cyberdogz’ secret sauce involves focusing on clients' needs and advancing the success of clients as a primary aim 11:05 Description of the 80-20 rule applied in operating Cyberdogz 17:18 The importance of having a vision, realistic expectations, perseverance, and the readiness to make changes as a way to success 22:14 How they apply the 80-20 rule with clients  22:49 Extracting the clients' unique aspects to help them outperform their competitors, identifying this special characteristic as crucial to the marketing plan 24:00 The importance of reaching the 20% uniqueness which serves as the secret sauce to success   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected]   Connect with Spencer Shaw www.podkick.com https://www.linkedin.com/in/spencerdshaw  Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Step into the audacious world of marketing with the Brand Retro Podcast as host Mike Brevik teams up with the ever-innovative Mike Ozan. In this captivating episode, they delve into the power of fearless thinking and the magic it brings to marketing. Discover how stepping away from the norm and embracing uncharted territories can lead to groundbreaking results for clients. From challenging the status quo to executing bold strategies, the two Mikes inspire you to think differently and equip you with the mindset to deliver unparalleled outcomes. Dive in and let your marketing courage soar!   Highlights How Mike’s agency approach their own market and clients now TWIST Creative's involvement in enhancing their community, working with local neighborhood businesses and cultural assets The importance of appreciating and understanding the history of a company The importance of clear communication with the clients and managing their expectations throughout the process. Present efficiency of AI in creating accurate advertising copy Storytelling in advertising How the current AI falls short in achieving storytelling The speed at which AI is developing and impacting the industry Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected]   Connect with Mike Ozan https://twist-creative.com/ https://www.linkedin.com/in/michael-ozan-7776354   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Join us on the Brand Retro Podcast as our host, Mike Brevik, sits down with marketing maven, Bob Knorpp. Dive deep into the dynamic world of marketing as they unravel the latest trends, dissect current events, and forecast the future landscapes of the industry. From digital revolutions to brand storytelling, Bob and Mike bring fresh insights and seasoned perspectives, making this segment a must-listen for every marketing enthusiast and professional. Tune in to hear two industry stalwarts decode the intricate tapestry of today's marketing world. Don't miss it! Highlights 01:46 The major shifts in the industry 03:26 Role of mobile devices in changing the marketing industry 07:08 The opportunity for mass personalization in marketing through AI 10:47 Balance between creativity and data-driven decisions in marketing strategy 16:10 The challenges of client expectations for quick results without adequate strategy or patience for the process 19:30 The core elements of any marketing strategy 20:47 The importance of intentional decision-making in executing a campaign 22:01 Where to catch Bob and learn more about him   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected]   Connect with Bob Knorpp http://thebeancast.com/ https://www.linkedin.com/in/knorpp  Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

On today's episode, Mike is joined by Sarah Panus of Kindred Speak to talk about how Brand Storytelling is 22x more memorable than facts and figures alone. Brands are the new Editor-in-Chiefs. Sarah shares her thoughts on how humanizing your brand through storytelling by using her F.E.D Method (focus, empathy, and data) can drive ROI. Tune in to hear how being intentional and really connecting with your audience can drive your brand to its fullest. Who’s The Guest? Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using her signature F.E.D. method, she helps marketing professionals think like Editorial Directors to humanize their brands and create winning brand storytelling strategies. Highlights What does data-driven brand storytelling mean? - 0:32 How empathy filters work. - 5:34 Four different types of empathy filters. - 6:27 Intentional storytelling in business. - 12:03 Importance of SEO. - 17:20 Benefits of brand storytelling. - 24:54 The difference between brand overnight and brand over time. - 25:29 Email as a power tool. - 28:42 Being intentional in your marketing strategy. - 30:42 Red Wing Shoe Company’s unique take on marketing. - 33:11 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ [email protected] Connect with Sarah Panus https://www.kindredspeak.com/ https://www.linkedin.com/in/sarahpanus   Subscribe, Share, and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Joining Mike today is leadership guru Randy Hall of 4th Gear Consulting and Leadership Gym. Both strive to be the best leaders to their teams, and friends, and in life, they share their thoughts on why experience alone doesn't make someone a good leader. People think leadership is a personality-based thing, not a series of tools, processes, and repetitive systems you can use to help lead people to help them be at their best and reach the success that's important to them. Leaders are readers and never stop. Listen in to learn how leading by example is one of the best ways to make change happen on a personal and professional level. Who’s The Guest? Randy Hall is the founder of the Leadership Gym and the CEO, founder, and principal of 4th Gear Consulting. He is passionate about developing a greater impact on the economy, communities, and lives of people. Randy has worked for and with organizations and groups to bring out more of their potential. He was the former Senior Vice President of Learning and Leadership Development at Bank of America and Global Director of Learning and Development at Pfizer. Before taking on leadership roles, he led his own teams and worked on sales. Highlights How to take leadership and apply that to your business. - 1:00 Leading by example. - 6:45 Switching from being a follower to a leader. - 10:30 Different ways that leaders and non-leaders are treated in a workplace. - 11:00 Understanding why others don't want to be leaders. - 14:31 The different sides of leadership. - 15:00 Building a culture of people adapting to your leadership style. - 18:27 Applying leadership to your different aspects of life. - 22:48 Experiences working with leaders in a workplace. - 29:21 Where to start? - 30:56 The Proactive vs. Reactive leadership approach. - 38:08 Using questions to lead. - 34:04 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ [email protected] Connect with Randy Hall https://www.linkedin.com/in/randyhall4thgear https://4thgearconsulting.com/ https://leadershipgym.com/   Subscribe, Share, and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

With the holidays upon us, it's CRUNCH TIME for online retailers! Mike is joined by a fellow marketer, Kickstarter, and Shopify guru, and Founder & CEO of LaunchandScale.com, Khierstyn Ross. Khierstyn's mission is to give entrepreneurs the expertise, skills, and experience needed to launch custom products that make their customers' lives better. Give the gift of knowledge and share this one! Who’s The Guest? Khierstyn Ross helps early-stage eCommerce brands launch and scale their brands using Kickstarter and Shopify. They've helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Highlights How Khierstyn helps brands during the holiday season. - 0:40 Tips for last-minute Thanksgiving marketing. - 4:00 Helping clients who are marketing and selling to their audience for the first time. - 7:29 Leveraging, identifying, and using what you have instead of being in a place where you can’t deliver. - 10:48 The benefits of creating a personalized shopping experience for customers. - 12:17 Difference between selling and buying in Etsy and Amazon. - 13:03 Advice to clients who are finding the balance between where to put their resources and where to put their marketing efforts. - 14:12 Kickstarter is a tool to help their business get off the ground. - 18:29 How to be successful on Kickstarter? - 20:25 The connection between Kickstarter and Shopify. - 23:23 Why people or brands are doing crowdfunding campaigns? - 26:09 Where to find information about Khierstyn Ross and why people should find out more about them. - 27:14 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ [email protected] Connect with Khierstyn Ross https://msha.ke/khierstyn https://launchandscale.co/ https://www.linkedin.com/in/khierstyn  Subscribe, Share, and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Mike is joined by the VERY accomplished professional photographer Michael Christopher Brown. Michael is most known for his documentation of the 2011 Libyan Civil War and the resulting monograph (Libyan Sugar) published in 2016, the HBO Special Witness: A World In Conflict Through A Lens, and his many adventures and cultural stories featured in publications such as National Geographic, The New York Times Magazine, and many others throughout the world. Listen in as we take a sobering look at Michael's career and experiences. Who’s The Guest? Michael Christopher Brown is an American photographer known for his documentation of the 2011 Libyan Civil War and the resulting monograph, Libyan Sugar published in 2016. He was also featured in the HBO Special Witness: A World In Conflict Through A Lens and got published by esteemed media such as The New York Times Magazine and National Geographic. Highlights How Michael got his start in photography Unlike others: How he immersed himself in the culture which reflects in his photos The challenges of being a photographer What his unforgettable experiences are as a photographer Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ [email protected] Connect with Michael Christopher Brown https://michaelchristopherbrown.com/ https://www.linkedin.com/in/michaelchristopherbrown https://www.instagram.com/michaelchristopherbrown https://en.wikipedia.org/wiki/Michael_Christopher_Brown https://linktr.ee/michaelchristopherbrown  Subscribe, Share, and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts