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★★★★☆

4.3

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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time. We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to brand marketers, in the most entertaining way possible. You’ll hear from a wide range of voices—past guests include Steven Bartlett (The Diary of a CEO), T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio and creator media, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

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Bump it Up: How The Bumper Score Unlocks Measurement with Bryan Barletta

2026/09/30

The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week’s installment of The Media Roundtable . Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Partner, Sounds Profitable) join forces for a crossover episode with The Download podcast. They’re covering the industry’s shift away from downloads, the Bumper Score, and how to avoid a repeat of the iOS 17 drama. Let’s dig in. “[Podcasters] build this stage and this venue and they fill it with people, and then they gotta drag it across the desert by themselves. Why don't we put some wheels on this thing?” -Dan Granger (CEO & Founder, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote

2026/09/16

Marketers often waste half their budget because attribution remains one of the industry’s biggest challenges. To get expert advice on how to deploy that spend more wisely, you need to check out this week’s installment of The Media Roundtable. At this year’s CAO Summit, Giles Martin (EVP Strategy, Oxford Road) moderated a panel of experts focused on wrangling attribution with confidence. Sharing the stage with Giles were three bona fide attribution all-stars: Kezia Koo ( Fractional Growth Marketing Leader; ex-Indeed, Chegg, Amazon) Brad Miller (SVP Marketing, SelectQuote)Jon Pease (Sr. Dir. Growth Marketing, MasterClass) Together, they talked about attribution stacks, what MMMs can (and can’t) do, and the search for allies. Let’s dig in. “ MMM is like the mullet of measurement. It's back in style, but only because everything else stopped working.” -Jon Pease (Sr. Dir. Growth Marketing, MasterClass) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing

2026/09/09

Few relationships can change a company’s fortune like finding the right creator to partner with. So, what’s the secret to making the most of creator partnerships that deliver results? Find out in this week’s installment of The Media Roundtable. At this year’s CAO Summit, Conor Doyle (President, Oxford Road) moderated a superstar panel discussing how to make the most of creator partnerships, even when you don’t have all the data. Taking the stage with him was an all-star team of industry veterans: Caitlin Bricker, (Sr. Manager, Influencer Marketing, DraftKings)Gavin Carr, (Head of Podcast & Emerging Media, Morgan & Morgan)Mandy McDonald, (VP, Partnerships & Affiliates, AG1)Morgan Melvan, (Sr. Manager, Offline Marketing, Ro) Together, the panel talked about how buyers need to be great sellers; the best ways to help creators crawl, walk, and run; and why briefs can still be valuable. Let’s dig in. “The audience is so loyal to those creators that they will write in [the reviews]: ‘Oh, I saw this on this YouTube channel, [and] had to give it a shot. He’s been talking about it for months.’” -Mandy McDonald, (VP, Partnerships & Affiliates, AG1) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dhar Mann and MrBallen on What Creators Want From Brands

2026/09/02

Earlier this year, Forbes released its annual Top Creators list. This week, we have two of its highest-ranked names sharing their behind-the-scenes secrets. . At Oxford Road’s CAO Summit this past July, Dan Granger (CEO & Founder, Oxford Road) welcomed two powerhouses of the creator economy: Dhar Mann (founder, Dhar Mann Studios) and John Allen, aka MrBallen (founder, Ballen Studios). In this in-depth conversation, the two stars talk about storytelling at scale, the benefits of paying attention to the comments section, and going beyond the brief. Let’s dive in. “It does seem sort of fluky when somebody goes viral. I promise you it's not. Going viral might be fluky. Staying relevant is not.” -John Allen, aka MrBallen (founder, Ballen Studios) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why AI Brands Need Audio: Insights from Our New Study

2026/08/26

It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who used the internet back in 2001. If AI brands want to grow, there’s a hesitancy gap they’ll need to address. According to our new study with the Cumulus Media | Westwood One Audio Active Group®, audio is the perfect place to foster a brand campaign. For details of our survey, as well as tips from our AI brand playbook, check out this week’s episode of The Media Roundtable. First-time host Tucker Peleuses (Chief of Staff to the CEO, Oxford Road) welcomes Neal Lucey (EVP, Strategic Planning, Oxford Road) and Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) to talk about AI’s split perceptions, audio wins, and why it’s important to remember that you’re not the customer. Let’s dive in. “ If you're an AI brand and you think most Americans are aware of you, you've got a lot of work to do.” - Neal Lucey (EVP, Strategy & Planning, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The State of Podcasting 2026 – Live from the CAO Summit

2026/08/19

If you weren’t at this year’s CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the state of podcasting today. Lucky for you, we’re releasing the full recording in this week’s episode of The Media Roundtable. Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) talk about how podcasting platforms are printing their own money, the friction that adds to industry tension, and how AMP is poised to help. Let’s dive in. “Today, we have platforms that each print their own currency. We have downloads, plays, views, streams, video views. Each number may be perfectly valid inside of one individual system that created it, but the problem appears when a brand tries to compare them to each other .” Dan Granger (CEO & Founder, Oxford Road) Download the full State of Podcasting deck here: https://oxfordroad.com/thought-leadership/the-state-of-podcasting-2026 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

An AMP Accords Deep Dive with James Cridland

2026/07/29

Podcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords. Dan Granger (CEO & Founder, Oxford Road), Giles Martin (EVP, Strategy, Oxford Road), and James Cridland (Editor, Podnews & Podcast Business Journal) do a deep dive deep into how the AMP Accords can shape the industry, and explain why imperfect standards are an improvement over the wild west. “Podcasting is truly the shining city on a hill as far as media goes, and we can't get out of our own freaking way to not spike our customers' tires when they drive into the parking lot.” -Dan Granger (CEO & Founder, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CMO Hot Seat: Zoom's Kim Storin On 5 Major Challenges And How To Fix Them

2026/07/15

One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of Media Roundtable, that’s what. Straight from Cannes, Dan Granger (CEO & Founder, Oxford Road) joins a panel of experts to solve every marketing challenge that Kim Storin (CMO, Zoom) throws their way. Hear insights from: Dani Feore (VP, Industry Sales, The Weather Company)Don Sklenka (SVP of AI Optimization, Claritas)Grace Briscoe (EVP Client Development, Basis)Elizabeth Dobbs (AVP, Marketing Technology, Data & Growth, Databricks)Michael Bayston (Global VP Adtech Solutions, Acast) The team talks about the best way to spend $500,000; the creative courage needed in the age of AI slop; and the one thing you need to make podcasting your strongest channel. Let’s dive in. “ If you just try to make [podcasting] a box you check because you feel like it needs to be a part of a balanced portfolio, don't bother. Either go big, or go home.” -Dan Granger (CEO & Founder, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S4E04: Femfinitum with Team Oxford Road on Women, Work, & Ads That Actually Work

2026/07/01

Podcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by it. Luckily, some of Oxford Road’s brightest minds have come together to create a cheat sheet. On this week’s episode of Ad Infinitum, host Stew Redwine (Executive Creative Director, Oxford Road) communes with a powerhouse panel of Oxford Road thinkers: Miranda Romano (SVP, Media), Charisse Miller (Director of Client Success), Angela Hunter (Group Creative Director, Operations), and Jillian Garner (Client Success Manager, Client Services). The panel breaks down the skills needed to make podcast ads work, from managing relationships to crafting authentic copy. They even review and rate a few sample ads. “Audio doesn't always translate from TV. So our job is to make sure the message works for the audience, works for the platform, and also works for the business objective.” -Angela Hunter (Group Creative Director, Operations) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Bridge-Building Business: Dan Goes Inside the Podcaster's Studio on podCast411

2026/06/17

In a twist, Dan Granger (CEO & Founder, Oxford Road) takes a break from Media Roundtable to guest- star on the award-winning show podCast411. Host Rob Walch interviews Dan about the specialist advantage, why better info wins, the key to building industry bridges, and so much more. Let’s dive in. “ I believe podcasting is the greatest canvas for the free and open exchange of ideas, but that has to be managed responsibly. And the tools to do so in many cases don't yet exist.” Dan Granger (CEO & Founder, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)

2026/06/11

For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable, we’re announcing some of our latest findings. Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP -Strategy, Oxford Road) welcome Pete Birsinger (CEO & Founder, Podscribe) to discuss the problem with downloads, AMP’s internal tug-of-war, and the new standard metrics that could help grow the industry. “ This type of evolution should put podcasting on a better footing to compete with other media channels for an enormous part of advertising dollars.” Pete Birsinger (CEO & Founder, Podscribe)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast’s Next $1B Starts with Better Data - Dan Misener Unveils the Bumper Score

2026/06/04

If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered. Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) welcome Dan Misener (co-founder, Bumper) to talk about the Bumper Score, a major new step toward shrinking the gap between a podcast’s reported listenership and its actual audience. It’s no secret we’re big advocates for better podcast measurement (check out today’s Forbes story, written by Frank Racioppi, about our work on the AMP Accords). The Bumper Score, like AMP, is aimed at helping the industry unlock its next billions through better data. Join our panel of experts as they discuss how better information can not only lead to better measurement, but can also help prevent billions of dollars from being left on the sidelines. “ There is a gigantic gap between what buyers are paying for and what sellers are actually delivering.” Dan Misener (co-founder, Bumper)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Introducing AMP: What's a Podcast, What's an Impression, and Did the Ad Work?

2026/05/28

For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work? Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road) and long-time strategy consigliere Giles Martin (EVP, Strategy, Oxford Road) are excited to unveil AMP, the Alliance for Measurement in Podcasting. The unprecedented effort, which features a cross-section of industry leaders, aims to answer podcasting’s big three questions and, in doing so, create a new blueprint for creators, advertisers, and platforms. “ We know that the lack of consistency in what we're talking about, and in the things we're measuring, is costing everyone money.” – Dan Granger (CEO & Founder, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mental Health, a Bill of Rights, Fair Labor: How Shira Lazar is Helping to Organize the Creator Economy

2026/05/20

The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably. On this week’s episode of Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) hosts Emmy-nominated digital culture expert Shira Lazar (Founder, What's Trending and Creators 4 Mental Health), who is at the heart of the effort to help creators. Join us as Shira and Dan talk: Fair Labor, Mental Health, and The Creator Bill of Rights. “ In the trenches of [the Creator Economy], there's a lack of infrastructure and support, and that is wild to me considering the maturation of this industry and how quickly it's evolving. -Shira Lazar (Founder, What's Trending and Creators 4 Mental Health) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S4E02: Guaranteed Human with Rahul Sabnis on AI, Trust & the Future of Audio

2026/05/13

How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum. That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: "Rahul Sabnis: Guaranteed Human." Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes bona fide creative master Rahul Sabnis (President & Chief Creative Officer, iHeartMedia) for a WIDE-ranging conversation spanning: Picking a Side, Creativity for All, The Memory Test, and more. There’s even an Audiolytics breakdown of ads from Mint Mobile, Aura Frames, Toyota, and Amazon Prime. Let’s dig in… “A voice in the dark when you feel alone.” -The purpose of radio, according to Rahul Sabnis (President & Chief Creative Officer, iHeartMedia) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast reviews

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4.3 out of 5

28 reviews

★☆☆☆☆

boyfromthedwarf9 2025/10/14

Ads that almost caused me to turn off the podcast because I don't want to listen to this trash

Came over to give you 1 star JUST BECAUSE of that ad. You should be ashamed.

★☆☆☆☆

~ Violet ~ 2025/06/11

Revised

Sounds like they’re trying to kill RSS now. Not good. Revised: this show is platforming / championing people who dangerously attack and harass vulne...

★☆☆☆☆

VIOFIX 2022/10/04

Really Meagan Kelly?

How can I take this show seriously if I’m the ad Meagan Kelly is features while speaking hypothetically. It is rich to hear a snippet of someone accus...

★★★★★

Reneek_6 2022/08/05

Great well rounded and though provoking podcast!

I really loved this last episode -Insider Edition. I was just about to write a review of praise as well as request a deeper look into your views perso...

★★★★★

Pedsdo 2021/05/21

Good call on Steve Deace

New listener here. This was an excellent show. A part 2 segment would be very welcome. Didn’t seen extreme or too abrasive. The clarity and honest...

★★☆☆☆

eggplant8888 2021/04/14

Keep trying

We got a lot of Eric but not great discussion.Poor guest for what you are trying to accomplish.

★★★★★

Macdoad 2020/05/21

Not just for pandemics

Great personal bios of the greats who have made our industry. Proscriptive strategy on how to make it through any downturn in the economy. Also - va...

★★★★★

stewredwine 2020/05/21

2020's Must Listen Podcast for Marketers

Let's go back to New Year's Day 2020. One of your resolutions was NOT, "figure out how to adapt my entire marketing organization in light of a global...

★★★★★

JenVanBeek 2020/05/19

Incredibly Informative

As a marketer, it’s been really valuable to hear from individuals at the top of the audio industry giving advice, sharing their thoughts on the future...

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