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Murad built AGT on one bet: that Prairie farmers would replace summer fallow with lentils, chickpeas, peas and beans. The company now runs 41 manufacturing facilities on five continents, with Prem Watsa’s Fairfax Financial as its partner. He makes the case for adding value to even a fraction of Canada’s harvest, for fixing east-west trade infrastructure from Churchill to the Atlantic Gateway, and for a real industrial strategy.  In the news Canadian Food Sentiment Index: The fifth edition finds coupon use down from 30.5% to 20.3% as shoppers settle on private label. Omnivores have fallen to 56.7% of Canadians, and GLP-1 use could reach five million by 2030.HungerCount 2026: Food Banks Canada reports 2.35 million visits a month. B.C. posted the largest increase at 14%, and children make up a third of those served.Quebec maple syrup: The province’s strategic reserve is empty. Demand is outpacing supply, and new production is held back by the cost of equipment and the wait for it.Plus: an egg-plant lockout in Quebec and the Save-On-Foods loyalty-program breach and France grocery cyber-attack. Topics include: AGT Foods and the protein revolutionCanada–India trade and agri-food exportsValue-added food processing and industrial strategyFood insecurity and food bank use Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Vin explains why Canada’s heavy reliance on trade with the U.S. and Mexico leaves fresh produce, seafood and imported proteins most at risk. He also looks at why 89% of Canadian organizations report raw-material scarcity, compared with 67% in the U.S., and why the nine-to-12-month stockpiles many companies built to ride out tariffs are reaching a tipping point. He makes the case for counter-seasonal sourcing from the Southern Hemisphere and AI-driven inventory intelligence, and for treating the supply chain as a business-continuity asset rather than a cost centre. Before the interview, Michael and Sylvain preview the third annual MNP Food and Beverage Business Outlook. Canada ranks seventh in the G20, and Sylvain names the one lever he’d pull to move it into the top five. They also cover McCain’s expansion in India, Taylor Farms pausing Mexican sourcing, an oversupplied global wine market, rising banana prices and Italy as country of honour at SIAL Canada and Michael raves about Pirates of Coffee in advance of the Coffee Association of Canada's upcoming conferenc Thursday, November 12th, 2026 Topics include:Canadian grocery supply chain resilienceCapgemini World in Balance 2026 studyInventory buffers and raw-material scarcityMNP Food and Beverage Business Outlook G20 rankingsCanada–India agri-food tradeBanana prices, diesel and monoculture risk Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

WfE stands for Whisky for Everyone. Unlike most young distilleries, it makes no gin or vodka to pay the bills while its own spirit ages. Instead, the team buys aged Canadian whisky in bulk, re-ages and blends it, then finishes it in ice cider casks to create an approachable "onboarding" whisky. They also cover SAQ listings, rising bottle and cask costs, ready-to-serve cocktails, and the liquor-board rules that keep craft distillers from shipping across provincial lines. In the news, Sylvain sizes up the Parti Québécois's sweeping election win, its pledge to source 75% of public-institution food from Quebec, and his shortlist for agriculture minister. New Statistics Canada data show agri-food exports to the U.S. up 5.8% and America's share of our imports edging higher. Is the "elbows up" boycott showing up anywhere? Michael asks whether restaurant diners can even choose. Plus: Nortera steps back from Green Giant, JBS closes Wild Fork, the Westons move on Boots, the U.S. molasses ban and a Goodles taste test. Topics include:Quebec craft whiskyInterprovincial trade barriersQuebec election and agricultureCanada–U.S. agri-food tradeSurveillance pricing Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

It's an in-depth conversation with Jason Buechel, CEO of Whole Foods Market and Vice President of Amazon Worldwide Grocery Stores, a pick-up of an interview from my Remarkable Retail podcast with Steve Dennis from last fall.  Jason shares Amazon’s rapidly expanding grocery ambitions. Already surpassing $100 billion in gross sales, Amazon is leaning into grocery as a strategic category driven by frequency, loyalty, Prime stickiness, and the potential to unite all household purchasing into a seamless digital and physical ecosystem. Buechel explains how Amazon is transforming grocery shopping—a category in which consumers currently visit four to five retailers a month—into a single, unified experience. With more than 1,000 same-day grocery delivery locations today scaling to 2,300 cities, store-level innovations such as Whole Foods Daily Shop formats, and the integration of perishables directly into Amazon baskets alongside electronics or apparel, the company is erasing long-standing channel barriers. He also outlines the “one grocery” operational vision: unified supply chains, technology stacks, and customer journeys across banners, while preserving the brand trust and standards that Whole Foods customers demand. First, the news. Canpotex is spending $500 million to expand at the Port of Vancouver, BHP's Jansen mine is set to break the Saskatchewan potash oligopoly, and Belarusian potash is headed for New Orleans. Sylvain explains why that is good news for farmers' fertilizer bills and bad news for provincial royalties. New research on Health Canada's magnifying-glass symbol found that more than half of Canadians who noticed the label switched products. Reformulation, though, looks more like a defensive move than a pricing opportunity.   On trade, the U.S. ban on Canadian consumer-ready products is now in force, hitting Moosehead, whey, cheese and Crosby's molasses. Michael and Sylvain ask whether the provincial boycotts of American wine and spirits actually hurt U.S. exporters, and who picked up the shelf space and tumble some numbers.  Also: Canada's $34-billion coffee economy, cannabis as an export, and the Driscoll's pesticide allegations unpacked. Topics include: Amazon Grocery and Whole Foods Market strategyPotash competition and fertilizer pricesFront-of-package nutrition labellingU.S. ban on Canadian food and alcoholCoffee Association of Canada economic impactDriscoll's and CFIA complianceCelebrate & Support all things Canadian and pick up a six-pack of Moosehead next time you are shopping for a delicious cold beverage! Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

On Season Seven, Episode Five of The Food Professor Podcast, Michael LeBlanc and Dr. Sylvain Charlebois sit down with Annemarie Swijtink, President & CEO of McDonald's Canada, for her very first Canadian podcast interview. Annemarie started as a 15-year-old crew member in the Netherlands, studied economics in Rotterdam, joined McDonald's as a marketing intern and went on to lead the Dutch business before taking the top job in Canada a year ago, where she supports franchisees and restaurant teams across 1,500 restaurants. What surprised her most? How Canadian McDonald's Canada really is. Annemarie explains that 85% of the company's supply chain is sourced domestically, including beef, chicken, eggs, potatoes and milk, and shares how vertical farming partnerships now deliver 100% Ontario and BC tomatoes year-round. She makes a clear commitment to keep buying Canadian beef, a promise that dates back to the 2003 BSE crisis, and describes investments in 4-H, young cattle producers and farmer mental health. The conversation also covers food inflation and affordability, including the $5 meal and $1 coffee with prices frozen for a year, the rise of beverages and chicken, protein-forward menus in the GLP-1 era, the "three-legged stool" of franchisees, suppliers and corporate, a "high tech, high touch" approach to restaurant labour and technology, new formats like Winnipeg's first drive-thru-only restaurant, and what McDonald's will look like in five years. Spoiler: the Big Mac stays on the menu. Plus, Sylvain tests just how Canadian she's become by asking about her favourite hockey team. But first, we start with the food and agriculture news of the week. Sylvain unpacks potash politics after President Trump floated replacing Canadian potash with supply from Belarus, explaining Canpotex, the global potash cartels and why Canada's geography remains a competitive advantage. We look at Canada–India trade talks toward a Comprehensive Economic Partnership Agreement and the opportunities for pulses, grains and pork, then ask whether a Super El Niño will push food prices higher, delay the Prairie harvest or disrupt shipping. Using Grocery Pulse data, we break down the month's biggest grocery price increases, led by strawberries, chicken breast and flour, plus why beef volumes are down and what supply management has to do with chicken prices. We also discuss a major Wendy's franchisee with 314 U.S. restaurants seeking creditor protection, Maple Leaf Foods consolidating U.S. plants, the end of the long Metro strike, a possible Safeway strike in Alberta before Thanksgiving, Sobeys' Competition Bureau agreement on property controls, Nestlé's seized assets in Russia, caviar's direct-to-consumer price shake-up, and Barilla's acquisition of high-protein mac and cheese brand Goodles. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Is artificial intelligence about to transform agriculture more than any other industry? On Season Seven, Episode Four of The Food Professor podcast, Dr. Sylvain Charlebois and Michael LeBlanc sit down with Aidan Connolly, President of AgriTech Capital and past president of the International Food and Agribusiness Management Association (IFAMA), one of the world's leading voices on agtech and the future of farming. Aidan helped Alltech grow from roughly $25 million to $2.5 billion in revenue and now connects startups, investors and agri-food companies to help innovation scale. He separates agtech hype from real value, explaining why vertical farms, cell-cultured meat and insect farming struggled, and why AI's potential in agriculture may exceed any other sector if the industry can solve its farm data problem. He shares his DRIVE framework for AI adoption and weighs in on data ownership, cooling agtech venture capital, mega-farms and food traceability. Then he ranks countries on an S-to-D agtech tier list. Find out why Canada earns a B, Israel an A, and what Canada can learn from the Netherlands and New Zealand. You'll also hear Aidan's magic-wand fix for turning Canada into an agri-food superpower. In the news, Michael and Sylvain unpack a good week for Canadian agri-food policy. Canada's investment summit focused on energy and infrastructure. Even so, Farm Credit Canada's $1 billion project financing initiative, $150 million in agri-food capital and a new productivity tax break for small and medium-sized businesses could help farmers and food processors invest in automation and R&D. Sylvain argues a more productive, competitive food sector is Canada's best answer to U.S. tariffs. The hosts also weigh EU associate membership, the CETA payoff for Canadian cereal exports to Europe, and why Canada should say "yes to all" trading partners. Agriculture makes up just 1.9% of Canada's growing trade with China, while Chinese tariffs on Canadian peas add uncertainty. On grocery prices, food inflation has eased to 2.8%, but prices are up 28.9% since September 2021. Sylvain explains why food price volatility is the real enemy, with Canada logging 17 month-to-month drops in five years, the most in the G7. They also cover beef imports up 13%, with Australia and Brazil gaining, easing cattle prices, and why high diesel costs could add 0.4 percentage points to food inflation this winter. Plus: the return of Yves Veggie Cuisine under Maple Leaf Foods, crisis communication lessons from the Taylor Farms outbreak and the Silk recall, why the CFIA should declare when a recall is over, and a fun Dairy Farmers of Canada pop-up café on Toronto's Queen Street. Like, subscribe and share The Food Professor for weekly insights on food prices, agtech, trade and Canadian agriculture, and watch the full video episode now on YouTube. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Everything you thought you knew about ghee is wrong. In this episode of The Food Professor podcast, Michael LeBlanc and Dr. Sylvain Charlebois sit down with Vreshin "Vresh" Nagarajan, Founder and Chief Ghee Officer of Vresh Foods, makers of OG GHEE, recorded live on the show floor at the SIAL Food Innovation Show in Montreal. Vresh makes a compelling and slightly incendiary case: roughly 90% of the $100 million of ghee sold in Canada every year isn't actually ghee. It's anhydrous milk fat, or butter oil, an industrially processed dairy ingredient usually made offshore, shipped in shelf-stable, repackaged here and sold as "pure desi ghee." Real ghee is cultured butter cooked until the water evaporates and the lactose and casein caramelize, a distinction the Codex recognizes and one you can smell the moment the jar opens. In four years Vresh has gone from a South Asian meal-kit side hustle in Calgary to a national Loblaw listing and a Costco Ontario rotation, built on an unlikely premise: that ghee is Canada's last viable domestic cooking fat. With a 485F smoke point, a five-year shelf life, no refrigeration required, and 30 litres of Canadian milk in every kilogram, he argues ghee is the best milk-utilization story in the country. He also has pointed words about who has been underselling South Asian consumers, and why "desi" should mean Canadian. The full video interview is on The Food Professor YouTube channel. But first, we start with the food and agriculture news of the week. Michael and Sylvain open on the Prime Minister's address to the nation, and the name he never said, before turning to the latest U.S. tariff recalibration, the new ban on Canadian spirits and wine, and what the September 15 and 29 deadlines mean for agri-food. Sylvain argues the real damage isn't the tariff math, it's the total absence of predictability, with dairy leaders now openly weighing whether to shift production south.  Sylvain points to Mark Warner's CBC interview, Ian Lee's parallel argument, and calls for Parliament to be recalled, citing the 1988 free trade debate as precedent. Then: reindeer. Ottawa is putting $800,000 behind a northern herd grown from a few hundred animals to 7,000, and Sylvain explains why no Canadian parent is selling Rudolph at the meat counter. Plus Sapporo's non-alcoholic production possibly heading stateside, Africa's redrawn map and its enormous agri-food potential, McDonald's dropping pumpkin spice after 34 years of PSL dominance, fresh Satov Consulting research on whether Dunkin' can win over Canadian coffee drinkers, why Sylvain would rather support than boycott, Walmart's delivery ambitions, and a farewell to New Coke architect Brian Dyson. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Season Seven, Episode 2 of The Food Professor podcast lands its first guest interview, and it's a Canadian food business story three decades in the making. Michael LeBlanc and Dr. Sylvain Charlebois are joined by Dave Jones, President and CEO of Bento Sushi, the company that turned a small 1996 takeout counter in downtown Toronto into the largest sushi business in Canada. Dave joined Bento in 2009 in an entry-level management role, moved through operations, procurement and supply chain, and took over as CEO in 2022. He unpacks a business most Canadians walk past every day without realizing its scale: more than 700 locations inside grocery stores, universities, hospitals and other retail environments, ten commissaries, roughly 2,500 distribution points, about 800 employees and close to 30 million packs a year. He explains the difference between made-in-store kiosks and the delivered commissary model, why automation now shapes production of items like onigiri, how global sourcing and procurement hold up under pressure, and what price sensitivity looks like in a category built on fresh, daily-made food. Bento's 30th anniversary in 2026 gives the conversation a natural lens on how retail foodservice, grocery prepared food and Canadian consumer expectations have all changed. Before the interview, Michael and Sylvain work through a busy news week. Ottawa applied counter-tariffs to seafood and fish and reversed course within 48 hours, a reminder of how tangled Canada-US supply chains really are. Honey and molasses stayed on the list, with Manitoba, Canada's largest honey exporter, taking the hit. Sylvain pushes back on Chapman's plan to replace 70 percent of its American ingredients, questioning the timing and the nationalistic framing. On beef, the hosts dig into the Trump administration's push on prices, the 300,000 tonne Brazilian import move, the JBS White House visit, the Department of Justice probe into beef pricing, and why cattle futures fell and ranchers are unhappy. Sylvain's view: ranchers are price takers in a North American market, retail prices won't move much, and Canadians could end up paying more. Also on the docket: dairy dominating CUSMA consultation submissions, Daniel Gobé's election in Quebec and his supply management odds, and Q2 trade numbers showing exports up 3 billion dollars net year over year with 2.6 billion of that heading to the United States, despite all the diversification talk. In the retail block, Michael breaks down the Canadian Tire and Tim Hortons loyalty partnership and why coalition programs need high-frequency categories, plus Loblaw's expanded capital spending on T&T, discount and specialty formats, its real estate DNA and its exit from banking. The episode closes on retail crime, and the arson at a Pattison Foods Nesters store in Vancouver. The full video interview is live on The Food Professor YouTube channel. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

The Food Professor podcast returns for Season Seven with a no-guest, all-catch-up season premiere. Michael LeBlanc and Dr. Sylvain Charlebois are back on the mic after a summer of live interviews from SIAL, and there is a serious backlog of Canadian and international food industry news to work through. Sylvain opens with the summer he actually had: 25 to 30 media interviews a week, including live hits on CNN and Fox News about explosive poo and the U.S. lettuce recalls. That leads into a real conversation about food safety and Cyclospora, a parasite you cannot simply wash off produce. With Taylor Farms, a $7 billion operator, at the centre of the recall, Michael asks the obvious question: if the most sophisticated player in the category cannot stop it, who can? Sylvain compares oversight on both sides of the border, noting roughly 8,000 federal inspectors in the U.S. versus nearly 4,000 in Canada for a tenth of the population, and explains why our cold chain and an actual winter lower the risk here. Then the tariff file. Sylvain names Section 338 of the Tariff Act of 1930, Smoot-Hawley's descendant, as the summer's number-one story, with agriculture squarely targeted: dairy, alcohol, and honey. On the Canadian side, they dig into a counter-tariff list heavy on seafood and ag, whether it can really move U.S. midterms, and why potash retaliation could backfire on Canadian producers. Story number two: the Competition Bureau sending Nortera's acquisition of B&G Foods Canada's Green Giant and Le Sieur brands to the Competition Tribunal, a striking break from twenty years of waved-through Canadian grocery and food consolidation. Also on the docket: beef volumes down almost 5% and the risk of losing Canadian shoppers to a premium-price perception; Tyson idling a plant for lack of supply; chicken production up 5.6% as dark meat demand climbs; stubborn diesel prices and the Strait of Hormuz; Gay Lea Foods' $200 million Toronto investment against a backdrop of 1,400 new U.S. food plants versus fewer than 50 in Canada; El Nino's likely push on 2027 food inflation; and why GLP-1 drugs may reshape the Halloween candy aisle, plus the CNE's wildest new midway foods. Sylvain also previews his tenth book, Feed the Power, on food geopolitics, out from University of Toronto Press in January 2027. The episode closes with a tribute to Senator Todd Lewis, a rare and genuine agriculture advocate in Ottawa, and a candid exchange about Prime Minister Carney's trade posture and where Canada goes next. Next week: Dave Jones of Bento Sushi. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Recorded live on the show floor at SIAL Canada 2026 in Montreal, this Food Professor summer bonus episode features Cloé Helmond, Co-Founder of Les Brutes du Soya, fresh off a first-place win in the Start-up Scale CPG category of SIAL Canada's seventh annual Startup Pitch Competition. Michael LeBlanc and Dr. Sylvain Charlebois catch her still holding the hardware — and still slightly stunned, since the Scale category is built for companies four to six years old and Les Brutes is barely two. The origin story is pure Quebec agri-food. Les Brutes grew out of a family soy farm in Saint-Jean-sur-Richelieu, in the Montérégie, launched with co-founder Marie-Pier Gélineau and her brother. Cloé, a social worker by training, spotted the paradox: Quebec grows an enormous soy crop and ships most of it overseas, while Canadian shoppers buy imported textured vegetable protein (TVP). Les Brutes closes that loop, processing soy at its own facility and in Saskatoon into shelf-stable TVP. Cloé walks the hosts through the line — plain, Mexican-style and Greek-style TVP, plus two new SKUs debuting at SIAL: soy curls and bacon bites. The bacon bites are plant-based, gluten-free, dairy-free, 50 per cent protein and 21 per cent fibre, seasoned with paprika, maple syrup and tamari, with no artificial ingredients (Michael's on-mic crunch test does not disappoint). The value math is the real story: a 100-gram pouch rehydrates to 200 grams in about ten minutes with water or broth, delivering roughly two cups of ground-meat substitute for about six dollars, with a two-year shelf life. That economics pitch shapes the retail conversation. Les Brutes sits in IGA, Metro, Rachelle-Béry and Avril, usually in the health food or gluten-free set — and the hosts press on whether the "healthy aisle" default is the right home for a product aimed at flexitarians and budget-conscious families rather than committed vegans. SIAL also opened foodservice doors, including a conversation with Air Canada about a shelf-stable vegetarian option. Then the reveal. At taping, Cloé's appearance on Dans l'œil du dragon — Quebec's Dragons' Den on Radio-Canada — was still under embargo, and she shared the outcome off the record. It has since aired in Season 15: Les Brutes asked for $50,000 for 10 per cent, drew two offers, and closed a deal with dragon David Côté, co-founder of LOOP Mission, Rise Kombucha and Crudessence, at $50,000 for 10 per cent plus a fifty-cent royalty on every unit sold. She also recounts the dragons challenging whether a family business should give up equity at all. Looking ahead, Cloé eyes SIAL Paris, European soy perceptions and the export runway beyond Quebec. A fast, fun conversation about local crops, smart pricing and plant protein that earns its shelf space. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Recorded live on the show floor at SIAL Canada in Montreal, this Summer Bonus episode of The Food Professor podcast marks a first: an ingredient company winning the show's startup pitch competition. Michael LeBlanc and Dr. Sylvain Charlebois sit down with Asha Wheeldon, Founder and CEO of Kula Foods and a member of the Maia Farms team, and Jason Mackay, Chief Marketing and Sales Officer at Maia Farms, just hours after the Vancouver company added more hardware to its trophy shelf. Maia Farms makes functional mushroom food ingredients. The company combines oyster mushroom powder with Canadian yellow pea protein and extrudes it into grounds, shreds, chunks and strips that mimic ground beef, pulled meat and chicken. The result is 66 per cent protein per 100 grams, a heavy dose of fibre and iron, a two-year shelf life and no cold storage required. Crucially for manufacturers, the extrudates survive the retort process where soy and pea proteins break down, which is why 100-year-old Pembroke, Ontario soup canner Sprague Foods signed on as a partner. Asha explains how a two-and-a-half-minute pitch built on storytelling rather than numbers won over the judges, and why trust and partnership are Maia's real proof points, including work with the Greater Vancouver Food Bank that has helped feed hundreds of thousands of families. Jason unpacks the technology behind the ingredient and what comes next: cracking mushroom mycelium at commercial scale through liquid fermentation, moving from 3,000-litre proof-of-concept batches to 20,000 litres, with global ingredient players like ADM and Cargill circling mycelium as a clean-label fat mimic and binder. The conversation turns to a bigger question Michael and Sylvain saw play out across the show: is Canada on the cusp of an ingredient renaissance? Pitch competitions usually reward consumer-ready products, from popsicles to upcycled coffee grounds. This year, the fundamentals of food won. The panel connects that shift to front-of-pack labelling, the clean-label push, manufacturers hunting for protein, fibre and iron without wrecking taste and texture, and the trust that Brand Canada's food safety reputation carries into export markets. They also tackle affordability. With beef and chicken prices climbing, Sylvain's "protein orphans" are being left behind, and GLP-1 users are pushing protein demand higher still. A shelf-stable, high-protein ingredient that disappears into a lasagna or pasta sauce when seasoned properly is a genuinely different answer to food insecurity. Plus: what winning an award actually does for a young company, why Maia was the only mushroom ingredient supplier on the SIAL floor, and the company's plan to bring business home to Canada after building traction in the US, Mexico, Singapore and Japan. A smart, optimistic listen on where Canadian food innovation goes next. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In this special summer bonus episode of The Food Professor podcast, co-hosts Michael LeBlanc and Dr. Sylvain Charlebois sit down live at the SIAL food innovation show in Montreal with Victoire Guglieri, Founder of Nasdrow, fresh off her win at the startup pitch competition. Energetic, candid, and armed with samples, Victoire takes Michael and Sylvain on a guided tasting tour of her premium non-alcoholic, ready-to-drink cocktail brand and makes a compelling case for why alcohol-free drinks should never be boring. Victoire shares the origin story behind Nasdrow, a brand born from a personal frustration. After a month without alcohol, she discovered that the non-alcoholic beverage options on the market were too sweet, too fizzy, too artificial, or too bitter, and none delivered the complexity and sophistication of a real cocktail. Raised in Bordeaux, France, surrounded by grandparents who taught her the language of wine, and having spent part of her childhood in Poland, she named her company after the festive Polish toast "Na zdrowie," reimagined in English as a non-alcoholic super drink mixed with low alcohol. The result is a line of all-natural, preservative-free, less-sweet ready-to-drink mocktails engineered to deliver the full cocktail experience: the nose, the texture, the taste, and the finish. The tasting begins with Scarlet & Co, Nasdrow's bestseller and a gold medal winner at the World Alcohol-Free Awards in London, a slightly fizzy blend of strawberry, basil, ginger, and lemon. Michael and Sylvain then sample the Mojito Fusion, praising its fresh, fragrant aroma and depth of flavour, before Victoire walks through the rest of the range, including the bone-dry, bubble-free Margarita Salsa and an Espresso Martini that produces a thick foam when shaken in a cocktail shaker. The conversation digs into the forces reshaping the beverage industry: why younger consumers are drinking less alcohol, the influence of health and wellness trends on social media, the lingering effects of COVID on social drinking, and the mounting science around alcohol and health. Victoire notes that roughly one in two consumers is now drinking less, and that 80 percent of Nasdrow's customers also drink alcohol, positioning the brand not as anti-alcohol but as a sophisticated option for moderation, designated drivers, and anyone finishing the night with something lighter. The episode wraps with a look at retail momentum. Nasdrow is already listed in Quebec at Metro, with more listings on the way and national distribution ambitions before year-end, as Victoire works to build an entirely new premium mocktail category alongside retailers and buyers. It is a fun, flavour-forward conversation about entrepreneurship, food innovation, and the fast-growing non-alcoholic beverage market, recorded live on the SIAL show floor, that every retailer, grocer, beverage buyer, and sober-curious listener should hear. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In this summer bonus episode of The Food Professor podcast, Michael LeBlanc and Dr. Sylvain Charlebois broadcast live from the SIAL Food Innovation Show in Montreal for a conversation with Naïla Bassin, Marketing Leader Canada, and Carlo Stocco, Managing Director, North America, both of Andriani S.p.A., the Italian company behind Felicia, Italy's fastest-growing pasta brand. Felicia means "happy" in Italian, and the brand's Canadian arrival is built on a simple but stubborn problem: Canadians want healthier pasta, but the better-for-you category has long asked shoppers to compromise on taste and texture. Carlo traces the company's roots to Gravina in Puglia in southern Italy, its rapid European growth, and the decision to build a North American manufacturing facility in London, Ontario rather than simply import from Europe. That plant now anchors a national launch, with organic ingredients increasingly sourced in Canada and an ambition to bring the entire supply chain onshore. Naïla unpacks what makes the product different. Felicia owns its technology and mills its own raw materials, which matters enormously when there's no gluten to bind the pasta. The result is a seven-SKU lineup built on single ingredients and vegetables rather than blends and fillers: buckwheat, brown rice and spirulina, chickpea, red lentil, oat and green cauliflower. One organic red lentil serving delivers 23 grams of protein and 14 grams of fibre, plus iron and potassium. The oat pasta recently took home a NEXTY award for best gluten-free product at Expo West in Los Angeles, chosen from more than 1,000 submissions. The conversation turns to the retail strategy every emerging food brand wrestles with. Felicia has launched in specialty and health stores across Ontario and Quebec, landed at Loblaw in the natural health aisle, secured Costco with red lentil penne plus a limited mid-May drop of organic oat and green cauliflower cavatappi, is rolling into Save-On-Foods, and is in discussions with Sobeys. But where should it live on shelf? Carlo makes the case for the main pasta aisle using Italy's Esselunga, where 14 Felicia items sit alongside conventional pasta and grow the total category, much as cereal and bakery have already been transformed. A sharp listen for anyone tracking Canadian grocery innovation, better-for-you food trends and brand building in a crowded category. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Editorial note: This conversation was recorded live at SIAL Canada in late April — well before the July CUSMA review deadline and the most recent U.S. tariff actions targeting Canada. Some of the optimism expressed here about a smooth CUSMA outcome should be heard in that context. It's become a Food Professor tradition: every year at SIAL Canada, hosts Michael LeBlanc and Dr. Sylvain Charlebois sit down with Martin Lavoie, President and CEO of Groupe Export Agroalimentaire Québec-Canada, for a state-of-the-nation check-in on Canadian agri-food trade. This bonus episode, recorded live on the SIAL Canada show floor in Montreal, picks up exactly one year after their last conversation — and at the time, a lot had already changed. Lavoie opens by reflecting on the whiplash of the prior twelve months. Since "Liberation Day" tariffs rattled Canadian exporters the previous spring, Quebec's agri-food sector had kept growing despite the uncertainty, but the volatility had taken a toll: lost U.S. customers, disrupted contracts, and a level of unpredictability Lavoie says he'd never seen in his career. He walks through how Groupe Export helped member companies navigate the chaos — from renegotiating who absorbs tariff costs to bracing for policy shifts announced, at times, over social media. The conversation turns to CUSMA (USMCA), then under review, with Lavoie offering a cautiously optimistic read at the time: dismantling the agreement would be so disruptive to deeply integrated U.S. industries that he believed cooler heads would prevail on both sides of the border. Listeners should weigh that optimism against what's actually unfolded since the July deadline and the latest U.S. tariff moves against Canada. A major theme is diversification. Lavoie argues Mexico represents Quebec's single biggest near-term opportunity — logistically easier than overseas markets and increasingly motivated to reduce its own reliance on U.S. imports. He also flags growing momentum in Japan, Korea, Southeast Asia, and Europe, while acknowledging the real barriers: time zones, market development costs, and a Canadian logistics network still built for trucking to the U.S. rather than shipping by ocean freight. Comparing Canada to the Netherlands' export powerhouse model, he makes the case for urgent investment in port infrastructure, warehousing, and resolving ongoing labour disruptions at Canadian ports. Domestically, Lavoie and Charlebois dig into interprovincial trade — noting it's often cheaper and easier for a Quebec exporter to ship to New York than to Calgary — and discuss data from an MNP survey showing Canada ranks as a top-tier nation for agri-food reputation among G20 countries, trailing only the Netherlands. The episode closes with a practical overview of how Groupe Export supports Quebec exporters: 30-40 trade missions and shows per year, shipping and regulatory support, market intelligence, and export-readiness evaluations for companies just getting started. A time-capsule look at where Quebec's agri-food exporters stood mid-storm — worth hearing alongside what's happened since. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Recorded live on the final day of SIAL Canada, this bonus episode of The Food Professor brings hosts Michael LeBlanc and Dr. Sylvain Charlebois face to face with Jacques Duhaime, owner of Duhaime Gourmet — a Quebec fruit-spread and jam company that Sylvain has wanted on the show for years. The conversation traces four generations of agricultural evolution in Saint-Germain, near Drummondville, Quebec, and shows how a small dairy farm became one of Canada's most distinctive low-sugar jam and fruit-spread producers. Jacques walks listeners through the company's origin story: founded in 1945 as a dairy farm by his grandfather, expanded into orchards and vegetables by his father in 1948, and refocused entirely on produce after the dairy herd was sold in 1960. Jacques took over the farm from his parents in 1981, when the operation was running roughly 200 acres of vegetables. A tough vegetable market in 1995 pushed the family toward jam-making, and a pursuit of naturally low-sugar recipes led Jacques back to school at ITA to develop the reduced-sugar techniques that still define the brand today. A pivotal trip with Groupe Export in 2000 opened the door to Japan, where Duhaime Gourmet's low-sugar spreads found immediate demand — at a time when the company already supplied roughly 400 boutique stores across Quebec. The business went on to export to the United States for a decade, supplying jams, spreads, and fruit pairings for cheese, while also building a substantial private-label business across Quebec, Canada, and Japan. Jacques also opens up about the structure of the business today: the orchard remains family-owned and is now run by his son, marking a fifth generation on the land, while the processing side of Duhaime Gourmet was sold roughly a year ago to Bertrand Marquis, a fellow Saint-Germain entrepreneur who previously worked in the wood industry. Jacques reflects candidly on international trade shows — from an early appearance at a golf show in Dubai to lessons learned about race-to-the-bottom pricing in that market — and on how the company's trade show schedule has grown from roughly 10 shows a year before the pandemic to as many as 30–40 today. The episode closes on Duhaime Gourmet's newest product: a 90%-fruit spread sweetened with just 10% organic sugar, containing less than three grams of sugar and no pectin — a launch aimed at diabetics, families, and babies alike, debuting in strawberry rhubarb and headed for Metro shelves soon. A warm, detail-rich conversation for anyone interested in Quebec food manufacturing, family business succession, food innovation, and insights into global trade show strategy in the specialty food sector. https://www.duhaimegourmet.com/en/ Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.