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🎙️ 24 Hours of Hustle: What Were We Thinking? 24 hours. 80+ guests. Two hosts. Live. Uncut. Unslept. What could possibly go wrong? 😂 This week on @52 Weeks of Hustle, I sat down with my co-host Stu Halberg to talk about what we've gotten ourselves into. On December 3–4, we're going live for 24 consecutive hours with some of the biggest names and brightest minds across sports and entertainment. In this episode, we discuss: 🎙️ Why we decided to take on a 24-hour live podcast. 🏆 What we're hoping to accomplish and the conversations we're most excited about. ☕ Our biggest concerns, from technology and scheduling to figuring out how we'll stay awake for 24 hours. We also talk about the incredible response from 80+ guests, the topics we'll be debating, and why we want the entire sports business community involved. A 52 Weeks of Hustle Production: 24 Hours of Hustle presented by Spinzo. A huge thank you to our partners Spinzo, WolfCycle, FanIQ One, Cosm, vivenu, and Victory Live for helping bring this to life! One question for everyone: Who do you think hits the wall first, Stu or me? 😂 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🏒🎙️ New Episode Alert — “From Insurance to the NHL: Allie Anneheim's Journey to Leading Ticket Sales & Service for the Buffalo Sabres” Not everyone starts their career in sports. And not everyone needs to change organizations every few years to move up. This week on 52 Weeks of Hustle, I sat down with Allie Anneheim, Vice President of Ticket Sales & Service for the Buffalo Sabres. Allie started her career in insurance before joining the Charlotte Hornets as an Inside Sales Consultant in 2014. Over the next decade, she worked her way through eight different roles with the Hornets, eventually becoming Vice President of Premium Sales and Service before making the move from the NBA to the NHL. 🏒 3 Hustle Hot Topics: 🎟️ NBA vs. NHL Ticket Sales — What changes when you move between leagues, markets, and fan bases? 📈 Career Growth — How do you continue to grow and advance without constantly changing organizations? 🏆 Building a Winning Sales Culture — What does it take to lead successful teams across premium sales, ticket sales, and service? One thing I really enjoyed about this conversation was hearing how Allie continued to take on new challenges and grow within the same organization for more than a decade. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

⚾🎙️ New Episode Alert — “The First Post-Diamond World Series: How Baseball's Media Business Is Changing” The Milwaukee Brewers and Tampa Bay Rays are giving us a World Series that goes well beyond what is happening on the field. Two smaller-market teams. A changing television landscape. And some pretty impressive viewership numbers. This week on 52 Weeks of Hustle, I'm breaking down one of the biggest changes happening in baseball: the collapse of the traditional Regional Sports Network (RSN) model and what MLB is doing to replace it. ⚾ 3 Hustle Hot Topics: 📺 The Fall of Regional Sports Networks — How we went from Bally Sports and FanDuel Sports Network to MLB taking more control of local broadcasts. 📈 The Ratings — Approximately 12.2 million viewers for Game 1 nationally, plus a 33.9 local rating and 70 share in Milwaukee. Pretty impressive numbers for a World Series featuring two smaller-market teams. 💰 The Future of Local Media — What MLB's new approach means for teams, sponsors, revenue opportunities, and the way fans watch games. One of my biggest takeaways is that you don't necessarily need the biggest markets to create a great sports business story. I'm curious what everyone thinks. Are leagues better off controlling their own local media rights and distribution, or was the traditional RSN model better for teams and fans? Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert — “Beyond the Hustle: Why Recovery Is the Key to High Performance” We talk a lot about working hard, pushing through challenges, and performing at a high level. But how often do we talk about recovery? This week on 52 Weeks of Hustle, I sat down with Derek Clark, creator of The Stress Recovery Game Plan and founder of Grizz Athletic Performance and Recovery. Derek has spent more than 25 years in athletic training and sports performance. After facing two major health challenges, his perspective on stress and recovery changed dramatically. One question from our conversation really stood out to me. 🏈 Professional athletes have entire teams dedicated to helping them recover and perform at their best. But what about the people working in ticket sales, marketing, partnerships, and leadership who are constantly under pressure? 🧠 3 Hustle Hot Topics: 💪 Why we need to shift from managing stress to actually recovering from it. ⚡ Understanding the different types of stress and how to respond to them. 🏆 What high-performing executives can start doing today to avoid constantly running on empty. I've always believed in the importance of hustle, but this conversation was a great reminder that recovery matters just as much. Curious to hear from everyone — what do you do to recover from the stress of work and everyday life? Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🏀🎙️ New Episode Alert — “The NBA’s $76 Billion Opening Night” The NBA is getting ready to tip off the 2026–27 season, and there’s a lot more to watch than what happens on the court. We’re entering Year Two of the NBA’s 11-year, approximately $76 billion media rights deal with Disney, NBCUniversal, and Amazon. This week on 52 Weeks of Hustle, I take a look at what we learned from Year One and what this deal could mean for the future of sports broadcasting. 🏀 3 Hustle Hot Topics: 📺 What has the NBA learned from its new three-partner media rights structure? 📱 Is having games across multiple streaming platforms helping grow the audience or frustrating fans? 💰 How does the NBA capitalize on Opening Night, superstar movement, and more national exposure? We also get into the NBA Cup, international growth, and what other leagues can learn from the NBA's approach. The NBA has created an interesting model, but the real question is whether it works for the fans as well as it does for the business. What do you think — is the future of sports broadcasting heading in the right direction? Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert — “One Market, Multiple Teams: Leadership, Growth, and Building Atlanta Sports” This week on 52 Weeks of Hustle, I sat down with Warren Parr, Senior Vice President of Ticketing for the Atlanta Falcons, Atlanta United FC, and Atlanta’s new NWSL franchise. Warren has spent the majority of his career with the Falcons, growing within the organization while watching the Atlanta sports market, the organization and the fan experience evolve around him. Today, his responsibilities span multiple teams, sports and seasons in one of the country’s most dynamic sports markets. 🏈⚽ 3 Hustle Hot Topics: 🏟️ What are the biggest differences between operating an NFL business and an MLS business — and what lessons translate across both? 📈 What has made Atlanta such a strong sports and entertainment market, and where does the opportunity go from here? 🤝 What are the advantages — and challenges — of having multiple professional teams operating out of the same venue? Warren Parr One of the themes I enjoyed most from the conversation: career growth doesn’t always require changing organizations. Sometimes the opportunity is continuing to grow as the organization grows around you. Great conversation with someone who has had a front-row seat to the evolution of sports in Atlanta. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert — “Team Golf’s Cold War Just Ended: How the PGA and LIV Both Won, Both Struggled, and Both Made Golf Bigger Than They Found It” For four years, the golf world has been divided into two camps: PGA vs. LIV. The easy story today is that the PGA won and LIV lost. I think the real story is much more interesting. This week on 52 Weeks of Hustle, I break down what each side actually gained from the fight, what each side paid for it, and why golf itself may ultimately be the biggest beneficiary. ⛳ 3 Hustle Hot Topics: 💰 How LIV permanently changed player compensation — even for the golfers who never left the PGA Tour. 🏌️ Why LIV’s team format and global strategy may have changed the blueprint for how professional golf is packaged and sold. 📺 Why the PGA Tour’s ability to retain its audience, major events and development pipeline ultimately proved the power of an established sports institution. We also dig into what both sides paid along the way — billions in investment, lost stars, increased player costs and four years of a fractured product for golf fans. And maybe the biggest winners of all? The players. The competition fundamentally changed what elite golfers can earn and forced the entire business of golf to evolve. One of my biggest takeaways: Sometimes the most important outcome of disruption isn’t who wins the fight. It’s what the fight forces everyone to become. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert — “From the Classroom to the Current: Building a Career and the Future of Women’s Sports” This week on the 52 Weeks of Hustle Podcast, I had the opportunity to sit down with Missy Jenkins, Senior Vice President, Commercial for the Kansas City Current. Some of the best careers in sports are anything but a straight line. Missy’s journey started as a math teacher and coach in England before taking her through the NBA League Office, Monumental Sports, Boston Consulting Group, the Washington Nationals and now the Kansas City Current — where she leads the club’s commercial business. ⚽ 3 Hustle Hot Topics from this episode: ⚽ As investment and valuations in women’s sports continue to grow, how do you build a sustainable commercial business for the long term? ⚽ What comes next when demand exceeds supply — with a sold-out stadium, suites and group inventory gone, and an expansion planned from 11,500 to roughly 18,000 seats? ⚽ How can teams turn the momentum of a mega-event into long-term members, partners and fans? We also dive into Missy’s unconventional career path, the lessons she took from consulting into sports, why being able to connect the dots throughout your career matters, and what ultimately convinced her to bet on the future of women’s soccer. One of my favorite themes from this conversation: Your career path doesn’t have to be linear — but you need to be able to explain how every experience made you better for what came next. Great conversation with a leader helping build what’s next in women’s sports. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert — “The Ohio State at Texas Deconstruction: The First Real Receipts of the $50M Roster Era” A few weeks ago on 52 Weeks of Hustle, I called Ohio State vs. Texas the first real live test of the $50M roster era. Saturday, the receipts arrived. Texas 24. Ohio State 23. Ohio State took a 23–3 lead into the fourth quarter. Texas responded with 21 unanswered points to complete the largest fourth-quarter comeback against an AP #1 team in college football history. But this episode isn’t really about the final score. It’s about what the game may have taught us about building a roster in this new era of college football. 🏈 3 Hustle Hot Topics: 🏈 When both programs can afford elite stars, does the real competitive advantage shift to depth? 🏈 How does concentrating so much investment at the top of a roster impact expectations — and performance? 🏈 Are coaches and GMs becoming as important as the players themselves as capital allocation becomes part of roster construction? With millions of dollars tied to some of the biggest names in college football, Hollywood Smothers — a player outside the top-tier NIL valuations — scored the game-winning touchdown. That leads to the biggest takeaway from this episode: “Every dollar of that game had been priced. The dollars nobody priced won it.” Maybe the $50M roster era won’t simply be about who can spend the most. It may be about who can build the deepest roster, develop the right players, and be ready when the moment arrives. Because capital allocation can get you to the fourth quarter. The moment still decides who wins. What do you think — in this new era of college football, will STAR POWER or DEPTH ultimately prove more valuable? Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert — “From Every Angle: Leadership, Growth, and the Future of the Game — A League Perspective on Building Stronger Clubs” This week on the 52 Weeks of Hustle Podcast, I had the opportunity to sit down with Adam Heaslip, Account Director, Club Business Development at the NFL. Adam has one of those career paths that gives him a truly unique perspective on the sports business. Madison Square Garden. NBA League Office. Paciolan. And now more than five years with the NFL. He’s experienced the business from the team side, league side, and technology side — and we dive into how each stop has shaped the way he approaches helping NFL clubs grow their business today. 🏈 3 Hustle Hot Topics from this episode: 🏈 Why sharing best practices between clubs ultimately makes the entire league stronger 🏈 The characteristics Adam consistently sees in the most successful owners, executives, and front-office leaders 🏈 How technology will continue to reshape ticketing, the fan experience, and the way clubs connect with their fans One of my favorite themes from this conversation is the value of seeing the business from different perspectives. Every stop in your career can give you another lens that makes you better at the next one. Great conversation with Adam and plenty of takeaways for anyone looking to build a long-term career in sports. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert — “The Lemonade Stand: What Scout Taught Me About Sports Business at Three and a Half Years Old” This week on 52 Weeks of Hustle, I’m changing things up a little. No billion-dollar leagues. No massive media deals. No revenue-sharing debates. Instead, I’m talking about a lemonade stand. Last Sunday, my 3.5-year-old daughter Scout set up shop at the end of our driveway for two hours. 🍋 44 cups sold 💰 $94 in gross sales 💵 $50 in costs 📈 $44 profit But what caught my attention was that she charged $1 per cup — and people actually paid an average of $2.14. That two-hour lemonade stand got me thinking: Every business is really just a lemonade stand at scale. The questions are the same. The only difference is the decimal points. 🍋 5 lessons from the stand: 🍋 Price is what you list. Value is what people are willing to give you. 🍋 Location can be more important than the product. 🍋 The second sale is easier — and more valuable — than the first. 🍋 One product creates a ceiling. A portfolio creates a business. 🍋 The face of your brand and the people behind the scenes both matter. Whether you’re running a lemonade stand, a sports team, a venue, a league or a startup, the fundamentals really aren’t that different: Pricing. Location. Retention. Portfolio. People. Sometimes we make business more complicated than it needs to be. And sometimes it takes a 3.5-year-old with a folding table and a pitcher of lemonade to remind you of that. This may be one of my favorite episodes I’ve recorded. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert — “Built from the Inside Out: Leadership, Loyalty, and the Future in LA” This week on the 52 Weeks of Hustle Podcast, I had the opportunity to sit down with Michael Boisvert, Head of Ticket Sales and Service for the Los Angeles Clippers. Michael has spent the majority of his career with the Clippers, working his way up to lead the organization’s ticket sales and service operation while also taking a unique detour into entrepreneurship and filmmaking along the way. We talk about career growth, leadership, building high-performing sales teams, and how the Clippers are entering an entirely new era with Intuit Dome. 🏀 3 Hustle Hot Topics: 🏀 How Intuit Dome has changed the ticket sales and service conversation with Clippers fans 🏀 How the Clippers continue to build their own identity and grow their fan base in one of the most competitive sports and entertainment markets in the country 🏀 The value of building a career within one organization versus continually moving to the next opportunity We also discuss Michael’s approach to hiring, coaching and developing high-performing salespeople, what entrepreneurship taught him about leadership, and how the Clippers’ business has evolved throughout his career. One of my favorite themes from this conversation is that career growth doesn’t always require going somewhere else. Sometimes it’s about continuing to evolve, taking on new challenges, and increasing your impact from within. Excited for everyone to hear Michael’s journey and perspective! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert — "Kickoff of the $50M Roster Era: What the First Fully Built Season of Revenue Sharing Looks Like" College football has always had recruiting rankings. Now it has payroll strategy. This week on the 52 Weeks of Hustle Podcast, I’m diving into what could be one of the most important seasons in the history of college athletics—the first fully built season of the revenue-sharing era. For the first time, programs have spent an entire offseason making decisions around a $21.3 million revenue-share cap across their athletic departments, while third-party NIL continues to create football rosters reportedly valued at $40–$50 million at the top end. The question is no longer whether money matters. It’s whether the program with the most money—or the program that allocates it most intelligently—wins. 🏈 3 Hustle Hot Topics from this episode: 🏈 What does a "$50M roster" actually mean—and where is all that money coming from? 🏈 Which roster-building strategy will win: premium talent, retention, proven experience, aggressive spending, or importing an established system? 🏈 How NIL, revenue sharing, and the transfer portal are turning roster construction into a capital-allocation exercise The last five years were about whether college athletes should be paid. That debate is over. Now the question becomes: Who builds the most sustainable operating model? Who allocates capital the best? Who develops talent? And who protects the culture that made the roster worth building in the first place? This is the season college football stops being just a recruiting story and starts becoming a business school case study. The $50M roster era is here. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert of 52 Weeks of Hustle Podcast — "Building Champions ON and Off the Ice: Leadership, Loyalty, And Growing Hockey in South Florida" This week, I had the opportunity to sit down with Taralynn Reburn, Vice President of Ticket Sales and Service for the Florida Panthers, to talk leadership, career growth, building lasting relationships, and what it takes to grow a passionate fanbase in South Florida. Taralynn’s career is a great example of why there is no single path to success in the sports industry. She started behind a microphone in British Columbia, became the first female in Canada to call junior hockey play-by-play over the airwaves, moved into premium sales with the Vancouver Whitecaps, spent nearly eight years growing through the Vancouver Canucks organization, and ultimately took a leap of faith that brought her across the continent to the Florida Panthers. 🏒 3 Hustle Hot Topics from this episode: 🏒 How do you turn the momentum of winning championships into long-term fans and members who stay for the next decade? 🏒 How do you build and protect a service-first culture in an increasingly automated and data-driven sales environment? 🏒 What does the future of premium look like as fans increasingly want experiences—not just great seats? One of my favorite themes from this conversation is that championships can create demand—but building lasting loyalty requires much more than winning. It's about the relationships you build, the experiences you create, and how you treat your fans every step of the way. This episode is packed with career advice, leadership lessons, and practical insights for anyone working in sports, ticket sales, premium, service, or fan experience. Excited for everyone to hear Taralynn’s journey and perspective as we continue Season 7 of 52 Weeks of Hustle. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ New Episode Alert 52 Weeks of Hustle Podcast — "The World Cup After the Whistle: What 2026 Proved About the Game, the Business, and the Fan" A few weeks ago on the 52 Weeks of Hustle Podcast, I asked a simple question: Did the 2026 FIFA World Cup change sports ticketing forever? Now that the final whistle has blown, it's time to look back—not just at who lifted the trophy, but at what the tournament taught us about pricing, fan experience, trust, and the future of sports business. This episode isn't about reliving the matches. It's about breaking down the biggest business lessons from the largest sporting event in history and what every team, league, venue, and live entertainment organization should learn moving forward. ⚽ 3 Hustle Hot Topics from this episode: ⚽ Did premium pricing and mass participation successfully coexist? ⚽ Why Fan Festivals may have been the biggest business success story of the entire tournament ⚽ How sports organizations can maximize revenue without sacrificing fan trust The 2026 FIFA World Cup proved that fans are willing to pay for unforgettable experiences. But it also reminded us that long-term success isn't built on revenue alone—it's built on transparency, trust, and creating experiences for every type of fan. Whether you work in ticketing, sponsorship, marketing, hospitality, fan experience, or venue operations, this episode offers practical lessons that extend far beyond the World Cup. Excited to continue Season 7 by exploring the biggest trends shaping sports and live entertainment—and what they mean for the future of our industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.