Advertise on podcast: Sparks of Marketing for Healthcare

Just after the Surgeon General issued his advisory statement on healthcare burnout, I sat down for a conversation with my friend, Abby Waters, to talk about how to improve employee culture, retention and hiring in healthcare. Abby Waters is an employee retention specialist at PeopleScience Solutions, who partners with healthcare organizations to offer top notch strategies for hiring and developing the best talent in healthcare. She ditched her previous careers in nursing and rehab therapy to work on behalf of healthcare employees and supervisors who deserve to be happy because they work for a healthy organization. Abby is passionate about partnering with forward thinking companies who utilize evidence based strategies to retain employees and create long lasting changes that positively affect their people and their bottom line.  You can find Abby on LinkedIn Join The Clinician’s Social Media Club Presenting The Clinician’s Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience’s attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let’s talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Whether you have a virtual assistant already or you're thinking of hiring one, this episode will help you make this partnership successful for your practice.  Join me with my guest, Betsy Castro from The Mental Health VA, to talk about when to start with a VA, how to get ready for one and how to make the partnership a success. - Script Template - 10 Tips for a Successful Group Practice - "Digital Exposure & Client Experience for Mental Health Professionals" -    About Betsy: Betsy Castro is a Client Experience Expert and the founder of The Mental Health VA. The Mental Health VA is a team of Mental Health Facilitators and they help therapists in private practice, by closing the gap between themselves and potential clients through digital exposure and communication services, that way therapists can continue to help in the healing journey of individuals and families through therapy.  Betsy is very passionate about being part of the evolution of the Mental Health industry. Therapy brought so much healing to her world, and had it not been because of all the stigma around mental health when she was a child, she probably would have received the help she needed sooner. While she cannot change the past, she considers her company her redemption. Betsy is building an organization that empowers individuals to empower themselves and others. Betsy and her team are an "adjacent" of the mental health industry. Find Betsy, as well as a discovery call script on her Instagram here Join The Clinician’s Social Media Club Presenting The Clinician’s Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience’s attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let’s talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

When’s the last time you dusted off your old content and repurposed it all shiny and new? There’s something about opening the windows in spring makes us all more inclined to clean. As long as we’re in the mood, how about spring cleaning your content? Here’s what spring cleaning looks like for your content: Much of our marketing in 2022 is digital, which means it’s meant to be dynamic. But most small to medium size businesses set it and forget it. These days especially, the world is changing, we change and our businesses change rapidly. Cleaning up your content in the following three ways can make your marketing easier and keep your content up to date. But even if your people aren’t scrubbing every nook and cranny for the sake of God, something about opening the windows in spring makes us all more inclined to clean. As long as we’re in the mood, how about spring cleaning your content? Here’s what spring cleaning looks like for your content: Much of our marketing in 2022 is digital, which means it’s meant to be dynamic. But most small to medium size businesses set it and forget it. These days especially, the world is changing, we change and our businesses change rapidly. Cleaning up your content in the following three ways can make your marketing easier and keep your content up to date. 1. Recycle your old content. My recycling bin is filled a mile high as I write this. Your recyclable content should be too. Here’s how to recycle your content to save you time and make sure more people see it. Take stock of what you’ve got by creating a spreadsheet of existing content. Scroll through old social media posts. Can you reuse the photos in a different context? Recycle the caption and update the photo so it’s good as new? Go back through old blogs. Can you update them with new examples and new tips and repurpose them as new ones? Identify videos and podcast episodes that you can turn into a blog It’s gratifying to constantly produce new work. But your audience isn’t following you as closely as you think. Repurpose your old content to save on effort now and maximize on effort you made before. 2. Clean up your website The hardest part of spending loads of money and time on a new website is that when you’re finally done…you’re not done. Consider these 3 ways to clean up your website. Run any updates and makes sure everything still displays properly on desktop and mobile. Fix any broken links simply by entering your url into this website. Trust me, it feels like magic. Revisit your About page. It’s the second most visited page on your site, and it’s likely a boring digital CV/backstory/mission statement. Instead, make it about your audience. Let them know how your particular approach solves their problem. Include calls to action so they can work with you. Add testimonials on why they should. Take a look at your homepage and see what needs updating. With fresh eyes, you’ll likely see better ways to present your company. 3. Clean up your email list Cleaning up your email list is the spring cleaning equivalent of finding coins in the couch cushions 🙌 Most email service providers (ESPs) charge by the number of people on your list. And if you haven’t scrubbed your list in a while, you’re paying for cold email subscribers. Cold subscribers are A.) costly B.) decrease your open rates C.) can put you into spam ☠️ I’m nearing the next tier of pricing with my friends here at Convertkit. Time to cut loose some of the deadwood before paying another $300! Here’s how to clean your list: Identify & tag cold subscribers: Most ESPs will give you a list of people who haven’t opened your emails in while Set up a webpage where cold subscribers will land if the DO want to stay on your list. It can just say, “Cool! Glad to still have you on my list.” The important thing is the URL. Email them a series of 3 emails spread out with some version of the following: “I’ve sent

A crucial part of your clinician marketing strategy that most people don't talk about is the consultation call or in person meeting. Most clinicians are so busy focusing on getting referral sources and keeping up wiht clients, that the consultation call becomes an afterthought.  The truth is that this can be a powerful way to identify the right prospective patients or clients for you, as well as determining if you are the best person to help them. My guest Aisha Shabazz joins me on this episode to share how to make these calls the most successful. She divides the call into three parts: before, during and after. And she breaks down a step-by-step plan for how to handle each stage. Aisha generously shares her resources with my listeners here:    The Thriving Therapist Shop 20% Off Client Inquiry Form Template "SPARKR" https://aisharshabazz.com/shop  About Aisha: Aisha Shabazz (she/her/hers) is a private practice strategist and host of the Beyond the Session podcast. She teaches mental health therapists in solo private practice how to infuse time-saving strategies, solutions and tools into their businesses, so that it’s easier to make space for life beyond the session.  Aisha guides therapists on how to ethically fill their caseload with ideal clients by helping them create a streamlined therapy consultation process that’s not only value-based, but data-driven and informed by their customized strategic marketing plan. Aisha believes “it’s unnecessary to sacrifice your health, well-being, and livelihood to offer high quality care” and encourages helping professionals to practice meeting their needs first and to nurture themselves as they nurture others. Aisha is also the founder of In Real Time Wellness, a solo private practice in the Philadelphia Metro area, serving socially conscious and creative teens, young adults, and human beings who are seeking to relieve anxiety, release insecurity, and rediscover their confidence. When Aisha is not helping others, you can find her writing, practicing yoga and meditation, and spending quality time in nature with her partner, Shad. You can find her pretty much everywhere: Facebook Pinterest Instagram LinkedIn   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let’s talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

The way you talk about your practice is key to attracting the right people. In this episode my guest Sam Speed talks about how to write your practice elevator speech and how to use it. For help writing your one liner, check out this blog. About Sam: Samantha Speed is both licensed psychotherapist of 5 years and a therapist matching consultant + therapy coach. Her history of working in recruitment and psychotherapy have birthed her services of streamlining the process of finding a therapist. She's passionate about therapy being a support for all, finding people a therapist that is a great fit, and coaching them on how to get the most out of therapy while also being a great client. She enjoys connecting with both therapists and clients alike to de-stigmatize mental health while empowering others to advocate for their health. She currently lives in Atlanta with her husband and dog, Charlie, and enjoys being outside, eating great food and spending time with her loved ones.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let’s talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Did you hear there's a new update on Instagram? This one's actually worth hearing about. Instagram reinstated the chronological feed and introduced a favorites feed. Here's why this matters. As users, the favorites feed means the channel is about to get a lot more intimate and even more interesting. As business and practice owners, the chronological feed means everyone is competing to create the latest and greatest piece of content. Let me explain. If you're using Instagram to grow your practice, you can now toggle between two groups: 1. All the folks you follow to grow your business 2. All the folks who actually interest you   For example, your chronological feed might be filled with referral sources and potential client or patients. Your favorites feed might be filled with accounts that give you content ideas and inspiration. This is good news. But the flip side of this as business and practice owners is that we're all pitted against each other in a race to post more. This was true before with Instagram, but the chronological feed ups the game. Here's what you need to know: To view the chronological version of your feed, tap the Instagram logo on the top left corner to toggle between “Following” and “Favorites.” Select “Following” to see posts in chronological order. Select "Favorites" to fill that feed with, well, your favorites. I shared a Reel on Instagram today to show you how. If you do nothing, you'll automatically see the chronological feed. Now, here's what you should do about it: Don't be tempted to create more content. I mentioned this last week, but it's worth repeating here. There’s too much content on social media because we’re all making too much. And it’s making most of us miserable. Even with the chronological feed, you as a clinician don't need more content. This is because most people who check you out on Instagram are going directly to your handle. They're checking you out to see if you are the right person to solve the problem they have. Your Instagram needs to do 3 things: Have a strong bio: This is the first thing people see. It should include your name (unless you're a group practice), how you help, who you serve and your location. Have appealing content that speaks to your audience about the way that you can help. Be consistent so it looks like you're accepting new clients/patients. That's it! A lot of folks who check out your Instagram aren't even going to follow you. Would you follow your therapist or gynecologist? 🤔 None of us work for Instagram. Unless you want to be a clinician influencer, go for consistency and quality over volume.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let’s talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that

With healthcare burnout at an all time high, clinicians everywhere are looking for other ways to earn an income or to pursue a passion project that brings them joy. My guest this week, BriAnne Bell, RN, went through this journey before the pandemic when working 12 hours shifts in the ER no longer worked for her life as a mom. She shares her journey, what she's learned and how she helps other nurses as host of The Passive Income Nurse Podcast.   Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience’s attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About BriAnne Bell: BriAnne Bell is a Registered Nurse, Entrepreneur, Passive Income Advocate, Time Freedom Strategist & Basic Budget Boss! Host of The Passive Income Nurse Podcast - the podcast for faith-led nurses & healthcare professionals who are looking to grow outside of the hospital walls, get creative & make some money online. On her podcast she walks nurses and other healthcare professionals through different ways to create a passive income so they can create freedom and flexibility in their lives.   About Wendy:   I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.   My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.   Follow me on Instagram and LinkedIn       Listen on iTunes   Listen on Spotify   Listen on Stitcher   Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let’s talk.       Got a chance to leave me a review?   I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

YouTube can be a powerful tool to grow a bigger audience. It's an opportunity to increase your impact in a space you feel passionate about. My guest this week is Tara Trottier from Tara On Demand. Tara is a 26 year old Marketing Coach and Consultant for Clinical Content Creators who are looking to expand their personal brands and add additional streams of revenue online. she helps her clients get out of their comfort zones and get on video to sell on social media, with ease. Destigmatizing mental healthcare and access are central to her brand’s mission.   In this episode we cover... The benefits of becoming a content creator Challenges of building an audience How YouTube is a hybrid of a search engine, community and social media Growing an audience on YouTube What YouTube can teach you about SEO Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience’s attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind. About Tara Trottier: Tara Trottier from Tara On Demand is a 26 year old Marketing Coach and Consultant for Clinical Content Creators who are looking to expand their personal brands and add additional streams of revenue online. she helps her clients get out of their comfort zones and get on video to sell on social media, with ease! Destigmatizing mental healthcare and access are central to my brand’s mission.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Listen on iTunes Listen on Spotify Listen on Stitcher Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let’s talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

One of the hardest parts about starting a new practice is figuring out everything that you didn't have do when you work for someone else. High on the list of frustrations is billing.  But my guest this week, Kym Tolson says billing doesn't have to be so hard. And doing it right can mean making more money and staying compliant. Check out Kym's free mini course to decide if DIY billing is right for you  About Kym Tolson: Kym Tolson is an LCSW, CSAC licensed in the state of Virginia. She has an online insurance-based therapy practice and she teaches online billing to therapists. IIn February, she officially became a digital nomad.  Kym’s course, "DIY Insurance Billing for Private Practice," has helped nearly 1000 clinicians because she truly believes it's imperative to have at least a basic understanding of insurance billing if you are going to accept it in your practice.   She also has a supportive community, Bill Like A Boss, for therapists who are billing insurance in their private practices. I also developed a directory for therapists to find trusted billers and virtual assistants to help them in their practices if they do not want to do their own billing. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let’s talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Whenever I talk to clinicians about social media marketing, one of the first questions I get is, "How often should I post?" My answer is always the same: it depends. According to Later.com, the rate of reach and engagement per individual post varies as more posts are shared — and this changes even more depending on how many followers an account has. For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post. For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post. For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post. Posting 14-20 times a week is completely unrealistic for a clinician, unless you have marketing support to help. That's why my answer is always, it depends on what works for you. Listen to this episode where I cover how to get consistent on content creation at a pace that will work for you and your practice or healthcare business. I cover: How to find a pace that works How to make time to create content What kind of content is easy to create About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let’s talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

When you need more reviews for your private practice or healthcare business, consider your own behavior. Your typical appointment with a healthcare provider likely ranges from acceptable to excellent. Once it's over, you hurry to take care of all the tasks in your day that the appointment disrupted. The only times you consider leaving a review for the practice are those appointments that didn't meet your expectations--where you waited too long or experienced some other frustrating scenario. Prior to that first healthcare appointment with the practice, however, you likely spent some time absorbing information on a site like Google, Facebook or Healthgrades.  In a 2020 survey of patients, findings showed that 90% of patients use online reviews to evaluate physicians. Almost three quarters (71%) of surveyed patients use online reviews as the very first step to finding a new doctor. No matter your industry, positive reviews typically don’t come naturally. It’s human nature to react when we’re annoyed but move on – albeit pleasantly surprised – when we are feeling appreciative. Rare is the client or patient who feels delighted and then proactively leaves you a review.  This is why you need to ask.  In this episode I cover... Why you need to ask for reviews How to ask How to make this part of your daily business practices How to respond to positive and negative reviews with HIPAA compliance Mistakes to avoid And more... Click here to read how to respond to reviews and to get a Google survey to gather more testimonials. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let’s talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

"Email is social media's big sister." At least, that's how Lib Aubochen sees it. Join me to hear from email strategist Lib Aubochen. Lib is a copy and content writer with years of experience across a broad range of clients, including Scary Mommy and Encyclopaedia Britannica. Her copywriting superpower is being a good listener and a tone chameleon, able to create copy that sounds like you, if you were a professional writer. She is a former elementary school teacher and parent coach and lives in Atlanta where she's loving her newly empty nest.  In this episode we cover… Why every clinician needs an email list What to include in emails and how to format them so your subscribers open your emails How to add your personality to your emails Tips to make it easier And more… You can follow Lib on Instagram @StoryandStrategy Join The Clinician’s Social Media Club Presenting The Clinician’s Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience’s attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let’s talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.