Advertise on podcast: Masters of Creativity

In this episode, Nkiru Olumide-Ojo, Africa Region Executive Head, Marketing Corporate Communications & CSI, Standard Bank Group, takes us into her journey from the field of science into a marketing leader in the financial services industry. Furthermore, Nkiru highlights shifting consumer behaviors that the pandemic has accelerated and new tactics marketers need to embrace to succeed in 2022 and beyond. Finally, she discusses the trajectory and experience of female executives within the corporate workplace.

In this episode, Jerry Sawyer, General Manager of Redwood Consulting, looks ahead at the future of Public Relations in a fast-changing business landscape. He also discusses the value of developing a high-quality talent pipeline. Finally, Jerry highlights new rules for driving deep customer engagement.

In this episode, David Adeleke; media analyst and founder of digital magazine Communiqué, speaks about the under-utilized opportunities that abound and the innovative technologies being deployed in the African media space. Furthermore, David discusses the rise of the creator economy. Finally, he speaks on ways to unlock Africa’s youth potential and maximize its untapped talent.

Media Trends in a Digital-First WorldIn this episode, Kudzai Kanyangarara, Commercial Director Southern Africa at Euronews, discusses the changing media landscape and new digital opportunities that this shift creates. Kudzai also highlights changing consumer behaviours and the increased focus on digital-first consumption. Finally, he speaks on the role of the African continent’s media industry in taking control of their narrative.

In this episode, Onyeka Okoli, Group Portfolio Marketing Manager at The JOTNA Group, takes us through the exciting career transitions that led to his first marketing role. He helps to unpack the new fundamentals and current trends to pay attention to when building brands as the world makes its way out of the pandemic.

In this episode, the conversation is with Bronwen Auret, Brand and Marketing General Manager for South Africa Tourism. Bronwen shares the unexpected yet progressive decisions that South African Tourism had to make during the pandemic, as well as the importance of collaborations and partnerships. Bronwen also highlights how the pandemic has changed the ways we share experiences and best practices helping us merge the pre-pandemic experience with tech advancements in a way that preserves engagement. Finally, she speaks about culture as Africa’s most significant export and highlights the best ways to leverage this as a credible asset for the African continent.

In this episode, Nonye Omotola, Programmes Communication Country Lead at Mastercard Foundation, talks about work-life balance and adjustments during the lockdown. The conversation looks at possible steps to rebuild and forge stronger partnerships around Africa post-lockdown.

Kicking off our second season, Karabo Songo, Group Chief Executive Officer, Brave Group joins Tosin Lanipekun in a conversation that covers the insights and challenges shaping the marketing industry in South Africa and around the continent. Karabo talks about signs that point to progress within Africa’s marketing industry.

Creativity is Still King, but its Delivery Must Change In this episode, the conversation is with Paul Jackson, CEO of Grey South Africa. Paul talks to us through the prism of his unique pan-African experience as the CEO of a large, regionalagency and shares practical examples of creative ingenuity seen at the height of the lockdown. He speaks about the continued importance of creativity and the relevance of agencies in a post-COVID world. Finally, Paul highlights the immense cultural quotient existing in Africa and calls for innovation on our own terms.

The State of Advertising in Africa In this episode, we speak with Torgbor Mensah, the Chief Executive Officer at DDP OutdoorLtd. He is regarded as one of the pioneers of the Advertising Industry in Ghana and in thisconversation, he walks us through his journey into advertising and shares some insight into the industry in Ghana. Mr. Mensah also speaks on nation branding and the relationship between Advertising and the Government. A key insight from this episode is Mr. Mensah’s unique perspective on what’s next for the industry on the continent and more specifically, in Western Africa.

In this episode, we speak with Osibo Imhoitsike, Executive Director TBWA Nigeria about the need to adapt in these times. Osibo walks us through his early days in Kenya and the formal experience and training he gained working for a multinational before he moved to Nigeria to join TBWA. The conversation also looked at the current state of work and the need for empathetic leadership and dynamism in business models. Osibo and Tosin further examine the impact of the pandemic and highlight some of the positives that have come out of it all.

In this episode our host, Tosin Lanipekun speaks to Thabang Skwambane, Managing Director FCB Joburg about his background in finance and his initial foray into entrepreneurship. Thabang walks us through his journey into advertising and the lessons he has learnt over the years which have impacted his view on leadership and purpose. This episode also covers the new reality that we all find ourselves in; the need for adaptive leadership, creativity and empathy in how we combat the current crisis.