Advertise on podcast: Underdog Podcast

In this episode, we talk through a pivotal stretch for Underdog Energy. With a major retailer conference coming up and a visit to our new manufacturing partner to test a patented production concept, we break down what goes into preparing for retail scale. We also share the biggest lessons we’ve learned so far expanding into retail—what’s worked, what hasn’t, and what we’re thinking about next. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

2025 tested everything — patience, belief, cash flow, execution, and grit. In this episode, we break down the real lessons from 2025 and give a raw, honest look at where we’re headed in 2026. No sugarcoating. No fake motivation. Just what worked, what didn’t, and how being coming from nothing forces you to build smarter, tougher, and more disciplined. If you’re building something from nothing — a business, a brand, or a better version of yourself — this episode is for you. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether you’ve been here since day one or just joined the pack, this episode is a reminder of what it means to be an Underdog. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

In this episode, we dive into two Q & A's submitted through the Club App and then we talk about our current personal endeavors of Joey planning for a world record ruck attempt and Dylan's prep for his first bodybuilding show. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

Noah Szretter joins us to share hilarious junior hockey stories, the lessons he’s learned along the way, and his next steps after college. He currently plays college hockey at the University of New England and has previously played in the North American Hockey League (NAHL). - You can follow Noah @szred25 on Instagram You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

In this episode, we start it off with a Q&A submitted through our ambassador app, recapping our wild experience at the AthletEX event, and breaking down everything you need to know about our newly revamped Underdog Ambassador Program. Whether you’re a longtime supporter or just getting started with us, this episode has behind-the-scenes stories, real talk, and insight into how we’re building something bigger than a brand. Tune in for updates, takeaways, and how you can get more involved with the Underdog movement. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

In this episode, we hit the streets of Boston for our first-ever man on the street content—mic in hand, no script, just real conversations with real people—getting their Underdog stories and flavor testing Underdog. We talk about what it was like stepping out of our comfort zone, embracing the awkward moments, and why this type of raw, unscripted content is exactly what we need to create valuable content. From street interviews to lessons in creative risk-taking, this one’s all about chasing growth and building better content brick by brick. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

We read your DMs and reviews, break down what’s happening in our college athlete program, and share real stories from ridealongs with our distributors. It’s unfiltered, behind-the-scenes, and gives you a look into start-up life. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

In this episode, we take you behind the scenes of our very first animal shelter drop-off, where we surprised the staff with cases of Underdog and spent the day with some incredible rescue dogs.  We also dive into the current scrutiny around taurine and other controversial ingredients in the energy drink world—what's real, what’s hype, and how Underdog is staying transparent. To wrap it all up, we talk about what’s next for our social impact initiative and how we plan to keep supporting the real-life underdogs—shelter workers, nurses, first responders, and more. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

In this special episode, we take you behind the scenes of our trip to Oregon to team up with animal rescue advocate and Underdog’s co-founder, Lee Asher. From filming on his sanctuary to prepping every detail for launch day, we break down what it really took to kick off this purpose-driven campaign. We’ll share what this partnership means for our mission, our team, and the future of the brand—and why this is about way more than just selling drinks. This is about fueling people who show up for others, every single day. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

In this episode of The Underdog Podcast, we sit down and open up about a chapter that’s come to a close—our hockey careers. From youth leagues to college rinks, we reflect on the lessons the game taught us that go far beyond the ice. We talk about: What it feels like when the game that shaped your identity suddenly endsThe mindset shift that comes when your routine, teammates, and purpose changeThe habits hockey gave us that now drive our lives and businessesWhy being an underdog didn’t end—it just evolvedWhether you're an athlete in transition or just someone navigating the end of a big chapter, this one’s for you. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

In this episode of Behind the Business, we dive into Greenlight Maine, the entrepreneurial pitch competition that’s spotlighting the most innovative startups in the state of Maine. We break down how Underdog  prepared for it, what it means for our growth, and the lessons we’ve learned from pitching with the spotlight on. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

In this episode of Behind the Business, we’re diving into Underdog's latest retail expansion and what it's going to take to increase volume. We’re also taking a hard look at the future of energy drink ingredients, including a real conversation about sweeteners. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

In this episode of Behind the Underdogs, we sit down with Seth Stovall to uncover his incredible journey from the adrenaline-fueled world of motocross to becoming a competitive CrossFit athlete. Seth shares how his early start in the gym at just 12 years old laid the foundation for his fitness journey and how joining a CrossFit gym as a freshman in high school introduced him to the power of community-driven training. We dive into the pivotal moments of his athletic career, from narrowly missing qualification for the CrossFit Games as an Individual—by just one spot—to representing the iconic CrossFit Mayhem team, founded by the legendary Rich Froning, at the CrossFit Games. Along the way, Seth also talks about his passion for surfing, which became a major part of his life after high school, and how it complements his athletic mindset. This conversation is packed with insights on perseverance, the importance of community, and what it takes to pursue your passions relentlessly. Don’t miss this inspiring story of grit and growth from a true underdog turned champion. You can follow Seth @sethstovall23 on Instagram - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show

What would you do if you reached the pinnacle of your career and felt nothing? For Victor Rowse, the answer was clear: take a leap of faith. Join us as we dive into Victor’s inspiring story of leaving investment banking behind to pursue a career in fitness, the pivotal moment that sparked his change, and the lessons he’s learned along the way as a club, mace, and kettlebell instructor. You can follow Victor @victorrowse on Instagram - You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products. Visit our website to shop clothing and our performance drink, Underdog Energy. Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story. Support the show