Advertise on podcast: Attribution Marketing Podcast

In this episode of the Attribution Marketing podcast by LeadsRx, we discuss with Rachel Hernandez, CMO of The HOTH, various aspects of digital marketing, particularly focusing on content creation, SEO, and the evolving landscape of online visibility. Rachel shares her marketing journey, emphasizing her background in content creation and the evolution of storytelling in the digital era. We discuss the importance of brand identity and authenticity in content marketing, especially for enterprises navigating the digital space. We also touch on the impact of AI on SEO strategies, highlighting the significance of topical authority and adapting to changes in search algorithms. Moreover, Rachel talks through the impending changes with the elimination of third-party cookies and advocates for a shift towards first-party data for retargeting efforts. Rachel underscores the importance of agility in adapting to these changes and optimizing marketing strategies accordingly.

We're gonna look at some of the marketing challenges that are facing all marketers in 2023. What that impact will have on your marketing, some opportunities to look forward to, and finally, how to succeed.

Kazuki Ohta has been a pioneer in the big data space as well as the open source space. On todays’ episode we are going to tap him for his expertise and knowledge about how to deal with an ever growing challenge of consumer privacy marketing data, and most importantly, what you can do with all that information to be more successful in your marketing and advertising spend.

 Bryan Barletta, a seasoned professional with over 13 years in the ad technology space, talks to us today about Sounds Profitable, insightful content and which ad reads work best.

Amanda Dixon explains how her firm evaluates agencies and identifies their strengths and weaknesses. If you are looking to scale your agency, or learn what it takes to get your agency sold, then this episode is for you. Along they way Amanda articulates the changes to the marketing landscape and the industry as a whole.

On this episode we are going to be breaking down the concepts of cookie deprecation, privacy regulations and their effect on marketing. I will be helping you learn a little bit about what you can do to overcome these challenges.We’re going to explain what a cookie is and explain the differences between first party and third party data. We’re gonna cover the changes that apple has made in the past several years, as well as some of the changes that are likely to come in the future.Most importantly this episode is focused on what you can do to “future proof” your marketing efforts regardless of the technology or regulatory changes that are on the horizon.