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Disconnected shines a light on the secrets and the impact that social media and technology is having on our society, culture, politics, human interactions, and behaviour. My name is Jag Sharma - and I’ve spent the last 12 years creating, developing and executing social media strategies for a number of global brands across a variety of industries, and have witnessed first-hand the impact that algorithms, behaviour modification, negative feedback loops, ad targeting, and mass data collection have had on shaping our world in a new direction. This podcast is all about making you aware - giving you the insight, a look behind the giant tech curtain - and allowing you to make your own fully-informed decisions on how you strategically play (or don’t play) their game. This is not about advocating for going dark or deleting your accounts, this is about looking under the hood and getting more informed about what’s really happening to us on a societal level as result of our tech driven lives. I’ll be producing a new episode regularly, so be sure to subscribe to receive a notification for a new release - you can also follow me on either Instagram (@jagsharma) or add me on LinkedIn, where I’ll be conducting debates and social experiments from the discussions within the episodes. I’d love for you to join the conversation and share your thoughts and opinions on how social media and technology is influencing our lives.

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Check latest episodes from Disconnected podcast

The Software Revolution: Open-Source Clones and Democratised Warfare with Jag Sharma and Jason Kapadia #123

2026/10/21

What links Adobe’s open-source competitor, and the art of drone warfare? A new age of software. In this week’s episode of Disconnected, Jag and Jason explore two big shifts driven by increasingly accessible technology: AI’s ability to help recreate existing software, and the ability to make military force cheaper and more widely available than ever before. We’ll dive into what happens to software pricing, trust, and whether autonomous systems should ever make decisions about human targets… This episode of Disconnected covers: AI-assisted reverse engineering and the erosion of software moatsPersonalised, on-demand software and changing AI pricing modelsTrust, data protection, and liability for AI-generated toolsThe economics of drone warfareAutonomous weapons, human responsibility, and the limits of regulationJag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

Lost to Time: Which Tech Deserves a Revival in 2027? with Jason Kapadia, Matt Webster and Jag Sharma #122

2026/10/07

What if progress gives us more convenience, but takes away what we used to love about technology? In a nostalgia-filled episode of Disconnected this week, we’re doing the opposite of Room 101, and reviving technology that we think deserves a place in today’s world. Jag, Matt and Jason look back at Blockbuster, removable phone batteries, LaserDiscs, SD card slots, and ask what it is that we truly miss about old tech. This episode of Disconnected covers: The trade-offs of technological progressNostalgia, ritual and shared experiencesDigital convenience versus physical ownershipRepairability, storage and consumer controlThe role of sensory details in how we experience technologyMatt Webster: https://www.linkedin.com/in/mattwwebster/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Jag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

Bioweapons, Biomarkers, and Bargaining with Cows: AI’s Impact on Biology with Jay Wang, Jen Campbell, Jason Kapadia, Jag Sharma and Matt Webster #121

2026/09/23

AI isn’t just writing emails and generating pictures anymore - it’s starting to design the molecules that go into our bodies. In this special episode of Disconnected, we sit down with young scientist Jay Wang to explore how generative AI is helping create new proteins, accelerate drug discovery, and whether we should be concerned about bioweapon risks and health inequality. We also end the episode with a wonderfully weird look into the emerging world of AI that tries to open up two-way communications with whales, cows, and maybe even your dog. This episode of Disconnected covers: AI in Drug Discovery and Synthetic BiologyThe New Bottlenecks in MedicineDual-Use and Biosecurity RisksHealth Data, Inequality, and SurveillanceDecoding Animal Communication with AIJag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

Disconnected Room 101: Killing AI Slop, Pointless Apps, and Fake Notifications with Jason Kapadia, Jag Sharma and Jen Campbell #120

2026/09/09

It’s time to reopen the doors to Disconnected’s Room 101, and this time, Jen Campbell is in the judge’s chair… AI customer service chatbots, AI-slop social posts, compulsory apps, cookie walls, and Captcha tests all go on trial in this special episode of the podcast. While Jen makes the final call, Jag and Jason offer up their picks for the tech that promised to make life smoother but instead buried us in friction, fake empathy, and notification spam. This episode of Disconnected covers: AI Slop and the Death of Having a Unique VoiceCompulsory Digitisation and Unnecessary AppsPrivacy Fatigue from Cookie Pop-Ups and Faux ConsentOutdated Human-Proof Tests Like CaptchaJag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

Disconnected Room 101: QR Menus, Public Wi-Fi and the Bane of 2 Factor Authentication with Jen Campbell, Matt Webster and Jag Sharma #119

2026/08/26

In a world where every ‘modern convenience’ is inconvenient, what technological advancements would you actually delete if you could? In this ‘Room 101’ edition of Disconnected, Jag puts Jen and Matt’s biggest everyday gripes on trial - from QR-only restaurant menus and broken public Wi‑Fi to two-factor authentication and self-service bag drop. Join us in the debate as to whether some creature comforts have become unavoidable nightmares, and deserve to be banished to the realm of abandoned, forgotten tech… This episode of Disconnected covers: How ‘modern convenience’ becomes digital frictionHuman interaction vs automationSecurity vs usability with Two Factor AuthenticationDigital inclusion and access to connectivityJag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

‘Skynet Day’, AI Abundance and Why Social Feels Different Now with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #118

2026/08/05

Social media posting is becoming psychologically expensive now - is the old internet we loved slowly wasting away? Your feed now looks more like TV programmed by an algorithm that doesn’t know you, but knows how to keep you watching. In this week’s Disconnected episode we cover the new social landscape, the companies quietly rehiring their ‘AI layoffs’, and whether the emerging age of AI superintelligence brings abundance, or an existential threat… This episode of Disconnected covers: Social media turning into entertainment mediaThe psychological cost of posting and creator concentrationThe migration of “real social” into private spacesAI, employment, and the unreliable promise of automationSuperintelligence, ‘Skynet Day’, and civilisation-level threatsJag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

Fix Your Tech Neck, Roaming Humanoid Surgeons and Who Decides Your University? with Mel Palleschi, Jag Sharma and Matt Webster #117

2026/07/22

Our phones are reshaping our bodies. Not just mentally, not just metaphorically… LITERALLY reshaping them. This week on Disconnected, special guest Mel Palleschi helps us dive into how tech is moving closer to us, ruining our necks and grip strength, choosing our university paths, and performing live surgery from across the globe. This episode of Disconnected covers: How tech is physically reshaping our bodies, and moving closer to themAI as a new gatekeeper in university choicesEthics and inequality in AI‑mediated education and healthcareHumanoid robots and the future of surgeryMel Palleschi https://www.linkedin.com/in/mpalleschi/ https://www.linkedin.com/company/hubbublabs/ Jag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

Who Pays for the AI Boom? Data Centers, Democracy and Power with Blake Stone-Banks, Jag Sharma, Jason Kapadia and Matt Webster #116

2026/07/08

AI is more than the software, more than the lines of code in Silicon Valley. It’s concrete, water, power lines and political deals reshaping small towns and entire industries. Returning to the show from episode 6, Blake Stone-Banks joins us to unpack who really benefits from the AI boom, and who quietly pays the price. Alongside Jag, Jason and Matt, we explore why China can build world-class products but still struggles to build brands people actually trust, and why AI might be turning “marketing” into a dirty word. This episode of Disconnected covers: AI’s Physical Footprint and Local BacklashDemocracy, Transparency and the AI “Race” NarrativeMoney, Lobbying and Political Power in TechChina’s Innovation Strength vs. Global Brand WeaknessMarketing’s Identity Crisis in the Age of AIBlake Stone-Banks https://www.linkedin.com/in/blake-stone-banks/ Jag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

The Essential Survival Guide for the Great AI Reshuffle with Sangeet Paul Choudary, Jason Kapadia, Jen Campbell and Jag Sharma #115

2026/06/24

The world is being reshuffled. When the dust settles, who will be left behind? This very special episode of Disconnected features the oracle of tomorrow’s world, author and strategist Sangeet Paul Choudary, to unpack why AI isn’t just automating tasks but rearranging the entire economy. What happens when knowledge work becomes abundant? Why is “will AI take my job” the wrong question? What does a resilient, entrepreneurial career look like in the age of AI? Sangeet gives us clarity in the chaos - you don’t want to miss this glimpse into the future… This episode of Disconnected covers: AI as a Coordination Layer, Not Just IntelligenceUnbundling of Jobs and the Automation/Augmentation TrapFrom Knowledge Scarcity to Knowledge Abundance (and New Scarcity)Entrepreneurial Careers in an Uncertain EconomyReshuffling Industries and Value ChainsSangeet Paul Choudary https://www.linkedin.com/in/sangeetpaul/ Reshuffle https://reshufflebook.com/ Jag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

IKEA’s $1.4bn AI Experiment & The Cost of Avoiding Accountability with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #114

2026/06/10

IKEA uses an AI chatbot to automate nearly half of its customer service inquiries - you’d expect that to mean layoffs… not promotions. They’ve retrained 8,500 workers into higher‑value roles instead of cutting headcount. Could this become the new blueprint in a society scared for our livelihoods? Jag, Jen, Jason and Matt dive into this on Disconnected this week, where we also tackle Meta’s accountability issues (and the monumental cost of avoiding it), plus the widespread community pushback on data centres. This episode of Disconnected covers: Human‑First AI vs Headcount CutsLeadership Choices as the Real AI VariableAccountability, Social Media, and Youth Mental HealthThe Physical Backlash to an Invisible TechnologyTrust as AI’s Next BottleneckJag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

Terminators are REAL, Your Car is Spying on You & Google Goes Ambient with Jason Kapadia, Matt Webster and Jag Sharma #113

2026/05/27

Cars, glasses, maps, even humanoid cops – the tools around us are quietly turning into an environment that watches, profiles, and nudges us. In this week’s Disconnected we trace a shift in the world which no longer serves you, but spies on your every move. From Google’s ambient AI and car-cam reconnaissance to China’s combat-ready robots, what’s really left of privacy, agency, and work when the machines are an irreversible part of our infrastructure? This episode of Disconnected covers: Cars becoming lucrative data-farming platformsSurveillance normalised through convenience and small printAI shifting from a tool to an ambient layer of everyday lifeEmbodied AI and humanoid robots entering the public realmJag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

Unhinged Recruitment and Meta’s $145bn Bet on AI with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #112

2026/05/13

Could you beat Claude if your next job was on the line? We’re in a strange new reality where AI writes your CV, screens your application, interviews you, and now expects you to beat it just to get a human on the phone. Jag and the team unpack how recruitment is turning into an arms race between machines, Meta’s push to normalise AI-generated content, and what its $145 billion AI bet means for creativity and culture. This episode of Disconnected covers: AI Eating the Hiring FunnelHumans vs AI BenchmarksWhere AI Belongs in Recruitment, and Where It Doesn’tMeta’s $145B Bet, AI Creator Labels and Trust in Social FeedsJag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

Rethinking ‘Made in China’, and Who Owns Your Digital Self? with Jen Campbell, Felina Tan and Jag Sharma #111

2026/04/29

‘Made in China’ is not the insult it once was. It now means world-leading, culture-defining tech innovation. Is it being used for the betterment of mankind? Can Western civilisation cope with a world where China leads, without defaulting to xenophobia? These questions arise amid a backdrop of digital work clones and an afterlife avatar of lost loved ones - stay ahead of the curve with Jag, Jen and Felina on Disconnected this week… This episode of Disconnected covers: China’s evolving tech leadership and Western identityAI, work, and the erosion of dignityGrief, intimacy and digital humansThe gap between AI hype and economic realityJag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

Dating on Delivery, Musk’s Strongarm Strategy, and OpenAI’s Warning to Society with Jag Sharma, Matt Webster and Jason Kapadia #110

2026/04/15

AI isn’t just creeping into our workflows anymore – it’s crashing date night, rewiring Wall Street, and trying to rewrite the social contract. We’ve turned life into a co-op work simulator, Elon’s turned IPO into incentivisation, and OpenAI are warning us about the very world they’ve perpetuated. Where do we exist in a future fraught with uncertainty at every turn? Matt, Jason and Jag have the answers on this week’s Disconnected… This episode of Disconnected covers: The blurred boundaries between work and lifePower and leverage in the AI economyFreedom vs transactional livingJag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/

The Quiet Revolt Against Future Tech with Jag Sharma, Jason Kapadia and Matt Webster #109

2026/04/01

$73 billion - that’s how much Meta has wasted shoving the Metaverse down our throats. Was it worth it…? We’re seeing a steady revolution against the tech we’re told is good for us, from the decline of virtual worlds to simple things like wired headphones. Is it a trend that’s set to last? Or can Claude’s new, scary-powerful features tempt users back into the future again? We cover all this, and more, on Disconnected this week… This episode of Disconnected covers: Tech Fatigue and the Return of FrictionThe Rise of Agentic AI in Real Life WorkControl vs ConvenienceThe Metaverse Comedown & VR’s Adoption ProblemThe Future of the Human-AI RelationshipMatt Webster: https://www.linkedin.com/in/mattwwebster/ Jag Sharma: https://www.linkedin.com/in/jagsharma https://www.instagram.com/jagsharma/ Jen Campbell: https://www.linkedin.com/in/jennifer-m-campbell/ Jason Kapadia: https://www.linkedin.com/in/jasonkapadia/ https://www.instagram.com/jasonkapadia/ Felina Tan: https://www.linkedin.com/in/felinagabrielletan/ Matt Webster: https://www.linkedin.com/in/mattwwebster/