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Why do so many companies invest in marketing but struggle to turn it into measurable business growth? In this episode of Expert In You, host Ann Carden sits down with Dave Mastovich, CEO of Mass Solutions, for a candid conversation about what effective marketing really takes. Drawing on decades of experience in growth-focused turnarounds, Dave challenges common B2B and healthcare marketing misconceptions and explains why businesses need a strong revenue foundation before investing in campaigns and promotional tactics. From aligning sales and marketing to using customer insights and data to guide strategy, Dave shares a practical approach to building marketing that delivers results. He also explores how businesses can differentiate themselves in an increasingly crowded, AI-driven marketplace without losing the human insight and expertise that make their message matter. In this episode, you’ll learn: Why marketing activity doesn't always translate into revenue growth The difference between communication tactics and a real marketing strategy Why sales and marketing must work together How customer insights can reveal better growth opportunities Why a strong revenue foundation matters before launching campaigns How B2B businesses can sharpen their positioning and differentiation How to stand out in a noisy marketplace filled with generic AI-generated content Why data, strategy, and human understanding are essential to sustainable growth Key Moments:  00:00 No BS marketing approach 06:05 Gathering and Interpreting Insights 08:18 Teenage hustles and radio gigs 11:43 Referral source marketing strategies 13:49 Understanding Customer and Employee Behavior 17:05 Balancing client work and self-improvement 20:36 Mid-market B2B leadership challenges 25:14 Focus on outcomes, not hours 27:10 Misconceptions about true marketing 32:46 Building a Business Through Referrals 34:56 Entry-level growth accelerator program 38:58 Embracing Human Creativity Over AI 41:33 Market disruption and true expertise 44:24 Using AI effectively 47:40 AI's limited impact on revenue If you're a B2B founder, consultant, or professional service business owner looking to attract better clients and grow more strategically, this conversation will challenge how you think about marketing. Listen now to discover how to connect marketing strategy with sales, customer insights, and measurable business results. About the guest : Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketing consultancy reinventing the way marketing is done. He helps organizations drive growth in revenue, talent, and engagement by improving how they sell, communicate, market, and align their people. Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running No Bullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actions leaders can use to drive real performance. Earlier in his career at UPMC, Dave’s marketing leadership helped drive growth from under $1 billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, and real-world execution to help organizations grow sales, strengthen culture, and increase enterprise value.   How to connect Dave:  Website: https://davemastovich.com/ LinkedIn Profile https://www.linkedin.com/in/davidmmastovich/   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.    Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

How do you stop being the expert who does everything and become the CEO who builds a scalable business? In this episode of Expert In You, host Ann Carden sits down with Gabrielle Luoma, CPA and CEO of ModVentures, to discuss how professional service firms can adapt to AI, build modern fractional finance teams, and create systems that support sustainable growth. Gabrielle shares insights on moving beyond the day-to-day work, making smarter use of technology, and creating more freedom as a business owner. In this episode, you’ll learn: How to transition from hands-on expert to business CEO Where AI and automation fit into modern financial services Why human expertise remains essential in a technology-driven industry How fractional finance teams can support business growth Why systems and processes are critical to scaling a firm How founders can let go of day-to-day responsibilities Ways to build a more scalable business that creates greater freedom Key Moments:  00:00 Impact of AI on accounting 04:55 Role of a Modern CPA 07:46 Building cross-trained finance teams 11:46 Challenges with automating QuickBooks 15:00 Leveraging client referrals 18:25 Shifting from founder to CEO 21:13 Dealing with founder burnout 24:34 Client communication and company culture 28:58 Observing AI-generated content 30:18 Understanding cash flow vs. profit 35:17 Working with experienced experts If you’re a consultant, professional service provider, or business owner looking to scale beyond your own expertise, this conversation offers practical perspectives on leadership, technology, and sustainable business growth. Listen now to discover how to build a business that works for you, not one that depends on you for everything. About the guest :  Gabrielle Luoma is a CPA, CEO, and founder of MOD Ventures, a financial advisory firm helping small business owners gain clarity and control over their finances. With a background in accounting and a passion for leadership, she specializes in transforming financial confusion into strategic insight. Gabrielle is known for her practical approach, helping CEOs understand their numbers, improve profitability, and build scalable businesses. She is also a speaker and content creator focused on empowering entrepreneurs to lead with confidence and make informed financial decisions.   How to connect Gabrielle:  Website:  https://modventuresllc.com/ LinkedIn: https://www.linkedin.com/in/gabrielleluomacpa/   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.    Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What if waiting for someone to be "as good as you" is the very thing preventing your business from scaling? In this episode of Expert In You, host Ann Carden sits down with Dr. Jim Schleckser, CEO of The CEO Project, to explore what it really takes to lead and scale a complex organization. Jim works with CEOs of companies typically generating $50 million and above, helping leaders navigate the challenges that come with increasing scale, complexity, and organizational responsibility. Drawing from decades of experience running companies and working directly with CEOs, he shares practical insights on leadership, delegation, peer advisory groups, recurring revenue, AI, and the importance of having experienced advisors around you. One of the most powerful ideas Jim shares is his 70% Rule of Delegation: if someone can perform a task at roughly 70% of your level, delegate it rather than waiting for them to reach 100%. Jim explains why aggressive delegation isn't simply about getting work off your desk. It's a leadership and organizational development strategy that helps your people build capability faster while allowing CEOs to focus on higher-value responsibilities. In This Episode, You'll Learn: The 70% Rule of Delegation and why CEOs often wait too long to delegate How delegation can become a powerful tool for developing your people Why businesses become dramatically more complex as they scale How CEO peer groups can provide perspective and pressure-test major decisions Why breakthrough thinking often comes from outside your industry How content, books, podcasts, and speaking can build credibility with high-level buyers Why Jim's organization moved away from cold outreach toward a content-driven, relationship-based model What CEOs are currently thinking about when it comes to AI, efficiency, and business transformation Why experienced human judgment still matters when AI can't distinguish between the best answer and a merely acceptable one Why CEOs need trusted advisors and why asking for help isn't a sign of weakness How a CEO's personal brand should ultimately serve the growth of the organization rather than simply the leader's ego Key Moments: 00:00 The 70% Rule of Delegation 00:24 Welcome to Expert In You 01:02 How Jim Schleckser Helps CEOs Scale 01:44 Building a Business Operating System for CEOs 02:16 From CEO to Executive Advisor 03:13 Why Real CEO Experience Matters 06:14 How to Attract $50M+ CEOs Without Cold Outreach 09:00 Why Content and Books Build Authority 11:00 How CEO Peer Groups Help Leaders Scale 17:00 What CEOs Are Worried About Right Now 20:00 AI vs. Human Judgment in Business 30:08 The 70% Rule: Delegate Sooner, Develop Faster 31:39 Turning Personal Branding Into Business Growth 33:28 Final Thoughts Whether you're a CEO, founder, business owner, consultant, or executive leader, this conversation offers practical lessons for moving from doing the work yourself to building an organization capable of operating and growing at a much higher level. 🎧 Tune in now to discover how better delegation, experienced advisors, and stronger leadership systems can help you scale your business without trying to do everything yourself. About the guest :  Dr. Jim Schleckser is the Founder and CEO of The CEO Project, where he works with leaders of high-growth companies to help them scale more effectively. Over 30 years, he has led global organizations across public and private environments, with his most recent company reaching a $1.6 billion valuation. Today, he and his partners work with more than 125 CEOs whose companies collectively represent nearly $50 billion in revenue and 400,000+ employees. Jim is the author of two best-selling books, including Great CEOs Are Lazy, and his work has been featured in The Wall Street Journal, The New York Times, Time, CNBC, and NPR. He holds degrees in Chemical Engineering, an MBA in Marketing and Finance, and a Doctorate in Business Administration.   How to connect Dr. Jim Schleckser :  Website : https://theceoproject.com/ LinkedIn: https://www.linkedin.com/in/jimschleckser/   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.    Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Please Note:  Investment Advisory Services offered through Krilogy Financial®, an SEC Registered Investment Advisor. All expressions of opinion are subject to change. This information is distributed for informational purposes, and should not to be construed as an offer, solicitation, recommendation, endorsement or individualized advise of any particular security, products, or services. All expressions of opinion are subject to change. Investing involves risk.  You should consult with a financial professional before investing.   Thomas J. Lewis, JD Legal Counsel & CCO| 314.480.3808   What does it really take to build a successful financial advisory business from the ground up? In this episode of Expert In You, host Ann Carden sits down with Michael Brown, an experienced wealth advisor with 18 years in the financial services industry, to discuss the realities of building a lasting advisory practice in a competitive and rapidly changing market. With a background that includes social work and entrepreneurship, Michael took an unconventional path into wealth advising. He shares the lessons he learned while building his practice, from the importance of perseverance and patience to navigating compliance, networking, branding, and the changing world of digital marketing. At the heart of Michael's approach is a simple but powerful principle: serve people well, build genuine relationships, and stay committed to the process. Ann and Michael also explore the importance of mentorship, legacy, and creating a business that goes beyond financial success to make a meaningful impact on clients and the broader community. Key Learnings:  What it takes to build a financial advisory business from the ground up Why patience and consistency are critical to long-term success How genuine client relationships can become a powerful business advantage The role of networking and community in growing an advisory practice How financial advisors can adapt to today's digital marketing landscape The challenges of balancing compliance with authentic client connection Why mentorship and legacy matter when building a long-term career How to stay committed when business growth takes longer than expected The importance of integrity and service in building a trusted financial brand Key Moments:  03:26 Starting a career in finance 08:46 Building a Legacy in St. Charles 11:53 Meeting entrepreneurs and their stories 12:47 Struggles after company buyout 17:32 Building a career in finance 21:06 Building a successful financial team 23:44 Building a Client Base Over Time 25:35 Putting clients first over profit 30:57 Building brand recognition 33:58 Early days on Facebook Messenger 35:09 Discussing modern workforce transitions 39:53 Surrounding Yourself with Good People 42:41 Helping business owners exit 45:02 Acquiring culture companies in Midwest Whether you're a financial advisor, wealth manager, entrepreneur, or business owner, this conversation offers practical lessons on building a business based on trust, perseverance, meaningful relationships, and long-term thinking. 🎧 Tune in now to learn how Michael Brown built his financial advisory practice from the ground up and why patience, integrity, and a commitment to serving others can become your greatest competitive advantages. About the guest :  Michael Brown is a Wealth Advisor and Partner at Krilogy, with more than 25 years of experience helping individuals, families, and business owners build confidence in their financial futures. With a background spanning financial literacy, commercial banking, mortgage planning, and entrepreneurship, Michael brings a practical understanding of the financial challenges business owners face. For the past 18 years, he has focused on wealth advising, helping clients align investments, retirement planning, and financial strategies with their long-term goals. Beyond his professional work, Michael is deeply involved in his community, serving on several boards and supporting charitable initiatives in the U.S. and Haiti. He is also a frequent speaker on financial planning and leadership. How to connect Michael:  Company Website:  https://www.krilogy.com/ LinkedIn Profile: https://www.linkedin.com/in/michael-r-brown-64119318/ Facebook Profile: https://www.facebook.com/Krilogy   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.    Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What happens when your sales process is designed for buyers who aren't actually your buyers? In this episode of Expert In You, host Ann Carden explores one of the most overlooked factors in high-value sales: buyer sophistication. As businesses move upmarket and pursue larger clients and contracts, the sales conversation needs to evolve. Experienced buyers don't need to be convinced with generic scripts, aggressive follow-ups, or basic sales tactics. They expect sellers to understand their business, respect their expertise, and engage them at the right level. Drawing from her own recent experiences as both a buyer and a seasoned business professional, Ann reveals how poorly matched sales approaches can quickly undermine trust and cause high-value opportunities to disappear. Key Moments:  Why understanding your buyer's level of sophistication is critical to high-value sales How generic sales scripts can turn experienced buyers away Why relentless follow-up can damage relationships instead of creating opportunities How to adapt your sales conversations to sophisticated decision-makers What changes when you're selling to larger companies and higher-level buyers How to position your services for bigger clients and better contracts Why high-value buyers want insight and expertise rather than traditional persuasion How to recognize when your sales process is working against your positioning The difference between trying to convince a buyer and creating a strategic business conversation If you're a consultant, coach, expert, professional service provider, or business owner looking to move upmarket, this episode will help you rethink how you approach sophisticated buyers and create sales conversations that match the level of business you're trying to win. 🎧 Tune in now to discover how understanding your buyer can transform your sales conversations, strengthen your positioning, and help you win higher-value opportunities. About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.    Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What happens when your expertise is strong, but your online presence doesn't communicate your value? In this episode of Expert In You, host Ann Carden sits down with content marketing strategist Alison Ver Halen to explore how established business owners can use strategic content, branding, storytelling, and SEO to stand out in crowded markets and attract higher-value clients. Alison shares her journey from English major to SEO-focused content strategist and explains why content marketing isn't simply about publishing more. It's about creating the right message, positioning your expertise clearly, and building an online presence that gives potential clients a reason to trust you. Ann and Alison also explore the often-missed connection between marketing and sales, why referrals alone aren't enough to build a scalable pipeline, and how businesses can approach AI without losing the human expertise that makes their brand unique. Key Learnings:  Why your online presence needs to reflect your level of expertise How strategic content can help attract higher-caliber clients The role of storytelling in building trust and differentiation How SEO and content strategy work together to generate better leads Why marketing and sales need to work together to drive business growth How to differentiate yourself in an increasingly crowded marketplace Why relying solely on referrals can limit your growth What AI means for content marketing and where human expertise still matters How to strengthen your positioning so you can compete at a higher level Key Moments:  05:30 Focus on website content writing 09:09 Importance of Visual Branding 12:50 Aligning sales and marketing teams 13:42 Analyzing Marketing and Sales Alignment 17:32 Improving CRM communication flow 20:20 AI SEO misconceptions Whether you're a consultant, coach, professional service provider, or established business owner, this episode will help you rethink your content strategy and build a digital presence that positions you as the obvious choice for the clients you want to attract. 🎧 Tune in now to learn how strategic content, storytelling, SEO, and strong positioning can help you move beyond referrals and attract the high-value clients your expertise deserves.   About the guest :  Alison Ver Halen is the Founder and CEO of a content marketing and SEO company, as well as a professional speaker with more than eight years of experience in content marketing and search engine optimization. She specializes in turning complex marketing and SEO concepts into practical, engaging strategies that help businesses strengthen their online presence and grow. Through her speaking and consulting work, Alison helps entrepreneurs and marketing professionals create more effective content and online campaigns that attract the right audience and drive business results.   How to connect Alison:  LinkedIn: https://www.linkedin.com/in/alison-ver-halen/ Website: https://avwritingservices.com/speaking-engagements/   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.    Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Why isn't more visibility automatically leading to more clients, revenue, and profit? In this episode of Expert In You, host Ann Carden challenges one of the most common assumptions in modern business growth: that if you simply get more attention, create more content, appear on more podcasts, and speak on more stages, the revenue will follow. It doesn't. Drawing from more than 35 years of business experience, Ann explains why visibility is only one piece of the growth equation—and why highly visible experts can still struggle to generate consistent, profitable revenue. The real difference comes from what happens after people see you: your positioning, your revenue model, your offers, and the strategic systems that turn attention into qualified opportunities and paying clients. In This Episode, You'll Learn: Why visibility alone doesn't create business growth The missing pieces between being seen and generating revenue How clear market positioning helps turn attention into qualified leads Why your revenue model matters more than simply reaching more people How to turn speaking, podcasting, and content into actual business opportunities Why "more" isn't always better when it comes to marketing and visibility How to engineer a strategic growth plan around your business goals What highly visible experts often get wrong about converting attention into profit How to make every opportunity to show up work harder for your business Key Moments:  06:08 Importance of clear positioning 09:03 Creating a strategic podcast approach 13:01 Elevating business visibility strategy   Whether you're a consultant, coach, speaker, expert, or established business owner, this episode will help you stop measuring success by how many people see you and start focusing on what actually moves your business forward. 🎧 Tune in now to discover why visibility without strategy can leave you stuck—and how to turn your visibility into clients, revenue, and real business growth. About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.    Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What does it take to grow a law firm 20X without creating a business that depends entirely on the owner? In this episode of Expert In You, host Ann Carden sits down with Simone Fulmer Gaus, co-founder of a thriving Oklahoma law firm, to explore how she challenged the traditional law-firm model and transformed her practice into a scalable, sustainable business. Simone shares the difficult realities behind her growth journey, including the days when making payroll was a struggle and the pivotal decisions that forced her to rethink how the firm operated. Instead of relying on outdated hierarchies and owner-dependent systems, she focused on building stronger pipelines, empowering her team, and creating a structure that could support significant growth without sacrificing people's well-being. Now, Simone is taking what she learned beyond her own firm through a new advisory business, a book, and a growing community for women law firm owners.   In This Episode, You'll Learn: How Simone grew her law firm 20X by challenging conventional approaches Why traditional law-firm structures can limit growth and scalability How building effective pipelines and systems can create more predictable growth Why empowering your team is essential to building a firm that can operate without you How to move from being the primary expert and decision-maker to becoming a true business owner The difficult lessons Simone learned from struggling to make payroll How law firm owners can create sustainable growth without sacrificing their team's well-being Why succession planning and ownership structures matter when building a long-term legacy How to turn your professional expertise into an advisory business that helps other firm owners succeed   Key Moments:  04:18 Starting a Consulting Business 07:50 Delegating responsibilities effectively 11:16 Recognizing internal systems and processes 16:18 Shifting from referrals to self-marketing 19:13 Managing business finances 23:34 Branding strategy and streaming ads 24:08 Marketing for lower-value cases 30:28 The responsibility of running a firm 32:40 Employee compensation strategy 34:32 Starting The Setup venture 37:51 Creating a law firm cohort 43:26 Opportunities in writing and ambition   Whether you're a law firm owner, attorney, professional services entrepreneur, or expert building a scalable practice, this episode offers practical lessons on leadership, systems, team empowerment, and sustainable business growth.   Tune in to discover how Simone Fulmer Gaus broke the traditional law-firm mold, grew her practice 20X, and built a business designed to thrive beyond the founder.   About the guest :  Simone Fulmer Gaus is co-founder of Fulmer Sill, a personal injury and mass torts law firm in Oklahoma City that has grown its revenue more than twenty times in nearly twelve years. She built The Set-UpTM a five-pillar law firm management framework - to prove that law firm owners can build sustainable,  profitable practices without burning out the people inside them.   How to connect  Simone Fulmer Gaus:  Email : [email protected] Company Website: https://theset-up.co/ LinkedIn Profile: https://www.linkedin.com/in/simonefulmergaus Facebook Profile: https://www.facebook.com/fulmersill   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.    Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What happens when the business you're building starts costing you your fulfillment? In this episode of Expert In You, host Ann Carden sits down with leadership coach and keynote speaker Jeff Koziatek to explore his unconventional journey from entertainment and performing on stage to building a coaching business focused on leadership, values, courage, and personal growth. Jeff's transition wasn't simply a career change. After experiencing the pressure and burnout that came with his previous path, he had to rethink what success really meant and build a business around a deeper sense of purpose. Together, Ann and Jeff explore what it takes to transition into coaching, build a strong foundation for an expert business, attract the right clients, and create success without losing yourself in the process.   Key Takeaways: How Jeff transitioned from performer to executive coach The lessons burnout can teach entrepreneurs about sustainable success Why your core values should influence the business you build How to create deeper connections with coaching clients What aspiring coaches need to know about finding and winning clients Why mindset, courage, and personal worth matter in leadership How to build an expert business that supports both growth and fulfillment   Key Moments:  05:24 Separating self-worth from work 06:19 Discovering passion for coaching 11:45 Shifting mindset and balancing work 14:35 Transitioning to coaching and speaking 17:29 Types of entertainers explained 21:12 Starting with First Clients 22:52 Discussing personal and professional values 27:54 Overcoming stigma of asking for help 30:37 Starting an entertainment business 32:21 Meeting Jeff at the expo 38:05 Speaking engagements vs. service offers 41:04 Achievers striving for work-life balance   Whether you're a coach, consultant, speaker, entrepreneur, or executive, this conversation offers a powerful reminder that business growth isn't just about making more money. It's about building a business that reflects your values, creates meaningful impact, and allows you to succeed without sacrificing what matters most. 🎧 Tune in now to discover how Jeff Koziatek turned an unexpected career transition into a purpose-driven coaching business and learn how you can build success on your own terms.   About the guest : Jeff Koziatek works with executives who understand that results alone are not enough. Sustainable performance requires courage - the courage to confront hard truths, lead difficult conversations, hold standards without losing trust, and stay grounded when the stakes are high.   As a certified coach with The Values Conversation and the John Maxwell Team - and with more than 25 years as a business owner, entrepreneur, and former producer - Jeff brings real-world leadership pressure into every room. His work blends performance psychology, leadership development, and practical strategy to help executives amplify courage under pressure.   Organizations and associations partner with Jeff to help senior leaders show up decisive, credible, and composed - especially when the path forward isn’t obvious.   His sessions are known for being high-energy, deeply practical, and immediately actionable - equipping leaders not just to perform, but to lead with clarity when it matters most.   How to connect Jeff:  Company Website http://www.CoreAuthenticity.com LinkedIn Profile https://www.linkedin.com/in/jeffkoziatek/ Facebook Profile https://www.facebook.com/coreauthenticity   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Why are some experts getting booked to speak, appearing on podcasts, and generating plenty of visibility but still struggling to turn that attention into revenue? In this episode of Expert In You, host Ann Carden reveals why speaking and visibility alone don't guarantee business growth. Whether you're presenting on a stage, appearing as a podcast guest, hosting a webinar, or going live online, every opportunity has the potential to create significantly more business if you have the right strategy behind it. Ann breaks down the three critical gaps that cause experts to leave money on the table and explains how to strategically connect your message, offers, and follow-up to turn visibility into high-value opportunities.   Key Moments: The three gaps that prevent experts from monetizing their speaking opportunities Why visibility doesn't automatically translate into revenue How to turn podcasts, webinars, stages, and virtual events into business opportunities What needs to happen before, during, and after a speaking engagement How to position your expertise for higher-value conversations and clients Why strategic speaking can create significantly bigger revenue opportunities than simply collecting more appearances How to stop treating speaking as marketing and start treating it as a revenue-generating business strategy   If you're a consultant, coach, founder, speaker, or professional expert who is already using your voice to build visibility, this episode will help you identify what's missing between being seen and actually getting paid.   🎧 Tune in now to discover the three speaking gaps that could be holding back your revenue and how to turn your next opportunity into a much bigger business result.   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.    Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What if the thing you once struggled with became the foundation of your success? In this episode of Expert In You, host Ann Carden sits down with bestselling author, communication coach, TEDx speaker, and founder of Uplevel Communication, Mike Acker, to explore how powerful communication can transform your career, business, and influence. Mike's journey is anything but ordinary. After struggling with a childhood speech impediment, he went on to become a professional speaker, bestselling author, and sought-after communication coach. His story offers a powerful reminder that confidence isn't something you're simply born with. It can be developed, practiced, and turned into a competitive advantage. Ann and Mike also explore what it really takes to build a successful speaking career, why great speakers need a clear and focused message, and how books and speaking opportunities can create new doors for entrepreneurs and experts. Key Moments:  How Mike transformed a speech impediment into confident communication The skills that can help you become a more effective public speaker Why having one signature talk can help speakers stand out How speaking can create opportunities for career and business growth Why books can become powerful tools for building authority How to develop a message that people remember What aspiring keynote speakers need to know about building their speaking career How communication skills can increase your influence and open unexpected doors Key Moments:  05:59 Struggles with language and insecurity 07:44 Learning Public Speaking Skills 11:01 Basics of Soccer Communication 14:31 Managing energy and mirroring others 16:38 First writing and overcoming fear 21:33 Evolving business strategies and content 25:39 Standing out in communication coaching 29:10 Boosting discoverability with SEO 30:23 Establishing an Austin event hub 35:03 Building business through public speaking 38:15 Praising Mike's business success   Whether you're an entrepreneur, executive, consultant, coach, or aspiring keynote speaker, this episode offers practical strategies for becoming a more confident communicator and using your voice to create greater influence and opportunity. 🎧 Tune in now to discover how mastering communication can become one of your greatest business and career advantages.   About the guest :  Mike Acker is a bestselling author, executive communication coach, speaker, and founder of Uplevel Communication. After overcoming a speech impediment and fear of speaking, he dedicated his career to helping leaders, entrepreneurs, and professionals communicate with confidence, clarity, and influence.   Mike is the author of Speak With No Fear, Speak With Confidence, Lead With No Fear, and Connect Through Emotional Intelligence. His work has been featured in Forbes, Inc., and Business Insider, and he has spoken at TEDx events and on numerous podcasts. Today, he helps individuals and organizations strengthen executive presence, tell compelling stories, and communicate in ways that create opportunities, build trust, and drive results.   How to connect MIke:  Company Website https://uplevelcommunication.com/ LinkedIn Profile https://www.linkedin.com/in/mikeackerdotcom Facebook Profile https://www.facebook.com/mikeackerdotcom   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Artificial intelligence has made it easier than ever to create content, build a brand, and appear credible. But there's one thing AI still can't manufacture: trust. In this episode of Expert In You, Ann Carden explores the growing rise of what she calls the "Stepford Expert" professionals who use AI to create the appearance of expertise without the experience, credibility, or results to back it up. As AI-generated content floods every platform, buyers are becoming more skeptical than ever. That means the businesses that thrive won't be the ones producing the most content they'll be the ones building the most trust. In this episode, you will learn:  Why trust is becoming the most valuable business asset in the AI era How to distinguish authentic authority from AI-generated personas Why experience and real client results matter more than polished content Practical ways to elevate your positioning and become the obvious choice How to build a brand competitors and AI can't easily replicate Why authenticity is becoming the ultimate competitive advantage Key Moments:  01:22 Discovering Old Money Secrets Videos 03:15 Building trust in business today 08:43 Importance of online credibility 12:07 Offering business growth consultations Whether you're a consultant, coach, founder, or service-based entrepreneur, this episode will help you build an authority brand that stands out for the right reasons and earns lasting trust in an increasingly crowded marketplace. 🎧 Tune in now to learn how to rise above the noise, build genuine authority, and become the trusted expert your ideal clients are looking for. About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What happens when technology is designed to solve real-world problems instead of simply chasing the latest trends? In this episode of Expert In You, host Ann Carden welcomes Latha Kumar, Founder and CEO of Zamorin Solutions, a custom software company dedicated to building innovative solutions that improve communities and help businesses grow. Inspired by a personal experience, Latha developed Park Zap, a platform designed to make playgrounds safer while helping parks and recreation organizations streamline inspections and maintenance.   Latha also shares how artificial intelligence is reshaping software development, why customer relationships remain a competitive advantage in the AI era, and how entrepreneurs can use technology to create meaningful impact while scaling their businesses.   Key Learnings:  How a personal mission led to creating software that improves playground safety Why custom software solves problems that off-the-shelf solutions can't How AI is changing software development and business operations Why human relationships still matter in an increasingly AI-driven world Customer-first strategies for building long-term business growth Lessons on scaling a technology company while staying true to your mission   Key Moments:  04:19 Starting a playground safety business 06:24 Learning the playground industry basics 12:17 What sets us apart 14:09 Rise of human customer service 19:37 Working with government and private clients 20:30 Setting a revenue floor 26:26 Dealing with difficult clients 27:05 Addressing positioning and sales issues 31:42 The early days as a business coach 35:21 Passion for helping clients succeed 37:07 Growth through word of mouth 42:31 Book an elevation strategy call   Whether you're an entrepreneur, business leader, or technology professional, this episode offers valuable insights into using innovation, AI, and customer-focused thinking to build solutions that create lasting impact.   🎧 Tune in now to discover how purpose-driven software, AI, and authentic customer relationships can fuel sustainable business growth. About the guest:  Latha Kumar is the CEO of Zamorins Solutions Inc., leading custom software projects, AI automation, and products like ParkZapp. With 30+ years of experience, she blends engineering, finance, project management, and community leadership to deliver meaningful impact.   How to connect Latha:  Company Website : https://www.zamorinstech.com LinkedIn Profile : https://www.linkedin.com/in/latha-kumar/ Facebook Profile : https://www.facebook.com/latha.kumar.321148   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Why do some entrepreneurs follow all the right strategies - yet still struggle to break through revenue ceilings? In this episode of Expert In You, host Ann Carden sits down with Dr. Joseph Drolshagen, Rapid Revenue Architect and creator of the SMT Method, to explore how subconscious beliefs and mindset alignment can either accelerate business growth or quietly hold it back. After a 27-year corporate career and more than a decade coaching entrepreneurs, Dr. Joseph has discovered that lasting business breakthroughs happen when strategy and subconscious programming work together - not separately. Together, Ann and Dr. Joseph unpack why many business owners stay stuck despite having great plans, and how aligning your mindset with your goals can unlock faster, more sustainable revenue growth.   Key Learnings :  Why entrepreneurs hit revenue ceilings despite working harder How subconscious programming influences business decisions and growth The connection between mindset, strategy, and long-term success How the SMT Method helps identify hidden internal roadblocks Practical ways to shift limiting beliefs and create lasting momentum Why alignment not just action is the key to sustainable business growth   Key Moments:  06:30 Subconscious impact on business success 09:31 Dealing with self-doubt and growth 11:47 Feeling misaligned in business 15:46 From sales to VP of sales 19:02 Differences in buyer motivations 23:02 Personal mission and future institute 26:32 Attracting clients through various methods 29:47 Critiquing business coaching trends 30:48 One-on-one client philosophy 35:33 Investing in personal development programs 38:38 Evaluating advice for growth strategy   Whether you're an entrepreneur, consultant, coach, or business leader, this episode offers a fresh perspective on achieving breakthrough results by aligning how you think with how you grow. 🎧 Tune in now to discover how mindset and strategy alignment can help you break revenue ceilings and unlock your next level of business success.   About the guest:  Dr. Joseph Drolshagen is a Revenue Growth Architect, business coach, and creator of The SMT Method™, a proven framework that helps entrepreneurs align their subconscious mindset with their business goals. Combining over 28 years of corporate leadership experience, including serving as a VP of Sales, with a Doctorate in Psychology, Dr. Joseph has helped business owners and organizations overcome growth barriers, increase profitability, and achieve rapid, sustainable results. Recognized as one of the Top Business Coaches in America for five consecutive years, he specializes in transforming mindset into measurable business success.   How to connect Joseph:  Facebook: https://www.facebook.com/IFGTcoach LinkedIn: https://www.linkedin.com/in/ifgtcoach/ Website: https://josephadrolshagen.com About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What makes a business truly valuable? It's not just revenue - it's building a company that can grow, operate, and eventually sell without depending on the owner. In this episode of Expert In You, host Ann Carden welcomes Zack Tomlin, entrepreneur, business coach, and author of The Expedition of Business. After successfully building and selling his engineering firm, Zack now helps business owners create organizations that are aligned, scalable, and built for long-term success. Together, Ann and Zack explore the leadership principles that separate businesses that survive from those that thrive - and why building the right team is the foundation of a truly sellable company. Key Learnings:  What makes a business attractive to buyers How to build leadership teams that operate without the founder Why culture and alignment drive long-term business value How to shift from working in your business to leading through your organization The leadership habits that improve growth, profitability, and employee engagement Lessons Zack learned from building and successfully exiting his engineering firm Whether you're planning to sell your business someday - or simply want to build a stronger company today - this episode provides practical strategies for creating a business that delivers freedom, value, and lasting impact.   Key Moments:  03:41 The four pillars of business success 08:02 Seeking continuous personal growth 12:07 Starting and Managing an Engineering Firm 15:02 Discovering Employee Engagement Insights 18:22 Managing employee relationships 23:39 Defining job roles and tasks 25:54 Understanding employee motivation 28:01 Developing Leadership Intuition and Skills 31:35 Transitioning from Craft to Leadership 34:55 Discussing holistic business approach 38:01 Elevating your business strategy   🎧 Tune in now to learn how great leadership, aligned teams, and intentional culture can help you build a business that's both highly profitable and truly sellable.   About the guest :  Zack Tomlin is a business coach, founder of Your Craft Your Climb, and author of CRAFT: The Expedition of Business. After founding, growing, and successfully exiting his own engineering firm, Zack now helps founders and leadership teams build organizations that are scalable, sellable, and built to thrive. Drawing from real-world entrepreneurial experience, he teaches leaders how to move beyond business frameworks and develop the judgment, leadership, and organizational design needed for long-term success. This version is concise, authoritative, and aligned with the Expert In You audience while highlighting Zack's entrepreneurial journey, business exit, coaching expertise, and book. How to connect Zack : LinkedIn: https://www.linkedin.com/in/zack-tomlin/ Website: https://www.yourcraftyourclimb.com/ About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach