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In this powerful episode of Expert In You, host Ann Carden sits down with Cathy Fyock, a renowned book coach who has helped over 275 authors bring their business books to life. If you’ve ever thought about writing a book - or wondered how authors leverage books to build authority, attract clients, and open new doors - this conversation breaks it down with clarity and strategy. Ann and Cathy explore how a well-positioned book can elevate your brand, strengthen your message, and become a powerful asset for thought leadership and business growth.   In This Episode, You’ll Discover: Why writing a book is one of the fastest ways to build authority and credibility How to turn your expertise into a clear, compelling message The role of AI tools in accelerating the writing process (and where they fall short) Common mistakes experts make when they skip strategy before writing How a book can unlock speaking, clients, and high-value opportunities   Whether you’re a consultant, coach, speaker, or entrepreneur, this episode gives you a practical roadmap to turn your knowledge into a book that works for your business- not just your bookshelf. 🎧 Tune in now to learn how to write smarter, position stronger, and use your book to elevate your influence and income.   Key Moments:  05:18 Helping people discover their value 06:28 The transformative power of writing 11:52 Balancing AI use with hard work 14:19 Repurposing blog content into books 16:13 Discussing book end goals 21:05 Challenges of using AI effectively 23:27 Managing and marketing past books 27:46 Transitioning from doing to teaching 30:18 Engaging readers with examples 34:39 Downsides of traditional publishing 38:49 Hiring experts for better results About the guest :  Cathy Fyock is The Business Book Strategist, and works with professionals who want to write a nonfiction book about their expertise as a strategy for growing their business, brand, and influence. She is the author of 12 books, including On Your Mark, The Speaker Author, and Writer Crisis Hotline. She has helped more than 275 professionals become published authors, and believes that authors change the world, one word at a time. Website : https://www.cathyfyock.com/ LinkedIn: https://www.linkedin.com/in/cathy-fyock-973b735/   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐 Website: https://annlcarden.com  📞 Contact Us: www.acarden.com  💟 Facebook: https://www.facebook.com/ann.carden.509  💟I nstagram: https://www.instagram.com/anncardenconsulting/  💟 LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this inspiring episode of Expert In You, host Ann Carden sits down with Lesle Lane of Studio 13, a third-generation entrepreneur who transformed a traditional family photography business into a modern, scalable enterprise. From navigating succession without a clear roadmap to evolving through the shift from film to digital and now AI Lesle shares how she reimagined her business model to stay relevant, competitive, and profitable. This conversation dives into what it really takes to modernize a legacy business, expand beyond local markets, and build new revenue streams while staying true to your brand.   In This Episode, You’ll Learn: How to evolve a traditional business in a rapidly changing industry The key to scaling from a local service to a nationwide operation How to leverage freelancers and systems for flexible growth How to innovate without losing authenticity in the age of AI Lessons in resilience, leadership, and breaking industry barriers Whether you’re running a family business, creative venture, or service-based company, this episode offers practical insights on adapting, innovating, and building long-term success. 🎧 Tune in now to learn how to transform your business, expand your reach, and create a modern brand that stands the test of time.   Key Moments:  03:51 Taking over the family business 08:08 Switching from film to digital 10:33 Adapting to market changes 16:14 Expanding beyond local markets 18:46 Securing long-term photography contracts 21:56 Managing quality control challenges 24:51 Expanding services to grow revenue 29:54 Planning a branding consulting business 31:20 Planning for business transition 35:06 Building a standout photography website 39:53 Wrap-up and business growth tips   About the Guest :  Lesle Lane is the founder and lead photographer of Studio 13, Inc., a commercial and corporate photography studio serving regional, national, and international clients. A third-generation photographer with more than three decades of experience, she transformed her family’s legacy business into a modern brand focused on helping companies strengthen their visual identity through high-quality imagery. Under her leadership, Studio 13 specializes in corporate, industrial, architectural, and branding photography for organizations across a wide range of industries.   How to connect Lesle :  Linkedin: www.linkedin.com/company/studio-thirteen/ Instagram: https://www.instagram.com/studio13indy/ Facebook: https://www.facebook.com/studio13adphoto   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this eye-opening episode of Expert In You, Ann Carden reveals the one critical mistake that’s costing consultants, agency owners, and service-based entrepreneurs hundreds of thousands if not millions in lost revenue. If you’re working harder but not seeing exponential growth, the problem isn’t effort, it's elevation. Using her powerful “turtle vs. giraffe” analogy, Ann explains why so many experts stay stuck in the weeds and how shifting your perspective can unlock higher-level opportunities, premium clients, and bigger contracts. 🚀 In This Episode, You’ll Discover: Why growing your business without elevating first keeps you stuck The difference between operating “in the weeds” vs. at a strategic level How to attract high-caliber clients and command premium fees The 4 key moves to elevate your positioning and multiply referrals How to unlock new opportunities by changing how you see your business If you’re an established consultant, firm owner, or expert ready to break out of incremental growth and step into bigger opportunities, this episode will challenge your thinking and give you a smarter path forward. 🎧 Tune in now to learn how to elevate your business, expand your vision, and unlock your next level of success.   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this insightful episode of Expert In You, host Ann Carden sits down with Mindy Flanigan, CEO and Chief Inspiration Officer of Inspiring HR, to reveal how growing businesses can build strong, scalable HR systems - without hiring a full-time HR team. With nearly 20 years of experience, Mindy shares how founders can move from reactive people management to proactive, people-first infrastructure that supports growth, culture, and retention. From navigating compliance across states to building remote teams and choosing the right systems, this conversation breaks down HR in a way that’s practical, simple, and actionable for small business owners. In This Episode, You’ll Learn: When and why growing businesses need structured HR support How to build people operations systems that scale with your company The role of culture and core values in team performance and retention How to manage remote teams while maintaining alignment and engagement How the right HR partner can help you avoid costly mistakes during growth Whether you’re transitioning from solopreneur to team leader or scaling beyond 10–50 employees, this episode gives you a clear roadmap to building a business where people, culture, and performance align. 🎧 Tune in now to learn how to simplify HR, strengthen your team, and scale your business the right way. Key Moments:  04:19 "Fractional HR Support Model" 08:41 "PEO Job Shaped My Career" 12:21 "Core Values and Leadership Roles" 13:18 "Team Dynamics and Client Focus" 18:28 "Service Plans and Add-Ons" 21:24 "5 Questions Transformed Workplace Turnover" 24:06 "Cybersecurity Policies for Handbooks" 28:55 "Optimizing Payroll System Features" 32:19 "Generational Workplace Panel Prep" 35:12 "HR Docs Built for Culture"   About the guest :  Mindy Flanigan loves simple. After 20 years of working in the HR Outsourcing Industry, she grew impatient and concerned about the stigma that small businesses had about Human Resources: HR was too complex. Mindy was inspired to change that and saw an opportunity to un-complicate the complicated. In 2007, she founded Inspiring HR with a focus on simplifying HR down to add value personalized solutions for small businesses. Where you work with a person, not a call center or a module. Always sensing that HR was far more art than science, Mindy now leads a team of business professionals, skilled at HR, who understand that the best HR infrastructure should not only be labor law compliant, but aligned with the culture that a company wishes to achieve or stay true to. With PHR and SHRM-CP certifications, Mindy’s diverse background and passion for small business HR has transformed her into someone who loves to keep learning and believes in leading reflectively and with authenticity.   How to connect Mindy :  Website: https://inspiringhr.com/ LinkedIn Profile: https://www.linkedin.com/in/inspiringhr/ Facebook: https://www.facebook.com/InspiringHR Youtube: https://www.youtube.com/@Inspiringhr   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this powerful episode of Expert In You, Ann Carden challenges one of the biggest myths in business growth: that success comes from doing more. Instead, she reveals how true 10X growth happens by elevating your positioning, targeting higher-level opportunities, and competing for bigger contracts - not more clients. Inspired by concepts from 10x Is Easier Than 2x and real-world experience, Ann breaks down how established experts and service providers can break through revenue ceilings and move into a completely different league of business. 🚀 In This Episode, You’ll Discover: Why working harder (or even smarter) won’t get you to 10X growth How to shift from volume-based business to high-value opportunities The key to attracting multi-six figure contracts and premium clients How to reposition your expertise to stand out in crowded markets What it really means to “work higher” instead of doing more If you’re an experienced consultant, coach, or service-based entrepreneur who feels stuck despite doing everything “right,” this episode will give you a new lens on growth - and a smarter path forward. 🎧 Tune in now to learn how to elevate your business, capture bigger opportunities, and achieve 10X results without burnout. About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this insightful episode of Expert In You, host Ann Carden is joined by David Saxby, accomplished speaker, coach, and CEO of Spark Communications, to explore how speaking can become one of the most powerful drivers of business growth. With more than 2,500 presentations delivered worldwide, David shares how entrepreneurs and experts can leverage their voice - on stages, podcasts, webinars, and virtual rooms - to attract clients, build influence, and create consistent revenue opportunities. Together, Ann and David break down the modern speaking landscape and how professionals can move beyond one-off keynote fees to build sustainable client acquisition systems through speaking. 🎤 In This Episode, You’ll Learn: How speaking can drive predictable revenue and client opportunities The difference between keynotes, workshops, and small-room speaking How podcasts and virtual speaking opportunities generate real business growth When to focus on immediate ROI vs. long-term relationship building How to position your voice and message for maximum influence and opportunity If you’re an expert, consultant, coach, or entrepreneur who wants to turn speaking into a strategic growth engine not just a visibility tool this episode delivers practical insights you can implement immediately. 🎧 Tune in now to learn how to leverage your voice to speak, sell, and scale your business. About the guest :  CEO of Spark Communications Inc. David is an international speaker. He has delivered over 2500 presentations on creativity and innovation, business strategy, sales and marketing and leadership.    David has been an entrepreneur for 40+ years and has founded 7 companies. His first company grew from a one-man studio to a full-service advertising agency in two years. He followed that success, during a major recession, to create a full-service marketing company with a staff of 23.    A founding member of CAPS (the Canadian Association of Professional Speakers) David is a  Past National Director. David is a co-author of four books on the topics of Innovation, marketing and sales.  He is motorcycle enthusiast and is the Chair of the Motorcycle Ride for Dad and a professional musician.   Website: http://sparkcommunications.com LinkedIn Profile: https://www.linkedin.com/in/david-saxby/ Facebook: https://www.facebook.com/david.saxby.2025 Twitter: https://x.com/davidsaxby Youtube: https://www.youtube.com/davidsaxbyspeaker   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this powerful episode of Expert In You, Ann Carden reveals how to turn speaking opportunities into serious revenue drivers - without relying on volume, email lists, or hope marketing. If you’re an entrepreneur, founder, or B2B expert who wants more than visibility from the stage, this episode breaks down how to engineer every speaking engagement for high-ticket client conversions and six- to seven-figure business growth. This isn’t about speaking for exposure. It’s about building a strategic speaking model that creates predictable, premium opportunities. 🎤 In This Episode, You’ll Learn: The difference between “visibility speaking” and revenue-engineered speaking How to align your offer before you ever step on stage Why low-ticket funnels slow growth - and what works faster How to stack speaking avenues (podcasts, webinars, stages) strategically How to position yourself to attract high-end clients ready to invest Whether you speak virtually or live, this episode will help you shift from random opportunities to a repeatable revenue system that turns your voice into your most powerful growth asset. 🎧 Tune in now to learn how to leverage speaking for your next major business leap.   Key Moments: 00:00 "Speaking for Revenue Growth" 06:17 "From Email Chaos to Sales" 07:19 "Strategic Speaking for Revenue Growth" 11:59 "Sell Services at Highest Level" 13:34 "Speak, Sell, Scale Revenue"   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this forward-thinking episode of Expert In You, host Ann Carden sits down with Scott Talley, founder of Network in Action (NIA), to explore how business networking is being reimagined for modern entrepreneurs and decision-makers. If you’re tired of outdated networking models, weekly meetings, repetitive elevator pitches, and pressure-based recruiting this conversation will open your eyes to a smarter way to build referral partnerships. Scott shares how Network in Action blends technology, monthly in-person meetings, and a powerful digital platform to eliminate inefficiencies and create meaningful, revenue-generating connections. 🚀 In This Episode, You’ll Discover: Why traditional networking groups often fall short for business owners How hybrid online-offline networking multiplies referrals The power of gamification and referral rewards in driving engagement How monthly structured meetings create deeper trust and better results Opportunities to build community and even run your own networking franchise Whether you're a consultant, entrepreneur, or local business leader looking for smarter referral systems and stronger partnerships, this episode offers practical insight into the future of relationship-based growth. 🎧 Tune in now to learn how technology and community are reshaping the way successful business owners connect and grow. Key Moments:  06:25 "From Email to Networking App" 09:11 "Efficiency in Networking Meetings" 11:28 Innovative Profile Video System 14:50 "Tax Code Insights for 2026" 18:06 Networking Commitment Dynamics Explained 22:06 "Referral Network with Nonprofit Impact" 26:40 "Redefining Networking Through Reciprocity" 29:09 Networking Challenges and Time Drain 31:57 "Embracing Digital Connections" 35:01 "Building Connections Through Vulnerability" 38:11 "Introverts Thriving Through Networking" About the guest :  Scott Talley, proud father of four and the founder of Network In Action Franchise INTL. , an international business networking organization dedicated to helping entrepreneurs and professionals grow through structured relationships, accountability, and collaboration. A visionary entrepreneur, Scott has built a global platform that redefines how business owners connect, learn, and succeed together.   He is also the creator of NIAX, an innovative revenue-share business model that rewards individuals for driving real, closed business, and the founder of Trades Together, a specialized networking community designed for contractors and blue-collar business owners.   In addition, Scott is the founder of International Network Day, a worldwide initiative celebrating the power of networking through a 24-hour global virtual event featuring leaders from around the world.   Known for his forward-thinking leadership and passion for building communities with purpose, Scott Talley continues to launch new models that empower entrepreneurs, elevate professional relationships, and transform the future of business networking.   How to connect Scott:    Website: https://www.networkinaction.com/ https://www.franchise.networkinaction.com/ LinkedIn Profile: https://www.linkedin.com/in/scott-talleynia/ Facebook: https://www.facebook.com/scott.talley.564 Instagram: https://www.instagram.com/carolinaimprovco/ Youtube: https://www.youtube.com/@NetworkinactionIntl   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this high-impact episode of Expert In You, Ann Carden reveals how to transform speaking engagements into a predictable revenue engine for your business. If you’ve ever wondered how entrepreneurs generate $50,000 or even $100,000 days from a single stage, Ann breaks down the strategy behind it. With over 40 years of speaking experience, she shares how to move beyond “hope marketing” and engineer every speaking opportunity for maximum conversion and long-term client growth. This isn’t about visibility alone - it’s about turning your voice into a scalable, high-ticket client acquisition system. 🎤 In This Episode, You’ll Learn: How to position speaking as a revenue strategy, not just brand awareness The difference between exposure speaking and strategic speaking How to choose the right rooms and audiences for premium conversions How to set your minimum engagement value before stepping on stage How to build a repeatable system that converts speaking into high-ticket clients Whether you speak on podcasts, webinars, live stages, or virtual summits, this episode will show you how to speak, sell, and scale - without relying on luck. 🎧 Tune in now to learn how to turn every speaking opportunity into a high-value growth asset for your business. About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this strategic episode of Expert In You, Ann Carden breaks down why your business growth today depends on how well your offline relationships and online positioning work together. Even if your best clients come from referrals, networking, or in-person conversations, decision-makers are still validating you online. Ann explains how to make sure what they find positions you as the only logical choice - not just one of many options. This episode reveals how to turn your online presence into a 24/7 silent sales rep, shorten sales cycles, and multiply opportunities without working harder or chasing prospects. 🚀 In This Episode, You’ll Learn: Why your online reputation matters - even if you sell offline How to align networking, referrals, and digital positioning for exponential growth Why clarity and certainty beat credentials in today’s buying decisions How to position yourself so prospects pre-sell themselves before the call Practical ways to build a pipeline by merging systems with relationships If you’re an expert, consultant, or entrepreneur who wants to get chosen more often, close faster, and scale with less friction, this episode gives you a clear, modern framework for combining human connection with digital leverage. 🎧 Tune in now to learn how to become un-ignorable, trusted, and consistently in demand - online and offline. About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this eye-opening episode of Expert In You, host Ann Carden sits down with Jasmine Jonte, CEO of a leading done-for-you course creation company - CRE8TION , to uncover the real truth behind turning expertise into profitable, scalable digital offers. If you’ve ever wondered whether online courses truly create passive income - or why so many experts struggle to make them work - this conversation delivers an honest reality check. Ann and Jasmine break down what it actually takes to productize your expertise, move beyond one-on-one services, and build long-term business assets that scale. 💡 In This Episode, You’ll Learn: Why most experts fail with courses and how to avoid costly mistakes When you’re actually ready to productize your services The difference between DIY courses and done-for-you, scalable programs How AI supports course creation (and where human expertise still wins) Pricing, launching, and marketing strategies that drive real revenue Why hybrid programs are becoming the future of online education With real-world examples - including how a cosmetic dentist transformed his specialty into a high-demand group program - this episode gives you a clear framework for deciding whether course creation is the right next move for your business. 🎧 Tune in now to learn how to turn your expertise into a profitable, scalable asset - without falling for the passive income fantasy. Key Moments:  03:48 "Building a High-Touch Dental Practice" 08:30 "Scaling Strategies for Success" 10:53 "Client-Focused Program Development Process" 13:44 Streamlined Course Support & Marketing 17:59 "ChatGPT as a Thought Partner" 21:38 "Sales Strategies Under $2000" 25:17 "No Easy Button in Marketing" 27:37 "Expanding Offers Strategically" 30:27 "Hybrid Learning Drives Success" About the guest :  Jasmine Jonte is the founder and CEO of CRE8TION, where she helps top experts turn their knowledge into transformational, revenue-generating programs. She began as a 1st-grade teacher in one of Detroit’s lowest-performing schools, where she learned to make complex ideas simple and engaging. In the online business world, she saw creators struggle with learning design, not expertise, and built CRE8TION to solve that gap. Her Course Flow to Cash Flow™ Method blends instructional design with business strategy to make programs powerful and profitable. Jasmine and her team ghostwrite courses end-to-end, from scripts and slides to workbooks and portals, so clients can stay in their zone of genius. Over six years, she has produced 120 programs and 1,500 lessons for 100,000+ students, generating millions in revenue for leaders like Candy Valentino, Nick Bradley, SUCCESS Enterprises, and Thought Leaders Institute.   SOCIAL MEDIA LINKS: Website: www.cre8tion.co  LinkedIn: linkedin.com/in/jasminejonte  Instagram: https://www.instagram.com/jasminejonte/    About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.    Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this episode, host Ann Carden is joined by Gina Trimarco, organizational health strategist and founder of Carmen Communications, to explore an unexpected but powerful advantage in business success: improv comedy skills. Gina shares how she blends improv principles with consulting and leadership strategy to help organizations strengthen culture, improve decision-making, and create workplaces where people actually want to show up, yes, even on Mondays. Together, Ann and Gina unpack what it really takes to stand out as an expert in a crowded consulting and coaching market, why selling outcomes not skills changes everything, and how becoming a trusted advisor leads to long-term, high-value client relationships. In This Episode, You’ll Learn: How improv skills improve leadership, collaboration, and workplace culture Why unique expertise is your biggest advantage in consulting and coaching How to overcome analysis paralysis and make faster, smarter decisions The difference between DIY thinking and true strategic partnership Insights from Gina’s book The New Choice Effect on growth through decisive action If you’re a consultant, coach, or expert entrepreneur looking to differentiate your brand, elevate your client relationships, and build a business rooted in trust and results, this episode delivers practical insights with a refreshing twist. 🎧 Tune in now to learn how creativity, collaboration, and confident decision-making can unlock your next level of growth and the expert in you. Key Moments:  05:54 "Improv's Role in Corporate Success" 07:04 "Improv and Selling Outcomes" 11:51 "Breaking Decision-Making Paralysis" 15:42 "Embracing Constraints, Choosing Progress" 19:16 "Leaders Help Overcome Blind Spots" 21:37 Consulting Growth Spurs Fierce Competition 24:51 "Align Actions with Strategy" 28:33 Crafting Six-Figure Client Offers 30:46 From Workshop to Comprehensive Consulting 34:47 Understanding Work Styles Effectively 36:14 "Establishing Business Value Standards" 39:50 Unlocking Hidden Professional Value 43:44 Upselling Benefits and Gratitude   About the guest :  Gina Trimarco is an Organizational Development Strategist, Senior Master Sales Trainer with Sales Gravy, and the founder of Carmine Communications and Carolina Improv Company. Known for leading with humor, heart, and direct truth, Gina helps organizations get unstuck - culturally, operationally, and interpersonally. With over 20 years of experience, she blends emotional intelligence, improv comedy, and sales strategy to transform disengaged teams, struggling leaders, and outdated sales approaches into aligned, high-performing cultures. Her work focuses on leadership development, communication, team cohesion, conflict resolution, change management, organizational health, and full-cycle sales execution. Gina is also the author of The New Choice Effect and is passionate about helping leaders make better decisions, build trust faster, and create workplaces where people actually want to show up - even on Mondays. How to connect Gina :  Website: https://ginatrimarco.com/carmine-communications/ https://carolinaimprov.com/ LinkedIn Profile: https://www.linkedin.com/in/ginatrimarco/ Facebook: https://www.facebook.com/gtrimarco Instagram: https://www.instagram.com/carolinaimprovco/ Youtube: https://www.youtube.com/carolinaimprov Tripadvisor: https://www.tripadvisor.com/Attraction_Review-g54359-d1830055-Reviews-Carolina_Improv_Company-Myrtle_Beach_South_Carolina.html   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this visionary episode of Expert In You, host Ann Carden is joined by Aurora Winter - award-winning screenwriter, TV producer, and CEO of Same Page Publishing - for a powerful conversation on how experts can stand out, scale, and thrive in the age of AI. Aurora shares how storytelling remains the ultimate differentiator as technology evolves and how experts can combine human creativity with AI tools to amplify their message, authority, and income. From her innovative spoken-author method for book creation to AI-enhanced video strategies, Aurora reveals how to turn words into wealth without burnout or complexity. ✨ In This Episode, You’ll Discover: Why storytelling + AI is the future of expert branding How to create a million-dollar message that cuts through the noise The power of focus - and why saying no can 10× your impact How books, video, and AI work together to build authority faster How premium human expertise thrives even as AI disruption accelerates If you’re a coach, consultant, speaker, or thought leader looking to future-proof your brand, simplify your business, and become the go-to expert in your space, this episode delivers insight, inspiration, and practical strategy for 2026 and beyond. 🎧 Tune in now to unlock your expert stardust - and learn how to lead with clarity, creativity, and confidence in an AI-driven world. Key Moments:  06:27 "Streamline for Business Growth" 07:10 "Strategic Basics and Expertise" 11:44 "Future of Consulting: Premium Focus" 15:05 "Build Wealth and Brand Strategy" 20:07 "Discover Your Unique Blueprint" 23:42 "Boost Your Business Workshop" 24:24 "Reserve Spot for Success" About the guest :  Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.    How to connect Aurora:  Website https://www.aurorawinter.com Linkedin: https://www.linkedin.com/in/aurorawinter/ Linktree: https://linktr.ee/AuroraWinter   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this forward-looking episode of Expert In You, Ann Carden breaks down what’s really coming next for consultants, coaches, and professional service providers as we move into 2026 and beyond. Drawing from major industry research by McKinsey and Deloitte, Ann unpacks how AI is reshaping professional services, increasing competition, and accelerating the divide between commodity experts and premium authorities. This episode is a must-listen if you want to future-proof your business, elevate your positioning, and compete at the top of a trillion-dollar consulting economy without racing to the bottom on price. 🔮 In This Episode, You’ll Discover: Why generalists will struggle and specialists will dominate in the AI era How premium consultants are positioning themselves above AI disruption The role of elevation, specialization, and authority in winning high-paying clients How to use organic marketing to stand out in a crowded, noisy market What it takes to become a category-of-one expert in 2026 Whether you’re an established consultant feeling the pressure of change or an expert ready to step into a higher tier this episode gives you a clear strategic lens for thriving in the future of consulting. 🎧 Tune in now to learn how to elevate your expertise, attract premium clients, and stay relevant in an AI-driven world.  Key Moments:  00:00 Thriving Amid Rising AI Competition 03:03 "Rise of Expert Organic Marketing" 06:22 "Specialize to Succeed and Lead" 11:05 "Business Elevation Strategy 2026" 13:30 "Elevate Positioning for Premium Clients" 18:04 "Be Seen, Paid, and Valued" 21:01 "Work Higher, Not Harder"   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

In this high-impact episode of Expert In You, host Ann Carden is joined by Adam Torres, co-founder of Mission Matters Media and best-selling author of One Billion Podcast, to break down why right now is the most powerful time in history to launch a podcast - and how to do it the smart way. Adam shares his journey from recording raw, unedited conversations on a cell phone to launching 250+ podcasts and building a thriving media ecosystem. Together, Ann and Adam unpack what most people get wrong about podcasting and what actually drives growth, monetization, and long-term success. 🎙️ In This Episode, You’ll Learn: Why podcasting is still wide open (and why most people hesitate too long) The “Goldilocks Zone” of podcasting - how to avoid quitting too soon or burning out Real podcast monetization strategies: guests, partnerships, branding, and media leverage How podcasting compares to platforms like YouTube for authority and influence How to use your podcast to build community, credibility, and generational wealth If you’re an expert, entrepreneur, coach, or consultant looking to turn your knowledge into influence and income, this episode gives you a clear, realistic roadmap to podcasting success - without hype or fluff. 🎧 Tune in now to learn how to launch, grow, and monetize a podcast that actually works for your business - and unlock the expert in you. Key Moments:  01:11 Organic Marketing's Future in 2026 05:18 "Dynamic Ads Revolutionize Podcast Revenue" 08:59 "Starting Without Perfection" 11:52 "Knowing Your Purpose and Legacy" 12:58 "Goals, Sacrifice, and Longevity" 16:53 Mission Matters Podcast Network Insight 21:12 "No Time, No Podcast" 24:26 "Podcasting Value and Monetization" 28:05 "Ask More, Ask Right" 30:18 Comedian's Life on the Road 34:57 "You Are Your Unique Value" About the guest :  Adam Torres is Host of the Mission Matters series of shows, ranked in the top 2.5% out of 3,475,915 podcasts globally." As Co-Founder of Mission Matters, a media, branding and book publishing agency, Adam is dedicated to amplifying the voices of  entrepreneurs, entertainers, executives and experts. An international speaker and author of multiple books on business and investing, his advice is featured regularly in major media outlets such as Forbes, Yahoo! Finance, Fox Business, and CBS.    Follow Adam on IG at AskAdamTorres https://www.instagram.com/askadamtorres Website: https://missionmatters.com/ LinkedIn Profile: https://www.linkedin.com/in/adamtorres8/ Facebook: https://www.facebook.com/askadamtorres About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach