Advertise on podcast: Two Geeks and A Marketing Podcast

The one about The Dead Internet Theory, Google I/O 2026 and The Abyss - TG135 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:54 Content Spotlights ROGER: The ‘dead internet theory’ is real. And it’s killing the web as we know it by Rita McGrath on FastCompany: https://www.fastcompany.com/91579817/dead-internet-theory-is-real-web-agents PASCAL: Google I/O 2026 with Sundar Pichai and Product Leaders – News and announcements from Google’s annual conference, and what do AI citations and AI-powered search mean for marketers? https://io.google/2026/ https://www.youtube.com/live/wYSncx9zLIU?si=MvE89GYL3rvW7VDZ 00:32.26 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:35 Marketing Tech and Apps ROGER: It’s all about "rough" creation. AudioPen - Messy Voice Notes → Clean Speech Outlines: https://www.audiopen.ai/ Scribe - Instant Visual "How-To" Guides: https://scribe.com/ PASCAL: It’s all about mastering two essential Google Products: Google Search Console https://search.google.com/search-console/about be curious and take charge of your website performance and track campaigns Google Business Profile https://business.google.com/uk/business-profile/ look into the details and discover new ways to stand out, including micro-blogging and inventive listings 00:46:46 Film Marketing THE ABYSS (1989) Directed by: James Cameron Written by: James Cameron Produced by: Gale Anne Hurd Cast: Ed Harris, Mary Elizabeth Mastrantonio, Michael Biehn, and ensemble cast. Music by: Alan Silvestri Tagline: A civilian oil rig crew is recruited to conduct a search and rescue effort when a nuclear submarine mysteriously sinks. We look at the challenges of marketing a water based film up against strong competition such as Batman, Indiana Jones and the Last Crusade, Ghostbusters II, Lethal Weapon 2, and Honey, I Shrunk the Kids, with a name that many people were unfamiliar with. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about Communications Skills, Toy Story 5’s Anti-Tech stance and Americana - TG134 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:36 Content Spotlights ROGER: 12 reasons Warren Buffett believes strong communicators have an edge in life by Pearl Patience on The Queen Zone: https://www.thequeenzone.com/12-reasons-warren-buffett-believes-strong-communicators-have-an-edge-in-life/ PASCAL: Will Toy Story 5 start an anti-tech revolution? By James Harvey and Maria Latilla for Film Stories: https://filmstories.co.uk/reviews/toy-story-5-review-the-toys-are-back-in-town/?utm_source=film_stories_newsletter 00:35:44 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:57 Marketing Tech and Apps ROGER: It’s all about revisiting Video Apps Handbrake - Convert and Compress Video: https://handbrake.frhttps://handbrake.fr InShot Mobile Video Production: https://inshot.com/ PASCAL: It’s all about AI workspaces Claude Projects: https://beginswithai.com/claude-projects-feature/ Perplexity Spaces: https://www.perplexity.ai/hub/blog/introducing-internal-knowledge-search-and-spaces 00:56.22 Film Marketing Americana (2025) Director: Tony Tost Writer: Tony Tost Stars: Sydney Sweeney, Paul Walter Hauser, Halsey, Eric Dane, Eric Hinkley The lives of local outsiders and outcasts violently intertwine when a rare Lakota Ghost shirt falls onto the black market in a small South Dakota town. The marketing for Americana came in 2 phases. One for the premier in 2023 and again for the general release in 2025. We look at the marketing changes this he created. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about AI Agents, Video Editing, Meal Diamond and the film, Paul - TG133 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:51 Content Spotlights ROGER: Why AI Agents are either the best or worst thing we’ve ever built – YouTube video by Hannah Fry: https://www.youtube.com/watch?v=WnzR5aOElvw PASCAL: SNL Legend Andy Samberg Goes Full Method As 'Meal Diamond' In Hellmann’s Super Bowl Spot by Buzzfeed Business https://www.buzzfeed.com/business-news/andy-samberg-hellmanns-meal-diamond https://www.youtube.com/watch?v=GaejIbCmqEk 00:27:57 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:18 Marketing Tech and Apps ROGER: It’s all about video editing: Davinci Resolve 21 – Do I want AI Aging features? https://www.blackmagicdesign.com/uk/products/davinciresolve The one vloggers are raving about: Vlog Now: https://vlognow.me/ PASCAL: It’s all about video editing too! Samsung Studio https://galaxystore.samsung.com/detail/com.sec.android.app.vepreload?cntyCd=GBR built-in video editor integrated into the Gallery app for swift visual storytelling Iphone Photo App https://support.apple.com/en-gb/104968 also integrated into the photo app but you will probably want to use iMovie https://www.apple.com/in/imovie/ from Apple One to watch out, Google Vids https://workspace.google.com/intl/en_uk/products/vids/ 00:45:21 Film Marketing PAUL (2011) Directed by: Greg Mottola Written by: Simon Pegg and Nick Frost Cast: Simon Pegg, Nick Frost, Jason Bateman, Kristen Wiig, Bill Hader, Blythe Danner, Joe Lo Truglio, John Carroll Lynch, David Koechner and Sigourney Weaver. Tagline: Who’s up for a close encounter? There were many sights they planned to see. This was not one of them. We look at the launch of Paul, billed in the UK as a Valentine’s date movie, but did the marketing back up sentiment. We also consider the different approaches to the UK and US campaigns. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one About the 321 Speaking Trick, Coca Cola’s AI and the Scent of a Woman - TG132 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:30 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:13 Content Spotlights ROGER: The 3-2-1 Speaking Trick that forces you to stop rambling by Vinh Giang: https://www.youtube.com/watch?v=5m-C5mwpmxU PASCAL: Coca-Cola expands AI use in marketing and product development by Muhammad Zulhusni Journalist at Marketing Tech News: https://www.marketingtechnews.net/news/coca-cola-expands-ai-use-in-marketing-and-product-development/ 00:33:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:55 Marketing Tech and Apps ROGER: It’s all about video and CRM GLING.AI - Removes filler words, ums and silences: https://www.gling.ai/save-time FOLK - folk CRM captures the full context of your relationships in one beautifully simple CRM. https://www.folk.app/ PASCAL: It’s all about getting your SEO back on track Ahrefs Webmaster Tools https://ahrefs.com/webmaster-tools Web Analytics, Site Audit, and Site Explorer together provide real-time traffic insights, identify and help fix technical SEO issues, and reveal which pages, keywords, and backlinks drive your website’s organic performance. MOZ Domain Authority Checker https://moz.com/domain-analysis identify your top performing pages and keywords, find out about your search competitors, your clients, and potential partners. 00:52:25 Film Marketing Scent of a Woman (1992) A young prep student takes a job as an assistant to a blind, irritable, retired Army lieutenant colonel over Thanksgiving weekend. Director: Martin Brest Writers: Giovanni Arpino, Bo Goldman, Ruggero Maccari Stars: Al Pacino (Lt. Col. Frank Slade), Chris O'Donnell (Charlie Simms), James Rebhorn, Gabrielle Anwar, Philip Seymour Hoffman Music: Thomas Newman We look at the dual marketing campaign which focussed on getting the public to see the film and on convincing the Academy to give Al Pacino and the film some Oscars. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:59 Content Spotlights ROGER: The Food Vibe Shift Waitrose: https://www.retailgazette.co.uk/blog/2026/02/waitrose-campaign-space/ McDonalds: https://creative.salon/articles/work/mcdonald-s-leo-s-uk-all-flavour-no-mess PASCAL: Lessons and insights from @RogEdwardsTV https://www.youtube.com/@RogEdwardsTV Celebrating recent milestones and good practices about vlogging. 00:36:41 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:34 Marketing Tech and Apps ROGER: It’s all about AI presentations and where it leaves PowerPoint: Yoodli (The AI Speech Coach): https://yoodli.ai/ Prezent - An App that understands visual storytelling. https://www.prezent.ai/ PASCAL: It’s all about building your AI marketing assistants: Perplexity.ai https://www.perplexity.ai/ the ultimate research assistants ideal for identifying trends, gathering market intelligence and creating customers personas NotebookLM by Google https://notebooklm.google/ the impressive marketing ideas engine combining extensive chat functionality and up to 9 creativity AI tools: audio overviews, video overviews, mind map, reports, flash cards, quiz, infographic, slide deck, and data table. 00:53:57 Film Marketing MONSTERS INC. (2001) Directed by: Pete Docter Written by: Andrew Stanton and Daniel Gerson, Cast: starring the voices of John Goodman, Billy Crystal, Steve Buscemi, James Coburn, Jennifer Tilly, and Mary Gibbs. Music by: Randy Newman Tagline: In a city of monsters with no humans called Monstropolis there’s a company, called Monsters, Inc. whose employees gather children’s screams to power the city. We look at the challenges Pixar faced as they moved away from the familiar and relatable world of Toy Story and A Bug’s Life. The core premise is a factory that harvests children’s screams; without careful framing, that could read as frightening or off-putting for parents of younger kids. How did the marketing work? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News.Content SpotlightThis Week in HistoryMarketing Tech and AppsFilm Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about ads on ChatGPT, Brand Visibility on AI and The Running Man - TG130  00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:03:52 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:19:33 Content Spotlights   ROGER: OpenAI tipped to launch ads on ChatGPT — and there's already a huge backlash – by Amanda Caswell on Tom’s Guide. https://www.tomsguide.com/ai/openai-tipped-to-launch-ads-on-chatgpt-and-theres-already-a-huge-backlash  PASCAL: Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches by Lara O'Reilly and Geoff Weiss for Business Insider: https://www.businessinsider.com/top-geo-tips-ai-search-google-microsoft-perplexity-2025-12    00:33:08 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:40:23 Marketing Tech and Apps  ROGER: It’s all about upgrades  Google "Nano Banana" Pro (Gemini 2.5 Flash Image): https://gemini.google.com/app  Canva Video 2.0 & HTML Email: https://www.canva.com/whats-new  PASCAL: It’s all about reclaiming good content marketing habits  Buffer https://buffer.com/ The platform has become more than a social media management tool with features such as content ideas board, online collaboration, AI assistance, browser extension, visual calendar and even a start page (let’s not forget a very generous free plan)  MeetEdgar https://meetedgar.com/ The perfect platform for marketers with an extensive library of evergreen content. Features include categories, auto-import, AI writing assistant, A/B testing, analytics, integration with Chrome and Canva.    00:50:20 Film Marketing   The Running Man (2025)  Director: Edgar Wright  Writers: Stephen King, Michael Bacall, Edgar Wright  Stars: Glen Powell, Alyssa Benn, Sienna Benn, Josh Brolin, Lee Pace, Jayme Lawson  Tagline: A man joins a game show in which contestants, allowed to flee anywhere in the world, are pursued by "hunters" hired to kill them.  We look at the marketing of the Running Man and the challenges created by a change of marketing lead at the distributor.   About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.    Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.   Every week we'll bring you the following segments.   In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA Welcome everyone, this your companion to the full video and audio magazine  @twogeeksandamarketingpodcast  Join Roger Edwards  @RogEdwardsTV  and Pascal Fintoni  @PascalFintoni_on_YouTube  as they answer your questions and share practical insights in just 30 minutes! In this episode: 👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲 Q: I feel like my blog has become bloated and confusing for our website visitors. Can you suggest a simple way to reset and relaunch our blog section? Roger and Pascal will share why they enjoy blogging so much, the many benefits to individuals and businesses, and their recommended simple steps to review, reset and relaunch your blog section. 🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿 Q: I have been told I need a Speaking page on my website, I have never done this before, what should I include? Roger and Pascal share ideas about the key elements of your future speaking page, including simple and clever ways to impress and be helpful to event organisers who will be in touch with you. 🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱 Toy Story (1995) Roger and Pascal have fun looking back at the impact and legacy of the first fully computer-animated feature film released 30 years ago! Produced by Pixar, when it was still a small and relatively unknown company, the film explores universal themes, such as the tension between old and new (Woody vs. Buzz Lightyear), which metaphorically reflects broader societal and technological changes. The film’s marketing and merchandise rollout was not aggressively planned from the start. Pixar was primarily focused on creating the film rather than merchandising or theme park tie-ins. They worked on the Toy Story experience: the storyline, the music, the voices, and the animation of course which was so unique at the time This led to the ‘perfect’ trailer with all the key elements and the right structure across 90 seconds. LESSON: marketers and content creators MUST prioritise storytelling and product quality rather than becoming overly focused on marketing tactics or merchandising from the outset. ⏰ Timestamps 0:00 – Introductions & Show Format 2:50 – Segment 1: Marketing Made Simple 11:05 – Segment 2: Speakers Corner 20:25 – Segment 3: Film Marketing Revisited 28:40 – Key Takeaways & Final Comments 👇 Over to you: Like & subscribe for more expert Q&As and marketing tips Comment below with your questions or topics for future episodes Share this episode with colleagues who want to keep their marketing simple and effective 🔗 Useful Links: Watch more episodes: https://youtu.be/cB-f1VSi9Q8 Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129  The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129  00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:02:44 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:36 Content Spotlights   ROGER: Why Most Strategy Sessions Fail, and How the Best Ones Get It Right by Dev Patnaik in Forbes: https://www.forbes.com/sites/devpatnaik/2025/10/28/why-most-strategy-sessions-fail-and-how-the-best-ones-get-it-right/  PASCAL: In Graphic Detail: How AI search is changing brand visibility by Sam Bradley for DigiDay.com: https://digiday.com/marketing/in-graphic-detail-how-ai-search-is-changing-brand-visibility  00:32:24 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:40:41 Marketing Tech and Apps  ROGER: It’s all about video tools for business efficiency:  Loom: https://www.loom.com/  Vidyard: https://www.vidyard.com/  PASCAL: It’s all about creating ‘real’ marketing campaigns:  Pretty Funnels https://www.prettyfunnels.com/ A drag-and-drop funnel builder to help marketers, startups, freelancers and small business teams map, visualise and optimise their digital marketing journeys  LucidChart https://www.lucidchart.com/pages combining diagram and flowchart tools for visualising marketing campaigns, funnels, workflows and team processes.    00:47:05 Film Marketing   FRIGHT NIGHT (1985)   Directed by: Tom Holland (Class of 1984, Psycho II, Child’s Play 1988, Thinner 1996)   Written by: Tom Holland   Cast: Roddy McDowall, Amanda Bearse, Chris Sarandon, William Ragsdale, Stephen Geoffreys as Edward "Evil Ed" Thompson  We look at the marketing of Fright Night, particularly the debate about the Trailer that the Director felt didn’t represent the film properly. The trailer presented it is a a gory horror movie, when in fact it was also a comedy, drama and teen romance feature. Did they originally miss out on a wider audience because of this mistake?  About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.    Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.   Every week we'll bring you the following segments.   In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/

Live with Roger and Pascal: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of Straplines #MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes! In this episode: 👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲 Q: What is the best way to rethink your website experience? Roger is inviting Pascal to revisit and recap on the following: The 4 Types of Website Visitors from his book ‘WebProud: The 5-Step Roadmap to Feeling Proud of your Website Again’ Pascal co-authored with Jonny Ross 🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿 I think I spend too much time on PowerPoint creating my presentation slides, do you have any tips to save time or make less laborious? This is a very common challenge and query from up-and-coming speakers. Roger and Pascal share their own personal approach to planning and designing presentations using Powerpoint, when NOT to use Powerpoint, and why you should always plan for something to go wrong with the tech. 🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱 The Menu (2022) A look back at two clever marketing tactics inspired by the film 'The Menu', the darkly satirical thriller set in the world of exclusive fine dining. 1. The Power of Straplines: The film’s marketing leaned heavily on its witty straplines: "Painstakingly Prepared. Brilliant Execution." "A FINE PLACE TO DI(N)E" "ONE PERCENTER DI(N)E HERE" "MOVIE STARS DI(N)E HERE" 2. Inventing Restaurant Review: To build intrigue, the marketing team “leaked” a fake review from a fictional food critic, supposedly invited to the film’s central restaurant, Hawthorn. The review read: “Dining at Hawthorn is an experience unlike any other. The chef’s menu is a masterclass in precision, creativity, and—dare I say—danger. Each course is a revelation, but it’s the final act that truly takes your breath away. Five stars for flavour, one star for survival odds.” These one-liners and imagined restaurant reviews perfectly captured the film’s blend of culinary artistry and sinister suspense, making it instantly memorable. ⏰ Timestamps 0:00 – Introductions & Show Format 2:07 – Segment 1: Marketing Made Simple 12:55 – Segment 2: Speakers Corner 21:00 – Segment 3: Film Marketing Revisited 28:24 – Key Takeaways & Final Comments 👇 Over to you: Like & subscribe for more expert Q&As and marketing tips Comment below with your questions or topics for future episodes Share this episode with colleagues who want to keep their marketing simple and effective 🔗 Useful Links: Watch more episodes: https://youtu.be/cB-f1VSi9Q8 Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about improving airports, judging awards and the film, The Long Walk - TG128  00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:05:33 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:18:03 Content Spotlights   ROGER: How To Improve Airport Experiences - Rory Sutherland. https://youtu.be/VBfcMdr37Ao?si=q1lTeA03nodfJh5q  PASCAL: Insights from the Judging Panels: Reflections from Roger and Pascal on Their Experiences as Award Judges (Protection Review Awards, Tourism Awards)  00:38:25 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:45:55 Marketing Tech and Apps  ROGER: It’s all about video.  Look at what DJI have launched whilst we’ve been on summer break: https://store.dji.com/uk  DJI Mic 3 DJI Mini 5 Pro Drone DJI Osmo Nano  And still to come the Osmo Action 6 with a 1 inch sensor.  PASCAL: It’s all about image creation and visual marketing  Gemini Image Generator https://gemini.google/overview/image-generation/ Google Nano Banana, lets you turn a single photo into countless new creations. You can even upload multiple images to blend scenes or combine ideas.  Night Café Studio https://creator.nightcafe.studio/ for more creative and artistic visuals for your social media posts and blog articles. You can even share your co-creations and earn credits.    00:57:15 Film Marketing   THE LONG WALK (2025)   Director: Francis Lawrence (Constantine (2005) I Am Legend (2007), Water for Elephants (2011), The Hunger Games (2013–present), and the spy thriller Red Sparrow (2018)   Writers: screenplay by JT Mollner, based on the 1979 novel of the same name by Stephen King (under his pseudonym Richard Bachman)   Starring: Cooper Hoffman, David Jonsson, Garrett Wareing, Tut Nyuot, Charlie Plummer, Ben Wang, Roman Griffin Davis, Josh Hamilton, Judy Greer, and Mark Hamill.   Taglines: The task is simple. Walk or die.  Often considered impossible to film, Stephen King’s The Long Walk finally comes to the big screen after several failed attempts over several decades. We look at the hard-hitting story, the many marketing posters and trailers and talk about some innovative screening gimmicks.  About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.    Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.   Every week we'll bring you the following segments.   In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/

Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours #MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards  @RogEdwardsTV  and Pascal Fintoni  @PascalFintoni_on_YouTube  for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes! In this episode: 👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲 What is the Circle of Marketing Simplicity? This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely reminder about his 'Offer - Goal - Activity' model from his book 'Cats, Mats and Marketing Plans'. 🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿 I heard that as a speaker you need to have a signature talk, what is it and how do you create that signature talk? This is the very question that a delegate asked Pascal at a recent conversation. Roger and Pascal explore the meaning and definition of 'signature talk' and share their personal advice including whether you should be thinking in terms of 'signature segments'. 🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱 A look back at two ingenious marketing tactics used to “Star Wars: The Empire Strikes Back”, the sequel that celebrated its 45 anniversary this year. 1. The teaser trailer for "The Empire Strikes Back" was filled with nostalgia, featuring Harrison Ford's voiceover in the style of 1950s radio serials and TV shows that inspired George Lucas. 2. The marketing team cleverly used rumours and misinformation in magazines to protect the film's biggest secret (you know which one!). They published an article in Starburst Magazine that mixed true plot points with false information, such as "Luke killing Han Solo" or "the Millennium Falcon getting zapped into a time warp." ⏰ Timestamps 0:00 – Introductions & Show Format 2:30 – Segment 1: Marketing Made Simple 13:30 – Segment 2: Speakers Corner 21:10 – Segment 3: Film Marketing Revisited 29:27 – Key Takeaways & Final Comments 👇 Over to you: Like & subscribe for more expert Q&As and marketing tips Comment below with your questions or topics for future episodes Share this episode with colleagues who want to keep their marketing simple and effective 🔗 Useful Links: Watch more episodes: https://youtu.be/cB-f1VSi9Q8 Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about Storytelling vs Bullet Points, Back to the Future at 40 and the film, 28 Years Later - TG127    00:00:00 Introduction   Here are your hosts, Roger and Pascal.     00:003:36 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:16:35 Content Spotlights   ROGER: The film wouldn’t even be made today’: the story behind Back to the Future at 40 by David Smith, Guardian Newspaper: https://www.theguardian.com/film/2025/jul/03/back-to-the-future-at-40  PASCAL: Why Storytelling Beats Bullet Points and Facts Every Time by Andrea Olson and edited by Micah Zimmerman: https://www.entrepreneur.com/starting-a-business/how-to-get-people-to-remember-and-repeat-your/493166  00: 32:56 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:43:23 Marketing Tech and Apps  ROGER: It’s all about AI Marketing Strategy: Most AI tools have been built to churn out content quickly (tactics) rather than help you think and plan (strategy). Here’s two with a strategy focus.  Miro (with AI Assist): https://miro.com/ai/  StratApp: https://www.producthunt.com/products/stratapp Out of the box, ChatGPT pushes you into tactics. But you can force it to stay strategic. For example: “Act as a marketing strategist. Help me define my target customer segments, brand positioning, and key goals before suggesting any tactics.”    PASCAL: It’s all about getting serious with AI for Marketing:  Google AI Studio https://aistudio.google.com/live use the Share Screen function and have in-depth conversations about your marketing plan, workflows and content strategies.  Prompt: Ideal Customer Profile – use this prompt to begin a detailed conversation about your ideal customer and create a series of profiles and avatars:  I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c?  00:54:00 Film Marketing   28 YEARS LATER (2025) Directed by: Danny Boyle    Written by: Alex Garland   Cast: Aaron Taylor-Johnson, Jodie Comer and Ralph Fiennes were cast to star,[36] with Jack O'Connell   Music by: Young Fathers, Scottish progressive hip hop group formed in Edinburgh in 2008.   Tagline: What will humanity become?  Time didn't heal anything. In 28 days, it began. In 28 weeks, it spread. In 28 years, it evolved.  We discuss the rather basic but striking marketing campaign for the film and Pascal enthuses about the Premier Event he attended in Newcastle UK.  A big shout out to https://www.youtube.com/ ⁨@reviewflicks⁩  for helping with some of the marketing discoveries. About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.    Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.   Every week we'll bring you the following segments.   In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/

The one about Simplicity Lessons from Scientific Speeches, Highlights from Google I/O 2025 and Mission: Impossible Final Reckoning - TG126  00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:03:05 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:18:23 Content Spotlights   ROGER: Why Clarity Is The Real Superpower in Scientific Public Speaking by Chiara Alzati, Forbes: https://www.forbes.com/councils/forbescoachescouncil/2025/05/29/why-clarity-is-the-real-superpower-in-scientific-public-speaking/  PASCAL: Google I/O 2025 Conference – Reactions and Recommendations by Pascal Fintoni  Full Keynote: https://www.youtube.com/live/o8NiE3XMPrM   10 Mins Recap: https://youtu.be/LxvErFkBXPk  00:36:42 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:49:07 Marketing Tech and Apps  ROGER: It’s all about memberships for YouTube creators – YouTube takes 30%:  Patreon: https://www.patreon.com/home 5-12%  Buy Me a Coffee: https://buymeacoffee.com/ 5%  Ko-Fi: https://ko-fi.com/ 5%  PASCAL: It’s all about recent tech updates  Headliner TL;DL  https://play.headliner.app/tldl creates AI-powered podcast summaries. Pick the episodes, set your timeframe, & get a custom 'podcast' blending real clips with smart narration.  Here is a test for episode 125 of our podcast show: https://play.headliner.app/tldl/cmbakupfx000c07oxoq9p0ooq   NotebookLM https://notebooklm.google/ you can create mind maps in addition to the FAQs, briefing notes and audio summaries.    00:59:36 Film Marketing   MISSION: IMPOSSIBLE – FINAL RECKONING (2025)  Director: Christopher McQuarrie  Writers: Bruce Geller, Erik Jendresen, Christopher McQuarrie  Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Henry Czerny  Taglines: “Every choice, every mission, has all led to this.” “I need you to trust me one last time.”  We look at the marketing campaign for the last Mission: Impossible film, surprisingly low on digital and fancy tactics, but high on old-school personal appearances and classic PR strategies. With a big surprise from Tom Cruise for UK fans!  About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.    Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.   Every week we'll bring you the following segments.   In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/

The one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125  00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:02:52 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:33 Content Spotlights   ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/  PASCAL: What AI says about you when you’re not in the room by  Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/    00:35:51 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:43:43 Marketing Tech and Apps  ROGER: It’s all about earphones:  Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/  Sony WF-1000XM5 Technics EAH-AZ100 Apple AirPods Pro 2 (USB-C)  PASCAL: It’s all about building authority and relevancy:  https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow  https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics    00:53:11 Film Marketing   THE IMITATION GAME (2014)   Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges   Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong   Music by: Alexandre Desplat   Tagline: The true enigma was the man who cracked the code  The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit’ which was at the heart of the film marketing campaign.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.    Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.   Every week we'll bring you the following segments.   In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/

Live with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling #MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards  @RogEdwardsTV  and Pascal Fintoni  @PascalFintoni_on_YouTube  for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes! In this episode: 👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲 The realities and future of social media marketing: Is it time to regroup and rethink your approach for 2025? Hear Roger and Pascal’s honest take on the current state of social media marketing and why it’s time to refocus and set realistic expectations for your team and your results. 🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿 How having a book can elevate your public speaking career and establish your authority even in a digital world. Learn how to use speaking and book authorship to build credibility, authority, and new opportunities in your professional journey, with practical advice on writing and publishing your own book. 🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱 The marketing genius behind “Death on the Nile” (2022) and what businesses can learn from Hollywood’s approach to visual storytelling. Discover how character-driven visuals and team showcases can help you stand out in any industry. ⏰ Timestamps 0:00 – Introductions & Show Format 3:29 – Segment 1: Marketing Made Simple 14:29 – Segment 2: Speakers Corner 24:22 – Segment 3: Film Marketing Revisited 29:37 – Key Takeaways & Final Comments 👇 Over to you: Like & subscribe for more expert Q&As and marketing tips Comment below with your questions or topics for future episodes Share this episode with colleagues who want to keep their marketing simple and effective 🔗 Useful Links: Watch more episodes: https://youtu.be/cB-f1VSi9Q8 Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/@PascalFintoni_on_YouTube  Connect with Roger Edwards: https://rogeredwards.co.uk/services/@RogEdwardsTV ​