Advertise on podcast: Talking Too Loud with Chris Savage

Brendan Hufford built his career by making a lot of content. But now that AI has made it easier than ever to produce blogs, videos, and everything in between, volume alone isn't much of a competitive advantage. Brendan, founder of Growth Sprints, joins Chris Savage to rethink what makes content worth creating. They explore how to build an audience that actually comes back, why depth and original ideas matter more than ever, where AI belongs in the creative process, and how taste and conviction can help brands make something only they could make. Links to Learn More: Follow Brendan Hufford on LinkedIn Follow Chris Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

Brendan Hufford built his career by making a lot of content. But now that AI has made it easier than ever to produce blogs, videos, and everything in between, volume alone isn't much of a competitive advantage. Brendan, founder of Growth Sprints, joins Chris Savage to rethink what makes content worth creating. They explore how to build an audience that actually comes back, why depth and original ideas matter more than ever, where AI belongs in the creative process, and how taste and conviction can help brands make something only they could make. Links to Learn More: Follow Brendan Hufford on LinkedIn Follow Chris Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

Sometimes the smartest marketing ideas are the ones that look irrational on paper. But behavioral science can explain why they work. Nudge host Phill Agnew joins Chris to unpack the psychology behind some of marketing’s most counterintuitive ideas. Like: Why did Red Bull charge more for a smaller can? Why did Avis advertise that it was #2? And why might spending millions on a Super Bowl ad actually make the ad more effective? From making more small bets to admitting your weaknesses, Phill explains why understanding how people actually behave can lead marketers to some pretty unexpected conclusions. Links to Learn More: Check out Phill Agnew's podcast, Nudge Follow Chris Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

Sometimes the smartest marketing ideas are the ones that look irrational on paper. But behavioral science can explain why they work. Nudge host Phill Agnew joins Chris to unpack the psychology behind some of marketing’s most counterintuitive ideas. Like: Why did Red Bull charge more for a smaller can? Why did Avis advertise that it was #2? And why might spending millions on a Super Bowl ad actually make the ad more effective? From making more small bets to admitting your weaknesses, Phill explains why understanding how people actually behave can lead marketers to some pretty unexpected conclusions. Links to Learn More: Check out Phill Agnew's podcast, Nudge Follow Chris Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

What happens when the perfectly polished content your team spent weeks making gets 40 views, while an employee’s LinkedIn post reaches thousands? Heike Young joins Chris Savage to talk about the rise of people-generated content, why personality is becoming more valuable as information gets commoditized, and why B2B brands may need to loosen their grip on control to actually earn attention. Links to Learn More: Follow Heike Young on LinkedIn Follow Chris Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on Instagram Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

What happens when the perfectly polished content your team spent weeks making gets 40 views, while an employee’s LinkedIn post reaches thousands? Heike Young joins Chris Savage to talk about the rise of people-generated content, why personality is becoming more valuable as information gets commoditized, and why B2B brands may need to loosen their grip on control to actually earn attention. Links to Learn More: Follow Heike Young on LinkedIn Follow Chris Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on Instagram Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

What can Christopher Nolan’s The Odyssey teach us about making video in the age of AI? Chris Savage and Wistia’s Head of Video, Chris Lavigne, get on a boat to talk about Nolan’s commitment to practical filmmaking, the rise of AI slop, and what happens when generative AI makes content easier than ever to produce. Plus: why creative taste matters more than ever, where AI can actually make video better, and why having more tools doesn’t necessarily lead to better work. Links to Learn More: Follow Chris Lavigne on LinkedIn Follow Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

Can you actually tell when a post was written by AI—and should it matter? In this special episode, Wistia’s social media team joins the conversation about LinkedIn’s “Seems like AI slop” reporting option and what it reveals about trust, authenticity, and the changing attention economy. The group explores why real content is increasingly mistaken for AI, how visible effort and expertise build credibility, and where brands should preserve the human voice while using AI to work more efficiently. They also discuss niche communities, creative risk-taking, and why experimentation needs to be followed by transparency. The takeaway: The most useful question isn’t whether AI was involved. It’s whether a real person brought judgment, care, and a meaningful point of view to the work. Links to Learn More: Follow Aubry Bracco on LinkedIn Follow Frank Emanuele on LinkedIn Follow Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

What separates a brand that feels like it gets you from one that just feels creepy? According to Jake Cohen, VP at Klaviyo, it's not the AI model — it's the context you give it. In this episode of Talkin' Too Loud, Jake breaks down how leading brands are using AI agents to create genuinely helpful, human-feeling customer experiences at scale. We get into the mechanics of LLMs (without the jargon), why most automations are built backwards, and what the best marketers understand about human nature that the rest miss. In this episode: Why context management is the most underrated skill in AI marketingThe difference between "pull" and "push" experiences — and why that distinction changes everythingWhat a great in-store conversation has to do with your email automationsHow B2C CRM is about to reshape the way B2B brands think about their customersJake's essential reading list for marketers navigating the AI eraWhether you're building automations in Klaviyo, experimenting with AI agents, or just trying to make your brand communications feel less robotic — this one's worth your time. Links to Learn More: Follow Jake Cohen on LinkedIn Follow Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

MCPs are everywhere—but what are they, really? This week, Chris Savage is joined by Sasha Friedman and Sam Balter to break down one of AI's fastest-growing technologies, share the real workflows it's unlocking for marketers, and discuss why connecting AI to your tools may fundamentally change how teams work together. Links to Learn More: Follow Sasha Friedman on LinkedIn Follow Sam Balter on LinkedIn Follow Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on Instagram Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

Twenty years ago, Chris Savage and Brendan Schwartz thought they'd build a company, sell it in six months, and move on. Instead, they built Wistia. In this special anniversary episode of Talking Too Loud, the best friends turned co-founders look back at the moments that shaped Wistia—from a house full of roommates in Cambridge and a near-deal with HBO to growing Wistia into one of the leading video platforms for businesses. With surprise guests, old videos, a few embarrassing stories, and plenty of hard-won lessons, Chris and Brendan revisit two decades of friendship and entrepreneurship, reminding us that building a company is ultimately about the people you build it with. Follow Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on Instagram Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

For years, content marketing had a pretty clear playbook: create content, rank in search, drive traffic, and generate leads. Today, that playbook is changing fast. AI is reshaping workflows. Search behavior is evolving. New channels are emerging. And marketers who once specialized in blogs and SEO are now being asked to think about video, podcasts, newsletters, audience building, and much more. As CEO of Superpath, a community of more than 18,000 content marketers, Alex Hilleary has a front-row seat to how the profession is changing—and the questions marketers are asking as they try to adapt. In this episode, we discuss: • Why content marketing is becoming harder to define • The rise of the marketing generalist • Whether specialists still have a place on modern teams • How AI is changing content workflows • Why experimentation is becoming a competitive advantage • The channels content marketers are investing in now • What the future of content marketing might look like Links to Learn More: Follow Alex Hilleary on LinkedIn Follow Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on Instagram Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

For years, brands could rely on SEO, paid ads, and sheer content volume to drive attention. But that playbook is starting to break down. In this episode of Talking Too Loud, Chris Savage sits down with Noah Greenberg, CEO of Stacker, to unpack why more brands are starting to act more like media companies — and what it actually takes to earn attention in an AI-saturated world. They explore the biggest mistake brands make when investing in content, how companies are building media ecosystems through original reporting, and why telling the kinds of stories only you can tell are a brand’s biggest competitive advantage. Links to Learn More: Follow Noah Greenberg on LinkedIn Follow Chris Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on Instagram Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

Video isn’t just growing—it’s changing, fast. And if you’re investing in it, the rules probably feel a little unclear right now. So instead of guessing at what’s working, we went to the data. Wistia surveyed nearly 1,000 video professionals for our 2026 State of Video report—and in this episode, Chris Savage sits down with content strategists Sam Balter and Meg Dalessandro to crunch the numbers, share surprising stats, and discuss the most compelling takeaways. They cover why distribution is becoming just as important as creation, how AI is changing who makes video, and why engagement—not views—is now the metric that matters most. If you’re making videos for your brand, this will help you understand what to filter out, where to double down, and what to focus on next. Links to Learn More: Follow Sam Balter on LinkedIn Follow Meg Dalessandro on LinkedIn Follow Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on Instagram Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify

If you’re working in marketing or social, these days, it often feels like you’re expected to show up publicly, build an audience, and have a point of view of your own. So when did that happen? And is it actually required? This week, Chris Savage sits down with Carmen Vicente, Content and Social Lead at Slate who’s done both—led content strategy for brands and showed up as a creator in her own right. Together, they unpack: Why personal accounts now outperform company channels What you learn when you’re the one hitting publish And the real tradeoffs that come with being more visible online They also explore how algorithms—not just culture—are driving this shift—and why this might be less about personal preference and more about how the system works today. If you’ve ever wondered whether you need to start building a personal brand, this episode is for you. Links to learn more: Follow Carmen on LinkedIn Follow Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on Instagram Follow Talking Too Loud on TikTok Love what you heard? Leave us a review! On Apple On Spotify